Software and Data Are Reshaping the Advertising Market
|
|
- Peter Collins
- 1 years ago
- Views:
Transcription
1 THOUGHT LEADERSHIP Software and Data Are Reshaping the Advertising Market APR 2016 Scott Denne, Analyst Matt Mullen, Senior Analyst, Social Business The growth of digital media and mobile connectivity is set to massively shift the advertising ecosystem. Though often these trends are seen as part of the ad-tech ecosystem, it is our view that the introduction of software for media buying and the amount of data that is now becoming available for granular audience targeting and measurement will have impacts well beyond ad networks and real-time ad exchanges RESEARCH, LLC
2 ABOUT 451 RESEARCH 451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to over 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. NEW YORK SAN FRANCISCO LONDON BOSTON 20 West 37th Street 3rd Floor New York, NY P F Geary Street 9th Floor San Francisco, CA P F Gower Street London, UK WC1E 6HH P +44 (0) F +44 (0) Liberty Square, 5th Floor Boston, MA P F ABOUT THE AUTHOR SCOTT DENNE ANALYST Scott is a Research Analyst with 451 Research, where he helps direct the firm s coverage of technology mergers and acquisitions. He also contributes to 451 s Social Business channel with coverage of the advertising technology industry. MATT MULLEN SENIOR ANALYST, SOCIAL BUSINESS Matt is a Senior Analyst, Social Business, for 451 Research, where his primary areas of focus are digital marketing and customer acquisition technology. II
3 Key Findings The evolving and growing landscape of digital media is removing the proxy between advertisers and their customers. This is a departure from the mass market era, when marketers could only engage customers through content, rather than reaching an audience directly. The existence of software and data to find audiences wherever they are is the defining trait of advertising in the digital era. Today many advertisers focus on the cost of media rather than on precision targeting. As advertisers devote increasing attention to audience optimization, data services and media-buying, software vendors will be evaluated on features and capabilities such as workflow management, audience modeling, reach, accuracy and bidding optimization, rather than on a cost-per-impression or cost-per-click basis. Scale alone will no longer be a differentiator for ad agencies. More important will be the ability to provide, collect and integrate the data needed to define audiences and predict potential customers and to be able to advise marketers on which software and data tools meet their campaign goals. With the proliferation of mobile devices, the available data will give marketers an unprecedented amount of knowledge about their customers, from legacy categories such as demographics to a granular understanding of likes, dislikes and habits. III
4 Executive Summary INTRODUCTION The growth of digital media and mobile connectivity is set to massively shift the advertising ecosystem. Though often these trends are seen as part of the ad-tech ecosystem, we believe the introduction of software for media buying and the amount of data that is now becoming available for granular audience targeting and measurement will have impacts beyond ad networks and real-time ad exchanges. These changes will challenge the incumbents in the advertising market, namely ad agencies and other supporting players, while providing a point of entry (or opportunities for expansion) for other players such as telecom companies, enterprise software vendors and startups. In this report, we put these trends in the context of the evolution of the advertising market to illustrate why we believe that the current changes in the market are more than merely the opening of a few new digital channels. The report also explores in-depth the increasing use of software and the new sets of audience data both the origin and impact of these trends. Lastly, we discuss the challenges and opportunities that this transformation brings to different segments of the advertising landscape, as well as strategies to capitalize on those changes. This report is primarily concerned with changes to the advertising ecosystem; however, it s worth noting that this is part of a broader shift toward personalized, direct and automated communications with customers that s impacting marketing, sales and customer service software under the heading of digital experience. METHODOLOGY Reports such as this one represent a holistic perspective on key emerging markets in the enterprise IT space. These markets evolve quickly, though, so 451 Research offers additional services that provide critical marketplace updates. These updated reports and perspectives are presented on a daily basis via the company s core intelligence service, 451 Research Market Insight. Forward-looking M&A analysis and perspectives on strategic acquisitions and the liquidity environment for technology companies are also updated regularly via Market Insight, which is backed by the industry-leading 451 Research M&A KnowledgeBase. Emerging technologies and markets are covered in 451 Research channels including Business Applications; Cloud Transformation; Data Platforms and Analytics; Datacenter Technologies; Development, DevOps and IT Ops; Enterprise Mobility; European Services; Information Security; Internet of Things; Mobile Telecom; Multi-Tenant Datacenters; Networking; Service Providers; Storage; and Systems and Software Infrastructure. Beyond that, 451 Research has a robust set of quantitative insights covered in products such as ChangeWave, Voice of the Enterprise, Market Monitor, the M&A KnowledgeBase and the Datacenter KnowledgeBase. All of these 451 Research services, which are accessible via the Web, provide critical and timely analysis specifically focused on the business of enterprise IT innovation. For more information about 451 Research, please go to: IV
5 Table of Contents 1. EVOLUTION OF ADVERTISING IN THE DIGITAL ERA 1 2. IMPACTS OF THE GROWTH OF DIGITAL MEDIA ON THE ADVERTISING MARKET 3 ADVERTISING IS BECOMING A SOFTWARE-DRIVEN MARKET MARKETERS WILL NEED A BLEND OF CREATIVE, STRATEGY, EXECUTION AND IT Figure 1: Notable IT Services Acquisitions of Market, Advertising and Creative Agencies IDENTITY DATA WILL RESHAPE MEDIA MEASUREMENT Figure 2: Global Monthly Mobile Data Traffic in Millions of Terabytes THESE TRENDS WILL BE SLOWER TO DEVELOP AMONG B2B MARKETERS SEVERAL CATEGORIES OF VENDORS WILL FEEL THE IMPACT OF THIS AD MARKET SHIFT 7 Figure 3: Select Vendors in the Advertising Ecosystem, by Strategic Focus ENTERPRISE SOFTWARE MEDIA MEASUREMENT MARKETING DATA SERVICES AD AGENCIES IT SERVICES TELECOM Figure 4: Gap in the Total Addressable Market and the Forecast for Telecom Data as a Service AUDIENCE MANAGEMENT PLATFORMS MEDIA-BUYING PLATFORMS CROSS-CHANNEL ATTRIBUTION DIGITAL DATA PROVIDERS CONCLUSIONS AND RECOMMENDATIONS FURTHER READING INDEX OF COMPANIES 14 V
Social Intranets and the Supply Chain
THOUGHT LEADERSHIP Social Intranets and the Supply Chain EXECUTIVE OVERVIEW SEP 2015 Alan Pelz-Sharpe, Research Director, Business Applications Matt Mullen, Senior Analyst, Business Applications In one
Global Content Delivery Networks
MARKET FORECAST NOV 2015 Global Content Delivery Networks Market Overview 2015 Jim Davis, Senior Analyst, Service Providers After enjoying robust growth in 2014, the CDN market will see some effects from
Application Hosting EXECUTIVE OVERVIEW. and Productivity THOUGHT LEADERSHIP APR Liam Eagle, Senior Analyst, Service Providers
THOUGHT LEADERSHIP APR 2016 Application Hosting Email and Productivity Liam Eagle, Senior Analyst, Service Providers Email is used nearly ubiquitously by businesses, and accounts for a large portion of
Web and Application Hosting 2015
MARKET FORECAST Web and Application Hosting 2015 SEP 2015 Liam Eagle, Senior Analyst, Service Providers Web and application hosting, a mature IT market, is facing changes to the variety of services on
Software-Defined Network Architectures Find High Customer Value When Applied to the WAN
MARKET FORECAST APR 2016 Software-Defined Network Architectures Find High Customer Value When Applied to the WAN Peter Christy, Research Director, Networks EXECUTIVE OVERVIEW Networking has evolved rapidly
2016 Trends in Enterprise Networking
PREVIEW 2016 Trends in Enterprise Networking DEC 2015 Peter Christy, Research Director After years of being the uninteresting technology in back of the network jack, networking has recently found celebrity
2016 Trends in Service Providers
PREVIEW 2016 Trends in Service Providers NOV 2015 Al Sadowski, Research Director Liam Eagle, Senior Analyst Carl Brooks, Analyst Jim Davis, Senior Analyst Selling generic technology resources is no way
2016 Trends in Storage
PREVIEW 2016 Trends in Storage DEC 2015 Henry Baltazar, Research Director Though storage is far from dead, change is coming in the shape of new form factors such as hyperconverged infrastructures and disruptive
Telco Multi-Play and Content Strategies
THOUGHT LEADERSHIP Telco Multi-Play and Content Strategies APR 2016 Declan Lonergan, VP, Research As telecom operators extend their convergence strategies and launch multi-play landline/mobile/tv services,
2016 Trends in Cloud and IT Services Markets
PREVIEW 2016 Trends in Cloud and IT Services Markets DEC 2015 William Fellows, Research Vice President Owen Rogers, Research Director Agatha Poon, Research Manager Katy Ring, Research Director Cloud transformation
2016 Trends in Datacenter Technologies
PREVIEW 2016 Trends in Datacenter Technologies OCT 2015 Rhonda Ascierto, Research Director Andy Lawrence, Research Vice President Andrew Donoghue, European Research Manager Daniel Bizo, Senior Analyst
2016 Trends in Enterprise Mobility
PREVIEW 2016 Trends in Enterprise Mobility OCT 2015 Chris Hazelton, Research Director Brian Partridge, Vice President Raúl Castañón-Martínez, Senior Analyst Rich Karpinski, Principal Analyst Sheryl Kingstone,
Data Platforms and Analytics Market Map 2016
MARKET MAP Data Platforms and Analytics Market Map 2016 APRIL 2016 Matt Aslett, Research Director, Data Management & Analytics Krishna Roy, Senior Analyst, Data Platforms & Analytics James Curtis, Senior
2016 Trends in Information Security
PREVIEW 2016 Trends in Information Security DEC 2015 Scott Crawford, Research Director Garrett Bekker, Senior Security Analyst Eric Ogren, Senior Security Analyst Adrian Sanabria, Senior Security Analyst
Cloud Management Platform Market Map 2016
MARKET MAP Cloud Management Platform Market Map 2016 MAY 2016 William Fellows, Research Vice President A cloud management platform should operate like a cloud Uber app for IT consumption and delivery that
The Data Management of Things
The Data Management of Things THE IMPLICATIONS OF IOT FOR DATA ANALYTICS The Internet of Things (IoT) is placing new demands on data storage, networking, processing and analytics. For end users, vendors
MANAGED INFRASTRUCTURE MARKET OVERVIEW 2015
MANAGED INFRASTRUCTURE MARKET OVERVIEW 2015 This report takes a global view of the managed infrastructure market, analyzing the state of the market by technology and region. It also highlights vendors
Canadian Multi-Tenant Datacenter
Canadian Multi-Tenant Datacenter MARKET ASSESSMENT 2014 NOV 2014 451 RESEARCH REPORT SNAPSHOT TITLE Canadian Multi-Tenant Datacenter Market Assessment 2014 ANALYST Michael Levy, Senior Analyst, Multi-Tenant
London Multi-Tenant Datacenter and Hosting Market
London Multi-Tenant Datacenter and Hosting Market The largest city in Western Europe, London is also the most diverse in terms of IT service providers. It offers an ideal base to provide colocation, hosting
Seattle EXECUTIVE OVERVIEW MULTI-TENANT DATACENTER MARKET
Seattle MULTI-TENANT DATACENTER MARKET This report provides an overview of the competitive dynamics in the Seattle market, a 451 Research Market Map of the competitors in the area, market share of the
The State of the European Public Cloud Market
The State of the European Public Cloud Market 2015 UPDATE A year ago, startups, early adopters, and test and development professionals were the key markets for European public cloud service providers.
Cloud Brokers EXECUTIVE OVERVIEW MAKING ITAAS A PRACTICAL REALITY?
Cloud Brokers MAKING ITAAS A PRACTICAL REALITY? This report examines what a cloud broker is, its components and functions, its role(s), its audience and how it supports the delivery of ITaaS by turning
CLOUDSCAPE. IT SERVICES Tooling up for ITaaS KEY FINDINGS
IT SERVICES Tooling up for ITaaS IT as a service (ITaaS) is an operational model where the enterprise IT department acts and operates as a distinct business entity, creating services for the other lines
Mexico EXECUTIVE OVERVIEW MULTI-TENANT DATACENTER MARKET
Mexico MULTI-TENANT DATACENTER MARKET This report provides an overview of the competitive dynamics in the Mexico market, a 451 Research Market Map of the competitors in the area, market share of the dominant
Multi-Tenant Datacenter and Hosting Market. Rory Duncan, Research Director, European Services Penny Jones, Senior Research Analyst, European Services
EXECUTIVE OVERVIEW MARKET FORECAST SEP 2016 Frankfurt Multi-Tenant Datacenter and Hosting Market Rory Duncan, Research Director, European Services Penny Jones, Senior Research Analyst, European Services
Are Small Consultancies Best for Big Data Projects?
Are Small Consultancies Best for Big Data Projects? Big data is attracting the attention of all types of buy-side organizations. But because the technologies involved are immature and there is a lack of
2016 Trends in Mobile Telecom
PREVIEW 2016 Trends in Mobile Telecom OCT 2015 Rich Karpinski, Principal Analyst Jennifer Clark, Vice President Sheryl Kingstone, Director Declan Lonergan, Vice President Boris Metodiev, Research Manager
Frankfurt Multi-Tenant Datacenter and Hosting Market
MARKET FORECAST Frankfurt Multi-Tenant Datacenter and Hosting Market DEC 2015 Rory Duncan, Research Director, European Services Penny Jones, Senior Research Analyst, European Services Second only to London
TOTAL DATA WAREHOUSING: 2013-2018
TOTAL DATA WAREHOUSING: 2013-2018 Analytic Database and Hadoop Market Sizing and Forecasts This report examines the marketplace for Total Data Warehousing including competing players, revenue generation
2017 Trends in Networking
PREVIEW 2017 Trends in Networking DEC 2016 Jennifer P. Clark, Vice President Ken Rehbehn, Principal Analyst Jim Duffy, Senior Analyst, Networking Network infrastructure has always been characterized by
MOBILE TABLETS A Post-PC Era in the Enterprise?
Analyzing the Business of Enterprise IT Innovation MOBILE TABLETS A Post-PC Era in the Enterprise? The mobile tablet will bring significant change in enterprise computing. Early investment in supporting
E-DISCOVERY AND E-DISCLOSURE 2013 The Ongoing Journey From Reactive E-Discovery to Proactive Information Governance
E-DISCOVERY AND E-DISCLOSURE 2013 The Ongoing Journey From Reactive E-Discovery to Proactive Information Governance Evolving technologies are expanding the need for effective electronic discovery in legal
CLOUD CLIENTS AND VIRTUAL CLIENTS
CLOUD CLIENTS AND VIRTUAL CLIENTS The Transformation of Virtual Desktops Through Mobility and Cloud Computing Over the past three years, the technology we used to know as virtual desktop infrastructure
TOTAL DATA INTEGRATION
The Impact of Big Data on Integration and Governance Big data and Total Data have the potential to change the face of the data integration market. This report outlines the key drivers shaping this sector
TOTAL DATA ANALYTICS
The Impact of Big Data on Business Intelligence and Analytics Big data and Total Data have the potential to fundamentally change the analytics market. This report outlines the key drivers in the analytics
Amsterdam Multi-Tenant Datacenter and Hosting Market
MARKET FORECAST SEP 2015 Amsterdam Multi-Tenant Datacenter and Hosting Market Penny Jones, Senior Research Analyst, European Services Rory Duncan, Research Director, European Services For centuries, the
2016 Trends in the Internet of Things
PREVIEW 2016 Trends in the Internet of Things DEC 2015 Christian Renaud, Research Director Brian Partridge, Vice President The Internet of Things is evolving from hyperbole to reality with lighthouse real-world
Big Data and Business Analytics
Servers and Virtualization Study: Wave 14 Big Data and Business Analytics This report captures IT professionals adoption plans, projected spending, vendor short-lists and considerations in decision-making
The Smell of Security, the Roar of the Cloud
The Smell of Security, the Roar of the Cloud When buzzwords start getting thrown around with reckless abandon, the results can be polarizing. Vendor market figures only show half the picture; our interviews
OF THE CLOUD, FOR THE CLOUD
EXECUTIVE OVERVIEW OF THE CLOUD, FOR THE CLOUD The State of the Art in IT Performance Management IT performance management tools are following application and infrastructure workloads to the cloud, giving
DATACENTER INFRASTRUCTURE MANAGEMENT SOFTWARE. Monitoring, Managing and Optimizing the Datacenter
Analyzing the Business of Enterprise IT Innovation DATACENTER INFRASTRUCTURE MANAGEMENT SOFTWARE Monitoring, Managing and Optimizing the Datacenter As datacenters become bigger, denser and more complex,
MOBILE APP LIFECYCLE
MOBILE APP LIFECYCLE Design and Development As enterprises invest in developing or externally sourcing mobile apps, they are finding the need to integrate this process into the overall software development
THE AWS PARTNER NETWORK IMPACT ON THE INTERNET INFRASTRUCTURE SERVICES BUSINESS
EXECUTIVE OVERVIEW THE AWS PARTNER NETWORK IMPACT ON THE INTERNET INFRASTRUCTURE SERVICES BUSINESS KEY FINDINGS The IaaS market is currently about 20% the size of the managed hosting market; however, it
Infrastructure Security Technology Roadmap
Information Security Study: Wave 17 Infrastructure Security Technology Roadmap Capturing IT professionals adoption plans, projected spending and vendor short-lists, the in-depth roadmap covers 14 technologies,
THE CHANGING LINUX LANDSCAPE. The cloud, community distributions and devops are dramatically impacting the market
THE CHANGING LINUX LANDSCAPE The cloud, community distributions and devops are dramatically impacting the market Trends such as cloud computing and devops whereby application development and deployment
Servers and Virtualization Software Technology Roadmap
Servers and Virtualization: Wave 13 Servers and Virtualization Software Technology Roadmap Capturing IT professionals adoption plans, projected spending and vendor short lists, the in-depth roadmap covers
Customer Insight on Flash in the Data Center
Customer Insight on Flash in the Data Center Forum D-11: Flash in Data Centers Marco Coulter Vice President, 451 Research Flash Memory Summit 2015 Santa Clara, CA 1 About the Speaker @marcocoulter marco@451research.com
BACKUP IN A VIRTUAL WORLD. Data-Protection Challenges in Virtual Server Environments
BACKUP IN A VIRTUAL WORLD Data-Protection Challenges in Virtual Server Environments Data protection for virtual environments became crucial when end users began virtualizing tier-one, mission-critical
DATACENTER CANADA MTDC MARKET ASSESSMENT REPORT EXCERPT SUPPLY AND PROVIDERS MICHAEL LEVY WRITTEN BY DECEMBER 2012
CANADA MTDC MARKET ASSESSMENT SUPPLY AND PROVIDERS DATACENTER WRITTEN BY MICHAEL LEVY DECEMBER 2012 451 RESEARCH: DATACENTER COGECO DATA SERVICES COGECO DATA SERVICES Headquarters: Toronto, ON President:
Global Case Studies in Highly Efficient Datacenters 2014
Global Case Studies in Highly Efficient Datacenters 2014 For datacenters, efficiency and operational excellence are achievable in any location, despite regional differences in datacenter markets across
MANAGED INFRASTRUCTURE MARKET OVERVIEW 2013
EXECUTIVE OVERVIEW MANAGED INFRASTRUCTURE MARKET OVERVIEW 2013 Global Perspectives KEY FINDINGS Managed hosting as a subset of managed infrastructure remains the overwhelming bulk of the market opportunity
WEB AND APPLICATION HOSTING
WEB AND APPLICATION HOSTING Summer 2013 KEY FINDINGS Although the Internet infrastructure services business continues to grow in every segment, that growth is slowing in some of the traditional infrastructure
DATACENTER DISRUPTIVE TECHNOLOGIES IN THE DATACENTER EXECUTIVE OVERVIEW. Ten Technologies Driving a Wave of Change KEY FINDINGS
DISRUPTIVE TECHNOLOGIES IN THE DATACENTER Ten Technologies Driving a Wave of Change Are there new technologies out there that could disrupt the economics and infrastructure of the modern datacenter and
THREAT INTELLIGENCE EXECUTIVE OVERVIEW. A Market for Secrets KEY FINDINGS
A Market for Secrets As the arms race escalates between attacker and defender, organizations are trying to make more informed risk decisions and prioritize their responses. This means intelligence and
TO BUILD OR NOT TO BUILD Part I: Should service providers build or lease their datacenters?
EXECUTIVE OVERVIEW TO BUILD OR NOT TO BUILD Part I: Should service providers build or lease their datacenters? DATACENTER DECEMBER 2013 REPORT SNAPSHOT TITLE To Build or Not to Build ANALYST Kelly Morgan,
Welcome & The Future of Mobile Productivity. Chris Hazelton Research Director, Enterprise Mobility
Welcome & The Future of Mobile Productivity Chris Hazelton Research Director, Enterprise Mobility 451 Research is a preeminent information technology research and advisory company Founded in 2000 with
The ServiceNow Effect
The ServiceNow Effect ITSM MOVES TO THE CLOUD Spurred on by the runaway success of ServiceNow over the past decade, IT service management is increasingly delivered as a cloud service via a remotely hosted
E-DISCOVERY AND E-DISCLOSURE 5 IMPLICATIONS
Analyzing the Business of Enterprise IT Innovation E-DISCOVERY AND E-DISCLOSURE Bringing It All Back Home Almost four years after all electronic information became legally discoverable in US courts, organizations
Hosting and Colocation Regional Strategies for Growth. April 2015
Hosting and Colocation Regional Strategies for Growth April 2015 Key Findings Location is becoming increasingly important for colocation and hosting providers alike, with a growing need by those providing
Network Management Software Technology Roadmap
Networking Study: Wave 10 Network Management Software Technology Roadmap Capturing networking professionals adoption plans, projected spending and vendor short-lists, the indepth roadmap covers six technologies
Data Networking Technology Roadmap
Networking Study: Wave 10 Data Networking Technology Roadmap Capturing networking professionals adoption plans, projected spending and vendor short-lists, the indepth roadmap covers 17 technologies including:
DATA PROTECTION IN THE CLOUD
DATA PROTECTION IN THE CLOUD SMBs Embrace Affordable Online Backup and Disaster Recovery End users have a wide variety of options for data protection today all of which are relatively low-cost. This enables
Document Management Systems for Legal
Document Management Systems for Legal May 2013 HYPERION GLOBAL PARTNERS THREE SUGAR CREEK CENTER, STE 100 SUGAR LAND, TEXAS 77478 www.hyperiongp.com www.hgpresearch.com A T L A N T A C H I C A G O D A
THE BEST EXECUTION VENUE
Positioning for the Next Wave of Change in Enterprise IT Infrastructure As automation and consumerization become the dominant paradigms for designing and deploying IT infrastructure, these trends will
Speech Recognition Telephony Software: Worldwide, (Executive Summary) Executive Summary
Speech Recognition Telephony Software: Worldwide, 2002-2007 (Executive Summary) Executive Summary Publication Date: 18 September 2003 Author Steve Cramoysan This document has been published to the following
THE CYBER-SECURITY PLAYBOOK
THE CYBER-SECURITY PLAYBOOK Selling Into the Global Defense Market The federal cyber-security space is becoming a hotbed of incubation, acquisition and opportunity, but how to sell into this complicated
DATACENTER BRAZIL MTDC MARKET ASSESSMENT EXECUTIVE OVERVIEW. Supply and Providers MARCH 2013
BRAZIL MTDC MARKET ASSESSMENT Supply and Providers DATACENTER MARCH 2013 REPORT SNAPSHOT TITLE Brazil MTDC Market Assessment Supply and Providers ANALYST RELEASE DATE March 2013 LENGTH Jeff Paschke, Research
Agenda Overview for Digital Commerce, 2015
G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.
ENTERPRISE MOBILE APPLICATIONS
ENTERPRISE MOBILE APPLICATIONS Native vs. Browser-Based Mobile applications are driving use of smartphones and tablets in the enterprise, and developers are experimenting with browser-based apps in place
Alan Pelz-Sharpe Research Director, Social Business. Greg Zwakman Research Director, Quantitative Services
Social Business This report from 451 Research s Social Business Market Monitor reflects vendor performance through Q315. Using the broadest definition, the Social Business market consists of the following
How Deal Size Matters in IT Infrastructure Outsourcing (Executive Summary) Executive Summary
How Deal Size Matters in IT Infrastructure Outsourcing (Executive Summary) Executive Summary Publication Date: 2 January 2004 Author Bruce M. Caldwell This document has been published to the following
The Outlook for IT. 2014 to 2017. Michael Smith VP Distinguished Analyst January 31, 2014
The Outlook for IT Michael Smith VP Distinguished Analyst January 31, 2014 2014 to 2017 Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed
Agenda Overview for Social Marketing, 2015
G00270737 Agenda Overview for Social Marketing, 2015 Published: 19 December 2014 Analyst(s): Julie Hopkins Social marketing programs are maturing; executives increasingly expect ROI to follow social marketing
DATACENTER MULTI-TENANT DATACENTER NORTH AMERICAN PROVIDERS 2013 EXECUTIVE OVERVIEW KEY FINDINGS
MULTI-TENANT DATACENTER NORTH AMERICAN PROVIDERS 2013 DATACENTER KEY FINDINGS MTDCs remained a strong sector in North America during 2012 and this strong growth has continued during the first three quarters
MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample
MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm
COM-18-7559 J. Holincheck
J. Holincheck Research Note 3 December 2002 Commentary Leveraging HCM Technologies to Control Labor Costs Large human capital management application suite purchases will be few and far between in 2003.
Agenda Overview for Marketing Management, 2015
G00270720 Agenda Overview for Marketing Management, 2015 Published: 18 December 2014 Analyst(s): Richard Fouts Increased participation in strategic business decisions and an evolving organization put new
The Lack of a CRM Strategy Will Hinder Health Insurer Growth
Industry Research Publication Date: 15 October 2008 ID Number: G00162107 The Lack of a CRM Strategy Will Hinder Health Insurer Growth Joanne Galimi The Gartner 2008 healthcare payer application survey
HP s revitalized workforce optimization suite is worth a fresh look
HP s revitalized workforce optimization suite is worth a fresh look Publication Date: 27 Jul 2015 Product code: IT0020-000139 Keith Dawson Ovum view Summary When contact center buyers look to acquire workforce
Constant Contact. Responsyssys. VerticalResponse. Bronto. Satisfaction
Contenders Leaders sys Scale Campaign aign Monitor Niche High Performers Satisfaction Email Marketing Products Products shown on the Grid for Email Marketing have received a minimum of 10 reviews/ratings
Drive growth. See results. Performance Marketing Services Overview
Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands
EXECUTIVE VIEW. KuppingerCole Report. Content. Related Research
KuppingerCole Report EXECUTIVE VIEW by Alexei Balaganski February 2015 by Alexei Balaganski ab@kuppingercole.com February 2015 Content 1 Introduction... 2 2 Product Description... 3 3 Strengths and Challenges...
Customer Experience Primer for 2016
Gartner for Marketers Customer Experience Primer for 2016 Jake Sorofman Research Vice President G00293087 Customer Experience Primer for 2016 Published: 25 January 2016 Analyst(s): Jake Sorofman, Simon
Software Market Definitions for Project Portfolio Management. Gartner Dataquest Guide
Software Market Definitions for Project Portfolio Management Gartner Dataquest Guide Publication Date: 7 April 2003 GARTNER WORLDWIDE HEADQUARTERS NORTH AMERICA Corporate Headquarters 56 Top Gallant Road
Vendor Classification
Markets, L. Geishecker, F. Buytendijk Research Note 2 October 2002 Introducing the CPM Suites Magic Quadrant Vendors are developing a wide range of new functionality for corporate performance management.
Data Management: Foundational Technologies for Health Insurance Exchange Success
INDUSTRY BRIEF Data Management: Foundational Technologies for Health Insurance Exchange Success Sponsored by: Informatica Janice W. Young November 2013 IN THIS INDUSTRY BRIEF U.S. health plans have been
RESEARCH NOTE. Workplace Service. Hot Vendors in Knowledge and Collaboration, 2014
Author: Jim Lundy Hot Vendors in Knowledge and Collaboration, 2014 Summary: Business people are increasingly looking for software products that help them get their jobs done faster. Our 2014 Hot Vendors
DATACENTER MULTI-TENANT DATACENTER PROVIDERS EVOLVE WITH CLOUD OFFERINGS EXECUTIVE OVERVIEW MAY 2013
MULTI-TENANT DATACENTER PROVIDERS EVOLVE WITH CLOUD OFFERINGS DATACENTER MAY 2013 REPORT SNAPSHOT TITLE Multi-Tenant Datacenter Providers Evolve with Cloud Offerings ANALYST Glenn Ford, Senior Analyst
Agenda Overview for Multichannel Marketing, 2015
G00271717 Agenda Overview for Multichannel Marketing, 2015 Published: 19 December 2014 Analyst(s): Adam Sarner, Jennifer S. Beck Multichannel marketing is where content and context meet and where brand
DATACENTER NORTH AMERICAN MULTI-TENANT DATACENTER SUPPLY EXECUTIVE OVERVIEW. Emerging Major Markets 2013 DECEMBER 2013
NORTH AMERICAN MULTI-TENANT DATACENTER SUPPLY Emerging Major Markets 2013 DATACENTER DECEMBER 2013 REPORT SNAPSHOT TITLE ANALYSTS North American Multi-Tenant Datacenter Supply: Emerging Major Markets 2013
Management Update: CRM Success Lies in Strategy and Implementation, Not Software
IGG-03122003-01 D. Hagemeyer, S. Nelson Article 12 March 2003 Management Update: CRM Success Lies in Strategy and Implementation, Not Software A customer relationship management (CRM) package doesn t ensure
Hierarchy of Needs for Content Networking
Technology, M. Fabbi Research Note 28 October 2002 Hierarchy of Needs for Content Networking Enterprises should understand the hierarchy of needs for content networking, which is illustrated by examining
EMEA CRM Analytics Suite Magic Quadrant Criteria 3Q02
Decision Framework, J. Radcliffe Research Note 26 September 2002 EMEA CRM Analytics Suite Magic Quadrant Criteria 3Q02 Europe, the Middle East and Africa Customer Relationship Management Analytics Suite
Upheaval in the CRM Services Market
Markets, J. Kirkby Research Note 24 October 2002 Upheaval in the CRM Services Market The customer relationship management services market is in upheaval: Competitive changes will strongly influence trends.
Business Value Drives VoIP and IP-Telephony Layering
Decision Framework, B. Elliot Research Note 16 July 2003 Business Value Drives VoIP and IP-Telephony Layering Enterprises must view IP telephony and voice over IP projects as functional layers composed
Strategic Sourcing Magic Quadrant Criteria: An Explanation
Markets, D. Hope-Ross, J. Woods Research Note 14 March 2003 Strategic Sourcing Magic Quadrant Criteria: An Explanation A new Gartner Magic Quadrant for strategic sourcing applications is being introduced.
MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample
MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm
Social Media Analysis and Audience Engagement
Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social
Research Agenda and Key Issues for Converged Infrastructure, 2006
Research Publication Date: 20 July 2006 ID Number: G00141507 Research Agenda and Key Issues for Converged Infrastructure, 2006 Sylvain Fabre Gartner's research will cover fixed-mobile convergence, the
Supply Chain Management Software Market: Europe, 2002 (Executive Summary)
Supply Chain Management Software Market: Europe, 2002 (Executive Summary) Executive Summary Marketplace: Publication Date: 28 August 2003 Authors Fabrizio Biscotti Chad Eschinger Chris Pang This document