Wireless Services WapIT Oy Mato Valtonen Marketing Director
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1 Wireless Services WapIT Oy Mato Valtonen Marketing Director
2 Some Visions? It took 100 years for there to be one billion phones and it`s going to take 10 years for there to be one billion cell phones Vivek Ranadive, Chairman, Tibco Software 1 billion mobile users by 2003 Johan Siberg, Ericsson
3 Where We Are Now? Wireless Application Protocol - So far network has been better than terminals - Now it s upside down - Terminals are putting a big pressure to network - Networks and terminals are able to communicate for the first time
4 How Does WAP Change The World? Pulls end-users to use services World of services will never be the same Still on the first step, but with both feet Prayers book, Bible and Calendar
5 Service Range Examples of the service range in Finland (200+ services) News & weather Finance Information Sporting results TV & cinema Culture Games Travel information Lottery results Horoscopes Mobile Chat Leisure Send & receive Hotels & car rental MMM-Mobile Media Mode
6 Service Range Mobile Media Mode (MMM) brings a great deal of www functionality to any GSM phone with SMS features. Possibility to create your own home page on Mobile Network. Dictionary users have on-line dictionary with them all the time. Translations to and from 12 languages available.
7 Service Range Harmonium web application designed for mobile phone operators. With Harmonium the subscribers can compose, publish and download ringing tones for Nokia smart message compatible mobile phones Bitmaps basic graphical bitmaps that can be used, for example, for caller group profiles
8 Icons (BitMaps)
9 Services -It s important to build services in which the properties of phone are utilised - user and location information, etc. -The information is in that form that the user wants -The number of measures made by the users is minimised -Something for everybody - global and local content which the users can personalise.
10 What Are Users Demands? So far there has not been specific demands Crucial point is crossed From now on demands are going to put a big pressure for everyone in the business
11 What Are Users Demands? Your handset knows where you are Own service for Stockmann Last 5 Boss suits out now 300 FIM a piece Send only to 5 km radius, or selected customers
12 What Are Users Demands? End-user agrees to get commercial messages Morning +25, partly cloudy. Trink Koka Kola, it cheers you up Latest Beatles CD now at Virgin Ministore for 110 FIM People are happy, when they get info for free
13 What s happening? Everyone wants to have their own content to mobile world! ALMOST all the info is already there But people want it ALL, without knowing will they ever need ALL of that content
14 Communities on air Connecting people in a new way You tell your location in your home page Your friends will find you easily Companies, teams and all kind of clubs will find this new info-board
15 Communities On Air An internet will happen More collective services to get people together No way to live without . Now wireless Escort services will find this media
16 WAP vs. PC More units out Growing faster We got the billing Subscribers are used to pay Always with you
17 More And More Personal Device End-user chooses push services for himself News, football results, horoscope and traffic warnings You ll get money with it Pers. safety device, if you or your credit card is lost, emergency numbers around the world, embassy in Hong Kong, locking-services, traffic or weather warnings
18 What Do We Want? Guiding services Get movie- or theatre tkts to our phones Babysitter Elm str :00 Games
19 What Do We Want Vending-kind of transactions Here and now -services Betting services Fun, fun and fun
20 WapIT Global Services WapIT Mobile Mailer WapIT Chat Ringing Tones Bitmaps Biorythm Dictionary, 12 languages Conversion Tools MMM-Mobile Media Mode WAP Calender DHL Tracking Info Weather services WapIT MapIT WapIT Charger WapIT Stinger Financial Information
21 Reality??? Most of examples possible already Technology is there, just waiting for network to follow Also waiting for a street level to walk into the system Marketing people will soon understand, what this all is about
22 Learned So Far! Subscribers are used to pay Most of people don t know about services They are used only to pull services Business-users are only 5-10% Entertainment and pleasure should not be under-estimated Services must be easy-to-use
23 Thank You
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