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1 TOTAL DATA WAREHOUSING: Analytic Database and Hadoop Market Sizing and Forecasts This report examines the marketplace for Total Data Warehousing including competing players, revenue generation and growth potential within the analytic database and Hadoop market sectors. It provides estimates for the size of the aggregate market and each sector, as well as competitive landscape maps. It also includes a growth forecast for each sector, and highlights the opportunities and threats facing participating vendors. KEY FINDINGS The rise of Apache Hadoop in the data warehousing market over the past few years is being driven largely by demand for more flexible approaches to data management and analytics in order to overcome the limitations of traditional analytic databases and their adherence to strictly defined schema. In addition to Hadoop, this trend has also driven an increase in demand for more exploratory approaches to analytics, including platforms specifically designed to allow data scientists to experiment with more agile methods of data analysis. Another key emerging trend in the data warehousing space is the rise of cloud-based, as-aservice delivery models for data-processing and analytics technologies. We estimate that the combined revenue from analytic database and Hadoop vendors was $13.6bn in This figure is expected to grow at a CAGR of 12% to reach $24.2bn in JULY 2014

2 REPORT SNAPSHOT TITLE Total Data Warehousing: ANALYST RELEASE DATE July 2014 LENGTH Matt Aslett Research Director, Data Management & Analytics 28 pages ABOUT THIS REPORT This report examines the marketplace for Total Data Warehousing including competing players, revenue generation and growth potential within the analytic database and Hadoop market sectors. It provides estimates for the size of the aggregate market and each market sector, as well as competitive landscape maps. It also includes a growth forecast for each sector, and highlights the opportunities and threats facing participating vendors. This report leverages 451 Research s deep knowledge of and relationships within the data management marketplace, resulting in a proprietary forecast of revenue for each of the market sectors based on a bottom-up analysis of current revenue and growth expectations through 2018 for 52 vendors product lines.

3 TABLE OF CONTENTS SECTION 1: EXECUTIVE SUMMARY INTRODUCTION INTRODUCING THE TOTAL DATA WAREHOUSE Figure 1: Hadoop and the EDW Figure 2: Total Data Warehouse SECTOR DEFINITIONS & AGGREGATE VENDOR LANDSCAPE Figure 3: Total Data Warehousing Sector Definitions Figure 4: Total Data Warehousing Vendor Landscape METHODOLOGY SECTION 2: TOTAL DATA WAREHOUSE SIZING 11 Figure 5: Combined Revenue for Analytic Databases and Hadoop SECTION 3: ANALYTIC DATABASES 12 Figure 6: Analytic Database Competitive Landscape Figure 7: Analytic Database Revenue and Forecast ANALYTIC DATABASE TAKEAWAYS ANALYTIC DATABASE DRIVERS ANALYTIC DATABASE CHALLENGES SECTION 4: HADOOP 16 Figure 8: Hadoop Competitive Landscape Figure 9: Hadoop Revenue and Forecast HADOOP TAKEAWAYS HADOOP DRIVERS HADOOP CHALLENGES TOTAL DATA WAREHOUSING SURVEY RESULTS AND DISCUSSION Figure 10: Predicted Growth in Hadoop Usage Figure 11: Hadoop Distribution Usage and Adoption Figure 12: Hadoop s Potential to Replace the EDW Figure 13: Key Advances That Would Drive Greater Hadoop Adoption TOTAL DATA WAREHOUSING:

4 SECTION 5: TDW AS A SERVICE 24 Figure 14: Combined as-a-service Competitive Landscape Figure 15: Combined Analytic Database and Hadoop as-a-service Market Revenue and Forecast AS-A-SERVICE TAKEAWAYS AS-A-SERVICE DRIVERS AS-A-SERVICE CHALLENGES SECTION 6: OTHER POINTS OF INTEREST EXPLORATORY ANALYTICS PLATFORMS OPERATIONAL INTELLIGENCE IN-MEMORY DATA PROCESSING INDEX OF COMPANIES 29

5 ABOUT 451 RESEARCH 451 Research is a leading global analyst and data company focused on the business of enterprise IT innovation. Clients of the company at end-user, service-provider, vendor and investor organizations rely on 451 Research s insight through a range of syndicated research and advisory services to support both strategic and tactical decision-making Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. TOTAL DATA WAREHOUSING:

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