Online Reputation Management: How to Assess, Monitor and Take Control of Your Online Reputation ~ Checklist
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1 Online Reputation Management: How to Assess, Monitor and Take Control of Your Online Reputation ~ Checklist I have determined on my personal brand identity and voice, including: People s perceptions of what I am all about My areas of expert authority My visibility factor Where I rank among my competitors I am focusing on: Original, helpful content A strong identity A clear voice I have clarified: My mission My message (to my ideal client/customer) My company s core values My service commitment
2 My one unique specialty Other specialties I offer I have challenged my assumptions and confirmed that my ideal customer is who I thought they were, including: Gender Age group Annual income Preferences Family circumstances Travel preferences Hobbies Personal characteristics Other I have tweaked my products and services I have checked out all assumptions I have been making with members of my market, asking: All rights reserved Page 2
3 My subscribers via My existing fan base and followers in social networks Niche members in dedicated public forums and social networks Via surveys and polls both online and off I have checked stats sites such as: Alexa Quantcast Other I have checked my Facebook Insights, if I already have a Facebook Page I have checked all of my brand-related and questions via Twitter Advanced Search I know exactly how I want my personal brand to appear in search results, and what picture I want it to paint: I have followed the procedure for making sure my products or services are priced accurately within my market niche, taking into account my unique combination of: Skill level Years of experience Degree of specialization All rights reserved Page 3
4 Credentials Existing visibility Existing recommendations or testimonials Other I have compared my six top competitors quality of similar product and assessed my product s: Unique features Benefits or advantages over competitor products I have determined what the market will bear I have decided I am selling by: quantity quality I have identified my goal for this product or service package I am minimizing past unfavorable results by focusing and acting on: Creating a consistent voice (brand) Bringing that voice (brand) to the forefront of search results Bringing your website and social profiles/pages to the front of search results Creating a Google authority status I have deleted or hidden old and abandoned social network profiles and accounts: 1. All rights reserved Page 4
5 I have completed all social network profiles that were previously left incomplete: LinkedIn Facebook Twitter Google+ Pinterest Other I have optimized my active social profiles with relevant: Keywords Links Graphics Other I have created and/or optimized Pages on: Facebook LinkedIn All rights reserved Page 5
6 Google+ Other All rights reserved Page 6
7 I have branded my profiles and pages with: My company colors Profile photo (profile) Logo (Pages) Graphics I have claimed Google web authorship and I am using my byline on all posts from now on I am using natural, branding keywords or descriptions in my graphic ALT tags on my websites I am paying attention to context, when using keywords I am building a narrative story of my personal brand and company I am aware of the influence of Instagram and Pinterest, and have created an account with one or both I have created and branded my YouTube channel I am putting more thought into my snapshot-sharing I am using original photographs or purchasing the proper licensing I am monitoring my brand by: Maintaining a daily, active presence on social networks Checking my accounts at least once a day Engaging in conversation and interaction with those who contact me via social networks, or other All rights reserved Page 7
8 I am handling negative comments and posts calmly and professionally My procedure for handling negative comments, reviews or posts involves: Making sure I calm down first before responding, if necessary, and step back from the situation Assessing the post/review/comment Taking responsibility for anything that is true Offering a reasonable and fair solution Ensuring that any glitches that caused the problem are permanently repaired for future clients/visitors/customers [Optional, depending on individual circumstance] I have asked that the offending post be: Taken down (if defamatory or untrue) Updated (if a happy solution was found) I have resolved to tighten up my online habits and website security I am aware that failing to do so could result in an instant loss of my: Years of hard work Source of income Subscribers Positive Google search ranking Online personal brand and company reputation I have decided to sign up with: Roboform All rights reserved Page 8
![caused the problem are permanently repaired for future clients/visitors/customers [Optional, depending on individual circumstance] I have asked that the offending post be: Taken down (if defamatory](/docs-images/47/19915534/images/page_8.jpg "or untrue) Updated (if a happy solution was found) I have resolved to tighten up my online habits and website security I am aware that failing to do so could result in an instant loss of my: Years of")
9 LastPass Other third-party password manager If I have decided not to use a password manager, then I am committed to taking the following precautions: Never using the same password for multiple sites. Never allowing my browser to remember and store passwords for me Changing my passwords often and regularly Never storing usernames and passwords in s Never sharing usernames and passwords with contractors via Never visiting black hat forums or hacking forums Writing down usernames and passwords in my personal copy of my Company Operations Manual I am aware that leaks can also occur through: Anyone I have shared my password with Large, supposedly-secure social, membership and news sites Storing my passwords in files with give-away filenames like passwords, logins, etc. My accounts I have started backing my site up regularly I am committed to keeping my plugins and WordPress version regularly updated from now on I have enabled two-step verification on my Gmail accounts All rights reserved Page 9
10 I have checked that no hidden code has been planted in my HTML on static sites I am using a WordPress theme from a reliable, well-recommended source My theme is: I am using the best, premium or pro virus and malware protection I can afford My anti-virus program is: I am using the following third-party apps and tools: I have carefully assessed all reviews I read for brand-monitoring tools and resources I have decided to use an online brand management company to: Help me repair a seriously-damaged reputation Help me recover from a catastrophic hack Other I am following accepted and effective brand dos and don ts, including: Always acknowledging social comments, posts and mentions concerning my brand (or on my own profile or page) All rights reserved Page 10
11 Always responding positively and professionally no matter what the provocation Never deleting unwise tweets I have been unfortunate enough to tweet Always taking responsibility for the latter straight away, apologizing where necessary Never ignoring grievances, questions or personal revelations a poster makes about him- or herself as a result of being emotionally affected by one of your posts Asking complainants to or message you, so you can take care of their problem personally I have set a personal and company brand monitoring policy in place I am committed to building trust in my brand All rights reserved Page 11
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