Diploma in Business Management

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1 Paper - Business Organization BLOCK- BLOCK-2 BLOCK-3 BLOCK-4 BLOCK-5 Nature and Scope of Business Forms of Business Organization I Forms of Business Organization II Business Promotion Methods of Raising Finance Long-term Financing and Underwriting Stock Exchanges Advertising Advertising Media Home Trade and Channels of Distribution Wholesalers and Retailers Procedure for Import and Export Trade Business Combinations I Business Combinations II Feasibility of Business Government in Business Forms of Organization in Public Enterprises Public Utilities

2 Paper - 2 Office Organization & Management FUNDAMENTALS OF MODERN OFFICE MANAGEMENT Nature and Scope of Office Management Administrative Arrangement and Facilities Office Environment Office Systems and Procedures RECORDS MAINTENANCE AND MAIL SERVICES Filing System (FS) and Selecting Target Market Filing Equipment Handling Inward and Outward Mail Internal Communication Unit 5 External Communication OFFICE MACHINES AND DATA PROCESSING Office Equipments and Machines I Office Equipments and Machines II Data Processing Use of Computers OFFICE STATIONERY AND FORMS MANAGEMENT Office Stationery and Supplies Storage and Control of Stationery Office Forms OFFICE SUPERVISION Office Supervisor Work Measurement and Standardization Work Simplification Personnel Relations

3 Paper - 3 Marketing BLOCK- BLOCK-2 BLOCK-3 BLOCK-4 Nature and Scope of Marketing Marketing Environment Markets and Market Segmentation Consumer Behaviour Product Concepts and Classification New Product Development and Product Life Cycle Branding and Packaging Objectives and Methods Discounts and Allowances Evaluations of Prices Channels of Distribution - I Channels of Distribution - II Physical Distribution Promotion Mix Personal Selling and Sales Promotion Advertising and Publicity

4 Paper - 4 Managerial Economics INTRODUCTION OF MANAGERIAL ECONOMICS Introduction to Managerial Economics Fundamental Concepts Basic Techniques DEMAND AND REVENUE ANALYSIS Demand Concepts Demand Analysis Demand Elasticities and Demand Estimates PRODUCTION AND COST ANALYSIS Demand Forecasting Production Concepts and Analysis Cost Concepts and Analysis Empirical Estimates of Production and Costs Unit 5 Market Environment of Price Output Decisions by the Firm and Industry PRICING DECISIONS Analysis of Market Structure Large Group Case Analysis of Market Structre Small Group Case Pricing Strategies and Tactics Economic Theory of the Firm COMPREHENSIVE CASE The Behavioural Theory of the Firm Managerial Theories of the Firm Profit Concepts and Analysis Capital Budgeting Unit 5 Public Investment Decisions Unit 6 The Economics of Risk and Uncertainty

5 Paper - 5 Business Environment INTRODUCTION TO BUSINESS ENVIRONMENT Nature and Dimensions of Business Environment Economic Environment: An Overview Social and Cultural Environment BUSINESS AND GOVERNMENT Structure of Indian Economy Role of Government in Business Macro-Economic Policies Consumer Protection ECONOMIC POLICY AND FRAMEWORK Industrial Policy Industrial Sickness Industrial Relations Small Scale Sector EXTERNAL SECTOR AND ECONOMIC REFORMS Foreign Investment and MNCs India s Foreign Trade Balance of Payments and EXIM Policy International Trade Relations Unit 5 New Economic Policy

6 Paper - 6 Accounting & Finance for Managers ACCOUNTING FRAMEWORK Accounting and its Functions Accounting Concepts and Standards Accounting Information and its Applications UNDERSTANDING FINANCIAL STATEMENTS Construction and Analysis of Balance Sheet Construction and Analysis of Profit and Loss Account Construction and Analysis of Fund Flow Statement COST MANAGEMENT Understanding and Classifying Costs Absorption and Marginal Costing Cost-Volume-Profit Analysis Variance Analysis FINANCIAL AND INVESTMENT ANALYSIS Ratio Analysis Leverage Analysis Budgeting and Budgetary Control Investment Appraisal Methods FINANCIAL DECISIONS Management of Working Capital Managing Cash Needs Capital Structure Dividend Decision

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