Hotel Asset Management Services

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1 Hotel Asset Management Services

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3 HAMS (Hotel Asset Management Services) is a multidiscipline rapid response unit which can provide owners, lending institutions and receivers with a range of hands-on options to deal with hotels experiencing trading difficulties. We are specialists in managing and operating hotels and serviced apartments. With a current portfolio of properties spanning Ireland, UK and Europe. We can bring a tailored solution to any hotel operation. From city-centre budget hotels, to luxurious resort properties. From start-up operations to existing hotels in need of reviving. We can help every step of the way.

4 HAMS specialise in the management of hotels and serviced apartments. We offer a complete support solution for the hotel in need of marketing, financial and operational assistance. Our management contracts are flexible and encompass all the ancillary services outlined in this document. For hotel owners who wish to continue to manage their own properties but need some additional support, we can assist by offering a selection of these ancillary services, tailored to the individual operation.

5 Financial Planning Our finance team are seasoned in International implementations, having extensive European and American experience with brands such as Hilton, Holiday Inn, Crowne Plaza, Marriott and Radisson. Our Services include: Weekly, monthly and annual financial reporting (with forecasts). Rolling monthly cash flow forecasts. Financial Planning Revenue horizon analysis through proprietary yield management systems. Integrated budget, profit & loss, benchmarking and forecasting software. Centralised accounts function incorporating internal audits and risk appraisal. Use of HAMS analytics to enhance productivity and yield. Purchasing and Procurement We offer an excellent Group Purchasing Scheme that makes it easy to improve your bottom line by generating significant savings for your business. HAMS have dedicated group purchasing managers for Ireland, the UK and Europe, with over 50 properties currently enjoying the benefits.

6 Web design and Optimisation, Digital Marketing and Social Media Revenue Management Corporate Sales and B2B Marketing Contracting with Tour Operators In a difficult trading environment, Finding it a full-time job to keep on HAMS employ an international We speak the language of tour Internet marketing can help us top of rate-setting? Which websites network of sales and marketing operators. HAMS have generate incremental revenues, should you work with? Are you paying personnel, who work hard to create developed long-term relationships improve marketing ROIs, attract more too much commission? Why is your great relationships with our customers. with the key ground handlers and guests, and outsmart the competition. competitor hotel always listed above Our CRM boasts an enviable list of agents across Ireland, Europe and Experience shows that Internet-savvy you? HAMS offer specialised revenue- clients. We can open the doors into beyond. Let us do the work for you hoteliers with robust Direct Online management teams, to whom you can large corporations that an independent by representing your hotel at key Channel strategies in place are the outsource this critical work. hotel could not otherwise access. We trade shows and workshops, carrying winners. Talk to us about how we can also offer a great corporate-rewards out ongoing sales visits to tour achieve this for your property. programme for bookers and travel operators, and promoting your hotel managers. to associations, societies and clubs.

7 Human Resources IT Solutions Gift Vouchers Loyalty Club A busy hotel operation can lead to gaps in administration or a lack of coherent HR policies and procedures, which in turn can expose an organisation to costly litigation or insurance claims. With this in mind, our experienced human resource department have developed a series of support services to manage the human resource function. HAMS offer a first-rate IT support team, Why not add your property to our experienced in all aspects of this everchanging and truly business-critical incremental revenue for your business. online gift voucher website and create area. We can carry out a full review of There is no up front cost, and you ll be your current network, hardware, and joining over 40 properties across Europe software and offer support, advice who have already signed up. Customers and direction with the future of your can choose to purchase vouchers in euro business in mind. or sterling, and can opt for an e-voucher, or a traditional printed voucher delivered by post. Visit to find out more. HAMS understand the importance of rewarding your corporate bookers and regular guests. Our loyalty clubs offer real incentives to our clients, and give properties an instant advantage over their competitive set.

8 Leopold Hotels Aspect Hotels Leopold Hotels are boutique 4 star Aspect Hotels are 3 star full service Leopold Hotels are boutique 4 star properties, targetting the discerning hotels, Our 2nd located Leopold in towns Hotel and is now cities open in traveller properties, who targetting is looking the for discerning a more Ireland in Antwerp, and the Belgium. UK. We have developed personal traveller experience. who is looking Leopold for a Hotels more have this We brand are working response a to number the challenges of new a luxurious look and feel, core brand facing hotels in a difficult trading personal experience. Leopold Hotels locations to be announced shortly. elements include air conditioning in environment. With low franchise fee have a luxurious look and feel, all guest rooms, ipod dock, turn down structures and flexible contracts, we service core brand ultra elements comfortable include beds. air have the experience, resources and We conditioning currently operate in all guest Leopold rooms, Hotels ipod in strategies to develop the true potential Sheffield, dock, turn England down service and Antwerp, and ultra of your hotel. Belgium. A number of new locations will comfortable beds. Our first Leopold be announced shortly. Hotel opened in Sheffield, England in June Own Brands We have successfully launched our own brands, with franchise and development opportunities available to to independent properties. Premier Apartments Premier Apartments offer a unique alternative Premier Apartments offer a unique alternative to hotels, combining style and comfort with to the hotels, space combining and convenience style and of your comfort own with home. the Established space and in convenience 1996, PREM Group of your have own pioneered home. Established the development in 1996, of we the have serviced pioneered apartment the concept. Our apartments are located in attractive development of the serviced apartment concept. city centre developments and are available as Our one, apartments 2 and 3 bedroom are located units. in Each attractive apartment city centre is tastefully developments furnished and in a are contemporary available as style one, including 2 and 3 fully bedroom fitted kitchen. units. Each Ideal apartment for the long stay guest. is tastefully furnished in a contemporary style including fully fitted kitchen. Ideal for the long stay guest.

9 International Brands International Brands We also work in partnership with We some also of work the in world s partnership largest with franchising some of the world s companies largest including franchising Intercontinental companies including Intercontinental Hotel Group, Wyndham Hotel Group, Worldwide Wyndham and Worldwide Small Luxury and Hotels. Small Luxury Operating Hotels. under Operating under brands brands such such as Crowne as Crowne Plaza, Plaza, Holiday Holiday Inn, Holiday Inn, Holiday Inn Express, Inn Express, Ramada Ramada and Days and Inn, we can Days leverage Inn, we the can power leverage of these the International power of these International companies to drive companies to drive more business into your hotel. more business into your hotel.

10 Jim Murphy Ronan King Hotel Asset Management Services 16 Lower Lesson Street, Dublin 2, Ireland. Stephen Loftus Cormac Megannety Tel: Fax: Skype: HAMSIRL

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