EVENT 271 INTRODUCTION TO EVENT MANAGEMENT Mondays, Wednesdays, & Fridays: 12:10pm 1:00pm Classroom: CARVER 0205 Fall 2014

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1 IOWA STATE UNIVERSITY COLLEGE OF HUMAN SCIENCES Apparel, Events, and Hospitality Management Department EVENT 271 INTRODUCTION TO EVENT MANAGEMENT Mondays, Wednesdays, & Fridays: 12:10pm 1:00pm Classroom: CARVER 0205 Fall 2014 CONTACT INFORMATION Instructor: Dr. Eric D. Olson Office: 6A MacKay Hall Office Hours: Mondays & Wednesdays 1:00 3:00pm & by appointment Phone: (response within 24 hours) COURSE SPECIFICS Catalog Description: Overview of the event management industries. Techniques and procedures required for producing successful and sustainable events. Prereq: HFI 101. Credits: 3.0 AESHM Department Learning Outcomes: All graduates from the AHESM Department should be able to demonstrate: 1. Communication: Our students will utilize electronic, oral, verbal, and written communication skills to demonstrate their professionalism in hospitality and tourism environments. 2. Self-assessment/self-reflection: Our students will incorporate regular analysis of their knowledge, skills, and abilities in comparison to professional standards of the hospitality and tourism industry, and where appropriate, seek professional development opportunities. 3. Critical thinking: Our students will possess an understanding of the hospitality and tourism industry and operations and will apply creative and scientific decision making in problem solving situations; and 4. Ethics, diversity, & social responsibility: Our students will conduct themselves in an ethical manner at all times, and will demonstrate responsible behavior in the hospitality and tourism environment. Class Learning Outcomes: Furthermore, based upon these learning outcomes with regular class attendance, full class participation, successful completion of course readings, materials, activities, and assignments, by the end completion of this course, students will be able to: 1. Understand the core composition elements of various events. 2. Comprehend and explain the global conference industry s segments. 3. Define and explain the roles of event industry intermediaries. 4. Experience the multiple event industry career options by participating in ISU career fairs. 5. Explain the variety of event management venue facilities. 6. Demonstrate skills and processes in event planning. 7. Identify and describe event attendees needs and wants. 8. Research event fundamentals, destination options, food, beverage, venue, décor, and entertainment. 9. Be knowledgeable on options for green and socially responsible events. 10. Create an innovative event by selecting fundamentals that best satisfy the event goals and guests needs. 11. Gain experience with a core event management tool, the Event Specification Guide. 12. Use creative processes, time-management skills, and logical reasoning for decision making. EVENT 271 Fall

2 13. Communicate effectively individually and as a group member. Demonstrate professional and courteous verbal and written communication with classmates, the professor, and industry professionals. Course Activities and Design: Activities will vary by course content and may include the following: lectures, class discussions, guest speakers, supplementary films and videos, out-of-class assignments, case studies, problems and discussion questions, written projects, and/or oral presentations. TEXTBOOKS Fenich, G. G. (2012). Meetings, expositions, events, and conventions: An introduction to the industry. 3 rd edition. Boston, MA: Prentice Hall. ISBN: 13: Note: E-book available directly from publisher. Note: Copies available at Library Reserve. METHODS OF EVALUATION Performance Evaluation: The final course grade is calculated from the combined course assessments: Component Points Per Assessment Assessment Number Total Points Grade Percentage Exams (lowest one % dropped) Event Analysis % Project Event % Specification Guide Online % Activities Career Fair % Assignment Total Course Points 800 Exams Exams will consist of content from text, lectures, industry speakers, online discussions, class discussions, syllabus, and other activities. Event Analysis Project Students select an ISU-sponsored event to attend and evaluate from a participant s viewpoint. Eligible events, specific reflection guidelines, and grading criteria are posted in Blackboard and reviewed in class. Event Specification Guide Project Event creation using the comprehensive resources available to industry professionals, including the Event Specification Guide. Guidelines and grading criteria are posted in Blackboard and reviewed in class. Online Activities You will be required to complete ten online discussion board activities. Guidelines and grading criteria are posted in Blackboard are reviewed in class. EVENT 271 Fall

3 Career Fair Assignment You will be required to attend the Fall People to People Career Fair on September 24, Additional details posted in Blackboard. Grades will be distributed as follows: A % C % A % C % B % C % B % D % B % D % F 59.99% or less Note. Round-ups do not apply; no incompletes will be granted. All grades will be posed via Blackboard. DEPARTMENT & CLASS OBJECTIVES & MEASUREMENTS AESHM Department Learning Outcomes Assessment Element Time Where Obtained A Exams 4x Blackboard X X B Career Fair 1x Blackboard, Career Fair, Self-Project X X X X Assignment C Event Analysis 1x Blackboard, Self-Written Report X X X Project D Event Specification 1x Blackboard, Self-Written Report X X X Guide E Online Activities 1x Blackboard, Self-Assessment X X X X F Course Evaluation 1x Class Climate Used to reconform above data 13 Course Learning Outcomes Tracked Assessment Time Where Obtained Element A Exams 4x Blackboard X X X X X X X X X B Career Fair 1x Blackboard, Career Fair, Self- X X X Assignment Project C Event Analysis 1x Blackboard, Self-Written X X X X X X X X X Project Report D Event Specification Guide 1x Blackboard, Self-Written Report X X X X X X X X X X X E Online Activities 10x Blackboard Discussion Boards X X X X X X X X F Course Evaluation 1x Class Climate Used to re-conform above data EVENT 271 Fall

4 ASSESSMENT DEADLINES All assessments must be submitted via Blackboard by the due date and time as announced. There will be absolutely no late assessments accepted. In our industry, late assessments and deadlines are not acceptable. For example, if you need to submit a proposal to a client by a specific day/time, it is imperative that you do so; if not, the client has then gone to your competitor. Thus, no late assessments for this class will be acceptable. Please plan accordingly by ensuring proper time management. In this class, all scheduled assessment due dates will have been announced by the first week via this syllabus as well as in Blackboard. Thus, please plan your semester schedule accordingly, so your outside activities sports, events, career development activities, interviews, vacations, clubs, jobs, internships, traffic challenges, forgetting the assignment, alarm challenges, and other activities do not conflict with the due dates of this class. Additionally, challenges regarding submission regarding Blackboard will not be acceptable as excuses for late submissions. This includes connection challenges, slow Internet uploads, and other technical difficulties. It is strongly recommended that you upload your assessment in advance to ensure proper submission. If an assessment is submitted event one minute late, it will be considered late and will not be accepted. As in real life, there will be no extra credit opportunities in this class. Additionally, another challenge that students often face is the correct format of submitted assignments. Please ensure your submitted assessments are in acceptable formats that can be easily opened on a workrelated computer in an approved format of Microsoft Word or PDF that can be opened on a Windowsbased computer (the standard in our field). No makeup assessments will be offered without prior permission at least one week before the exam. If you have a University permitted excuse or religious conflict, you must provide appropriate documentation and/or notification at least one week before the assessment date. Any makeup assessment that is allowed must be made up by 7 calendar days. The only acceptable reasons for missing an assessment date are: 1. Severe personal illness or accident which must be verified by the attending physician; 2. Severe illness or death in the immediate family if the student is required to be at home at the time of the exam. This must be verified by documentation acceptable to me; 3. ISU educational activity (course-related field trip, athletic team sport, or professional conference); 4. U.S. military service; and/or 5. U.S. court appearances. STATEMENTS Class Policies Please arrive on time. Students who are continuously late will be asked to drop the class. Disruptive behaviors will not be tolerated. No sleeping, no use of headsets, no texting in class; please turn your cell phones off while in class. Please be courteous and keep a respectful attitude and behavior toward the professor and your fellow students both in and out of class. Please include your name and course information in all communications. It is your responsibility to provide the record of s to verify errors. Please keep your meeting appointments. If you must, please notify any cancelations within 24 hours. EVENT 271 Fall

5 Academic Dishonesty This class will follow Iowa State University s policy on academic dishonesty. Anyone suspected of academic dishonesty will be reported to the Dean of Students Office. The link below will take you to the university s policy: Disability Accommodation Please address any special needs or special accommodations with me at the beginning of the semester or as soon as you become aware of your needs. Those seeking accommodations based on disabilities must obtain a Student Academic Accommodation Request (SAAR) form from the Disability Resources (DR) office ( ). DR is located on the main floor of the Students Services Building, Room Dead Week For academic programs, the last week of classes is considered to be a normal week in the semester. Harassment and Discrimination Iowa State University strives to maintain our campus as a place of work and study for faculty, staff, and students that is free of all forms of prohibited discrimination, and harassment based upon race, ethnicity, sex (including sexual assault), pregnancy, color, religion, national origin, physical or mental disability, age, marital status, sexual orientation, gender identity, genetic information, or status as a U.S. veteran. Any student who has concerns about such behavior should contact the instructor, Student Assistance at , or the Office of Equal Opportunity and Compliance at Religious Accommodation If an academic or work requirement conflicts with your religious practices and/or observances, you may request reasonable accommodations. Your request must be in writing, and the instructor will review the request. Accommodations for a change in due date must be made at least 7 days in advance. Communication In this class, the official mode of communication is through . All communication between student and instructor should be respectful and professional. Students are responsible for checking their regularly. Learning Teams This course relies heavily on teamwork and cooperation throughout the semester. Early on in the semester, you will be assigned to various groups and will be asked to accomplish various tasks in a group effort. Teamwork skills are essential for this class. If you have difficulties with working in groups, please feel free to discuss this with me and whether this course is deal for you. Classroom Decorum No laptops, cell phones, texting, tablets, video cameras, or any other recording devices are allowed in class. You must dress business causal for all presentations, any site visits, and guest lectures. Schedule The class scheduled may be modified at any time. All changes and notifications will be made through Blackboard and announced in class. EVENT 271 Fall

6 Violence Free University At ISU, violence, threats or implied threats of violence, and intimidation (verbal or physical acts intended to frighten or coerce) impede the goal of providing a safe environment and will not be tolerated. For more information, refer tohttp:// Emergency Response In an emergency situation, follow emergency response guide athttp:// For more information, refer tohttp:// Alcohol and Controlled Substance Abuse Abuse of alcohol or other controlled substances, during sponsored university events, during field studies, or in class settings, or when it creates a hazard for the student and others in the room provides justification for receiving a failing grade for the course or removal from the event. (See the ISU policies at and Professional Behavior Professional behavior and a professional work attitude are expected of all students/staff/faculty at all times while on campus, in class, or while representing ISU away from campus (including field trips, field study, internships, and study tours). This includes respect and consideration of fellow students, faculty, and TAs; maintaining classroom spaces; meeting or adhering to dress codes, where applicable; and active participation in group and individual critiques and classroom discussions. Demonstration of respect includes paying attention to speakers, arriving on time for class or appointments, staying in class for the entire time and not walking out of class before it is over or returning after a few minutes, appropriate demeanor during class (no whispering, listening to music, no cell phones ringing or being answered, no use of electronic communication such as texting or visiting websites), etc. Use of Electronic Devices All usage of laptops or other similar devices must be approved by the instructor. All cell phones should be turned off and put away, or the instructor can ask the student to leave the classroom for the rest of the class period, in which case it will be counted as an absence. Global Citizenship Global citizenship involves positive interaction with and respect for other cultures and the diversity of individuals in and out of the classroom. A good global citizen will make an effort to appreciate differences in language, culture, customs, behaviors and means of doing business, accept diversity and seek to build new relationships. Global citizens treat everyone with respect and courtesy in and out of the classroom. International faculty and teaching assistants are to be accorded the same attention and courtesy as given to other faculty and TAs. Repeating Courses Some courses in the AESHM Department have high demand and limited capacity. Students who drop or withdraw or fail a course may be asked to skip a semester or year before being allowed to re-enroll in one of these high demand courses. Students should put forth their best effort in all classes in their major so as to avoid finding themselves in this situation. Student Work in Repeat Classes This policy applies to the work handed in by students who are repeating a course offered by the AESHM Department. All coursework for the repeat attempt must be original work and cannot have been worked EVENT 271 Fall

7 on or submitted for a grade in the original or subsequent attempt(s). This coursework includes but is not limited to papers, presentations, notebooks, portfolios, projects, and labs. Any work submitted for a second time that had been submitted in a previous semester by that or any other student will receive an F for that project/assignment and a new project/assignment cannot be submitted later in the semester to remedy the F. (See the ISU policy at Standards for Student Work All student work must adhere to the minimum standards listed below and in the course syllabus. General: Use correct terminology; list citations for all references (use appropriate style such as APA, MLA, or the Chicago Style Manual), including Internet sources, and quotations (class materials will identify specific citation format to be used); apply appropriate mathematical and industry/business concepts, and use standard English grammar and punctuation. Teamwork: Communicate effectively with team members (attend group meetings, exchange critical contact information ( address and phone number(s)), share written communication including ), work cooperatively with members, and contribute equally to project development and written/visual materials. Students failing minimum teamwork expectations may be removed from the team. See the syllabus for individual course policies. Presentations, projects, assignments, and papers: These graded dimensions of a course must be presented in the format identified in the syllabus or project/assignment description handout. Class Absences because of Study Tours, Course-Related Field Trips, Professional Conferences, Practicum, and Other Educational Activities that Requires Students to be Absent From Class Faculty supervising the educational activity should provide a memo or letter identifying specific dates and educational activity (study tour, field trip, etc.) to students sufficiently in advance so that faculty teaching other classes can be notified of absences. Students should allow no less than 5 days (excluding weekends) before the absence. Prior to the missed class, students need to discuss with the instructor make-up exams, announced quizzes, projects or labs that will be missed. Study Tour No student with a GPA of less than 2.0 will be accepted for any study tour. Credit by Examination (CBE) or Test-Out Policy Students who have unsuccessfully completed a course offered by the AESHM Department will not be allowed to take a test-out exam for that course. AESHM instructors can consider CBE request from students for lecture-based courses and when at least 75% of the total grade of the course is based on exams and quizzes. The request must be made by student in writing within the first two weeks of the semester. Students must complete CBE application form (available from advisor) and follow CBE procedures. The fee of $100 for this exam will be placed on student s university bill and student will be billed for this test even if he/she elects not to take it or does not pass. Communication Standards AESHM concurs with ISU Comm Standards. Study Abroad Applications Students applying for study abroad experiences must meet academic requirements in order to participate. Academic records of each applicant will be reviewed by the study abroad review committee. EVENT 271 Fall

8 Course Assignments Students should follow instructor s policies on assignment submission for projects that are specific to certain classes. Excuses for late submissions will only be accepted when the student has provided proper documentation and has contacted the instructor prior to the deadline for submission. Accommodation of Special Needs A request for accommodation should be presented to the instructor at least 10 business days before the date of the accommodation needed. Those seeking accommodations based on disabilities should obtain a Student Academic Accommodation Request (SAAR) from the Disability Resources office ( ), which is located in Room 1076 of the Student Services Building. Classroom or Grade Problems If a student has a course related problem, she or he should discuss it with the course instructor first. If the student is not satisfied, she or he should contact his/her advisor to address the situation. The advisor will suggest possible course of actions. For more information refer to EVENT 271 Fall

9 SCHEDULE Week Date Topic Readings Assignment/Due Dates 1 8/25 Course Welcome 1 8/27 Introduction to Course 1 8/29 Discussion #1 Discussion #1 due 8/29 by 4pm 2 9/1 Holiday 2 9/3 Introduction to MEEC Chapter 1 2 9/5 Discussion #2 Discussion #2 due 9/5 by 4pm 3 9/8 Organizers & Sponsors Chapter 2 3 9/10 DMOs Chapter 3 3 9/12 Discussion #3 Discussion #3 due 9/12 by 4pm 4 9/15 Venues Chapter 4 4 9/17 Venues 4 9/19 Exam #1 Exam #1 due 9/19 by 4pm 5 9/22 Exhibitions Chapter 5 5 9/24 Career Fair 5 9/26 Discussion #4 Discussion #4 due 9/26 by 4pm 6 9/29 Service Contractors Chapter /1 ESG Career Fair Paper due 10/1 by 4pm 6 10/3 Discussion #5 Discussion #5 due 10/3 by 4pm 7 10/6 DMCs Chapter /8 Special Events Management Chapter /10 Discussion #6 Discussion #6 due 10/10 by 4pm 8 10/13 Special Events Management Chapter /15 Site Selection Activity 8 10/17 Exam #2 Exam #2 due 10/17 by 4pm 9 10/20 Food & Beverage Chapter /22 Food & Beverage 9 10/24 Discussion #7 Event Analysis Project & Discussion #7 due by 10/24 by 4pm 10 10/27 Food & Beverage 10 10/29 External Environment 10 10/31 Discussion #8 Discussion #8 due 10/31 by 4pm 11 11/3 Attendee Profile EVENT 271 Fall

10 11 11/5 Marketing of Events 11 11/7 Discussion #9 Discussion #9 due 11/7 by 4pm 12 11/10 Marketing of Events 12 11/12 Legal Issues Chapter /14 Exam #3 Exam #3 due 11/14 by 4pm 13 11/17 Technology of Events Chapter /19 Technology of Events 13 11/21 Discussion #10 Discussion #10 due 11/21 by 4pm 14 11/24 Green Meetings/CSR Chapter /26 International Events Chapter 14 Event Specification Guide due 11/26 by 4pm 14 11/28 Holiday 15 12/1 Putting it All Together Chapter /3 Guest Service Management Issues 15 12/5 Consultations 16 12/8 Career Services 16 12/10 Final Review 16 12/12 Consultations 17 12/17 Final Exam 12/17 2:15 4:15pm Exam #4 due 12/17 by 4:15pm Important Dates 8/29 by 4pm Discussion #1 9/5 by 4pm Discussion #2 9/12 by 4pm Discussion #3 9/19 by 4pm Exam #1 9/26 by 4pm Discussion #4 10/1 by 4pm Career Paper 10/3 by 4pm Discussion #5 10/10 by 4pm Discussion #6 10/17 by 4pm Exam #2 10/24 by 4pm Event Analysis Project 10/24 by 4pm Discussion #7 10/31 by 4pm Discussion #8 11/7 by 4pm Discussion #9 11/14 by 4pm Exam #3 11/21 by 4pm Discussion #10 11/26 by 4pm Event Specification Guide 12/17 by 4:15pm Exam #4 EVENT 271 Fall