Communication Skills (HU 101)

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1 Communication Skills (HU 101) COURSES OBJECTIVES 1. To increase the student s ability to improve and utilize the skills necessary to be a competent Interpersonal communicator. 2. To increases the student s understands of his or her own communication behavior. 3. To increase the student understands of others communication behaviors. 4. To improve the students communication skills in both social and professional contexts. 5. To improve the student s ability to demonstrate effective conflict resolution skills. ESSENTIAL OF COMMUNICATION The process of communication, communication competence, communication and the selfconcept, personal SWOT Analysis, Role of emotion in communication, Interpersonal communication, Nonverbal communication. WRITTEN COMMUNICATION Enriching vocabulary, Using Vocabulary in different context, Essentials of strong writing skills, language and style, Logical reasoning, Paragraph Writing, Developing perspective. SPEAKING Public speaking, Fear of public speaking and remedies, Elocution, Extempore Speeches, Group discussion, multi perspective debates, How to write and present papers. READING COMPREHENSION Précis Writing, Comprehension, Discussion on the basis of reading of novel/story

2 TECHNICAL COMMUNICATION Analyzing audience, Report writing, Importance, Structure, style and drafting of reports ASSIGNMENTS 1.Questionnaires/Surveys: You will be asked to complete questionnaires, Questionnaires are designed to assess you communication skills, You will be asked to write a review on each questionnaire assignment. 2.Self Concept Paper A paper to assess your self concept(approximate lenth5 pages). 3. Class seminar Extempore/Pre decide. Text Books 1. An Approach to communication skills: by Indrajit Bhattacharya. 2. Business correspondence and Report Writing: by R.C Sharma& Krishna Mohan. 3. Technical Communication: by Meenakshi Raman and Sangeeta Sharma, Oxford REFERENCE BOOKS 1. Developing communication skills : by Krishna Mohan & Meera Bannerji.

3 ENGINEERING ECONOMICS Basic ECONOMIC CONCEPTS Stock and Flow, Static & Dynamic economics, Micro economics &Macro economics, National Income concept. MARKET DEMAND Demand, meaning and types, Law of demand, exceptions to the law of demand, Elasticity of Demand, Method of Measuring elasticity of demand, Marginal utility Analysis. PRODUCTION ANALYSIS Production function, law of returns, Least cost combination, Cost and cost curves, Choice of plant size in the long run,law of supply, elasticity of supply. COST CONCEPTS AND ESTIMATION Cost element, economic Vs accounting concept of cost &Revenues, Standard cost, Actual cost, over head cost, cost control, Break Even Analysis. ECONOMIC APPRAISAL TECHNIQUES Long rang and Short range Budgeting, Industrial securities,criteria for Project Appraisal, Social benefit cost analysis, Depreciation concept and techniques. Monetary SYSTEM Money and its functions, Function of the commercial Bank& Central Bank, Monetary Policy.

4 INFLATION AND BUSINESS CYCLES Causes, Effects and Method of control Inflation, Concept of Business cycles. ACCOUNTING Booking keeping single and double entry system, Journal and ledger, Trading account, Profit and loss account, Balance sheet. INTRODUCTION TO ENTERNATIONAL ECONOMICS Classical theory & modern theory of international trade, meaning of foreign exchange, equilibrium rate of exchange, purchasing power parity theory, Impact of globalization on Indian economy, TEXT BOOK 1. A Text Book of Economic Theory: by Stonier& Hauge 2. Modern Economic Theory: by K.K.Dewett. 3. Engineering Economic: by Degramo. 4.International Economics: by BO Sodersten REFERENCE BOOKS 1. A text BOOK OF economic theory: BY Sammuelson. 2. Principles of Macroeconomics: by Rangarajan and Dholakia. 3. Monetary Economics: by Suraj B.Gupta 4. Project Planning Analysis, Selection Implementation and Review: by Prasanna Chandra. 5. Cost Accounting: by Jawahar Lal. 6. Financial Management: by I.M.Pandey.

5 DYNAMICS OF BEHAVIOURAL SCIENCES IN INDUSTRY (HU 304) OBJECTIVE To impart knowledge to students about human behavior, the managerial and Labour social system and culture with special reference to Indian Scenario. BEHAVOURAL SCIENCE An overview: definitions, Man the critical factor, behavioural science and its historical development. INDUSTRIAL SOCIOLOGY Concept and definition,importance for engineers; growth; criticism of the Hawthorne studies; nature and scope[e of industrial sociology, industry and community, industry and tradition in India. SOCIETY AND ENVIRONMENT Concept of social range meaning and definition of social change, nature of social change. Factor such as natural, Cultural, economic, planning, technological, Indian information technology scenario, effect of technology on social institutions. HUMAN REALATIONS Historical overview, definitions, early and later approaches to human relations, strategies for establishing healthy human relation. GROUPS

6 Meaning and definitions, types of groups, characteristics, functions of formal and informal groups, merits and demerits of informal groups. MOTIVATION Nature of drives, needs and motives, work motives, need hierarchy theory and two factor theory of motivation, how to motivate the workers at work, factors effecting the morale of workers. LABOUR MANAGEMENT RALATIONS Industrial relation; objectives and definitions, Dunlop s theory of industrial relations, Psychological and Gandhi an approach to industrial relations, industrial relations in Japan and India, industrial relation in coming years, challenges of coming years, new dimensions of industrial relation the ways of industrial peace. Trade unions; meaning and definition, functions of Indian trade Union,recent emerging trend in Indian trade unions. Text Books 1. Dynamics of Behavioural Science in Industry: by P.C. Rihar, H. G. Publication, New Delhi (2001) REFERENCE BOOKS 1. Fundamental of Industrial Sociology: by P Gisbert, Oxford Pres, A Genesis of Behavioural Sciences: by N Kumar, Prashant Prakashan Lucknow, Industrial Relations; by A.Monapa, Tata Mcgraw Hill 18ed, Innovation and change in organization: by N.Kind and Anderson, Oxford University Press, Human Relations and organization Behaviour, A global perspective: by R.S. Dwivedi, Macmillan Indian Ltd, Delhi(1995)

7 PRINICIPLES OF MANAGEMENT BASIS OF MANAGEMENT: Classification, characteristics, and objectives of management, Management and Society, Social Responsibility and Ethics, Development of Management thought, Nature and Functions of Management, Management by objectives, Role of Managers, Principles of Scientific Management, Essence of management. ORGANIZATION: The Nature and Purpose, Basic Departmentation, Line/staff Authority and Decentralization, Organization Culture. MANAGING AND THE HUMAN FACTOR: Human Resource Management and selection, Training and Development, Performance Appraisal and career strategy, Identifying the ability, Team work, Team Building for Enhanced Efficiency and Productivity, Leadership Processes and framework, Behaviors of Employees, Theory and Importance of Motivation, Motivation and Reward system. MANAGERIAL CONTROL: The system and process of controlling, control technique and information Technology, Productivity and Operations Management, Overall and Preventive Control. PROJECT PLANNING: Policies and Procedures of Management plans, Production Planning and control, Technique for Operation planning, Gantt charts, Program Evaluation and Review Technique, Critical Path Method, Difference between PERT and CPM. PLANNING, FORECASTING, AND DECISION MAKING: the nature and purpose of Planning, Objectives, Strategies, Policies, and Planning premises, importance of Planning, Concept and Technique of Forecasting, Strategic and Tactical Decisions, Decision Making Process, Rationality and creativity in Decision Making.

8 SOCIAL RESPONSIBILITIES: Ethics in Business, Guidelines for MANAGING Ethics in work Place, Benefits of Ethics in Business, Concept for environment, Impact of industries on Environment. INTERNATIONAL MANAGEMENT AND THE FUTURE: International Management: Toward a Unified, Global Management Theory. RECOMMENDED BOOKS 1. Fundamental of Management S.P.Robbins & D.A.Decenzo 2. Principles of Management Koontz & Donnel 3. Handbook of Management skills Jaico Publishing House 4. Principles of Management K.C.Sahu 5. Principles of Management Tripathy & Reddy 6. Essentials of Management J.L.Massie 7. Principles of Management George & Frankline 8. Business Ethics W.H.Shaw

9 MANAGING INTERNATIONAL AND GROUP PROCESSES OBJECTIVES The purpose of this is to advance understanding regarding interpersonal group processes and help the students to examine and develop process facilitate skills through laboratory and other experience based methods of learning. COURSE CONTENTS Groups as a Medium of Learning: Developing and change; Group Cohesiveness; Influence Processes: International Communication: interpersonal Awareness and Feedback Processes: Interpersonal Trust; Group Decision Making: group Synergy; Team Building. References: 1. Bennis, W.G. Essay in Interpersonal Dynamics. U.S.A., Dorsey Press, Kolb, D. etc, Organizational Behaviour: An Experiential Approach. 5 th ed. Englewood Cliff s. New Jersey Prentice Hall Inc., Kolb, D. etc. Organizational Behaviour: Practical Readings of Management 5 th ed. Englewood Chifs. New Jersey, Prentice hall Inc Mainiero, LA & Tromley CL Development Mangerial Skills in OB. New Delhi Prentice half of India Moore, MD etc. Inside Organizations: understanding the Human Dimension London. Sage

10 HUMAN RESOURCE MANAGEMENT HUMAN RESURCE MANAGEMENT: Introduction to human Resource Management, Growin: Importance of Human Resource. Important Environmental Influences on HRM. Function of personnel Management, Challenges to Personnel Management, Appr4oaches to Personnel Management, Importance of Human Relations in Modern Organizations, Recdent Changes and Development of Personnel Management, Organizing the personnel and Human Resource Department, Responsibilities of a Personnel Managers. Personnel Management and Professionalisation. HUMAN RESOURCE PLANNING: Importance of Human Resource planning, Contemporary challenges in Human Resources Planning. HRP Process. Approaches to HBP, Evaluating Effectiveness of HRP, Methods of HRP, Recruitment, Selection and placement, Interview and Promotion Socializing the new employees. TRAINING AND DEVELOPMENT: Training, Methods of Training, Evaluation Training Effectiveness, Organization of Human Programme Management Development Process, Methods for developing: managers, Performance Appraisal Approaches. References: 1. Edwin B. Flippo: Principles of Personnel Management. 2. Keith Davis, Human Relations at work.

11 3. Robert L. Mathis and John H. Javeson, Personnel Human Resource Management (4 th ed.). 4. S. Schuler, Personnel and Human Resource Management (2 nd ed.) 5. David A. De Cenzo and Stephen P. Robbins, Personnel Human Resource Management (3 rd ed.) 6. P. P. Arya and B. B. Tandon (edited), Human Resource Development. 7. Lo on C. Megginson, Personnel and Human Resources Administration. 8. Dale Yoder, Personnel Management and Industrial Relationa. 9. Douglas Me Gregor, The Human side of Enterprise. 10. Juclus M.J. Personnel Management.

12 PRINICIPLES OF INDUSTRIAL RELATIONS OBJECTIVE To impart knowledge to students about human behavior, the managerial and Labour social system and culture with special reference to Indian Scenario. BEHAVOURAL SCIENCE An overview: definitions, Man the critical factor, behavioural science and its historical development. INDUSTRIAL SOCIOLOGY Concept and definition,importance for engineers; growth; criticism of the Hawthorne studies; nature and scope[e of industrial sociology, industry and community, industry and tradition in India. SOCIETY AND ENVIRONMENT Concept of social range meaning and definition of social change, nature of social change. Factor such as natural, Cultural, economic, planning, technological, Indian information technology scenario, effect of technology on social institutions. HUMAN REALATIONS Historical overview, definitions, early and later approaches to human relations, strategies for establishing healthy human relation. GROUPS Meaning and definitions, types of groups, characteristics, functions of formal and informal groups, merits and demerits of informal groups. MOTIVATION

13 Nature of drives, needs and motives, work motives, need hierarchy theory and two factor theory of motivation, how to motivate the workers at work, factors effecting the morale of workers. LABOUR MANAGEMENT RALATIONS Industrial relation; objectives and definitions, Dunlop s theory of industrial relations, Psychological and Gandhi an approach to industrial relations, industrial relations in Japan and India, industrial relation in coming years, challenges of coming years, new dimensions of industrial relation the ways of industrial peace. Trade unions; meaning and definition, functions of Indian trade Union,recent emerging trend in Indian trade unions. Text Books 2. Dynamics of Behavioural Science in Industry: by P.C. Rihar, H. G. Publication, New Delhi (2001) REFERENCE BOOKS 6. Fundamental of Industrial Sociology: by P Gisbert, Oxford Pres, A Genesis of Behavioural Sciences: by N Kumar, Prashant Prakashan Lucknow, Industrial Relations; by A.Monapa, Tata Mcgraw Hill 18ed, Innovation and change in organization: by N.Kind and Anderson, Oxford University Press, Human Relations and organization Behaviour, A global perspective: by R.S. Dwivedi, Macmillan Indian Ltd, Delhi(1995)

14 FINANCIAL MANAGEMENT SECTION A Introduction, meaning and definition of financial management, functions of financial manager objective of the firm. SECTION B Capital Budgeting: A definition and concept of capital budgeting, importance of capital budgeting methods of appraisal Pay back, average r5ate of return, IRR and NPV methods. A comparison in IRR and NPV. Cost of capital importance, definition and concept, measurement of cost of capital of a specific source and overall cost of capital. SECTION C Working Capital Decisions Working capital Policy Size of current assets and financing of current assets. Management of cash and near cash assets. Management of receivables. Management of inventory. Short term Finances, Financing Decisions: Capitalization and capital structure. Long term finance shares and debentures, Loan. Dividend Policy Relevance of Dividend payment Stability of Dividend Payment, Forms of Dividend Payment Dividend Policy in Indian Corporate Sector. References: 1. Gunman & Dougle, Corporate Financial Policy 2. James C. Van Forns, Financial Management and Policy 3. Kuchhal S. E., Financial Management. 4. I.M. Pandey, Financial Management

15 5. Walker & Banghan, Financial Management. 6. Esra Coloman, Theory of Financial Management.

16 MARKETING MANAGEMENT SECTION A Nature and scope of marketing, Corporate orientations towards the marketplace. The marketing environment and environment scanning. Marketing Information System and Marketing Research. SECTION B Understanding Consumer and Industrial Markets, Market segmentation, Targeting Land Positioning. SECTION C Product decision Product mix, product life cycle, new product development, branding and packaging decisions. Pricing methods and strategies. SECTION D Promotion decisions promotion mix advertising, sales promotion, publicity and personal setting Channel management selection. Cooperation and conflict management, vertical marketing implementation and systems. SECTION E

17 Organizing and implementing marketing in the organization. efforts. New issues in marketing Globalization Consumerism. Evaluation and control of marketing REFERENCES: 1. Enis, B. M. marketing Classics: A Selection of Influential Articles, New York, Megraw Hill, Kotler, Philip and Armstrong, G. Principles Marketing New Delhi Prentice Hall of India. 3. Kotler, Philip Marketing Management: Analysis, Planning, Implementation and Control. New Delhi Prentice Hall of India Ramaswamy, V. S. and Manakumari, S. Marketing Management Planning Control, New Delhi Prentice Hall of India Ramaswamy, V. S. and Namakumari, S. Marketing Management: Planning Control, New Delhi Macmillan Station, William J. Fundamentals of Marketing,New York McGraw Hill, Neelamegham, S. Marketing in India,: Cases and Reading New Delhi, Vikas, MANAGERIAL COMMUNICATION Course Description: This course builds on managerial communication skills developed in Management Communication for undergraduates or communication of Managers. It introduces interactive oral and interpersonal communication skills important to managers. Including; presenting to a hostile audience.;

18 running meetings listening. And contributing to group decision making. Working in teams, students present a communication topic of their choosing to the class. An individual project challenges students to address a business audience in written and oral forms.

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