How To Write A Book On Publishing

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1 e-publishing today. 01 e-publishing today emagine and ekiosk - the platform for innovation in publishing

2 e-publishing today. 02

3 About spherix / index e-publishing today. 03 Index Spherix AG was established as a public limited company in St. Gallen, Switzerland in 2000 as a creativity agency focusing on e-business. As provider of high quality professional services in the field of on and offline media, sustainable success of our clients forms the core of our efforts. Over the last years Spherix AG has assisted our clients with the development and execution in over hundred effective concepts. We see ourselves as personal trendscouts of our partners. For Spherix AG it is elixir and challenge at the same time to discover new trends, evaluate them and make customized future technology available to you today. This gives your projects a technical and design head start in innovative customer sourcing. Spherix AG Zürcherstrasse 204c CH-9014 St.Gallen Tel. +41 (0) contact@spherix.ch Preface 05 Impressive and cost-effective 06 In 3 steps to your own publishing app 06 General Overview 07 Functions in «emagine» 08 Functions in «my ekiosk» 09 Benefits for the publishing industry 11 The advantages 13 PartNer der house of crossmedia-solutions

5 Preface e-publishing today. 05 Innovation in publishing Martin Leiter Head of Marketing Tel: +41(0) Mobil: +41(0) Digital media has changed our information behavior fundamentally. The Internet is now clearly the most important medium and with all new mobile devices it s more and more in your pocket or briefcase. The launch of the ipad in 2010 created a completely new instrument: it opened the door to various opportunities and possibilities to present content. Even in publishing these new and innovative ways of communication are becoming increasingly important and complement the traditional print publications. Tablet Publishing on ipad or Android Tablets, offer new ways of addressing readers: The combination of the visual impact of paper with interactive elements such as videos, animated graphics and diverse advertising opportunities enables so much of which media makers could only dream of. It can also analyze detailed reporting and tracking of the reader s habits. Until now the effort to develop individual Newspaper-/Magazine-Apps had been enormous and the handling of this specific communication channel with optimized content is extremely expensive and the editing the complex publishing systems is possible only after intensive training. With emagine we launched an innovative and very practical solution where you can create amazing, vibrant and inexpensive publications for etablets. Anyone starting now can position themselves as progressive and innovative first movers of this technology. 1) The market research firm Gartner estimates that in 2010 around 15 million etablets were sold and expects 70 million devices more for this year.

6 «emagine» multimedia experience e-publishing today. 06 emagine Impressive and cost-effective From specialist - customer and employee magazines to presentations for the sales force. «emagine» turns classic Print publications into multimedia epublishing Tablet App s and Web-Page flip Applications. The additional effort to produce communication for mobile etablets is manageable and publishers benefit from the aura and the attention on the new devices. The effort it takes to add media to mobile etablets is manageable and one benefits from having a lot of attention on all the new devices. In three steps to your own publishing app A clear strategy, a concept and creativity is all companies need in order to create a happening media event. In three easy steps without much special knowledge, you can start process-oriented mobile publishing with emagine. 1. Upload & adding media Through the Internet load the publications in PDF format in the password-protected Web emagine suite. In this environment, the management and enrichment content can be displayed using drag and drop and supplemented with interactive and multimedia elements - easy without any special software and through any Internet browser. Add links, map views, photo galleries, videos, audio files, and more. 2. Publishing A personalized and CI-compliant Reader App dynamically brings the publications on to the various etablets. Publishers can also, of course, define prices for subscriptions or single issues or unlock free publications. 3. Update & Reporting Due to real single-source publishing readers finally have direct access to e-publications all over the world in real time. The connection to your own CRM system, the variability or correction of content in real time, the measurability of sophisticated reporting capabilities and a push-messenger for targeted marketing campaigns offer a variety of ways to know the reader and communicate with them and represent a clear advantage towards print publications.

7 cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum cum facipsum ven blautatur? Cum faccaerro cum ex eum imolorua lorem ipsum sit amet. dsfalut dolorruam reseque dellupta dolores doluptur recerchicidebit, tessitatiis loremcon cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum dsfalut dolorruam reseque dellupta dolores doluptur recerchicidebit, tessitatiis loremcon cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum dsfalut dolorruam reseque dellupta dolores. cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum cum facipsum ven blautatur? Cum faccaerro cum ex eum imolorua lorem ipsum sit amet. dsfalut dolorruam reseque dellupta dolores doluptur recerchicidebit, tessitatiis loremcon cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum dsfalut dolorruam reseque dellupta dolores doluptur recerchicidebit, tessitatiis loremcon cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum dsfalut dolorruam reseque dellupta dolores. cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum cum facipsum ven blautatur? Cum faccaerro cum ex eum imolorua lorem ipsum sit amet. dsfalut dolorruam reseque dellupta dolores doluptur recerchicidebit, tessitatiis loremcon cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum dsfalut dolorruam reseque dellupta dolores doluptur recerchicidebit, tessitatiis loremcon cum facipsum ven blautatur? Cum faccaerro cum ex eum imoloru ptaarate que voluptam, sum dolecepel illsit smorumet plaut lacerum dsfalut dolorruam reseque dellupta dolores. Publications emagine (Single-Title) my-ekiosk (Multi-Title) Newspaper Books Flyer Mag PDF Lehrmittel Lehrmittel API Database Templates Dynamic Catalogs The ideal solution for the distribution of individual titles and publications Expense Management Archive management Enrichment Editor Channel Management (IOS, Android, Web) Release, Pricing Management Reporting and tracking of reader behavior Push Message Suite Platforms / channels The ideal solution for the distribution virtual kiosks Client management Expense Management Archive management Enrichment Editor Channel Management (IOS, Android, Web) Release, Pricing Management Reporting and tracking of reader behavior Push Message Suite Platforms / channels API Smartphones App Stores / Webchannel Lehrmittel Lehrmittel W Reduced Smartphone-Release

8 «emagine» all in one e-publishing today. 08 emagine is a scalable and customizable software solution for the marketing and porting of traditional print publications as single-title apps. Content via web-based CMS can be enriched with multimedia, and managed in real time. Functions: Title / Expense Management Archive manager Enrichment Editor Channel Management (IOS, Android, Web) Release, Pricing Management Vouchers Reporting, Tracking Push Message Suite Multimedia enrichment editor Digital Archive Individual Pricing High performance reader

9 «my ekiosk» one for all e-publishing today. 09 my ekiosk is a scalable, customizable kiosk solution for the publishing and marketing of titles including extensive accounting and monitoring tools. Within minutes, an own virtual kiosk can be activated on the Internet and mobile devices. Functions: Title / Expense Management Archive manager Enrichment Editor Channel Management (IOS, Android, Web) Release, Pricing Management Vouchers Reporting, Tracking Push Message Suite additional functions: Client / publisher management Article Pool Management Data mining / Analytics Real-time update Digital Archive High performance reader

11 More brand strength e-publishing today. 11 Benefits for the publisher While on the World Wide Web a free cost culture exists, tablet publishing offers the possibility to monetize content. This allows publishers to offer their content on the new media and use it to serve new sales channels in the diversified media world. Although tablet magazines and newspapers do not outnumber print editions, yet. The forecasted figures show strong growth potential. The media-friendly processing of your publication is crucial: Exploit the possibilities of enrichment with multimedia content to it s fullest, integrate interaction and dialogue functions and intelligent linkage with other publishing formats. The solution offers a strong performance reader and a wide range of use. This allows you to create a unique a user experience that guarantees success with the new devices. While with other vendors you will need different solutions to create your ekiosk tablet publications, using my-ekiosk is an all-in-one solution to create and distribute your publications in a managed environment!

13 Infinitely versatile e-publishing today. 13 The advantages Innovation Position yourself as a progressive and innovative first mover of this technology. Cost and time efficient entry into etablet publishing. Independent implementation by editors without great knowledge possible. Time efficiency through well thought out processes. Generation ereader With my ekiosk you can open up your own virtual kiosk, prepare your contemporary publications and sell them there, where the modern customer gets their information - in a format that stands out. Communication Targeted push marketing with an intelligent push messenger Online management with the intuitive single source administration and production suite without the need of Desktop Publishing software, no plug-ins and sub licenses necessary, no share model. Individual Pricing With a few clicks, publishers can set prices for single issues, subscriptions and single-products and can publish them with my-ekiosk immediately. Data mining / Analytics Allows the collection of reading and buying behavior information and the measurability of clicks on ads in real time. User data is an important tool to develop or to optimize publishing offers. Real-time update of content and enrichment. After downloading offline publications remain accessible and can be updated online. Multimedia enrichment of publications with video, audio, photo galleries, links, and maps, create added value for readers and advertisers. Your kiosk with foreign labels my-ekiosk can handle the complete billing with payment providers and end users transparently and automatically. So you can offer foreign publishers the opportunity to appear in your kiosk to generate additional revenue.

14 e-publishing today. 14 Spherix AG. Zürcherstrasse 204c. CH-9014 St.Gallen Tel. +41 (0) skype: spherix_ch. PartNer der house of crossmedia-solutions