Video Analytics. Extracting Value from Video Data
|
|
- Nathaniel Hutchinson
- 7 years ago
- Views:
Transcription
1 Video Analytics Extracting Value from Video Data By Sam Kornstein, Rishi Modha and David Huang Evolving viewer consumption preferences, driven by new devices and services, have led to a shift in content delivery methods employed by video service providers (pay TV operators; OTT players). More advanced set-top boxes and applications have been developed to facilitate this trend, resulting in a significant increase in viewing data generated. In this insight, we explore how video service providers can leverage this data to establish an edge in the increasingly competitive video services industry. December 2015
2 The Growth of Data in an Evolving Video Market Viewer preferences and video consumption habits are shifting, enabled by the rise of new technologies and widespread adoption of advanced STBs and consumer media devices. New video services have emerged to meet shifting consumer viewing preferences. For example, pay TV operators are delivering TV over the internet (TV Everywhere) and pay TV alternatives, like Netflix and Hulu provide over-the-top streaming subscription video on demand services (OTT SVoD). Accordingly, content distribution technologies and viewing habits have changed. IP-based delivery has superseded traditional content delivery methods, and a complex ecosystem has developed around creating, managing, and delivering video content. The central challenge faced by video service providers of profitably delivering top quality content to their audience through a seamless user experience has become more challenging as a result of fragmented content delivery methods and an increasing number of consumer devices. Successfully delivering a consistent and refined customer experience in this challenging environment can therefore be a key differentiator. Figure 1. Rise of OTT (Global OTT SVoD Subscribers Projection) Source: SNL Kagan New content delivery methods have been adopted throughout the industry. Beyond OTT video service providers, traditional providers now offer IP-based/digitized set-top boxes in addition to TV Everywhere (TVE) services. Moreover, the number of internet-connected settop boxes have grown substantially in recent years, and is expected to more than double by 2017 (see figure 2). As a result of increasingly common and technologically advanced digital set-top boxes, the rise of TVE services, and new, internet-based OTT platforms, video service providers now have the capability to collect and analyze tremendous amounts of data about video consumption and usage. Figure 2. Number of Internet-Connected Set-Top Boxes (Global; ) Source: IHS Copyright 2015 Cartesian, Inc. All rights reserved. 1
3 In the Internet age where granular viewing data is abundant, understanding consumer preferences and tailoring content, advertisements, offers, and services to individual preferences is not only crucial to attract new consumers, but also to retain and further monetize existing consumers. The sheer size and granularity of set-top box data enables executives to dive much deeper into audience behavior than possible with audience samples it enables the industry to look at smaller and smaller geographies, demographics, and time periods. Content acquisition, programming, and sales & marketing executives have traditionally relied on high-level geographic and demographic data about consumers to inform important business decisions. While that approach is informative, integrating consumer viewing habits and usage significantly enhances the ability to understand consumers and tailor offers and content based on real and actual behavioral data. As video viewing technologies become more advanced and interactive, it is likely that viewing preferences will evolve further. The abundance of data available to video service providers, either through streaming players or connected set-top boxes, can prove to be an invaluable asset. Video service providers will need to take advantage of this asset in order to flourish in an increasingly competitive climate. Evolution of Set Top Box Copyright 2015 Cartesian, Inc. All rights reserved. 2
4 Extracting Value from Video Usage Data There are a number of areas that video service providers can stand to benefit from analyzing their data, including the following: The sheer size and granularity of set-top box data enables executives to dive much deeper into audience behavior than possible with audience samples. 1. Content Analytics Traditionally, video service providers have relied on TV ratings and consumer demographics to understand popularity of programming and consumer viewing preferences in order to make decisions that affect business performance. As the quantity and granularity of data increase significantly, video service providers are responding by shifting their analytics approach beyond analyzing basic TV ratings and simple consumer demographics. Providers now have the ability to leverage their wealth of data to obtain a more holistic and detailed understanding of their consumers by integrating subscriber, set-top-box/ott platform, and third-party data in near real time. This new analytics approach enables providers to better and more accurately reach consumers across various viewing devices and devise more telling and practical consumer segments. Currently, video service providers are facing several challenges in a rapidly evolving industry. Firstly, as more content becomes readily available on the internet, video service providers are struggling to maintain content differentiation and identify new growth drivers. Secondly, as consumers now have multiple video viewing device options, it is becoming increasingly important, if not a necessity, to understand consumer behavior and preferences across multiple video viewing devices. Copyright 2015 Cartesian, Inc. All rights reserved. 3
5 Viewing Session Duration and Number of Viewers 2. Upsell/Cross-Sell Potential Tapping into the wealth of data video service providers have access to can help these providers obtain a better understanding of their existing consumers, and in turn, identify upsell or cross-sell opportunities. For most video service providers, the opportunity lies in how to upsell existing consumers into premium content and other services offered the key is to accurately identify upsell and cross-sell opportunities across viewing devices (e.g., activation on multiple devices; premium content) through analyzing behavior and demonstrated consumer needs. Video service providers can develop granular segmentation to more accurately pinpoint upsell and cross-sell opportunities. The growth in available data allows video service providers to identify precisely who within a household is watching TV based on data analysis on viewing habits, preferences, and usage patterns across different devices. Video service providers can leverage this data-enabled knowledge and practical segmentation approach to refine their sales and marketing approaches, as well as their customer relationship best practices. Video service providers are now able to use advanced data analytics to identify and segment customers with highest upsell or cross-sell potential. For example, upselling existing subscribers the ability to watch on multiple devices may be most attractive to younger subscribers demonstrating low video consumption on traditional viewing devices. Or for Copyright 2015 Cartesian, Inc. All rights reserved. 4
6 traditional pay TV operators, upselling live TV (such as premium sports packages) to households with viewers that regularly watch catch-up sports TV. 3. Product Improvement Delivering content well is key to succeeding as a video service provider. Beyond having differentiated and valuable content, leveraging data to ensure that viewer experience is as smooth as possible and that the product is always relevant is key. Quality of experience is now considered one of the most important differentiators for a video service provider. In addition, given the proliferation of video viewing devices, it is no longer sufficient to deliver content well on one platform, but across multiple platforms. As a result, it is necessary for video service providers to have a holistic view of user experience and product functionality. Armed with large quantities of data, video service providers now have the capability to understand errors and issues (slow bit rate; buffering, pauses, etc.) encountered by users with more depth, and potentially understand user experience by analyzing how errors & issues affect or inhibit consumption behavior. This can help video service providers quickly identify key elements in improving user experience (e.g. finding correlation between errors encountered on specific devices vs. content being watched). Moreover, providers can make functionality improvements by gauging user experience through identifying most used functions, missing functions, consumer learning curve, and product s ability to reach all devices. For example, video service providers can analyze how users interact with their services when new functions or features are introduced, how that affects viewing behavior, and what adjustments need to be implemented. Number of Errors Encountered by Minute Copyright 2015 Cartesian, Inc. All rights reserved. 5
7 4. Password Sharing Mitigation New services and delivery methods have freed content viewing from a number of constraints, allowing viewers to watch content out of the home, across a range of devices and at times that suit them. This creates some commercial risk for video service providers, as it is now possible for a non-subscriber to use a service by obtaining the password of a paying subscriber. As a result, video service providers need to be able to identify possible misuse and develop reasonable mitigation policies that limit the practice and protect revenue as best possible. By combining detailed viewing logs with further information, such as GeoIP databases and demographic information, video service providers can use advanced analytic techniques to effectively identify suspicious usage patterns. For example, identifying that a subscriber consistently uses multiple devices, many of which have never been used in the subscriber address, to watch the same piece of content provides some evidence that password sharing may have occurred. By forming multiple high-risk patterns and building subscriber segmentations based on this, video service providers can accurately identify high-risk subscribers in addition to understanding their behaviors and content preference. This information prepares them for effective mitigation actions, which could include a revision of device limitation policies or the launch of targeted new service offerings aimed at signing up non-paying viewers. 5. Churn Reduction Video service providers are under increased competitive pressure with more services available for viewers to choose from than ever. To succeed in the current environment, it is crucial that they are able to retain subscribers on their platforms. Of course, offering quality content and delivering a strong user experience is at the heart of effective retention, but focusing on solely on making these aspects great is not sufficient, churn needs to be properly measured and understood to be reduced in the most effective way. Key drivers and paths to churn can be identified by analyzing key factors (such as engagement levels, user experience metrics and content preferences) against historic churn patterns. Armed with this, video service providers can prioritize service improvements that mitigate churn. Adopting a data-driven approach can also help them to be proactive in addressing churn. By developing predictive models that calculate the chance and likely causes of nearterm churn for individual subscribers, video service providers can remedy any issues before a subscriber takes any action themselves. Copyright 2015 Cartesian, Inc. All rights reserved. 6
8 Identifying Churn Risk Factors 6. Advertising Revenue Optimization Advertising spend is shifting as collective attention moves from traditional formats to digital. Taking into account the increased competition for viewers, it is imperative that video service providers make the most of their data in their bid to maintain and grow their advertising revenues in the current climate. To maximize revenues, it is crucial that video service providers understand their audience (across all platforms) and the consequent value of their inventory and are able to clearly communicate this to advertisers. User segmentation based on a number of factors, including content preferences, demographic information and multi-screen engagement, can help to build clear profiles that can help advertisers understand what they are buying. As multiple valuable viewing segments shift to multi-screen viewing, being able to measure actual viewing and engagement across these platforms will only help to further justify spend. Crucially, the volume and granularity of data available to video service providers can be leveraged to innovate new and potentially lucrative opportunities. For example, high-value micro-segments can be created based on profiling and detailed real-time location information. Advertisers can target these viewers on a cost-per-impression basis at a far higher yield than otherwise, with real-time measurement in place, creating a win-win situation for both advertiser and video service provider. Copyright 2015 Cartesian, Inc. All rights reserved. 7
9 Identifying High Value Micro-Segments Conclusion Given the increasingly competitive landscape video service providers face, the challenge of device proliferation and rapid technology advancements, and ever-changing consumer behavior, it is no longer sufficient for executives to rely on traditional decision-making approaches. With more data available than ever before, video service providers stand to benefit from more advanced, sophisticated, and granular data analytics in order to better understand consumer behavior and improve business results. Copyright 2015 Cartesian, Inc. All rights reserved. 8
10 Cartesian is a specialist provider of consulting services and managed solutions to leaders in the global communications, technology and digital media industries. For over 20 years, we have advised clients worldwide in strategy development and assisted them in execution against their goals. Our unique portfolio of consulting services and managed solutions are tailored to the specific challenges faced by executives in these fast-moving industries. Combining strategic thinking, robust analytics, and practical experience, Cartesian delivers superior results. Cartesian has deep experience in assisting cable, telecommunications, and satellite TV providers achieve their objectives. We have helped our clients develop go-to-market strategies and refine their sales & marketing approach based on data-driven analysis. With in-depth experience working with video service providers, we can support across a number of areas, including: Opportunity sizing, competitive analysis, and business case development Content security management and revenue assurance Customer churn and segmentation analytics Managed analytics and strategic recommendations to refine business model For further information, please contact us at cartesian@cartesian.com Copyright 2015 Cartesian, Inc. All rights reserved.
MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences.
MARKETMIX FOR MEDIA Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences for Media Solution Benefits Fast Cost Effective Scalable MARKETMIX FOR MEDIA MarketMix
More informationHyper-Personalization with MNO Subscriber Data
Hyper-Personalization with MNO Subscriber Data Approaches and Recent Trends Regarding the Use of MNO Data for Hyper-Personalization By Zach Cohen, Shahzad Zia and Carly Christian Private and public-sector
More informationVideo Analytics. Keep video customers on board
Video Analytics Release 1.0 Address the root causes of poor QoE by gaining an in-depth understanding of the customer experience Reduce churn and strengthen customer relationships with analytics that anticipate
More informationThe Quad-Play Balancing Act
Understanding the Business Model By Michael Dargue and Jennifer Lin Service providers continue to invest heavily to build quad-play bundles, many with high hopes for lower churn and better margins. The
More informationTV in Telekom Austria Group. Capital Market Day 2013, 15 January 2013
TV in Telekom Austria Group, 15 January 2013 Introduction In addition to traditional TV offerings, technology opens new possibilities in TV area Trend of increasing TV and bundle subscribers within Telekom
More informationDrive growth. See results. Performance Marketing Services Overview
Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands
More informationAlcatel-Lucent Targeted and Interactive IPTV Advertising Solution
Alcatel-Lucent Targeted and Interactive IPTV Advertising Solution Leverage IP networks to revolutionize the TV ad model and enhance the viewing experience As advertisers turn toward new digital media to
More informationOver the Top. Operator Threat and Opportunity
Over the Top Operator Threat and Opportunity By Michael Dargue and William Wadsworth Recent years have seen the rapid consumer adoption of over-the-top applications for voice and messaging communications.
More informationBig Data Analytics. Optimizing Operations and Enabling New Business Models
Big Data Analytics Optimizing Operations and Enabling New Business Models By Sudeep Tandon Big Data has been the it term in business for nearly half a decade but few organizations have really leveraged
More informationDecisioning for Telecom Customer Intimacy. Experian Telecom Analytics
Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened
More informationAlcatel-Lucent Multiscreen Video Platform RELEASE 2.2
Alcatel-Lucent Multiscreen Video Platform RELEASE 2.2 Enrich the user experience and build more valuable customer relationships by delivering personal, seamless and social multiscreen video services Embrace
More informationResearch Notes. Leichtman Research Group, Inc. Netflix: Four Years Later. Did you know?
Leichtman Research Group, Inc. Research Notes 2Q 2015 Actionable Research on the Broadband, Media & Entertainment Industries In this issue: Netflix: Four Years Later T Netflix: Four Years Later Over Half
More informationconnecting lives connecting worlds
adbglobal.com connecting lives connecting worlds personal TV Solution briefing Personal TV Solution Briefing Personal TV is an innovative and feature rich endto-end solution that enables operators and
More informationData Monetization in the Age of Big Data 1
Harnessing the potential of Big Data seems to be on the agenda of every mobile operator and rightly so. In today s climate of convergence, in which new technologies and networks are blurring industry lines,
More informationInsurance customer retention and growth
IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer
More informationMonetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets
Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Strategic White Paper Network providers are well aware of the challenges presented by today
More informationAn Executive Summary of Deployment Techniques and Technologies
Managing Cloud-Based Cable TV DVR Migration Prepares to for IP Prime Part Time 1 An Executive Summary of Deployment Techniques and Technologies Series Introduction: Market Drivers and Tech Challenges John
More informationData enrichment buyer s guide. What every organization should know when selecting a data enrichment vendor
Data enrichment buyer s guide What every organization should know when selecting a data enrichment vendor TABLE OF CONTENTS: Summary... 1 What is data enrichment... 2 Delivering the business value of data
More informationTransforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
More informationWHITE PAPER DON T REACT ACT! HOW PROACTIVE REVENUE MANAGEMENT CAN PAY OFF BIG IN TODAY S MARKETS
WHITE PAPER DON T REACT ACT! HOW PROACTIVE REVENUE MANAGEMENT CAN PAY OFF BIG IN TODAY S MARKETS CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 REACTING TO A POOR CUSTOMER EXPERIENCE IS TOO LATE AND LEADS
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationAlcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence
Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence IPTV service intelligence solution for marketing, programming, internal ad sales and external partners The solution is based on
More informationDigital Segmentation. Basic principles of effective customer segmentation
Digital Segmentation Basic principles of effective customer segmentation October 2012 Introduction This paper is an introduction to customer segmentation. It goes through the basics of segmentation, explaining
More informationWelcome to today s training on how to Effectively Sell SAP ERP! In this training, you will learn how SAP ERP addresses market trends and
Welcome to today s training on how to Effectively Sell SAP ERP! In this training, you will learn how SAP ERP addresses market trends and organizations business needs. 1 After completing this lesson, you
More informationOutline. BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives
1. Introduction Outline BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives 2 Case study: Netflix and House of Cards Source: Andrew Stephen 3 Case
More informationHow To Get Started With Customer Success Management
A Forrester Consulting Thought Leadership Paper Commissioned By Gainsight April 2014 How To Get Started With Customer Success Management Table Of Contents Four Actionable Steps To Setting Up Your Customer
More informationIntroduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)
Content Introduction 4 Delivering Data-Driven Unique Experiences 6 Peer Validation and Reassurance 8 Localized Targeting 10 Form Optimization 12 Identification of Visitors with High Lifetime Value 14 Omnichannel
More informationWHITE PAPER Broadband and Pay TV Operators Adopt CDN Strategies to Manage Changes in Consumer Video Behavior
WHITE PAPER Broadband and Pay TV Operators Adopt CDN Strategies to Manage Changes in Consumer Video Behavior Sponsored by: Akamai Greg Ireland September 2013 IDC OPINION Global Headquarters: 5 Speen Street
More informationBuild at Your Own Risk: Why Managed Services for Multiscreen Video Make Sense
Build at Your Own Risk: Why Managed Services for Multiscreen Video Make Sense The trend of consumers watching TV and videos on their mobile devices is gaining momentum. Research firm IDC predicts that
More informationThe Digital Consumer: Global Views on the Pay TV Experience, Cable Analytics and Cable Wi-Fi INTX 2015
The Digital Consumer: Global Views on the Pay TV Experience, Cable Analytics and Cable Wi-Fi INTX 2015 Global online survey of 4,070 pay TV customers in 11 markets The Survey Independent research that
More informationHighlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry
OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise
More informationTHE EVOLUTION OF TV. Reaching Audiences Across Screens
2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we
More information5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK
5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected
More informationIntroduction. 1. Superior broadband technology. 2. Economics of the legacy content distribution model. 3. Favorable regulatory status quo
Finding Opportunity in Disruption: Driving a New Era of Value Growth in the Cable Industry Introduction The cable industry has generated impressive growth over the last half decade, building on its traditional
More informationAndroid App Marketing and Google Play
Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.
More informationCustomer Care for High Value Customers:
Customer Care for High Value Customers: Key Strategies Srinivasan S.T. and Krishnan K.C. Abstract Communication Service Providers (CSPs) have started investing in emerging technologies as a result of commoditization
More informationCustomer Segmentation and Predictive Modeling It s not an either / or decision.
WHITEPAPER SEPTEMBER 2007 Mike McGuirk Vice President, Behavioral Sciences 35 CORPORATE DRIVE, SUITE 100, BURLINGTON, MA 01803 T 781 494 9989 F 781 494 9766 WWW.IKNOWTION.COM PAGE 2 A baseball player would
More informationVideo Metrix. The Ultimate Video Audience Insights Tool
Video Metrix The Ultimate Video Audience Insights Tool comscore Video Metrix Already the Reference for the Top Players in the UK Video Marketplace 2 KEY ADVANTAGES comscore Video Metrix Why Video? Measuring
More informationThe Evolution to Local Content Delivery
The Evolution to Local Content Delivery Content caching brings many benefits as operators work out how to cope with the astounding growth in demand for Internet video and other OTT content driven by Broadband
More informationFive Predictive Imperatives for Maximizing Customer Value
Five Predictive Imperatives for Maximizing Customer Value Applying predictive analytics to enhance customer relationship management Contents: 1 Customers rule the economy 1 Many CRM initiatives are failing
More informationKnowing the customer: this time it s personal. How analytics can help banks achieve superior CRM, secure growth and drive high performance
Knowing the customer: this time it s personal How analytics can help banks achieve superior CRM, secure growth and drive high performance Table of Contents Introduction How advanced analytics changes customer
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More informationAgile Manufacturing for ALUMINIUM SMELTERS
Agile Manufacturing for ALUMINIUM SMELTERS White Paper This White Paper describes how Advanced Information Management and Planning & Scheduling solutions for Aluminium Smelters can transform production
More informationDecisioning for Telecom Customer Intimacy. Experian Telecom Analytics
Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures. From heightened
More informationGfK Audience Measurement & Insights TV & VIDEO AUDIENCE MEASUREMENT
TV & VIDEO AUDIENCE MEASUREMENT Never before in the history of modern communications have there been so many fundamental shifts in the distribution and measurement of media. With the development of video
More informationAccenture and Moven Join Forces to Transform Digital Banking Solutions
Accenture and Moven Join Forces to Transform Digital Banking Solutions Joining Forces with Fintech Disruptors to Transform Digital Banking Solutions Accenture & Moven Partnership Digital Disruption is
More informationactionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
More informationSoftware and Data Are Reshaping the Advertising Market
THOUGHT LEADERSHIP Software and Data Are Reshaping the Advertising Market APR 2016 Scott Denne, Analyst Matt Mullen, Senior Analyst, Social Business The growth of digital media and mobile connectivity
More informationElevating the Customer Experience in the Mobile World
Elevating the Customer Experience in the Mobile World Mobile devices are now an ever-present feature of our daily lives Tablets, phones, watches we rely on them and the applications and services that they
More informationTHE STATE OF SALES EXECUTION
THE STATE OF SALES EXECUTION 2015 Trends Report Top Objectives and Challenges Facing Sales Leaders and Sales Teams Organizations in 2015 are continuing to make a fundamental shift toward more aggressive
More informationIncreasing marketing campaign profitability with Predictive Analytics
Increasing marketing campaign profitability with Predictive Analytics Highlights: Achieve better campaign results without increasing staff or budget Enhance your CRM by creating personalized campaigns
More informationMulti-Screen Video: A Requirement in Today s Digital World
WhitePaper Multi-Screen Video: A Requirement in Today s Digital World Part 1: Today s Digital Content Value Chain and Its Opportunities video. personal. everywhere. White Paper In today s continually evolving
More informationThe Future of Customer Data Monetisation
The Future of Customer Data Monetisation By Mike Greening & Tim Heal Customer data monetisation business models are still in the early stages. Mobile operators are currently working to understand how data
More informationazuki systems is now part of ericsson since february 2014 Real-Time Multi-Screen Entitlement A NEW PARADIGM FOR SERVICE PROVIDERS WHITE PAPER
azuki systems is now part of ericsson since february 2014 Real-Time Multi-Screen Entitlement A NEW PARADIGM FOR SERVICE PROVIDERS WHITE PAPER Controlling and Monetizing New Content Access and Authorization
More informationSmart Ingest Solution for Telecommunications
Smart Ingest Solution for Telecommunications White Paper Author: Ben Woo Neuralytix, Inc. Doc#: 194292 Published: 2/24/2014 Last Update: 2014 Neuralytix, Inc. and/or its affiliates. All rights reserved
More informationDelivering a Smarter Shopping Experience with Predictive Analytics:
IBM Software Business Analytics Retail Delivering a Smarter Shopping Experience with Predictive Analytics: Innovative Retail Strategies Delivering a Smarter Shopping Experience with Predictive Analytics:
More informationThe Economic Future of Online Video
The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.
More informationINSERT COMPANY LOGO HERE. Product Market Leadership Award
2013 2014 INSERT COMPANY LOGO HERE 2014 2013 Global North Pay American TV IPTV SSL Middleware Certificate Product Market Leadership Award Contents Background and Company Performance... 3 Industry Challenges...
More information2015 Trends & Insights
Asia Pacific Mobility The Asia Pacific Mobility Brookfield Global Relocation Services Trends & Insights report is reflective of the global economy which is strongly tied with the economic realities of
More informationCONNECTING DATA WITH BUSINESS
CONNECTING DATA WITH BUSINESS Big Data and Data Science consulting Business Value through Data Knowledge Synergic Partners is a specialized Big Data, Data Science and Data Engineering consultancy firm
More informationSky Deutschland Casestudy
Sky Deutschland Casestudy Sky Deutschland casestudy overview Sky Deutschland AG is the leading pay TV company in Germany and Austria, with more than three million subscribers. Sky offers over 70 channels
More informationORACLE SALES ANALYTICS
ORACLE SALES ANALYTICS KEY FEATURES & BENEFITS FOR BUSINESS USERS Analyze pipeline opportunities to determine actions required to meet sales targets Determine which products and customer segments generate
More informationAccenture Video Solution attracts more than 1 million users for Italy s leading broadcaster s Premium Play OTT-TV service
Accenture helps Mediaset launch Premium Play a groundbreaking, multi-device, Over-the-Top TV service and maintain high performance with ongoing innovative offerings Accenture Video Solution attracts more
More informationTulix. Sponsored Content
Tulix Sponsored Content The market for over-the-top set-top boxes has grown considerably in recent years as many consumers have looked towards devices like Roku, Google TV, and Apple TV to either replace
More informationAccenture and Oracle: Leading the IoT Revolution
Accenture and Oracle: Leading the IoT Revolution ACCENTURE AND ORACLE The Internet of Things (IoT) is rapidly moving from concept to reality, as companies see the value of connecting a range of sensors,
More informationReality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV
OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV Alarmist statements abound regarding the predatory nature of over-the-top (OTT) and how it is poaching traditional TV viewers. Myth Reality
More informationRetail Analytics The perfect business enhancement. Gain profit, control margin abrasion & grow customer loyalty
Retail Analytics The perfect business enhancement Gain profit, control margin abrasion & grow customer loyalty Retail Analytics are an absolute necessity for modern retailers, it empowers decision makers
More informationM2M Analytics: A New Wave of Innovation
M2M Analytics: A New Wave of Innovation By Susan Simmons and Sidhant Jalan To date, typical enterprise Machine to Machine (M2M) projects have replaced legacy processes to serve basic operational needs,
More informationMultichannel Attribution
Accenture Interactive Point of View Series Multichannel Attribution Measuring Marketing ROI in the Digital Era Multichannel Attribution Measuring Marketing ROI in the Digital Era Digital technologies have
More informationRevenue Enhancement and Churn Prevention
Revenue Enhancement and Churn Prevention for Telecom Service Providers A Telecom Event Analytics Framework to Enhance Customer Experience and Identify New Revenue Streams www.wipro.com Anindito De Senior
More informationHow To Use Social Media To Improve Your Business
IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage
More informationAt a recent industry conference, global
Harnessing Big Data to Improve Customer Service By Marty Tibbitts The goal is to apply analytics methods that move beyond customer satisfaction to nurturing customer loyalty by more deeply understanding
More informationLEVERAGING DATA ANALYTICS TO ACQUIRE AND RETAIN LIFE INSURANCE CUSTOMERS
Tactful Management Research Journal ISSN: 2319-7943 Impact Factor : 2.1632(UIF) LEVERAGING DATA ANALYTICS TO ACQUIRE AND RETAIN LIFE INSURANCE CUSTOMERS Ms. Archana V. Rao Assistant Professor, Model College
More informationWhite Paper. High Value Data and Analytics: Building a Platform for Growth
White Paper High Value Data and Analytics: Building a Platform for Growth What s hidden in your data? Analyze, realize and optimize the possibilities. Created by industry experts, this publication is the
More informationSymantec Global Intelligence Network 2.0 Architecture: Staying Ahead of the Evolving Threat Landscape
WHITE PAPER: SYMANTEC GLOBAL INTELLIGENCE NETWORK 2.0.... ARCHITECTURE.................................... Symantec Global Intelligence Network 2.0 Architecture: Staying Ahead of the Evolving Threat Who
More informationTapping the Power. of Service Analytics
Tapping the Power WHITEPAPER of Service Analytics An Astea International White Paper 1 Introduction Field service organizations now have access to an unprecedented amount of data about the performance
More informationUnlocking the opportunity with Decision Analytics
Unlocking the opportunity with Decision Analytics Not so long ago, most companies could be successful by simply focusing on fundamentals: building a loyal customer base through superior products and services.
More informationGUIDE TO THE. 12 Must-Have KPIs for Sales Enablement
GUIDE TO THE 12 Must-Have KPIs for Sales Enablement Introduction Key Performance Indicators (KPIs) are a set of metrics that measure a business s progress towards achieving their organizational goals.
More informationCONSUMERLAB CONNECTED LIFESTYLES. An analysis of evolving consumer needs
CONSUMERLAB CONNECTED LIFESTYLES An analysis of evolving consumer needs An Ericsson Consumer Insight Summary Report January 2014 Contents INTRODUCTION AND KEY FINDINGS 3 THREE MARKETS, THREE REALITIES
More informationBIG DATA. creates big. DECISIONS for B2B Marketers
BIG DATA creates big DECISIONS for B2B Marketers Big Data for B2B Comes of Age Businesses are increasingly turning to big data solutions for their B2B marketing. Vast amounts of information are available
More informationMarketer. The Rise of the Technology-Enabled
The Rise of the Technology-Enabled Marketer A new ebook for marketers on how technological advances are enabling a new kind of real-time, personalized level of engagement with customers. Contents Executive
More informationAn Executive Primer To Customer Success Management
A Forrester Consulting Thought Leadership Paper Commissioned By Gainsight April 2014 An Executive Primer To Customer Success Management Table Of Contents We Live In A Subscription Economy Learn To Manage
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationWHITE PAPER. The five pillars of building a business case for analytics
The five pillars of building a business case for analytics Today analytics has become the top priority for most enterprises as they strive to find avenues for revenue growth and operational efficiency.
More informationBuilding Loyalty in a Web 2.0 World
Building Loyalty in a Web 2.0 World A Consona CRM White Paper By Nitin Badjatia, Enterprise Solutions Architect Over the last decade, a radical shift has occurred in the way customers interact with the
More informationWill the ad revolution be televised?
Will the ad revolution be televised? Television advertising must accelerate its evolution to keep pace with digital competitors. By Charlie Kim and Danny Hong Charlie Kim and Danny Hong are partners with
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement
More informationGrow your online business with Google AdSense
Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense
More informationData Analytical Framework for Customer Centric Solutions
Data Analytical Framework for Customer Centric Solutions Customer Savviness Index Low Medium High Data Management Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics
More informationThe case for Centralized Customer Decisioning
IBM Software Thought Leadership White Paper July 2011 The case for Centralized Customer Decisioning A white paper written by James Taylor, Decision Management Solutions. This paper was produced in part
More informationConsumer Products 2010: Insights for the Future in Asia
Consumer Products 2010: Insights for the Future in Asia Patrick Medley, Distribution Sector Leader, Asia Pacific IBM Business Consulting Services 2005 IBM Corporation Agenda for today s discussion 2010
More informationActively Engage with Energy Utility Customers to Build Loyalty and Drive Retention
Kampyle for Utilities Industry Actively Engage with Energy Utility Customers to Build Loyalty and Drive Retention Layer qualitative data on analytics to better understand and address customer needs and
More informationWhat s New in Analytics: Fall 2015
Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest
More informationRedefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified
Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that
More informationBig Data: Key Concepts The three Vs
Big Data: Key Concepts The three Vs Big data in general has context in three Vs: Sheer quantity of data Speed with which data is produced, processed, and digested Diversity of sources inside and outside.
More informationMarketing Relevance In An Omnichannel World How Data And Measurement Are Key To Customer Engagement
A Forrester Consulting Thought Leadership Paper Commissioned By Neustar August 2015 Marketing Relevance In An Omnichannel World How Data And Measurement Are Key To Customer Engagement Table Of Contents
More informationFinancial applications for brand valuation
Financial applications for brand valuation Delivering value beyond the number Creating and managing brand value TM $ $ $ $$ $ $ $ $ $ Interbrand Pg. 2 Financial applications for brand valuation Delivering
More informationSEYMOUR SLOAN IDEAS THAT MATTER MOVING BEYOND CUSTOMER EXPERIENCE TOWARDS CUSTOMER ENGAGEMENT - A WINNING APPROACH
SEYMOUR SLOAN IDEAS THAT MATTER MOVING BEYOND CUSTOMER EXPERIENCE TOWARDS CUSTOMER - A WINNING APPROACH INTRODUCTION The traditional discussion within organisations has always focused around the customer
More informationHOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT
HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making
More information5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY
5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience
More information