MEDIAKIT. MEDIAKIT AméricaEconomía 1

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1 MEDIAKIT 2014 MEDIAKIT AméricaEconomía 1

2 AméricaEconomía With a global editorial focus, AméricaEconomía is the world s leading provider of news and intelligence on Latin American economics, business and politics. AméricaEconomía provides insightful, value-added content to a growing regional community of entrepreneurs, executives and government officials seeking insight into their countries and moreover, into trends crossing the region, all with a global perspective. AméricaEconomía s multi-faceted approach to providing value-added news and analysis uniquely positions the brand in markets throughout the region. Journalists and researchers are on site in most Latin American capitals, positioning the brand via multiple media platforms magazines, internet portals, white papers, studies and seminars and with other services both free and for-charge. AméricaEconomía serves as a conduit for communication and dialogue for men and women who make decisions across Latin America, for those who understand the need for both regional and global contexts when executing action plans at the local level. Readers include entrepreneurs, investors, executives, academics, international officials, diplomats, senior government officials and public policy makers. Whether reading the print magazine, value-added online services or participating in the forums and seminars organized by AméricaEconomía, members of our community expand their professional networks and learn from each other while discovering new business opportunities along the way. AméricaEconomía is the most widely-read information source on Latin American economics, business and politics. In print, AméricaEconomía circulates in Spanish and Portuguese in its international edition, and publishes local editions in Bolivia, Brazil, Chile, Ecuador, Mexico and Peru. They all adhere to the same international content and style, while each edition publishes local content without straying from the brand s regional vision. Online, Americaeconomia.com has over 200,000 registered users and welcomes 700,000 visitors each month, namely C-level executives (CEO, CFO, CTO and CMO), senior officials and other large company executives. The brand also offers two specialized portals, one devoted to executive education and MBA programs (mba.americaeconomia.com) and the other devoted to technology (tecno.americaeconomia.com). MEDIAKIT AméricaEconomía 2

3 AméricaEconomía AméricaEconomía stays ahead of the game by anticipating events and trends before they happen and ahead of our competitors. With 28 years of managing a vast and rich network of contacts and information sources of the highest standards, AméricaEconomía knows when and where to find key, value-added information and how to deliver it to its readers. AméricaEconomía covers Latin America at the panregional and local levels. We research trends covering more than 10 countries, constantly integrating our news and analysis with local information and regional resonance from a global perspective. With editorial headquarters in Santiago, Chile and a business office in Miami, Florida, AméricaEconomía runs editorial offices in Bogota, Buenos Aires, Mexico City, Guayaquil, La Paz, Lima and São Paulo as well as a network of correspondents in other countries both in the region and throughout the world. Mexico City Miami Bogota Guayaquil La Paz São Paulo Lima Santiago Buenos Aires MEDIAKIT AméricaEconomía 3

4 Editorial Calendar 2014 Edition Editorial Topic Business Cycle Closes/Materials Delivered Circulation: Print Magazine, ipad, Digital Edition January Finance Ministers - Mergers & Acquisitions (2013) December 25 January February 432 March 433 April 434 May 435 June 436 July 437 August 438 September Yachts Special - Excellence - Corporate Jets - IADB Annual Meeting - Business Travel - Mining - Wealth Management - MBA Ranking - Energy - Gadgets - Best Cities for Business - Real Estate -Top 500 Ranking - Latin America s Biggest Companies - Latin American Ports Ranking - RSE / Sustainability - Healthcare Special (Includes Ranking of Latin America s Best Hospitals and Clinics) - Multilatinas Ranking - Technology Solutions - Luxury Cars January 27 February 25 March 26 April 24 May 26 June 24 July 24 August 25 February March April May June July August September October Logistics - Watches September 24 October November Ranking of the Biggest and Best Latin American Banks - Executive Education - LLM Ranking - Spirits Special October 27 November December Executive Fashion - Mergers & Acquisitions (2014) - The Year in Review November 24 December MEDIAKIT AméricaEconomía 4

5 International Online Calendar 2014 Edition Topic Publication Date Ranking Web Site January - Finance Ministers January April - Business Travel April May - MBA Ranking - World Cup May June - Mexico Universities Ranking - Best Cities for Business June July - Top 500 Ranking - Latin America s Biggest Companies - Top 500 Companies in Chile, Peru and Bolivia July August - Latin American Ports Ranking August - Healthcare Special (Includes Ranking of Latin September America s Best Hospitals and Clinics) September - Multilatinas Ranking October - Chile and Peru Universities Ranking October November - Ranking of the Biggest and Best Latin American Banks - Executive Education - LLM Ranking November MEDIAKIT AméricaEconomía 5

6 Digital: Channels and Specials As is the case in its print editions, AméricaEconomía provides value-added news and intelligence in the digital world in Latin America s two major languages, Spanish and Portuguese AméricaEconomía is the only panregional digital media business source in both languages. Visitors to the Portuguese site browse news and analysis relevant to Brazil, while those on the Spanish site attain access to volumes of business and economic news from across the Western Hemisphere. AméricaEconomía offers unparalleled Latin American news and analysis with information in Spanish covering business, finance, politics, business, executive education, technology and lifestyles. A team big events in a real-time from across the region. Newsletters published by sector and by country are: Energy, Oil & Gas Agriculture, Food & Drink Infrastructure Mining & Metals Top Stories from Peru Top Stories from Mexico Our web site also includes an Analysis & Opinion channel, where Latin American analysts reflect on the region s most pressing issues and debate policies, events and trends taking place in region and elsewhere in the world. In this section, AméricaEconomía also publishes a weekly editorial column, in which we openly express our own positions on the week s most relevant topics in the region as well as our views on values such as individual freedom, democracy and social responsibility. Executives on the move must pay a visit to the Coming and Going section on our site. This section is devoted to executive hiring taking place across the region. True to its name, the Mergers & Acquisitions section provides detailed, timely and updated insight for readers with their fingers on the pulse of major takeovers and alliances forged in the region and elsewhere in the world. of staff writers and editors cover the most important events taking place in Latin America today 24/7, 365 days a year. Our digital channels offer free content published in AméricaEconomía s print international edition. Our digital team publishes dozens of daily news products, including breaking news from across Latin America as well as a daily newsletter highlighting And last but certainly not least, rankings and special reports published by AméricaEconomía Intelligence figure prominently on our digital portals. This exclusive content is the product of annual planning and methodology that have made AméricaEconomía the reference point of choice among for these types of studies. Examples include rankings of the 500 largest companies in Latin America, Best Business Schools (MBA) for Latin Americans and of the best universities in Mexico, Chile and Peru, among others. MEDIAKIT AméricaEconomía 6

7 americaeconomiabrasil.com.br MBA & Executive Education All information mentioned above can also be found at americaeconomiabrasil.com.br, our website providing news in Portuguese, including updated content on companies, business deals, finance, public policy and other areas. Don t expect a mere translation of content from the Spanish-language website, as americaeconomiabrasil.com.br is the product of hardworking Brazilian journalists producing exclusive news content on Brazil and its interests in the region. On this site, readers will find an online version of AméricaEconomía s print Brazilian edition, which launched in 1995 and today runs a newsroom in São Paulo. On top of providing news and intelligence our site also serves as a tool for those researching graduate educational programs: This site provides content for entrepreneurs, executives and students in economics, engineering and management programs who wish to earn or are working on earning an MBA. Each day, our journalists develop relevant content to satisfy a broad range of readers, including two weekly newsletters, the site is divided into five sections: Articles, Executive Development, Library, Agenda and an Index, the latter three being the only ones of their kind in the region s digital world. In Executive Education we provide detailed academic information in sections devoted to MBAs, Certificate Courses, and Masters Degrees, giving readers opportunities to explore programs by business school, country, city, study mode, costs and duration. The Library provides site visitors with research papers, presentations, documents and analysis. All are available for download free of charge from document repositories belonging to various business schools, universities and other entities.the Agenda section provides information on Workshops, Seminars, Chats, Conferences and Forums all broken down by country. Executive Education is not the only constantly changing interest in the business community. Information Technology is playing more and more of a missioncritical role for managers and career executives. For that reason, our site invites readers to: MEDIAKIT AméricaEconomía 7

8 AETecno.com Our site devoted to information technology and doesn t target the IT employee alone, but reaches out to all executives who are aware that management and daily business activities are increasingly digital. We deliver daily articles covering the main regional and global Lifestyle technology companies in Latin America. AETecno publishes two newsletters a week with original content, news, tutorials and blog posts: AfterOffice and Office-Mobile plus a section showcasing the latest in the world of downloads. Our regional coverage includes TICs, Telecommunications, Social Media, Entrepreneurship, Infrastructure, and Internet trends, focusing on global events that affect the region. We have launched the first regional lifestyle portal for the refined and worldly executive. This new channel features exclusive content providing tips on things to do and places to go, the latest trends in fashion, luxury, design, cuisine, automobiles, health travel and sports. Be sure to check out our specialized calendar of events, festivals, exhibitions and high-quality entertainment in Latin America s major cities definitely good for free time on business trips. Plus, a weekly newsletter highlighting the best of in today s Latin America. Get to know lifestyle.americaeconomia.com Tutorials offer guidelines on the practical application of technology for daily work, while Downloads highlights programs and useful apps. Our blogs AfterOffice and OficinaMóvil provide coverage and review of devices for leisure and for work. MEDIAKIT AméricaEconomía 8

9 Special products: Digital AméricaEconomía possesses a wide range of tools and knowhow to roll out special products that will help you position your brand and establish direct contact with users in the region, increasing and improving business opportunities. Content Marketing We can help your company announce and publicize initiatives and products through a publishing partnership that will promote your content and brand to target markets through our digital channels. Some examples of our new content marketing services include: Webinars Our web-based audiovisual capabilities enable you to conduct virtual seminars where your company representatives can interact with audiences to demonstrate a product or service. This channel allows you to reach highly-segmented target consumers. Corporate blogs We will develop in full your corporate blog, from the conception stages where editorial topics are crafted to the final technical details, including design, maintenance, promoting and storing your content. Ad hoc requests Along those lines, we publish customized newsletters and bulletins specific to industries or announce news and events on specific companies, such as product launches or upgrades, announcements from organizational leaders or new advances and innovations. We produce your branded content and distribute it to our registered users. MEDIAKIT AméricaEconomía 9

10 AméricaEconomía Intelligence AméricaEconomía Intelligence is our research and business intelligence brand. This service offers insight from a team of economists, engineers, statisticians and sociologists (based in Santiago with teams deployed in Brazil, Colombia, Mexico and Peru). Findings are the product of meticulous work on multi-year projects adhering to rigorous and transparent methodologies. AméricaEconomía Intelligence is known for accurate and consistent analysis thanks to its fundamental commitment to remain objective and transparent at all times, which makes us a reliable source for research and analysis geared towards Latin American entrepreneurs, investors and opinion leaders. Central to our activities are the rankings we have produced since 1991, all of which come accompanied with financial, business and economic analysis and reports specializing in several segments and industries, especially at the regional level. Notable rankings include: The Top 500 Largest Latin American Companies (also includes the largest companies in Chile and Peru) The Best Cities for Business in Latin America. Best MBA Programs (Latin American and Global Schools). Best Hospitals and Clinics in Latin America, along with our healthcare special report. Top Multilatinas (a term coined and universalized by AméricaEconomía). Top 25 Best Banks and Top 250 Largest Banks in the region. Top Finance Ministers in the Region. MEDIAKIT AméricaEconomía 10

11 Magazine: Our readers (over 353,000 monthly) 67% work for a multinational company 63% 85% conduct business with Latin American companies 3,4 Pass along declare their copy of the magazine read by at least 2 to 5 or more people 29% 82% work with companies that report gross earnings of USD80,000,000 or more a 85% year are CEOs, partners or company presidents or vice presidents 82% hold graduate degrees: Doctorate, Masters or MBA read in English and 84% read in Spanish 23% work in finance banks 70% 15% work in manufacturing 83% 25% work in information technology 76% are responsible for marketing and sales 32% at their companies 53% 72% are 30 to 45 years old pay between USD200 and USD400 a night for a hotel room pick their own airlines and hotel options have traveled abroad at least 4 times in the past 12 months have rented a car in the past 12 months Country Circulation Readership Brazil 40, ,834 Mexico 21,877 70,881 Chile 12,500 40,500 Ecuador 10,000 32,400 Peru 8,500 27,540 Central America: Panama, El Salvador, Guatemala, Costa Rica, Honduras, Dominican Republic, Nicaragua 4,518 14,638 Argentina 3,635 11,777 Bolivia 3,000 9,720 Colombia 2,112 6,843 Venezuela 1,136 3,681 Rest of World 1,070 3,467 Rest of Latin America: Uruguay - Paraguay 461 1,494 Total 109, ,776 Spanish only 68, ,941 Portuguese only 40, ,834 MEDIAKIT AméricaEconomía 11

12 Digital: unique visitors (over 700,000) Over Registered users Over Pages visited per month Over Unique visitors per month 82% 41% 55% 37% 16% 40% 16% are men are 30 to 44 years old hold graduate degrees: Doctorate, Masters or MBA Occupy C-level positions / are senior managers are CEOs, owners, presidents or vice presidents of companies work in companies with sales over USD100,000,000 work in small and medium-sized businesses with sales between USD11 and USD50 million TOTAL NEWSLETTER SUBSCRIPTIONS Newsletter Amount Day Magazine 94,884 Sundays News in Spanish 64,756 Monday through Sunday MBA & Executive Education 62,214 Wednesday - Friday Peru 41,000 Monday through Friday Technology - AETecno 30,256 Tuesday - Thursday Infrastructure 25,675 Wednesday Mexico 25,000 Monday through Friday Energy, Oil & Gas 24,951 Tuesday Brazil 8,405 Monday through Friday Agroindustry, Food & Drinks 7,124 Friday Mining & Metals 6,166 Monday Source: Masterbase MEDIAKIT AméricaEconomía 12

13 Business Contacts BUSINESS DIRECTOR: Ana Karina Suárez Hasbach USA Jennifer Price Silvana Maldonado Andres Bueno 255 Alhambra Circle, Suite 305, Coral Gables, FL 33134, Miami, Florida Tel: MEXICO Rafael Solis rafael@americaeconomia.com William Gourg - Product Manager Intelligence wgourg@americaeconomia.com Rubén Darío 39, # 7, Colonia Polanco, C.P México D.F., México Tel: CHILE Claudia Roloff croloff@americaeconomia.com Lorena Bravo lbravo@americaeconomia.com Antonia López de Bello 172, Of. 403, Santiago, Chile Tel: (56) PERU Alejandra Bustamante alejandra.bustamante@americaeconomia.com Camila Saavedra camila.saavedra@americaeconomia.com María Claudia Díaz mariaclaudia.diaz@americaeconomia.com Pamela Abello pamela.abello@americaeconomia.com Av. Roosevelt 6435, Miraflores, Lima, Perú Tel: BRAZIL Mauricio Castro mauricio@springcom.com Rua Bandeira Paulista, º andar Itaim Bibi / São Paulo/SP CEP: Tel: ARGENTINA Claudia Dasso cdasso@aeconomia.com.ar Castañón 893 C1406EWC CABA ARGENTINA Tel: (+54) (11) / BOLIVIA Guillermo Prömmel gprommel@gmail.com Av Hernando Siles # 4503 Obrajes - La Paz Tel Carlos Prömmel cprommel@gmail.com Equipertol #5 Calle 8 Este - Santa Cruz Tel HEAD OF MARKETING: Cristián Molina Jara cmolina@americaeconomía.com INTERNATIONALDIGITAL SALES Jorge Cerna - Digital Sales Manager jcerna@americaeconomia.com Fabiola Paz - Key Account Executive fpaz@americaeconomia.com Aida Perkins - Cross Selling Executive aperkins@americaeconomia.com Antonia López de Bello 172, Of. 403, Santiago, Chile Tel: (56) INTERNATIONAL ADVERTISING SALES REPRESENTATIVES SWITZERLAND Hans Otto infoplus@bluewin.ch Infoplus AG Traubenweg 51, 8700 Küsnacht, Switzerland Magazine Delivery Address-Zeltweg 15, CH-8032, Zürich, Switzerland Tel: Tel: NORWAY/ SWEDEN/ DENMARK/ FINLAND Finn Greve Isdhal fgisdahl@mediasales.no Courier Delivery Address- Eikassen 7, 5231 Paradis, Norway Magazine Delivery Address- Box 6095, Postterminalen, N-5892 Bergen Tel U.K. David Todd david@dtamedia.co.uk Graeme Brown graeme@dtamedia.co.uk DTA (Media) 28 Oaklands Road London BR13SL UK FRANCE Patricia Goupy p.goupy@pema-group.com PEM-PEMA Group, 19 Boulevard du Parc, Neuilly-Sur-Seine, France Tel SPAIN Luis Andrade Maudes, 51 8ª planta, Despachos 818 y 819, 28003, Madrid Tel: GERMANY Michaela Justi justi@mediasalescompany.de Media Sales (MSC) GmbH Ederstrasse 10 D Frankfurt Frankfurt HRB Tel: SOUTH KOREA Young-Sang Jo RM 1232 gwanghwahum officia GA shinmhun-no jongno-gn Tel: CENTROAMERICA Mayra Fabiola Viera - International Executive mviera@americaeconomia.com Antonia López de Bello 172, Of. 403, Santiago, Chile Tel: (56) MEDIAKIT AméricaEconomía 13