Hoteliers Introduction. Cutting Edge, Low Cost, High Performance Brand for Independent 5, 4 and Superior 3 Star Hotels

Transcription

1 Hoteliers Introduction Cutting Edge, Low Cost, High Performance Brand for Independent 5, 4 and Superior 3 Star Hotels 1

2 Introduction 1 Hotel Testimonials - Great National Grand Hotel 2 - Great National Stoke Rochford Hall 3 - Riverside Park Hotel & Leisure Club 4 - Great National Parkview Hotel 5 - Great National South Court Hotel 6 - Great National Lady Gregory Hotel 7 - Great National Abbey Court Hotel & Spa 8 - Great National Green Isle Hotel 9 - Smart Aston Court Hotel 10 - The Holt Hotel 11 Our Services 12 The GN Effect 13 Message From Our Founders 14 Sample Hotels 15 3

3 INTRODUCTION Independent hotels can now really compete to international standards without the associated costs or long term commitments of traditional hotel brands. Uniquely transparent and quantifiable, Great National Hotels and Resorts delivers direct results in increased revenues and reduced costs to independent hotels and resorts. Great National Hotels and Resorts is the cutting edge brand partner for independent 5, 4 and 3 star hotels and resorts, specialising in reducing costs and increasing market share through providing world class marketing, rooms inventory management and group brand affiliation. Great National Hotels and Resorts offer much more than any other international brand or marketing association with a low cost of entry, high performance solution - with guaranteed results. Great National Hotels and Resorts eliminate your reservations and online marketing costs, provide for further cost reductions in group purchasing of Great National products and increase occupancies and rates through extensive revenue management solutions. 1

4 GN Brand Collection Member GREAT NATIONAL GRAND HOTEL, SWANSEA The Grand Hotel Swansea We are delighted with our affiliation with Great National Hotels and Resorts. Not only have our occupancy and average daily rate been greatly accelerated, there are substantial savings from the high quality brand products and consumables. Our rooms management and reservations costs are vastly diminished and our revenue increases are very very impressive! We highly recommend Great National to any independent hotel operator. Con Maloney, Owner Great National Grand Hotel, Swansea The Grand Hotel, Swansea joined Great National in January 2013 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows for the period Year 1 Vs Year 2: GN IMPACT Online Travel Agents Revenue + 51% Own Website + 65% Total Net Rooms Revenue + 37% Average Room Rate + 9.6% One of Swansea s landmark hotels Centrally located, opposite the city s main rail station Recently refurbished throughout, the Grand combines 1930 s elegance with all you would expect of a superior hotel including a choice of executive bedrooms and penthouses Exceptional dining options 2

5 Own Brand Collection Member GREAT NATIONAL Stoke Rochford Hall We would highly recommend working with Great National Hotels and Resorts, and are delighted with our full affiliation. Our reservations, channel management and revenue management costs have significantly reduced, whilst also allowing our operational time to focus on other areas of the business. Our online revenue has increased 30% on the previous year to date, with a significant increase coming direct through our new website at around 90%. We re delighted to be working with the Great National team. Barry Clarke, General Manager, Stoke Rochford Hall Stoke Rochford Hall joined Great National in September 2013 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows for the period YTD Year 1 Vs YTD Pre-GNH: GN IMPACT 3rd Party Agent Revenue + 14% Own Website Revenue + 91% Total Online Rooms Revenue + 34% Grade 1 listed Victorian mansion set within formal landscaped gardens and 28 acres of parkland Fully equipped meeting, conference and training facilities in 26 flexible areas, the largest of which seats 300 theatre style, with a floor area of 265m2 for exhibitions Grand elegant function rooms and 91 comfortably spacious ensuite bedrooms 18-hole golf course adjacent and Leisure Club with seasonal swimming pool on-site 3

6 Own Brand Collection Member RIVERSIDE PARK HOTEL & LEISURE CLUB I am delighted to recommend Great National Hotels and Resorts: from the outset, we have seen more than significant levels of growth in both revenue and occupancy which Great National has delivered on a largely performance based fee model. At last, a hotel brand that makes a commercial difference and adds real value! Colm Neville, Owner Great National Riverside Park Hotel and Leisure Club The Riverside Park Hotel joined Great National in September 2011 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows for the period Year 1 Vs Year 2: GN IMPACT 3rd Party Agent Revenue + 231% Own Website Revenue + 94% Overall Online Rooms Revenue + 148% Leading 4 star resort property One of the highest performing hotels in the region from its customer reviews 78 ensuite Bedrooms Breath-taking array of conference and wedding facilities State of the art Leisure Centre and Pool An enviable reputation for quality, service and genuine hospitality Trip Advisor Certificate of Excellence Winners

7 GN Brand Collection Member GREAT NATIONAL PARKVIEW HOTEL Parkview Hotel From a standing start, Great National has had a dramatic, positive impact on our business: for example, overall room revenue was up 2% on the previous year and has increased by an incredible 40% since branding our property with Great National. We are particularly pleased with our outsourcing of reservations and channel management which in turn has enabled our management team to focus on local sales development for the Parkview. Edwin O Dwyer, Owner Great National Parkview Hotel The Parkview Hotel joined Great National in January 2012 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows for the period Year 1 Vs Year 2: GN IMPACT 3rd Party Agent Revenue +174% Own website Revenue +18% Overall Online Rooms Revenue +77% Leisure Revenue +40% Located south of Dublin on the N11 between Dublin and Wexford, nestled at the foot of the Wicklow Mountains Widely regarded for the quality of both it s cuisine and business and leisure accommodation Signature value for money luxury 5

8 GN Brand Collection Member GREAT NATIONAL SOUTH COURT HOTEL South Court Hotel The impact Great National Hotels and Resorts has had on the South Court has been impressive. We saw an immediate lift in our online revenues and our brand profile was raised both locally and nationally. In addition, we achieved significant reductions in our marketing and reservations costs. I would heartily recommend Great National. Dermot Kelly, General Manager Great National South Court Hotel The South Court Hotel joined Great National in September 2011 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The impact of Great National may be summarised as follows for the period Year 1 Vs Year 2: GN IMPACT 3rd Party Agent Revenue + 142% Own Website Revenue + 59% Total Online Rooms Revenue + 100% Landmark business hotel in large, competitive, city location 124 bedrooms and suites Conference facilities for up to 1200 delegates Choice of dining options with traditional and Paul Costello designed Cream Room Curry House, recently Awarded Paulo Tullio s A Taste of Ireland Award 6

9 GN Brand Collection Member GREAT NATIONAL LADY GREGORY HOTEL Lady Gregory Hotel Great National has quite simply transformed our rooms business in spite of the current challenging market conditions and in spite of the recent bypass of our town. In addition to handling significant volumes of phone calls on our behalf, the Lady Gregory has also benefitted from significant national and international exposure which would not have been otherwise cost-sustainable for an independent hotel. We re delighted to recommend Great National. Aileen O Grady, Owner Great National Lady Gregory Hotel, Leisure Centre & Spa The Lady Gregory Hotel joined Great National in Autumn 2011 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact may be summarised as follows: Year 1: - 3rd Party Agent Revenue + 90% - Own Website + 71% GN IMPACT Year 2: - 3rd Party Agent Revenue + 32% - Own Website + 24% Widely recognised as one of the finest and best located hotels in the west of Ireland. Perfectly positioned for easy access to Galway and Clare 87 superior 3-star bedrooms Superb leisure centre and spa A host of wedding, function and conference facilities. 7

10 GN Brand Collection Member GREAT NATIONAL ABBEY COURT HOTEL & SPA Abbey Court Hotel & Spa I have been consistently impressed with Great National as one of the first hotels to join this high performance brand. Great National for example, have delivered significant revenue growth again in Q1 2013, despite some of the most challenging market conditions. It is for this reason and due to a consistent level of service excellence, that we have committed to becoming a fully branded Great National property. Matt Muller, General Manager F.I.H.I. Great National Abbey Court Hotel, Lodges and Spa The Abbey Court Hotel joined Great National in April 2010 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows: GN IMPACT Year 1 & 2: 3rd Party Agent Revenue + 48% (hotels own site, GDS and OTA) Year 1: Total Rooms Revenue + 11% Year 2: Total Rooms Revenue + 9% Year 3: 3rd Party Agent Revenue + 10% Top graded hotel in Ireland Facilities include 83 ensuite bedrooms plus 48 4-star standard self-catering lodges, leisure club, spa, Abbot s Steakhouse and traditional pub Trip Advisor Certificate of Excellence Winners 2014 Finalists in two categories of the Hotel & Catering Review Gold Medal Awards 2014 Excellent conference and banqueting facilities for up to 450 delegates 8

11 GN Brand Collection Member GREAT NATIONAL Green Isle hotel Green Isle Hotel Conference & Leisure Quite literally from a standing start Great National stabilised our rooms business and accelerated our revenues far in excess of our expectations. This in turn has enabled us to compete more effectively as an independent hotel within the Dublin market whilst allowing our operations team to focus on delivering an improved hospitality experience to our guests. I have no hesitation in recommending Great National Hotels and Resorts. Tommy Tougher, Consultant Great National Green Isle Hotel Conference & Leisure Centre The Green Isle Hotel Conference & Leisure Centre joined Great National in April 2014 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows for the 6 month period pre and post contract start date: GN IMPACT 3rd Party Agent Revenue + 296% Own Website Revenue + 102% Total Online Rooms Revenue + 208% Superior location and prominence at one Ireland s busiest junctions, just off the N7 Dublin to Cork/Limerick motorway 270 ensuite bedrooms Superior conference and banqueting facilities including 8 Conference Rooms, 40 boardrooms and ballroom catering for up to 750 delegates State of the art Leisure Centre 9

12 GN Partner Member Smart Aston Court Hotel Smart Aston Court derby I am pleased to recommend Great National Hotels and Resorts. The Great National revenue management team has provided a high level of service to our city centre hotel. Our online rooms revenue has grown by some 58% to date compared to last year through Great National managing our channels effectively and providing our yield management. As an independent hotelier the service allows us to be part of a wider network and take advantage of expert advice and support. John Rowland, General Manager, Smart Aston Court Hotel, Derby Smart Aston Court Hotel joined Great National in August 2013 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows: GN IMPACT Year 1 vs Pre-GNH: - 3rd Party Agent Revenue + 58% Modern city centre hotel located in the heart of Derby 55 superior 3-star bedrooms Among the best facilities in the Derby area with conference and meeting rooms catering for up to 150 people Exceptional dining options 10

13 GN Partner Member The Holt Hotel As a Great National Partner Hotel the management and performance of our 3rd Party online channels has been dramatically improved. I have been delighted with the impact made by Great National, with an increase in rooms revenue of 105% in the first 6 months compared to last year. We now have a structured yield management process in place thanks to the Great National revenue team and can focus internal resource on other aspects of business development and client services. I am delighted to recommend Great National to any Independent hotelier. Chris Guy, General Manager, The Holt Hotel The Holt Hotel joined Great National in May 2014 entailing the outsourcing of online distribution, business development, national and international marketing and yield/reservations management. The revenue impact of Great National may be summarised as follows: GN IMPACT Year 1 vs Pre-GNH: - 3rd Party Agent Revenue + 105% 86 individually styled en-suite bedrooms Award winning restaurant Ideal for the modern business traveller, located close to the M40, with 9 fully equipped conference rooms and purpose built syndicate rooms 11

14 OUR SERVICES Hotel owners who can choose to either join our brand at no cost or remain fully under their own identity, receive the following services as standard: Great National Services GN Partner Member GN Collection Member Third Party Website Management P P Rooms Revenue Management P P Rate and Offer Management P P Global Distribution System & Hotel Booking P P Agents GN Partner Member Marketing P P GN Collection Member Online Marketing - P Finmax: - P Hotel rooms financial management system Group Purchasing of GN Branded Consumables - P New Mobile Responsive Hotel Website Optional (additional fee) Optional (additional fee) Central Reservations Service Optional (additional fee) Optional (additional fee) THE GREAT NATIONAL BRAND - Available to selected GN Collection members 12

15 THE GN EFFECT = LOW COST + HIGH PERFORMANCE Direct benefits for hotel owners and managers in becoming a member of a fast growing, high performance, cutting edge hotel brand. Join with other hotel owners in achieving the following as standard with Great National Hotels and Resorts: Immediate large scale labour cost reduction in fixed reservations and phone handling costs. Front desk personnel allowed more time to look after your customers and upsell for revenue growth. No-cost new world class mobile enabled website. No-cost access to 650,000 global travel agents. Immediate reduction in online marketing hours and labour in handling of all online travel agent websites, hotels own site and other distribution channels; allowing your team to focus on other business development areas. Delivery of rooms revenue budgets for the year ahead with weekly financial reporting. Automatic delivery of your competitors online rate strategies for competitive advantage. National and international advertising and marketing cost effectively. National and international exposure to travel trade cost effectively. Group discounts on purchasing of standardised products with substantial cost savings. Customer focused standard operating procedures to increase customer retention. Peace of mind and time to focus on growing your business. 13

16 MESSAGE FROM OUR FOUNDERS Thank you for reading this short introduction to Great National Hotels and Resorts. We specialize in driving direct, quantifiable revenue and reduced costs to independent hotels throughout Ireland and the UK. In addition to group economies of scale, Great National combines proven operations, marketing and financial expertise giving the independent hotels we represent an unsurpassable competitive edge. Our vision is to ultimately grow Great National into an international hotel brand delivering value to our customers while making a difference to our hotel partners. We would like to share this vision with you. David Byrne, Founder and Managing Director A Hotel Management and Business Graduate of Dublin Institute of Technology, David has extensive knowledge of the Hotel industry gained from over 22 years of experience in Ireland. Having managed some of Ireland s largest hotels and secured and managed Ireland s largest hotel business contracts for the sector, he has received many awards for hotels under his direction. With his vast experience in all areas of hotels and having being a board member and director of Ireland s largest privately owned hotel group, David brings a financially based, rounded, hands-on approach to hotel management and business development coupled with extensive industry operational expertise. David Collins, Founder and Group Marketing Director David draws his expertise from an intimate knowledge of the Irish, UK, and International hospitality and tourism sectors. With a proven track record of over 20 years in strategic hospitality brand positioning, results driven marketing and business delivery. A management degree graduate of Dublin College of Catering and Trinity College Dublin, David also hold a Masters in Marketing from University College Dublin and leading industry awards for marketing excellence. David s work is well known in both Ireland and the U.K. where he was instrumental in building the brands of some of the region s largest groups including the Carlton and Lynch Hotels Groups in Ireland, and the Stakis Hotels Group in the United Kingdom. 14

17 Riverside Park Hotel & Leisure Club - Ireland Stoke Rochford Hall - England Waterford Castle Hotel & Golf Resort - Ireland Great National Breaffy House Resort - Ireland The White Swan Inn - England Abbeyleix Manor Hotel - Ireland 15

18 Great National Hotels and Resorts Action Court, Coleman St. Parkgate, Rotherham South Yorkshire, S62 6EL Contact: Paul Abson, Director M: T: E: W: gnhotelsolutions.com Great National Hotels and Resorts Suite 15, First Floor Information Age Park Galway Road, Ennis Co. Clare, Ireland Contact: David Byrne, Managing Director M: T: E: W: gnhotelsolutions.com 17