Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director

Transcription

1 Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Bizzmaxx Internal use only

2 Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise, Services and Delivery Model Target Markets Follow-up Bizzmaxx Internal use only 2

3 Bizzmaxx Solution Provider specialized in Intelligent Sales & Marketing Solutions: Campaign Management, Lead Management, Social Marketing and Sales & Marketing Analytics Expertise: Sales, Marketing, Business Development and Business Analytics Services: Assessments, Consultancy and Software Delivery model both in the Cloud and On-Premise IBM Business Partner for Services and candidate partner for Business Analytics and Optimization software Bizzmaxx Internal use only 3

4 Intelligent Sales & Marketing Marketing Automation and Analytics: Campaign Management Planning, targeting, executing and analyzing your Campaigns Lead Management Capturing, scoring, routing and nurturing your Leads Social Marketing Converting Followers to Customers Interaction for Real-time Offer Management Message Center for High-volume Transactional Campaigns Sales & Marketing Analytics Advanced Predictive Analytics Benefits: More leads, prospects and new customers Short implementation fast time to market Ease of implementation Bizzmaxx Internal use only 4

5 Campaign Management Goal: Optimize Campaign Process Planning your campaigns Supports both traditional and emerging channels, allowing marketers to design single- and crosschannel dialogues driven by customer needs and behavior Executing both in traditional and emerging channels Measuring and analyzing campaign performance and measuring ROI Bizzmaxx Internal use only 5

6 Lead Management Goal: Optimize Lead to Customer Process Lead Capturing Capturing and importing leads from multiple sources, automatically cleansing and deduping contacts Lead Scoring Continuously scoring leads based on pre-defined criteria (e.g. demographics, Web behavior, event attendance, etc.) Lead Routing Automatically routing sales-ready leads to your CRM system, leveraging connectors to Salesforce.com, Microsoft Dynamics, and Oracle CRM On Demand Lead Nurturing Converting leads into prospects and prospects into clients. Moving prospects down the funnel through automated, multi-touch campaigns and event-triggered messages Bizzmaxx Internal use only 6

7 Social Marketing Goal: Convert Followers into Customers Engaging consumers in one-to-one dialogues across social media platforms, such as Facebook and Twitter Converting anonymous fans and followers into personal, sustainable, and profitable relationships Extending the CRM database with social data Coordinating social marketing campaigns with other channels Bizzmaxx Internal use only 7

8 Interaction Management Goal: Optimize Real-Time Offer Management Delivering one-to-one offers across both inbound and outbound channels Supporting one-to-one personalization on social media brand pages Offer insertion into outbound database marketing messages - ensuring greater relevancy and consistency across channels Tracking all recommendations and outcomes - improving each subsequent interaction Simulation and reporting tools - helping marketers further optimize performance Bizzmaxx Internal use only 8

9 Message Center Goal: Optimize High-Volume Transactional Campaigns Generating real-time communications, such as order confirmations, notifications, and alerts Continuously monitoring for specific events, generating and delivering template-based messages in real time Inserting personalized offers into transactional messages, allowing marketers to drive up-sell and cross-sell opportunities Integrating with both B2C Cross-Channel Marketing Optimization and B2B Lead Management Optimization Bizzmaxx Internal use only 9

10 Sales & Marketing Analytics Goal: Optimize Product Market Fit Creating target groups based on multiple criteria using a graphical query editor Performing graphical, hierarchical segmentation and targeting with operators: union, intersection, exclusion, split, share and other complex queries Calculating indicators, scores and aggregates (RFM segments, pressure, churn risk) Achieving seamless integration between operational Sales & Marketing solutions and sophisticated modeling software such as IBM Cognos, IBM SPSS and IBM Unica Bizzmaxx Internal use only 10

11 Expertise Skills in Sales & Marketing processes, and automation including roles such as: Marketing, Sales and Business Development Consultants and Analysts with interest in IT and/or Analytics Skills in Business Analytics dashboards and statistics including roles such as: Process Consultants and Business Analysts with a background in IT and/or Sales & Marketing Skills in Sales Automation and Analytics Technology including roles such as: Technology Consultants, Analysts and Developers with a background in IT and/or Sales & Marketing Bizzmaxx Internal use only 11

12 Services Assessments: Marketing and Sales Optimization and Automation Readiness Consultancy: Consultancy and implementation of Intelligent Sales & Marketing solutions User coaching and training Software: Customization, implementation, testing and delivery of Sales & Marketing and/or Business Analytics solutions Bizzmaxx Internal use only 12

13 Delivery: Cloud or On-Premise? Cloud: Faster Time to Market Little IT involvement Includes upgrades No Hardware/Software costs Monthly Pay On-Premise: Long implementation IT dependable Expensive upgrades Hardware/Software costs Large upfront investment Bizzmaxx Internal use only 13

14 Target Markets B2C Finance: Banking Insurance Retail: E-commerce Retailers Telecom: Operators Internet Service Providers Utilities: Electricity & Gas Water Bizzmaxx Internal use only 14

15 Target Markets B2B Technology & Media: Software Hardware Media & Entertainment Industry: Manufacturing Automotive Consumer Goods Miscellaneous: Chemical Pharmaceutical Bizzmaxx Internal use only 15

16 Follow-up Looking for support in? Campaign Management Lead Management Social Marketing Interaction Management Message Center Sales & Marketing Analytics Contact Bizzmaxx: Errol S. van Engelen Managing Director Herman Robbersstraat 108 E 3031 RL Rotterdam The Netherlands Bizzmaxx Internal use only 16

17 Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Bizzmaxx Internal use only