Data Platforms and Analytics Market Map 2016

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1 MARKET MAP Data Platforms and Analytics Market Map 2016 APRIL 2016 Matt Aslett, Research Director, Data Management & Analytics Krishna Roy, Senior Analyst, Data Platforms & Analytics James Curtis, Senior Analyst, Data Platforms & Analytics Jason Stamper, Analyst, Data Platforms & Analytics As enterprises large and small look to data and analytics as a driver for digital transformation, the potential value of data and analytics has never been better greater. The 2016 Data Platforms and Analytics Market Map illustrates the evolving market landscape Research, LLC

2 ABOUT 451 RESEARCH 451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to more than 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. NEW YORK SAN FRANCISCO LONDON BOSTON 20 West 37th Street 3rdFloor New York, NY P F Geary Street 9th Floor San Francisco, CA P F Gower Street London, UK WC1E 6HH P +44 (0) F +44 (0) Liberty Square, 5th Floor Boston, MA P F ABOUT THE AUTHOR MATT ASLETT RESEARCH DIRECTOR As Research Director Matt has overall responsibility for the data platforms and analytics research coverage, which includes operational and analytic databases, Hadoop, grid/cache, stream processing, search-based data platforms, data integration, data quality, data management, analytics, and advanced analytics. Matt s own primary area of focus includes data management, reporting and analytics, and exploring how the various data platforms and analytics technology sectors are converging in the form of next-generation data platforms. COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. II

3 Key Findings The combined data platforms and analytics market generated revenue of $69.6bn in 2015, according to 451 Research s Total Data Market Monitor, with revenue expected to grow at a CAGR of 14% between 2015 and The top 10 data platforms and analytics vendors generated 90% of all data platforms and analytics revenue in 2015, according to 451 Research s Total Data Market Monitor. That figure is expected to decline to 84% in The fastest rate of growth between now and 2020 is expected to come from NoSQL databases (43% CAGR), followed by Hadoop (38% CAGR), data grid/cache (32% CAGR) and event/stream processing (31% CAGR), while the slowest growth will come from analytic databases (9% CAGR), operational databases and reporting and analytics (both 13% CAGR). COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. III

4 Executive Summary THE DATA DELUGE Investment in data platforms and analytics technologies has been traditionally led by the largest enterprises in markets such as finance, telecommunications and retail. Today, however, data and analytics is seen by startups as a potential driver for disrupting established markets and there is not a company of any size anywhere on the planet that does not engage in data processing and analytics to some degree. The data platforms and analytics sector incorporates all the technologies used by companies to store, process and analyze data that is pertinent to their business. This means providing the data that drives both internal- and external-facing business applications and collecting and analyzing the data generated by a company in the course of its business activities to identify potential opportunities for improvement. As well as traditional applications, this data increasingly comes from emerging sources such as social media and the Internet of Things (IoT). In addition to the core data platforms predominantly operational and analytic databases, but also Hadoop, log management, data grid/cache technologies and event/stream processing this sector also includes the data management and data integration technologies used to prepare the data for analysis. It also encompasses the analytics tools and technologies, including advanced analytics and machine learning, used to generate insight and value from that data. This is a large and lucrative market the combined data platforms and analytics market generated revenue of $69.6bn in 2015, according to 451 Research s Total Data Market Monitor and it is growing thanks in part to the current focus on big data, which has driven a wave of adoption to address unstructured data in addition to existing structured data processing and analytics technologies. The market continues to evolve, with new approaches emerging to more efficiently store and process data and provide access to those that need it to analyze that data and gain business insight. METHODOLOGY 451 Research Market Maps TM are designed to provide a view of the vendor landscape by major segment. The map highlights companies competing in multiple segments by connecting them through a circuit line. Identification and placement of companies into these segments is based on analysis, both published and unpublished, performed by 451 Research. This analysis includes interviews, reports and advisory work with several thousand enterprises, vendors, service providers and investors annually. 451 Research Market Maps TM are not intended to represent a comprehensive list of every vendor operating in this market. Inclusion on 451 Research Market Maps TM does not imply that a given vendor will be specifically featured in one or more 451 Research reports. COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. IV

5 Table of Contents 1. THE 451 TAKE 1 2. THE DATA PLATFORMS AND ANALYTICS LANDSCAPE 2 THE DATA PLATFORMS LANDSCAPE Figure 1: 451 Research Data Platforms Market Map TM 3 OPERATIONAL DATABASE ANALYTIC DATABASE HADOOP EVENT/STREAM PROCESSING SEARCH-BASED DATA PLATFORMS DATA GRID/CACHE Figure 2: Summary Chart: Data Platforms Market Challenges and Innovations 8 3. GROWING CHALLENGES TO THE INCUMBENT BIG FIVE 10 Figure 3: Major Data Platforms Market Players: Key Attributes THE DATA MANAGEMENT AND ANALYTICS LANDSCAPE 14 Figure 4: 451 Research Data Management and Analytics Market Map TM 15 BI & REPORTING ADVANCED ANALYTICS: PREDICTIVE ANALYTICS/OTHER ADVANCED ANALYTICS: MACHINE LEARNING PERFORMANCE MANAGEMENT DATA MANAGEMENT Figure 5: Summary Chart: Data Management and Analytics Market Challenges and Innovations 19 COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. V

6 DATA PLATFORMS AND ANALYTICS MARKET MAP MANAGING EXPECTATIONS AND ANALYTIC DISRUPTION 20 Figure 6: Data Management and Analytics Major Market Players: Key Attributes CONCLUSIONS FURTHER READING INDEX OF COMPANIES 25 COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. VI

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