New Technologies for Emerging Markets

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1 ATZ CONFERENCE MANAGEMENT NOVEMBER 2008 FRANKFURT/M. GERMANY New Technologies for Emerging Markets Strategies for European Automotive Companies to Meet Customers' Needs _ Entering markets in new countries _ Low cost cars _ Active and passive safety _ Green manufacturing _ Cooperating with local companies _ Under the patronage of Dr. Clive Hickman, Tata Motors Ltd. _ Get-together on the evening before the conference Translation English German

2 CHAIRMAN SPEAKERS Dr. Clive Hickman Head of R&D, Tata Motors Ltd. Dr. Wolfgang Bernhart Partner, Automotive Competence Center, Roland Berger Strategy Consultants GmbH Dr. Markus Distelhoff Managing Director, Continental Automotive Components (India) Pvt. Ltd. Dr. Ulrich Dohle President Diesel Systems, Robert Bosch GmbH Dr. Ulrich Hackenberg Member of the Board of Management Volkswagen Brand Engineering, Volkswagen AG Dr. Clive Hickman Head of R&D, Tata Motors Ltd. Dr. Joachim Horst Engineering Director Asia Pacific & Japan, GKN Driveline Driveshafts Gerhard Mertes Director Electrical/Electronic Distribution Systems, Delphi Deutschland GmbH - Prof. Dr. Rudolf Menne Director Traffic Policy, Government and University Alliances, Ford-Werke GmbH Patrick Signargout Executive Vice President, Sales and International Operations, Powertrain Systems AVL List GmbH Dr. Frank Detlef Wende President, Member of the Board, Avtokomponenty Dr. Eckart von Westerholt Managing Director, TÜV SÜD Automotive GmbH MODERATORS Dr. Ralf Birkelbach Head of Springer Automotive Media Roland Schedel Editor-in-Chief, ATZautotechnology Johannes Winterhagen Editor-in-Chief, ATZ MTZ

3 New Technologies for Emerging Markets WELCOME >> > Countries such as India, China, Brazil and Russia are the emerging markets in the automobile sector. The introduction of the Tata Nano, the rapid development of automobile production in China, the takeover of Jaguar by Tata and last but not least the increasing professionalism of customer acquisition in these markets at trade fairs and through car showrooms show the potential opportunities of these markets. European companies, both from the manufacturer's and the sub-supplier's point of view, must ask themselves with increasing urgency which technology strategies they need to choose in order to do justice to the customers' requirements in these markets and thereby to participate in sustained market growth. The international ATZlive conference, New Technologies for Emerging Markets, will address these questions under the patronage of Dr. Clive Hickman of Tata Motors, amongst other things, will show which strategy options are available for entering the market in the so-called BRIC states. In addition, topics such as safety, green manufacturing and cooperation with local companies will form central areas of discussion in the context of the specific constraints of these markets. The papers and presentations will be given by top-ranking representatives of OEMs and from the supply industry. Learn about the future developments in "New Technologies for Emerging Markets," in one day, in the context of specialist presentations and group discussions, led by experts. Talk to the speakers and the other participants. We will be happy to welcome you to Frankfurt. Johannes Winterhagen Editor-in-Chief, ATZ MTZ

4 PROGRAM TUESDAY, 25 NOVEMBER :30 Social evening Champagne reception and get-together with dinner Relax and enjoy stimulating discussions with the speakers and fellow participants PROGRAM WEDNESDAY, 26 NOVEMBER :00 Welcome and opening Dr. Clive Hickman, Head of R&D, Tata Motors Ltd. >> KEY NOTES 8:30 Development Strategies for Emerging Markets Market requirements Technology strategies Engineering organization Dr. Ulrich Hackenberg, Member of the Board of Management Volkswagen Brand Engineering, Volkswagen AG 9:00 Development of the Automotive Industry in Emerging Markets A Global View Market trends Technology trends Business models for Low cost car creation Dr. Wolfgang Bernhart, Partner, Automotive Competence Center, Roland Berger Strategy Consultants GmbH 9:30 Panel discussion with the speakers moderated by Johannes Winterhagen, Editor-in-Chief of ATZ 10:00 Discussion break with tea and coffee

5 >> SESSION: HOW CAN WE ENHANCE ENVIRONMENTAL BEHAVIOUR WITHOUT RAISING COSTS? 10:30 Diesel Technology for Low Price Vehicles Market Development Emerging Markets / Low Price Vehicles Worldwide Emission Legislations Fuel Injection Equipment (FIE) - Technology (and Exhaust Gas Treatment) for Low Price Vehicles Dr. Ulrich Dohle, President Diesel Systems, Robert Bosch GmbH 10:50 Competitive and Adequate Innovations for the Market Global Competence Customer-oriented Innovations Gerhard Mertes, Director Electric/Electronic Distribution Systems, Delphi Deutschland GmbH 11:10 Building a Global Engineering Organization Understanding Global and Local Custommer needs Worldwide Competence Centers vs. Local Technical Centers Patrick Signargout, Executive Vice President, Sales and International Operations, Powertrain Systems, AVL List GmbH 11:30 Panel discussion with the speakers moderated by Roland Schedel, Editor-in-Chief of ATZautotechnology 12:00 Lunch break

6 PROGRAM WEDNESDAY, 26 NOVEMBER 2008 >> SESSION HOW CAN WE ENHANCE SAFETY WITHOUT RAISING COSTS? 13:00 Global Safety Regulations where are we moving to? What is global? Regions under consideration are EU/Eastern-EU (Russia)/China Taiwan/India What do safety and reasonable regulation mean in the regions under consideration How up-to-date are the regulated safety-functions in these regions? Future Regulations and Outlook Dr. Eckart von Westerholt, Managing Director, TÜV SÜD Automotive GmbH 13:30 Safety Technologies and Customer Acceptance in New and Emerging Markets Passive and active safety features - both have to be applied simultaneously Mandatory need for an integrated approach as a challenge for driver, infrastructure and vehicle technologies Future challenges for 'Mature' and 'Emerging Markets' Prof. Dr. Rudolf Menne, Director Traffic Policy, Government and University Alliances, Ford-Werke GmbH 14:00 Panel discussion with the speakers, moderated by Dr. Ralf Birkelbach, Head of Springer Automotive Media 14:30 Discussion break with tea and coffee

7 >> SESSION HOW TO COOPERATE 15:00 Localization as a Success Factor Understanding and responding to market requirements in emerging markets Aspects of localization Dr. Markus Distelhoff, Managing Director, Continental Automotive Components (India) Pvt. Ltd. 15:30 Local Production for Local Cars Dr. Frank Detlef Wende, President, Member of the Board, Avtokomponenty 16:00 Customer-specific Solutions for Asian Customers Asian Customer s Requirements - Commonalities and Differences Drivetrain Engineering for Asian Customers - a Challenge for Global Standards New Products Development dedicated for the Asian Markets Dr. Joachim Horst, Engineering Director Asia Pacific & Japan, GKN Driveline Driveshafts 16:30 Cooperation wanted Opportunities in the Indian Automotive industry Huge potential of the Indian auto market Factors to consider Requirements needed from global suppliers Dr. Clive Hickman, Head of R&D, Tata Motors Ltd. 17:00 Closing remarks Johannes Winterhagen, Editor-in-Chief of ATZ

8 Imagine that electronics was orange The colour orange stands for creativity and dy- namic energy. And because there is hardly any other sector in which development is as active and dynamic as automotive electronics, there is now a specialist st e-magazine in orange: ATZe- lektronik. ATZelektronik reviews the latest trends and developments in electronics and software across the global automotive industry 6 times per year. On an academic level. With a unique profoundness of information. on. Furthermore, as a subscriber to ATZelektronik, you will benefit from our online archive of articles; an indispensable research earch tool that offers free downloads of the articles. Want to stay ahead of the pack? Order your free electronic sample edition today at Springer Automotive Media subscription service Abraham-Lincoln-Str Wiesbaden Telefon Telefax om

9 Communicating in international tional business TECHNIK BEWEGT.

10 >> > DELEGATES The international ATZlive conference is aimed at managerial staff and specialist engineers from automobile manufacturers and their suppliers in Europe who wish to become active in the emerging markets. ABOUT THE CONFERENCE The conference gives a comprehensive overview of the New Technologies for Emerging Markets in countries such as India, China, Brazil and Russia. High-ranking representatives of manufacturers, suppliers and service providers bring light to the challenges and current situation in those markets; present various development strategies for low cost cars and lead the discussion. The dialogue between the speakers and the participants is separated into three sessions. The aim of the conference is to provide the participants with the latest information and thereby get them ahead in the game. Simultaneous interpreters (German to English and English to German) will be provided.

11 THE ORGANISERS ATZlive Your partner for competent professional development at the Springer publishing house. In collaboration with the editorial teams of our trade publications, we organise top-notch conferences specific to the industry, in the areas of automotive development and manufacture, industrial adhesives and sealants, surface technology and recruiting. ATZ Automobiltechnische Zeitschrift founded in 1898 is the oldest existing automotive magazine in the world. The trade magazine for technology-oriented management in the automotive industry provides the very latest information from research and development. MTZ and MTZ worldwide A source of valuable information covering the latest trends in research and development work on diesel and petrol engines, MTZ is essential reading for all engine specialists. MTZ worldwide is on sale in over 50 countries and is the leading journal on all combustion engines, their components and related accessories. MTZ >> >

12 EXHIBITION As a supplier you can present your current range of products and services to a specialist clientele at our exclusive exhibition. Take advantage of this meeting of specialists for a professional exchange between users and pioneers. For detailed information on presenting and exhibiting your products and services, contact: Kai Pielicke ap-media Telephone +49(0) >> >

13 FOR YOUR DIARY: OTHER ATZlive EVENTS IN 2008 Safety of Commercial Vehicles Symposium to 10 October 2008 Neumünster Virtual Powertrain Creation MTZ Conference 22 to 23 October 2008 Munich The Future of Automobile Assembly Dialogue between man and technology 23 to 24 October 2008 Karlsruhe careers4engineers Career event for engineers at Euromold 5 to 6 December 2008 Frankfurt/M. brake.tech 2008 ATZ/TÜV SÜD Conference 9 to 10 December 2008 Munich tire.wheel.tech 2008 ATZ/TÜV SÜD Conference 11 to 12 December 2008 Munich driveit International Congress 4 to 5 November 2008 Stuttgart

14 ATTENDANCE FEE plus VAT This includes conference documentation, coffee breaks, soft drinks, lunch and the get-together. VENUE Sheraton Frankfurt Hotel & Towers, Conference Center Rhine Main Airport, Terminal 1 Hugo-Eckener-Ring Frankfurt/Germany HOTEL Sheraton Frankfurt Hotel & Towers, Conference Center Rhine Main Airport, Terminal 1 Hugo-Eckener-Ring Frankfurt/Germany Telephone +49(0) Telefax +49(0) Single room with breakfast 175. To reserve your room, please contact the hotel directly by 28 October 2008 and settle your bill directly with the hotel. When making your reser vation, please quote ATZ Conference Emerging Markets. >> >

15 >> > TERMS AND CONDITIONS No cancellation charge is due if the registration is cancelled by 28 October Cancellations made after that date incur a charge of 35% of the attendance fee. For cancellations after 5 November 2008, the full attendance fee is payable. Cancellations must be made in writing. The date of the postmark shall determine whether the deadline has been met. We would be happy to take a replacement delegate at no extra charge. Should a speaker be unable to attend at short notice for reasons of accident, illness, force majeure or other circumstances for which ATZlive cannot be held accountable, then another qualified person shall be appointed to the exclusion of any claim for compensation. Should the event be cancelled altogether then we will of course refund the attendance fee. No conference documentation may be reproduced or transferred to third parties, without the express written consent of ATZlive. Audio and video recording of the conference is not permitted. Your personal details will be stored electronically, in accordance with the German Data Protection Act. Should you no longer wish to receive details of our attractive offers in future, you can refuse permission for us to use your personal details for advertising purposes. Please inform us of this in writing, not forgetting to include your address. Please send the registration form by post or fax to: ATZlive Anette Reichel Abraham-Lincoln-Straße 46 D Wiesbaden Telephone +49(0) Telefax +49(0)

16 CONFERENCE REGISTRATION New Technologies for Emerging Markets 26 NOVEMBER 2008 FRANKFURT/M. GERMANY I acknowledge the terms and conditions and the attendance fee of plus VAT and wish to make a firm registration. Delegate: First name Family name Company Sector Department Position Street Postcode/city Telephone Telefax Billing address (if different) Date, signature FAX TO +49(0)

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