MEDIA KIT. Fighting Boring News & Events

Transcription

1 MEDIA KIT Fighting Boring News & Events

2 Audience DIGITAL AUDIENCE BY TITLE LEVEL OTHER 46% VP 29% C-LEVEL 25% BY PROFESSION INVESTMENT / DEVELOPMENT 28% BY NEWSLETTER NATIONAL COMMERCIAL REAL ESTATE NATIONAL DATA CENTERS HOTEL MULTIFAMILY PROPERTY MGMT STUDENT HOUSING 210K (Cir 2/month) 43K (Cir 2/month) 17K (Cir 2/month) 25K (Cir 1x) 25K (Cir 2/month) 15K (Cir 2/month) 210K LOCAL COMMERCIAL REAL ESTATE ATLANTA AUSTIN-SA BALTIMORE BOSTON CHARLOTTE CHICAGO 18K (Cir 3x) 23K (Cir 1x) 10K (Cir 1x) 16K (Cir 3x) 6K 21K (Cir 4x) DALLAS-FTW 22K (Cir 4x) DENVER 9K (Cir 1x) HOUSTON LOS ANGELES MIAMI 16K (Cir 5x) 21K (Cir 3x) 12K (Cir 1x) NASHVILLE 6K (Cir 2x) NEW JERSEY NEW YORK 10K 42K (Cir 3x) OTHER SERVICES 18% ORANGE COUNTY PHILADELPHIA PHOENIX PORTLAND 10K (Cir 1x) 12K (Cir 1x) 9K (Cir 2x) 5K SAN DIEGO SAN FRANCISCO SEATTLE 10K (Cir 1x) 15K (Cir 4x) 9K (Cir 1x) BROKERAGE 16% CONSTRUCTION 9% SILICON VALLEY TORONTO VANCOUVER 5K 6K (Cir 2x) 5K (Cir 2x) WASHINGTON DC 32K ARCHITECTURE 7% CONSULTING 6% PROPERTY MGMT 5% ENGINEERING 3% LAW 3% TECH 3% GOVERNMENT 2% NON-COMMERCIAL REAL ESTATE ASSOCIATION NON-PROFIT LEGAL DC TECH THE SCENE 12K 15K 15K 20K

3 E-Newsletter Subscription Growth 27 MARKETS 70,000 EVENT ATTENDEES 600,000 SUBSCRIBERS BISNOW IS THE LEADER IN PEER-TO-PEER NETWORKING PLATFORMS in the $11 trillion commercial real estate industry. Its all-digital publications are avidly followed by over 600k subscribers and more than 60k attended in events last year. Bisnow s on and offline content is photo-heavy like Instagram, personality-oriented like Facebook, pithy like Twitter, hyper-local like Foursquare, and substantive like the NY Times. YEAR SUBSCRIPTIONS 15,000 50, , , , , , ,000

4 Testimonials Bisnow s are POWERFUL AND WELL PRICED vehicle for getting our message out to the audiences we seek. We did a $300 MILLION DOLLAR transaction because of our participation at a Bisnow event. REAL DEALS ARE MADE THERE. BISNOW ADS WORK. An applicant who was looking for our kind of program and didn t think it existed, but then she found us on Bisnow. The multi-touch ad program enhanced our brand awareness and resulted in TREMENDOUS INDUSTRY RECOGNITION & FEEDBACK. The exposure prior during and after the event was BETTER THAN WE COULD HAVE IMAGINED. It s great to be here and see the four or five hundred people in the room. A LOT OF GREAT ENERGY. DAVE REZNICK Chairman, CohnReznick JIM ABDO CEO, Abdo Development MARGARET MCFARLAND Director of Graduate Programs in Real Estate Development, University of Maryland TODD ANDRLIK VP of Marketing Leopardo Companies PAMELA PERKINS Senior Director of Leasing, Healthcare Realty ARNE SORENSON CEO, Marriott Hotels

5 Easily Affordable Event Sponsorship Products Four Sponsorship Levels Offered Basic Most Popular BRANDING $2.5 - $4K COMMERCIAL $3 - $4.5K SPEAKER $5 - $6.5K RAW SPACE $15 - $20K Pre-Event Promotion Logo Everywhere Some Comp Tickets On-Site Promotion Marketing Table Dedicated Co-Promo On-Stage Emcee Interview Participation as Panelist or Moderator Speaker Profile in Bisnow News Host at Your Space

6 Event Sponsorship Products Bisnow hosts premier industry events ranging from intimate cocktail hours to large-scale networking events. Bisnow convenes national level keynote speakers and panels of industry and topic experts. Bisnow s 250+ events range from 200 to 1000 attendees, averaging 300. SPONSORSHIP LEVELS BRANDING PRE-EVENT PROMOTION Logo on all event marketing (2-3 times a week) ON-SITE PROMOTION 6 foot marketing booth and ability to distribute marketing materials Sponsor thank you from Bisnow Event emcee 3 complimentary registrations + WIFI NETWORK Company branded WiFi network name will appear as device searches for network Wi-fi username and password customized to company name Upon log-in, users redirected to company homepage + COMMERCIAL A second on-stage microphone interview with Bisnow s event emcee 1 additional registration (total 4) + SPEAKER Participation as a moderator or panelist Speaker headshot in addition to logo included in all marketing 2 additional registration (total 5)

7 Event Sponsorship Products Bisnow hosts premier industry events ranging from intimate cocktail hours to large-scale networking events. Bisnow convenes national level keynote speakers and panels of industry and topic experts. Bisnow s 250+ events range from 200 to 1000 attendees, averaging 300. SPONSORSHIP LEVELS BRANDING Pre-Event Promotion On-Site Promotion Marketing Table Lots of Tickets + WIFI Company branded WiFi network + COMMERCIAL On-Stage Emcee Interview + SPEAKER Participate as Moderator or Panelist

8 Raw Space Presenting Sponsorship our event, your space Present of your property to the community Recommend your speakers, sponsors and panel topics Create buzz by hosting us at your cool space ELEMENTS INCLUDED IN SPONSORSHIP Sponsor Thank You from Emcee Up to 15 Complimentary Tickets Optional Guided Tour Building Photo On Event Promotions Pre-Event Story Marketing Table BRANDS WE SUCCESSFULLY PARTNERED WITH

9 PROMOTE YOUR BUILDING LIFE AFTER GOOGLE RUN A STORY THAT FEATURES YOUR BUILDING AND BROKERS You get a story with an accompanying building ad that can link to the property s website and include broker information. ADD VIRTUAL TOURS TO HIGHLIGHT THE SPACE Google will vacate its 150k SF Chicago HQ at the end of 2015, making a highly-publicized move to Sterling Bay s 535k SF 1K Fulton project in burgeoning Randolph/Fulton Market. The wheels are already in motion to backfill the space, owner The Alter Group s Matt Ward, above, tells us. Alter just brought on MB Real Estate EVP/managing directors Gary Denenberg and Mark Buth, with VP Kathleen Bertrand, to lead leasing at the 385k SF Class-A building (also home to Keefer s Restaurant). Prospects look good in the River North submarket, with 5% Class-A vacancy and high-end multifamily supply that s set to explode in the next few years. Companies like Google helped create the buzz, and now the 24/7 neighborhood has reached a tipping point, Matt says. The plan is to break up the space into two large leases of at least 50k SF tenants (many are already looking at late 15 and early 16). The contenders? Anyone from the obvious tech tenants

10 Website Advertising LEADERBOARD (970 X 90 PX) JUMBO SKYSCRAPER (300 X 600 PX) DETAILS WIDE SKYSCRAPER (600 X 160 PX) Color RGB Format jpg or gif File size < 1mb Resolution 72dpi

11 Newsletter Advertising LEADERBOARD (800 X 90 PX) DETAILS Color RGB Format jpg or gif File size 500kb Resolution 72dpi IN-TEXT (330 X 70 PX) JUMBO SKYSCRAPER (300 X 600 PX) MEDIUM RECTANGLE (300 X 250 PX) WIDE SKYSCRAPER (600 X 160 PX)

12 Special Edition Takeovers LEADERBOARD (970 X 90 PX) JUMBO SKYSCRAPER (300 X 600 PX) IN TEXT AD (330 X 70 PX) WIDE SKYSCRAPER (600 X 160 PX) CUSTOM CONTENT ARTICLE DISPLAY ADVERTISING 1 Leaderboard ad 4 Jumbo Skyscraper ads 2 In-Text ads per edition 1 Wide Skyscraper Ad CONTENT MARKETING 1 sponsored article of your choice (slideshow, listicle, profile piece, etc)

13 Deal Sheet Special Edition Takeover LEADERBOARD (970 X 90 PX) JUMBO SKYSCRAPER (300 X 600 PX) WIDE SKYSCRAPER (600 X 160 PX) DISPLAY ADVERTISING 1 Leaderboard ad 4 Jumbo Skyscraper ads 1 Wide Skyscraper Ad CUSTOM CONTENT ARTICLE CONTENT MARKETING 1 sponsored article of your choice (slideshow, listicle, profile piece, etc)

14 The Morning Brief COBRANDED HEADER LEAD IMAGE Space for Image, Chart, or Animated GIF that all link through to your website IN-TEXT LINK Highlighted and fully integrated with a link to your website

15 Custom Content it looks and feels like news WHAT IS CUSTOM CONTENT? WHAT ARE EXAMPLE STORIES? HOW IS IT DISTRIBUTED? 1 Our editorial team works with you to craft a captivating, informative news story of value to our readers. 2 You review it before it runs. EXECUTIVE PROFILE COMPANY OVERVIEW CONTRIBUTING EXPERT ANATOMY OF A DEAL Bisnow Newsletters Dedicated Company Blog 3 We distribute the heck out of it. QUIZ SLIDESHOW Social Media Bisnow.com 4 You look like a thought leader. MEET OUR NEW HIRE VIDEO Bisnow Morning Brief

16 Custom Content your content will be live on bisnow.com ON BISNOW.COM: ON YOUR ARTICLE PAGE: - Choose your article cities - Authorship attributed to your company - Bisnow s strong SEO gets you on Google searches - Your logo - Your company description - Your website link - Your Twitter account link - Your phone number

17 Custom Content you get your own blog on bisnow.com YOUR BLOG PAGE CONTAINS: - Article pageview analytics - Dedicated URL on bisnow.com - All past articles - Blog title - Your logo - Your company description - Your website link - Your Twitter account link - Your phone number

18 Custom Content your content gets distributed in newsletters and social media IN REAL ESTATE BISNOW IN BISNOW MORNING BRIEF IN BISNOW S SOCIAL MEDIA FEEDS

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