JOHN A. LOGAN COLLEGE A. Butler SP 11. TRT 250 EVENT PLANNING AND MANAGEMENT 3cr. (3-0) (Online)

Transcription

1 JOHN A. LOGAN COLLEGE A. Butler SP 11 TRT 250 EVENT PLANNING AND MANAGEMENT 3cr. (3-0) (Online) COURSE DESCRIPTION: This course examines the planning process and provides the tools and strategies necessary to effectively organize, implement, and monitor all the products, services, service providers, and vendors that bring life to an event. PREREQUISITES: TRT 150 COURSE OBJECTIVES: After completing this course, students will be able to: 1. Identify the services required to plan and implement a successful event. 2. Discuss the various types of events within the tourism industry. 3. Explain marketing strategies used in the event planning industry. 4. Determine appropriate market segments for the different types of events. 5. Analyze case study examples of real industry situations. 6. Prepare a written plan of action for a specific type of event. COURSE OUTLINE: Orientation Module Orientation Assignment Module 1 Chapter 1: Intro to MEEC Chapter 2: MEEC Sponsors Module 2 Chapter 3: Destination Management Organizations Chapter 4: Meeting and Convention Venues Module 3 Chapter 5: Exhibitions Module 4 Chapter 6: Service Contractors Chapter 7: Destination Management Companies

2 2 Module 5 Chapter 8: Special Events Management Module 6 Chapter 9: Planning Chapter : Producing Course Wrap-up module Course Evaluation Final Exam COURSE REQUIREMENTS: The course objectives will be met through the online learning environment via Moodle. The course will be broken into an orientation module, 6 course modules, and a course wrap-up module. There will be one (1) orientation assignment, seven (7) assignments, six (6) module quizzes, one (1) final exam, and one (1) course evaluation. METHOD OF EVALUATION: Orientation Activity Module Assignments points each) 1 Module Quizzes points each) 60 Course Evaluation Final Exam 50 Total 250 Grading Scale A B C D E points points points points 167 or less points Course Policies Late Assignments: Due dates are posted for each assignment. Late work will not be accepted for any reason.

3 3 Academic Dishonesty: It is important to provide original work in this class. Any student who is found guilty of academic dishonesty will receive a grade of E for this course. All reference materials used for written assignments must be sourced using the MLA (Modern Language Association) style. Information from an Internet source must be given appropriate recognition. Written assignments that have been copied and pasted from the Internet will receive at minimum a failing grade. Incomplete Grades: Incompleteness will only be given if a student is unable to complete the course work due to an approved major problem or illness. An incomplete will not be given so that a student can avoid D or E grades. Students must notify the instructor that s/he is having trouble completing the course and discuss any relevant issues prior to the last week of the semester, or an incomplete grade will not be granted. Withdrawals: It is the student s responsibility to make sure a withdrawal from this course is officially completed by the deadline set forth by John A. Logan Community College. Student Success Center. Tutors may be obtained through the Student Success Center. Contact the staff in C219 if this service is desired. John A. Logan College will make reasonable accommodations for students with documented disabilities under Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of Any student with a disability that may have some impact on work in this class, who feels she/he needs an accommodation, should make an appointment with the Coordinator of Services for Students with Disabilities on campus, Kristin Shelby, Room C219B, Ext Before services can be provided, this advisor must determine eligibility and arrange appropriate academic adjustments. It is the student s responsibility to register in advance of a school term with this office and to turn in a schedule each term to ensure that there is every opportunity for success in this class. English Writing Center/Tutoring. For assistance with writing assignments in any college course, students are encouraged to visit The Write Place in Room E9. English instructors are available for one-on-one tutoring each semester during hours posted at the center. Financial Aid. Students who receive financial assistance and completely withdraw from classes prior to 60% of the semester being completed (approximately 2-3 weeks after midterm) could be responsible to return a portion of their Federal Pell Grant award. Prior to withdrawing from courses, students should contact the Financial Aid Office. Course Withdrawal Information. It is expected that you will attend this class regularly. If you stop attending for any reason, you should contact your advisor and withdraw officially to avoid the posting of a failing grade (an E) to your transcript. It is also advisable to discuss the situation with your instructor before dropping.

4 4 METHOD OF PRESENTATION: This class will be presented in the online format using Moodle. Students are responsible for reading and studying required materials for each module, as well as completing assignments by the due date. Late assignments will not be accepted. Should you require assistance using Moodle, please click on the "Help" tab located at the top of the screen within Moodle. Note: Module dates may change according to the needs of the class. REQUIRED TEXT: Fenich, G. G. Meetings, Expositions, Events, and Conventions. 2 nd Ed. New Jersey: Prentice Hall, 08. INSTRUCTOR: Andrea Butler andreabutler@jalc.edu DATE: Spring, 11 John A. Logan College Telephone Numbers Carterville and Williamson County... (618) , (618) Carbondale and Jackson County... (618) , (618) Du Quoin... (618) West Frankfort... (618) Crab Orchard, Gorham, and Trico Areas TTY (hearing-impaired access)... (618) John A. Logan College does not discriminate on the basis of race, religion, color, national origin, disability, age, sexual orientation, or gender orientation d SP 11

5 5 Course Calendar: TRT 250: Event Planning and Management Spring 11 Notes: Late assignments will not be accepted or graded. Quizzes will automatically close at midnight on the due date and will not be accessible beyond the due date. Module Description Orientation Module Dates Assignments Due Date Points 1/18-28 Orientation Activity 1/28 Module 1 Chapter 1 Chapter 2 1/31-2/11 M1 Assignment: Segments of Industry M1 Quiz 2/11 2/11 Module 2 Chapter 3 Chapter 4 2/14-2/25 M2 Assignment: Venues M2 Quiz 2/25 2/25 Module 3 Chapter 5 Module 4 Chapter 6 Chapter 7 2/28-3/11 M3 Assignment: Exhibitions M3 Quiz 3/21-4/01 M4 Assignment: Service Contractors M4 Quiz 3/11 3/11 4/01 4/01 Module 5 Chapter 8 4/04-4/15 M5 Assignment: Events M5 Quiz 4/15 4/15 Module 6 Chapter 9 Chapter 4/18-4/29 M6 Assignment: SMART Objectives M6 Quiz 4/29 4/29 Course Wrap Up 5/02-5/03 Course Evaluation Final Exam 5/13 5/13 50