DATACENTER INFRASTRUCTURE MANAGEMENT SOFTWARE. Monitoring, Managing and Optimizing the Datacenter

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1 Analyzing the Business of Enterprise IT Innovation DATACENTER INFRASTRUCTURE MANAGEMENT SOFTWARE Monitoring, Managing and Optimizing the Datacenter As datacenters become bigger, denser and more complex, it is clear that the most adaptable, economically sustainable and eco-efficient facilities will be those using advanced infrastructure management software. DCT DATACENTER TECHNOLOGIES 4 FINDINGS DCIM software is multifunctional, has many components, attempts to address numerous technical and business issues, and may consist of overlapping subsystems. This has made it difficult to define. PAGE 9 We believe the leading DCIM products will evolve into frameworks or suites, which handle many functions equally well, so that it is no longer possible to identify core or primary functions. PAGE 10 The three main drivers of investment in DCIM software are economics (mainly through energy-related savings), improved availability, and improved manageability and flexibility. PAGE 28 Overall, we provisionally believe the DCIM market is worth roughly $240m in 2011, and will grow to $1.2bn in PAGE 34 5 IMPLICATIONS DCIM adoption, which is generally low, varies widely across different software subsets and datacenters. Thus, overall adoption figures cited by vendors and analysts may be misleading. PAGE 22 We believe it is difficult to achieve the more advanced levels of datacenter maturity, or of datacenter effectiveness generally, without extensive use of DCIM software. PAGE 24 Greater use of virtualization and changes in server design will result in increased volatility in power consumption necessitating better integration of IT and infrastructure, and new investment in management and control software. PAGE 5 The 451 Group describes 15 inhibitors to DCIM adoption, all of which can be overcome in most cases. The biggest are cost, functionality issues, the difficultly of creating/maintaining asset databases and commitment to simple in-house tools. PAGE 30 We expect M&A activity to increase and accelerate to the point where a group of leaders emerge, most likely offering suites of products. PAGE 36 1 BOTTOM LINE The combined effect of the many structural and technological changes sweeping through the datacenter industry is that there will be much greater use of DCIM systems in the next five years, driving strong sales growth in the space. MAY 2011

2 REPORT SNAPSHOT TITLE Datacenter Infrastructure Management Software ANALYST Andy Lawrence, Research Director, Eco-Efficient IT RELEASE DATE May 2011 LENGTH 53 pages ABOUT THIS REPORT As datacenters become bigger and more complex, it is clear that the most adaptable, economically sustainable and best-managed facilities will be those where managers have accurate and meaningful information about their datacenter s assets, resource use and status ideally from the lowest level of infrastructure up into the higher echelons of the IT stack. They can use this information for planning, forecasting and management, for real-time decision-making and, if practical, to inform and drive automated systems. This is the purpose of datacenter infrastructure management (DCIM) software. Over the past decade, datacenters have been mostly managed using a loose collection of proprietary monitoring systems, custom-built software and simple productivity tools. This is all set to change with the adoption of new, powerful DCIM tools. This report examines the emerging market for DCIM software and systems that help managers gain a clear view of the status of their datacenters. It covers the current state of the datacenter industry, as well as the drivers and inhibitors for DCIM adoption. The report updates our 2009 Eco-IT report, Datacenter Management & Energy-Efficiency Software. It assesses the products and strategies of various vendors, and outlines the functions and taxonomy of the datacenter-efficiency software market.

3 TABLE OF CONTENTS SECTION 1: EXECUTIVE OVERVIEW INTRODUCTION KEY FINDINGS METHODOLOGY AND TERMINOLOGY SECTION 2: DATACENTERS IN TRANSITION ALTERNATIVE PATHS TO AVAILABILITY ENERGY EFFICIENCY DATACENTER COSTS COLOCATION AND THE CLOUD FACILITIES AND IT CONVERGE DESIGN CHANGES PRE-CONFIGURED, MODULAR AND CONTAINER DATACENTERS DCIM AT LAST SECTION 3: DEFINING DCIM DCIM DEFINITION DCIM FUNCTIONS AND COMPONENTS THE DCIM STACK Figure 1: The DCIM Stack SECTION 4: CORE COMPONENTS OF A DCIM SYSTEM DATA COLLECTION, METERS AND SENSORS ENVIRONMENTAL MONITORING AND REPORTING ASSET, CONFIGURATION AND CHANGE MANAGEMENT POWER, ENERGY MEASURING AND MODELING POWER MANAGEMENT AND CAPPING DATA MANAGEMENT, INTEGRATION AND REPORTING CAPACITY PLANNING, FORECASTING, SIMULATION AND ANALYTICS OPTIMIZATION, OPERATIONAL BI AND LOAD MANAGEMENT RELATED SOFTWARE Figure 2: DCIM-Related Software DATACENTER INFRASTRUCTURE MANAGEMENT SOFTWARE

4 SECTION 5: DCIM AND THE DATACENTER MATURITY MODEL THE GREEN GRID DATACENTER MATURITY MODEL Figure 3: Green Grid Maturity Model Monitoring and Metrics DCIM MATURITY Figure 4: DCIM Implementation Maturity Model SECTION 6: BENEFITS OF DCIM AND THE ROI CONUNDRUM FACTORS DRIVING DCIM SALES MANAGEMENT BENEFITS OF DCIM Figure 5: Datacenter Problems and DCIM Solutions INHIBITORS TO DCIM ADOPTION SECTION 7: SIZING THE DCIM MARKET DEFINING THE CATEGORY THE DCIM MARKET TODAY Figure 6: Estimated DCIM Revenues ADDRESSABLE MARKET: AN ALTERNATIVE SCENARIO SECTION 8: CONSOLIDATION IN THE DCIM SECTOR FACTORS SLOWING M&A FACTORS DRIVING M&A SECTION 9: GOING TO MARKET: CHANNELS AND PRICING IMMATURITY CHANNEL PRICING SECTION 10: PLAYERS AND ENTRANTS 40 Figure 7: DCIM Suppliers Figure 8: Other Related Datacenter Management Tools Figure 9: DCIM Products SUPPLIERS TO WATCH

5 APPENDIX AND NOTES 52 APPENDIX 1: EFFICIENCY METRICS PUE IS KING Figure 10: Power Usage Effectiveness Ratio Levels APPENDIX 2: ENERGY SAVINGS Figure 11: Efficiency Improvement: Annual Cost Savings for Various Loads (US) APPENDIX 3: CORE COMPONENTS OF A DCIM SYSTEM Figure 12: Datacenter and IT Management Software INDEX OF COMPANIES 54 DATACENTER INFRASTRUCTURE MANAGEMENT SOFTWARE

6 ABOUT THE 451 GROUP The 451 Group is a technology analyst company. We publish market analysis focused on innovation in enterprise IT, and support our clients through a range of syndicated research and advisory services. Clients of the company at vendor, investor, service-provider and end-user organizations rely on 451 insights to do business better. ABOUT TIER1 RESEARCH Tier1 Research covers consumer, enterprise and carrier IT services, particularly hosting, colocation, content delivery, Internet services, software-as-a-service and enterprise services. Tier1 s focus is on the movement of services to the Internet what they are, how they are delivered and where they are going The 451 Group, Tier1 Research and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with The 451 Group, Tier1 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. The 451 Group and Tier1 Research disclaim all warranties as to the accuracy, completeness or adequacy of such information. Although The 451 Group and Tier1 Research may discuss legal issues related to the information technology business, The 451 Group and Tier1 Research do not provide legal advice or services and their research should not be construed or used as such. The 451 Group and Tier1 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. Analyzing the Business Better perspective from the top in independent tech research of Enterprise IT Innovation

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