5 Website Strategies That Work To Increase Membership Acquisition & Retention

Size: px
Start display at page:

Download "5 Website Strategies That Work To Increase Membership Acquisition & Retention"

Transcription

1 5 Website Strategies That Work To Increase Membership Acquisition & Retention Pamela Herrmann, Founder The Paragon Effect Creating Customers For Life

2 Reminders

3 How Can You Use Your Website For Membership Acquisition & Retention and Increase Donations?

4 Why does this matter? Revitalizing a downtown area is great, but if you aren t bringing in traffic, it s all for naught Your website can provide the vital event calendar and local biz highlights that consumers are looking for. You are what Google says you are.

5

6 Do You Know? Who s coming to your website? Why are they coming to your website? What do they want to learn? What specific action do you want them to take? How to continue the conversation with them?

7 Your Website Visitors Tourists & Visitors Local Business Members Stakeholders Donors Residents in your community People relocating

8 What Are They Looking For? What s going on in your community Who you are What you do Why you do it How you do it If they partnered with you, what they can expect Resources

9 Strategy #1 The 10 & 2 Rule

10 1. Tell them your story 2. Tell them what to do next

11

12

13

14

15

16

17

18

19 If you Googled your community now, what would you find?

20 Google Wants To Know That You re Relevant How long are people staying on your page? If they are overwhelmed, confused or frustrated they won t stay long. Google will think you re not a good match for that search query and will push you down in the search results.

21 How Do We Tell The Story? Imagery is the most effective way Think micro & macro Lamp post Landscape People Be irresistable!

22 Model This!

23 Model This!

24 Model This!

25 The Results Your website visitors understand and are drawn to you magnetically Remember: A confused mind says No!

26 Strategy #2 Capture

27

28 Why marketing is the highest converting form of marketing You have a highly targeted audience You can easily segment the list into specific interests and pinpoint your message It s a way for your to stay on their radar

29 The Benefit To Your Program: You are now able to have specific conversations based on your audiences interests If you have a paid membership you can make this a value-add to prospective businesses You stay relevant, they are grateful for making their lives easier

30 Tell them about Upcoming events Provide resources to members Inspire donors to open their wallets Show evidence of your work

31 Strategy #3 Tell Them What To Do

32 If you rely on donations, tell them Why their support is important How they can help How does their contribution effect change Hit the emotional chords

33

34 Keep It Clean!

35

36 Strategy #4 Key Elements You Must Have On The Home Page

37 Small header with your logo & brief benefit Image slider that tells the story Segment your content & put in the menu Lead capture for marketing Donate Now button Calendar of Events A map Phone/ Social Media buttons

38

39

40 Honorable Mention

41

42

43

44

45

46

47

48 Strategy #5 Implement For FREE

49

50

51 Sample Script Hi Mark, my name is Pamela Herrmann and I am the Program Director of the Castle Pines Main Street Program just south of Denver. I have a challenge and I m hoping you can help me. Is now a good time to chat?

52 Does your department ever bring in real time case studies for your students to apply what you re teaching them? [Tell them a bit about your program what you do, how it s funded -- and that you need help with your website copy].

53 I think would be a great way for your students to demonstrate aptitude in persuasive copywriting for our website, and in return we ll provide for them a recommendation on Linkedin and they can reference their work with us on their resume.

54 So Now You Know! How to put your website to work for you & your community How to create an exceptional user experience that is easy to navigate How to identify and ask for what you need in terms of donations How to build a valuable marketing list How to get it all done for you for FREE

55 Your next step Fill out the card so that you can get the resources you need to put this into action

56 Thank you! Please complete the session evaluation on the conference app before you leave the room.

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

A Step- by- Step Guide for Building a Website for Your Business

A Step- by- Step Guide for Building a Website for Your Business 1 A Step- by- Step Guide for Building a Website for Your Business 2 Ge#ng Started With Your Website A well-built website is the foundation of your business And as we ve mentioned before, there s no better

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact:

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact: CompanionBooklet 10/10/06 12:45 PM Page 1 COMPANION BOOKLET THE POWER OF DIRECT MAIL Developing your direct mail program... For more information, contact: 2819 Saint Paul Street Baltimore, MD 21218-4312

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

How to Attract Attention to Your Brand

How to Attract Attention to Your Brand How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).

More information

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE PRESENTED BY WWW.ASHLEYKLEFFER.COM GATEWAY PET GUARDIANS GATEWAYPETS.COM Nonprofit animal rescue focused in East

More information

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile

More information

DIRECT MARKETING 101. Creative. Avalon Consulting Group March 19, 2014. www.avalonconsulting.net

DIRECT MARKETING 101. Creative. Avalon Consulting Group March 19, 2014. www.avalonconsulting.net DIRECT MARKETING 101 Creative Avalon Consulting Group March 19, 2014 1 www.avalonconsulting.net CAMPAIGN LAUNCHES EVOLUTION OF A CAMPAIGN Concept Meeting Concept and Schedule Determined Program Design

More information

A GUIDE TO LEAD GENERATION WEBSITES. By Michael Myles, MBA CEO of Active Internet Marketing. activeinternetmarketing.com 1 (888) 251-4635

A GUIDE TO LEAD GENERATION WEBSITES. By Michael Myles, MBA CEO of Active Internet Marketing. activeinternetmarketing.com 1 (888) 251-4635 A GUIDE TO LEAD GENERATION WEBSITES By Michael Myles, MBA CEO of Active Internet Marketing activeinternetmarketing.com 1 (888) 251-4635 ACTIVEINTERNETMARKETING.COM Table of Contents The Four Types of Pages

More information

ecentral Practice Automation To order call 1.800.734.5561 or visit www.henryschein.com/eservices More Connectivity Web Site Manager

ecentral Practice Automation To order call 1.800.734.5561 or visit www.henryschein.com/eservices More Connectivity Web Site Manager TM Web Site Manager Communication Manager Insurance Manager Practice Automation ecentral allows your front office to spend more time with patients and performing other office responsibilities by automating

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education BEST PRACTICES GUIDE PROVING THE VALUE OF DIGITAL MARKETING in Higher Education HOW DATA-DRIVEN DIGITAL MARKETING DELIVERS oho.com 617 499 4900 @ohointeractive The Case for Data The future of education

More information

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani 7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project By Bruce Spiher & Tarun Gehani Table of Contents Introduction Page 3 Secret #1 Be clear what you want before you contact a

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half

More information

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all

More information

Google Analytics in the Dept. of Medicine

Google Analytics in the Dept. of Medicine Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics

More information

How Your Website Can Drive Patient Activation

How Your Website Can Drive Patient Activation How Your Website Can Drive Patient Activation BRIDGELINE WHITEPAPER SERIES Copyright 2014 Bridgeline Digital Inc. Bridgeline.com 1-800-603-9936 Introduction: The Digital Age & Healthcare The importance

More information

48% Cook An American Express Travel Representative. Lead Generation Conversion Rate Lift. Case Study. B2B and Consumer Service

48% Cook An American Express Travel Representative. Lead Generation Conversion Rate Lift. Case Study. B2B and Consumer Service Case Study 48% Lead Generation Conversion Rate Lift Business: Sector: Optimized Conversion: Test: Website: B2B and Consumer Service Travel Tourism Telephone and Online Lead Generation Inquiries A/B/n test

More information

Designing Your Landing Pages! Setting Up Your Email Marketing

Designing Your Landing Pages! Setting Up Your Email Marketing Review Identify and analyze a profitable niche market! Identify and analyze the competition! Develop a Unique Value Proposition! Create a pre-listing presentation! Build a database of homeowners! Types

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

Mobilize Your Organization

Mobilize Your Organization WEST VIRGINIA INTEGRATED BEHAVIORAL HEALTH CONFERENCE Mobilize Your Organization How To Effectively Reach, Communicate and Engage with Your Audience and Generate Funds at the Same Time! Carlos Morales

More information

Social Media for Small Business Alameda County SBDC Workshop

Social Media for Small Business Alameda County SBDC Workshop Social Media for Small Business Alameda County SBDC Workshop Presented by David Mitroff, Ph.D. Our Speaker David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting David@PiedmontAve.com

More information

MLeads. Mobile App User's Guide

MLeads. Mobile App User's Guide MLeads Mobile App User's Guide About us As you know, turning leads into sales is complicated, leads are difficult to capture and organize, follow-ups are difficult and sales cycles are long, ROI is difficult

More information

Lotsa Helping Hands. Provided by. www.lotsahelpinghands.com. Provide constituents, supporters and Members with access to:

Lotsa Helping Hands. Provided by. www.lotsahelpinghands.com. Provide constituents, supporters and Members with access to: NoNProfit PartNer Program Provided by Lotsa Helping Hands Provide constituents, supporters and Members with access to: Online caring Communities that help restore health and balance to caregivers lives.

More information

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics 8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

2013 Google Analytics Summit Highlights. Theme of 2013 Google Analytics (GA) Summit: Access, Empower, Act

2013 Google Analytics Summit Highlights. Theme of 2013 Google Analytics (GA) Summit: Access, Empower, Act 2013 Google Analytics Summit Highlights Theme of 2013 Google Analytics (GA) Summit: Access, Empower, Act Access Product/Feature: Google Tag Manager (GTM) Update: Auto-event tracking What this means: No

More information

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect.

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect. 7 Things Every small business can fix on their website in the next week to increase leads and sales. Marketing Playbook Introduction Increase Your Conversions Do you really want to increase your leads

More information

Marketing Made Simple Three Simplified Online Systems

Marketing Made Simple Three Simplified Online Systems Marketing Made Simple Three Simplified Online Systems Sheila Hibbard, your guide to marketing made simple The Marketing Bit Content is the exclusive property of The Marketing Bit, div. of H&V LLC and is

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

branding guide for tax pros

branding guide for tax pros by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How

More information

KEY COMPONENTS OF AN EFFECTIVE WEBSITE STRATEGY

KEY COMPONENTS OF AN EFFECTIVE WEBSITE STRATEGY KEY COMPONENTS OF AN EFFECTIVE WEBSITE STRATEGY A Digital-First Agency 0.05 Seconds The time it takes users to form an opinion about your site* *Carleton University, Ottawa, Canada 3-4 YEARS The average

More information

Web Development QUESTIONNAIRE. Version: 1.0 BIG!

Web Development QUESTIONNAIRE. Version: 1.0 BIG! Web Development QUESTIONNAIRE Version: 1.0 BIG! TABLE OF CONTENTS 1. Client Details... 3 2. Basic Site Info... 4 3. Site Layout and Design... 6 4. Public Features... 7 5. Admin Features...8 6. Ecommerce

More information

When you want to generate more leads, close more sales, and beat the competition.

When you want to generate more leads, close more sales, and beat the competition. When you want to generate more leads, close more sales, and beat the competition. David J. Bradley Founder & Digital Marketing Specialist David@PrimalDM.com (401) 316-3311 The Big Idea Businesses in every

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

Lifecycle Marketing Planner

Lifecycle Marketing Planner Lifecycle Marketing Planner This PLANNER belongs to: Name Phone Number 2 Welcome Welcome! You know what they say the definition of insanity is doing the same thing over and over and expecting a different

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

Make the Internet Work for You: Best Practices for Web Content and Editing

Make the Internet Work for You: Best Practices for Web Content and Editing Make the Internet Work for You: Best Practices for Web Content and Editing Kara Klein, Office of External Affairs kara.klein@citadel.edu 953-3721 Is your department using social media? Does your department

More information

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,

More information

Proving The Value of Digital Marketing In Higher Education

Proving The Value of Digital Marketing In Higher Education Best Practices Guide Proving The Value of Digital Marketing In Higher Education How Data-Driven Digital Marketing Delivers oho.com 617 499 4900 @ohointeractive The future of education is data driven, says

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

12 Questions to ask before beginning your website redesign

12 Questions to ask before beginning your website redesign 12 Questions to ask before beginning your website redesign About the Author Dallas McMillan is the founder and CEO of Influential. He has spent over 10 years mastering marketing, branding and website design

More information

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS.

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. How to guide CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. So, by the time you re reading this handy how to guide on creating effective email campaigns to grow your business you will

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

Agent s Handbook. Your guide to satisfied customers

Agent s Handbook. Your guide to satisfied customers Agent s Handbook Your guide to satisfied customers Introduction LiveChat is a tool that facilitates communication between a company and its customers. Agents who wield that tool use it to make customers

More information

for Business A guide to Pinterest Analytics

for Business A guide to Pinterest Analytics A guide to Pinterest Analytics With Pinterest Analytics, learn more about your audience and how Pinterest works for you Version 06.16.2015 A guide to Pinterest Analytics 2 Table of contents 01 Pinterest

More information

Designing an Effective Landing Page

Designing an Effective Landing Page Designing an Effective Landing Page The Good, The Bad & The Ugly A fundraising eguide from your friends at About Us was founded in 2001 by Cisco, Yahoo! and AOL in response to September 11 th. When tech

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign What are the Benefits of Pay-per-click Advertising? The goal of any website is to attract

More information

Client Questionairre. Website Design Checklist

Client Questionairre. Website Design Checklist Client Questionairre Website Design Checklist Every website design project begins with a plan! We ve created this to help you define your requirements, preferences, and resources. When you put the plan

More information

HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE

HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE HAWAII SCHOOLS CATCHAFIRE PROJECT GUIDE 1 PROJECT MENU GUIDE MARKETING & Brand Messaging Communication Materials Audit Communications Strategy Storytelling Copywriting Print Materials Design E-Newsletter

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

Digital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com

Digital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com Digital DNA PPC Workshop 4th March 2016 PPC Your Customers Stats from Google Quarterly Report March 2015 Your Customers Stats from Google Quarterly Report March 2015 Your Customers Your Customers 88% of

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

EMAIL MARKETING TIPS FOR YOUR SALES TEAM

EMAIL MARKETING TIPS FOR YOUR SALES TEAM EMAIL MARKETING TIPS FOR YOUR SALES TEAM 10 Email Marketing Tips for Your Sales Team Email communication is the modern version of direct mail. You wouldn t leave out your signature or an intro greeting

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Microsoft Access Calendar Scheduling Database/Template Installation Instructions

Microsoft Access Calendar Scheduling Database/Template Installation Instructions Winning Solutions, Inc. Microsoft Access Calendar Scheduling Database/Template Installation Instructions Thanks for your interest in our Microsoft Access Calendar Scheduling Database Template. This article

More information

Event Marketing 101 for Not for Profits

Event Marketing 101 for Not for Profits WHITEPAPER MARCH 2015 Event Marketing 101 for Not for Profits 8 tips to help you reach your event goals Presented by Pro Bono Australia and Eventbrite CONTENTS Introduction... 2 Tip 1: Drive Brand Awareness...

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

The Five Steps to Unlock $10,000/mo from Google Ad Grants for Nonprofits

The Five Steps to Unlock $10,000/mo from Google Ad Grants for Nonprofits The Five Steps to Unlock $10,000/mo from Google Ad Grants for Nonprofits A Detailed Guide to Qualify and Get Approved CREATED BY: CHANDLER PEROG, CERTIFIED GOOGLE ADWORDS SPECIALIST CONSULTANT, COMMUNITY

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,

More information

How-to Guide: Using FREE Technology to Communicate with Your Members

How-to Guide: Using FREE Technology to Communicate with Your Members American Student Dental Association How-to Guide: Using FREE Technology to Communicate with Your Members Table of Contents Group E-Mail Group Texting Team Communication Scheduling Tools Online Calendars

More information

Why Most Websites Fail

Why Most Websites Fail 5 Crucial Mistakes Most Website Owners Make, How to Avoid Them, and How to Properly Use the Internet to Generate Extraordinary Sales & Marketing Results Hi there, I m Andrew Birgiolas, team lead at Monarq

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

WEBSITE ANATOMY 101 THE LATEST ON HOW TO BUILD A HOSPITAL WEBSITE THAT DRIVES PATIENT VOLUME

WEBSITE ANATOMY 101 THE LATEST ON HOW TO BUILD A HOSPITAL WEBSITE THAT DRIVES PATIENT VOLUME Healthcare Marketing White Paper WEBSITE ANATOMY 101 THE LATEST ON HOW TO BUILD A HOSPITAL WEBSITE THAT DRIVES PATIENT VOLUME SMI THANDJON ES.COM 518. 2 72.2400 ANALYTICS RESPONSIVE DESIGN DYNAMIC CONTENT

More information

Online Marketing: Building web traffic, growing your email list, increasing conversions, and integrating your program. Debbie Young Sean Powell

Online Marketing: Building web traffic, growing your email list, increasing conversions, and integrating your program. Debbie Young Sean Powell Online Marketing: Building web traffic, growing your email list, increasing conversions, and integrating your program Debbie Young Sean Powell Overview Websites as conversion tools Emails as conversion

More information

The Basics of Engaging Donors through Direct Mail

The Basics of Engaging Donors through Direct Mail The Basics of Engaging Donors through Direct Mail Your Presenters Jacque Schultz Senior Director, ASPCA Equine Fund ASPCA Heidi Miller Senior Director, Fundraising Strategies ASPCA Elements of a Good Development

More information

Welcome to the ALT call center

Welcome to the ALT call center Welcome to the ALT call center Please make sure that you go through this entire document and set up everything before you get started taking calls in the call center. Once you have everything set up and

More information

Bounce Rate Benchmark Report

Bounce Rate Benchmark Report Report Benchmark data for B2B marketers with tips for decreasing your bounce rate http://breakoutroom.co Breakout Room Contents 3 5 7 What is bounce rate? What is the average bounce rate? 6 Ways to Decrease

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA ] [Document Subtitle] [Author Name] 2009. Roberta Guise. Guise Marketing & PR www.guisemarketing.com

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

94.6 % International Rescue Committee s (IRC) Conversion Optimization Strategy. Case Study. Donation Conversion Rate Lift

94.6 % International Rescue Committee s (IRC) Conversion Optimization Strategy. Case Study. Donation Conversion Rate Lift Case Study International Rescue Committee s (IRC) Conversion Optimization Strategy 94.6 % Donation Conversion Rate Lift Business: Sector: Optimized Conversion: Solution: International Rescue Committee

More information

30- Day List Building Plan for a blogger/affiliate marketer

30- Day List Building Plan for a blogger/affiliate marketer 30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already

More information

12 Techniques to receive more enquires from your website

12 Techniques to receive more enquires from your website 12 Techniques to receive more enquires from your website At Flow20, approx. 70% of our work involves designing and developing websites for our clients. And, if there s anything else we love as much as

More information

Membership Management Software

Membership Management Software 12 Tips for Selecting the Best Membership Management Software for your organization Table of Contents Section Page Getting Started 3 12 Tips for Selecting Membership Management Software 4 Don t Forget

More information

Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014

Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark

More information

it s something you can (and should) be checking in on.

it s something you can (and should) be checking in on. The Mad Men Problem Whether you know it or not, almost everyone in public relations has the same problem: the Mad Men problem. We re used to doing things, and we do things, but there isn t really necessarily

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Creating an eportfolio Using Google Sites

Creating an eportfolio Using Google Sites Creating an eportfolio Using Google Sites What is an eportfolio? A collection of digital files (artifacts) that are shared electronically for the purpose of reflection, comment and evaluation. It s quite

More information

Email Archery: Top Strategies For Building Targeted Lists! http://www.your-url.com HTTP://WWW.YOUR-WEBSITE-HERE.COM - 1 -

Email Archery: Top Strategies For Building Targeted Lists! http://www.your-url.com HTTP://WWW.YOUR-WEBSITE-HERE.COM - 1 - HTTP://WWW.YOUR-WEBSITE-HERE.COM - 1 - List Archery: Introduction To List Building List building is all about connecting with your target audience by offering them high quality information in exchange

More information

Alicia s Top 5 Productivity Tools Essential to Get More Done in Less Time

Alicia s Top 5 Productivity Tools Essential to Get More Done in Less Time Alicia s Top 5 Productivity Tools Essential to Get More Done in Less Time Hi Fellow Fit Pro! As a business owner, we wear so many different hats. It can be a challenge to stay organized and focused on

More information

A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly)

A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) Page 0 of 7 Landing Pages Webinar Q and A This document summarizes the questions that were asked during

More information

The 3 Keys of Email Marketing

The 3 Keys of Email Marketing The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.

More information

Landscape Company Web Design 101

Landscape Company Web Design 101 Landscape Company Web Design 101 What you should be doing on the net, and more importantly, what you shouldn t be doing! By Dan Antonelli, President & Creative Director, LandscaperMarketing.com & Graphic

More information

The Eight Characteristics of the Best B2B Websites

The Eight Characteristics of the Best B2B Websites RainCastle White Paper The Eight Characteristics of the Best B2B Websites From Messaging to Measurement By Paul Regensburg President and Creative Director Differentiated Brand Strategy 3 Customer-Focused

More information