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1 Mobile Commerce The new commercial environment Faculty of Engineering Contents What is m-commerce? Advantages Enabling technologies services Forecasts Conclussions 1
2 What is m-commerce? (I) e-commerce (electronic commerce): any economic transaction via a communications network e-commerce is divided into: B2C (Business to consumer): transactions among the enterprise and the consumer. E.g.: purchasing a book at Amazon.com B2B (Business to business): transactions among enterprises. E.g.: aprovisioning books automatically if stock is not enough What is m-commerce? (II) m-commerce (mobile commerce) Any economic transaction conducted via a wireless communications network It is a subset of e-commerce oriented to the mobile paradigm, in both B2C and B2B variants It is achieved via wireless devices: cellular phones or PDAs. 2
3 What is m-commerce? (III) Advantages Ubiquity: access to infomation at any time from any place Universality: access to the Internet, the greatest information resource ever Personalisation: e-services tailored to the customers Localisation: services aware of the physical context (in near future) 3
4 Enabling technologies (I) GSM (Global System for Mobile Communications) widespread in Europe (232 million suscribers in August 2000) WAP (Wireless Application Protocol) over GSM WAP = Cellular phone + Internet Web browsing based on WML (Wireless Markup Language), clearer and simpler than HTML Push capable technology Enabling technologies (II) UMTS (Universal Mobile Telecommunications System) Mobile telephony 3G: UMTS will enable tomorrow s wireless Information Society 2 Gb bandwidth Videoconference, games, CD-quality audio,... Years Speech recognition & synthesis Automatic voice driven services 4
5 M-commerce Services (I) Mobile portals Calendar, , news, weather, directory,... Mobile Banking Check exchange and credit rates Check account & credit card transactions Make transfers, payments,... M-commerce Services (II) Mobile broking Buy and sell stock shares and other financial goods Receive alerts about price movements Manage stock orders Mobile payment Phone acts as a debit or credit card 5
6 M-commerce services (III) Mobile ticketing & reservation Ticket reservation/purchase Entertainment, transport, hotel, restaurant,... Mobile advertising Personalisation, one-to-one marketing Localisation awareness Mobile entertainment Games, music, video, betting,... M-commerce services (IV) Fleet management Mobile telemetrics & remote control Maps & navigation systems 6
7 Forecast (I) Source: Durlacher, Dataquest Mobile Communications International Forecast (II) Source: Durlacher 7
8 Forecast (III) Source: Durlacher Conclussions m-commerce is a emerging technology and market Very high potential and perspectives Cellular subscribers will use m- commerce as the method of choice for digital commerce transactions in their everyday life 8
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