GURU NANAK DEV UNIVERSITY AMRITSAR

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1 Faculty of Economics & Business Syllabus For Post Graduate Diploma in Business Management (P.G.D.B.M.) Examination: 2013 GURU NANAK DEV UNIVERSITY AMRITSAR Note: (i) Copy rights are reserved. Nobody is allowed to print it in any form. Defaulters will be prosecuted. (ii) Subject to change in the syllabi at any time. Please visit the University website time to time.

2 1 Scheme Sr. No. Paper Marks 1. Management and Organisation Behaviour Business Economics and Environment Financial and Cost Accounting Marketing Management Personnel Management and Labour Welfare Optional : Any One of the following: i) Advertising and Sales Management 100 ii) Computer Programming. 100 iii) Management Accounting 100 Total Marks 600

3 2 Paper I: Management and Organisation Behaviour Time: 3 Hours Total Marks: 100 Theory: 80 Int. Ass.: 20 Note: The question paper covering the entire course shall be divided into three sections as follows: - Section A : It will consist of 8 very short answer questions with answer to each question upto five lines in length. All questions will be compulsory. Each question will carry 2 marks, total weightage being 16 marks. Section B : It will consist of short answer questions with answer to each question upto two pages in length. Twelve questions will be set by the examiner and eight will be attempted by the candidate. Each question will carry 4 marks. The total weightage of the section shall be 32 marks. Section C : It will consist of essay type questions with answer to each question upto 5 pages in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 16 marks, total weightage of the section being 32 marks. Part I Management Definition, Functions, Nature, Principles Vs. Administration, different Schools of Management. Planning Importance, Steps in Planning, Type, Policy and Strategy Formulation Making, Planning Effective Objectives Hierarchy of Objectives, Management by objectives (M.B.O.) Decision making process, Rationality concept of decision making, Effect of Environment of decision making. Quantitative methods in decision making.

4 3 Organising Principles, features, various forms. Delegation, Decetralisation and Centralisation Concept, Principles, Problems, Merits and demerits. Departmentation, Span of Management. Straffing Importance of human factor, Manpower Planning Process, Training and Development Methods. Part II Directing Communication, its meaning, process, types, barriers and solutions. Motivation, its meaning, Importance, Maslows need hierarchy, Herzbergs Theory and Theory X and Y. Leadership, Meaning, Importance, Styles of Leadership and Managerial Grid. Controlling Importance and process, Traditional and Modern techniques of control. Behaviour Groups in organisation. Conflicts and organisational change and development. Recommended Readings: 1. Harold Koontz and Heinz Weihnih, Essentials of Management : An International Perspective, New Delhi, McGraw Hill, Stephen P. Robbins, David A Decanzo, Fundamental of Management, New Delhi, Person Education, Steven L. McShane, Mary Glinow, Sharma, Oganisational Behaviour, New Delhi, Tata McGraw Hill, Jerald Greenberg & Robert A Baron, Behviour in Organisations, New Delhi, Pearson Education, 2004.

5 4 Paper II: Business Economics and Environment Time: 3 Hrs. Total Marks: 100 Theory: 80 Internal Assessment: 20 Note (i) : Candidates are allowed the use of simple (non-scientific) calculator. (ii) : The question paper covering the entire course shall be divided into three sections as follows: - Section A : This will consist of 8 very short answer questions with answer to each question upto five lines in length. All questions will be compulsory. Each question will carry 2 marks, total weightage being 16 marks. Section B : This will consist of short answer questions with answer to each question upto two pages in length. Twelve questions will be set by the examiner and eight will be attempted by the candidate. Each question will carry 4 marks. The total weightage of the section shall be 32 marks. Section C : This will consist of essay type questions with answer to each question upto 5 pages in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 16 marks, total weightage of the section being 32 marks.

6 Economics Utility Analysis Demand Analysis Indifference Curve Analysis Revealed Preferences Theory Cost Theory Market Conditions Environment 5 Part I Introduction, Nature and Scope of Economics. Concept of Utility, Marginal and total Utility. Law of Diminishing Marginal Utility, Law of Equi Marginal Utility. Law of Demand, Elasticity of demand and methods for measuring elasticity. Demand Forecasting methods and Importance. Definition, Properties, Price Line, Price Substitution and Income effect derivation of demand curve from indifference curve, comparison with utility analysis. Meaning and Importance, Superiority over indifference curve analysis. Types of costs, short and long period cost functions. Price determination under perfect and imperfect competition. Social responsibility of Business. Ownership and size, Public Enterprises, Government and Business. Part II Business Environment and Nature of Business Environment, Elements of Business Environment, Internal and External, Environmental Scanning & Monitoring. Economic Environment of Business Level Environment of Business. Socio-cultural environment of Business, International and technological environment, consumer protection Act Features and provisions. Environment protection act feature and provision.

7 6 Recommended Readings: 1 Koutsoyiannis, A., Modern Micro Economics, Palgrave Macmillan, Publishers, New Delhi, Ahuja, H.L., Advanced Economic Analysis, S.Chand & Co. Ltd. New Delhi, Gupta, G.S., Managerial Economics, Tata McGraw Hill, New Delhi, Gupta, S.P., Statistical Method, Sultan Chand and Sons, Delhi, Mehta, P.L.,Managerial Economics 4 th Edition, Prentice Hall of India Pvt. Ltd., New Delhi, Ghosh, P.K., Business and Government. Sultan Chand and Sons, Delhi, Cherunilam Francis, Business Environment, Himalya Publishing House, New Delhi, 2003.

8 7 Paper III: Financial and Cost Accounting Time: 3 Hrs. Max. Marks: 100 Theory: 80 Internal Assessment: 20 Note (i) : Candidates are allowed the use of simple (non-scientific) calculator. (ii) : The question paper covering the entire course shall be divided into three sections as follows: - Section A : This will consist of 8 very short answer questions with answer to each question upto five lines in length. All questions will be compulsory. Each question will carry 2 marks total weightage being 16 marks Section B : This will consist of short answer questions with answer to each question upto two pages in length. Twelve questions will be set by the examiner and eight will be attempted by the candidate. Each question will carry 4 marks. The total weightage of the section shall be 32 marks. Section C : This will consist of essay type questions with answer to each question upto 5 pages in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 16 marks, total weightage of the section being 32 marks.

9 Financial Accounting: - 8 Part I Introduction Meaning of book keeping and accountancy. Double entry system of book keeping. Utility of Accounting Information. Journal and other subsidiary books (cash book, sales book, purchase book, return book etc.) Ledger, Trial Balance, Errors, Rectification of Errors, Bank Reconciliation Statements, Bills of Exchange and Promissory Notes, Depreciation Accounting. Methods of charging depreciation Final Accounts preparation of Trading and Profit and Loss Accounts and Balance Sheet of Sales Traders. Receipt and payment accounts, Income and Expenditure Accounts. Final Accounts of Companies, Income Statement (Excluding Managerial remuneration) and balance sheet as per schedule VI. Financial statements analysis, ratio analysis. Part II Cost Accounting: - Meaning of cost accounting, Difference between cost accounting and financial accounting, its importance and Limitation; Classification of costs, elements of cost Material Labour and overhead. Methods of Costing: - Introduction to Unit and output costing contract costing, process costing.

10 Cost Accounting as a Managerial: - 9 Marginal Costing and Cost volume Profit analysis, Marginal costing and management decision making Pricing decision, make or buy decision, selection of the most profitable sales mix, selection of a suitable method of production, plant shut down decision. Budgeting and Budgetary control, Standard Costing. Cost audit. Meaning, objectives, advantages of cost audit. Cost audit in India. Recommended Books: - Maheshwari, S.N. - Introduction to Accountancy. Sultan Chand & Sons, New Delhi. Pandey, I.M., - Management Accounting, VAN Publications, Delhi Lall, B.M., and Jain, I.C. - Cost Accounting: Principles and Practice, Prentice Hall of India, New Delhi

11 10 Paper IV Marketing Management Time : 3 Hrs. Max. Marks : 100 Theory : 80 Internal Assessment : 20 Note (i) : Candidates are allowed the use of simple (non-scientific) calculator. (ii) : The question paper covering the entire course shall be divided into three sections as follows: - Section A : This will consist of 8 very short answer questions with answer to each question upto five lines in length. All questions will be compulsory. Each question will carry 2 marks total weightage being 16 marks Section B : This will consist of short answer questions with answer to each question upto two pages in length. Twelve questions will be set by the examiner and eight will be attempted by the candidate. Each question will carry 4 marks. The total weightage of the section shall be 32 marks. Section C : This will consist of essay type questions with answer to each question upto 5 pages in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 16 marks, total weightage of the section being 32 marks. Part I Marketing: Meaning, approaches to study of marketing, traditional and modern concept of marketing. Marketing and its Basic tasks in economics development, Role, Tasks and Functions of Marketing.

12 11 Market Segmentation: Its importance, factors on which it depends, limitations and basis of effectives segmentation. Developing appropriate Marketing organisation and Marketing Planning. Marketing of Services. Export Marketing. Part II Concept of Marketing Mix: Product decision Definition, classification, product life cycle and its applications, packaging and Branding Strategy, New Product development, product Mix elements and product line decisions. Pricing Decision: Objectives, factors influencing price decisions, Pricing methods, pricing policies and strategies. Distribution Channels: Various types, factors affecting channel selection, Retailing, Wholeselling, distribution policies and Strategies. Promotion decision: Objectives, promotion mix, promotion method and mix media selection decision. Recommended Readings : 1. Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar Jha. Marketing Management: South Asian Perspective 13 th Edition. Pearson Education New Delhi, Ramaswamy, V.S. and Namakumari, S. Marketing Management: Planning, Control. New Delhi, MacMillian, Enis, B M., Marketing Classics: A Selection of Influential Articles. New York, McGraw Hill, William D. Perreault, Jr. & E. Jerome McCarthy, Basic Marketing: A Global Managerial Approach, Tata McGraw-Hill, 15 th edition, New Delhi, 2003.

13 Paper V 12 Personnel Management and Labour Welfare Time : 3 Hrs. Max. Marks : 100 Theory : 80 Internal Assessment : 20 Note (i) : Candidates are allowed the use of simple (non-scientific) calculator. (ii) : The question paper covering the entire course shall be divided into three sections as follows: - Section A : This will consist of 8 very short answer questions with answer to each question upto five lines in length. All questions will be compulsory. Each question will carry 2 marks total weightage being 16 marks Section B : This will consist of short answer questions with answer to each question upto two pages in length. Twelve questions will be set by the examiner and eight will be attempted by the candidate. Each question will carry 4 marks. The total weightage of the section shall be 32 marks. Section C : This will consist of essay type questions with answer to each question upto 5 pages in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 16 marks, total weightage of the section being 32 marks. Personnel Management Part I The background, functions, organisation structure and its relation with other departments. Manpower planning, Recruitment, Selection and Introduction. Training and development of man power staff Appraisal. Job description, specification and Evaluation. Basis of Remuneration and Incentive System, Fatique, accidents, absenteeism and labour turnover. Time keeping manuals of personnel work. Records for Personnel Management Work study for staffing in Industry and office.

14 13 Part II Labour Welfare Meaning, Definition, Scope, Theories, Principles and approaches Limitations & History Recommended Readings: - Statutory and non statutory Labour welfare: India mural & extra mural welfare. Agencies of labour welfare: State, Employer, trade unions, Voluntary Agencies(NGO s ILOILC) Role, Qualifications,Functions,Duties 0f Labour Welfare Officer & Differences between Personnel Manager & Welfare Officers 1. Sinha, P.R.N. et.al., Industrial relations, trade unions and Labour Legislation, Pearson Educations,2 nd impression Ratnam Venkata,C.S. Industrial Relations, Oxford Higher Education, 6 th impression Memoria, Memoria & Gankar, Dynamics of Industrial Relations, Himaliya Pjublication House ed; 15 th, Sen, R, Industrial Relations in India Shifting paradigms, McMillan Business Books Sirvastava, S.C. Labour law in Factories, Mines, Plantations, Transports, Shops and other Industrial Establishments, Prentice- Hall of India, New Delhi(1992). 6. Vaid, K.N., Labour Welfare in India, Shri Ram Centre for Industrial Relation, New Delhi, 1970.

15 14 Paper VI (i) Advertising & Sales Management Time : 3 Hrs. Max. Marks : 100 Theory : 80 Internal Assessment : 20 Note (i) : Candidates are allowed the use of simple (non-scientific) calculator. (ii) : The question paper covering the entire course shall be divided into three sections as follows: - Section A : This will consist of 8 very short answer questions with answer to each question upto five lines in length. All questions will be compulsory. Each question will carry 2 marks total weightage being 16 marks Section B : This will consist of short answer questions with answer to each question upto two pages in length. Twelve questions will be set by the examiner and eight will be attempted by the candidate. Each question will carry 4 marks. The total weightage of the section shall be 32 marks. Section C : This will consist of essay type questions with answer to each question upto 5 pages in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 16 marks, total weightage of the section being 32 marks. In case of paper involving numericals the following note will also be applicable: - At least 50% of the questions to be set in Section B & Section C should be numericals.

16 15 Part I Nature and scope and functions of advertising, Classification of advertising, Advertising as an element of Marketing Mix, Marketing communication Process. Setting Advertising Objectives: Functions of objectives, Behavioural Dynamics, the DAGMAR Approach, Segmentation and Positioning Strategies. Building Advertising Programme: Message, Theme, Copy, Appeals, Layout. Advertising Media: Media Planning, Media Selection and Scheduling Advertising Budget. Measuring Advertising Effectiveness: Pre-testing and Post-testing copy. Advertising Agency: Organisation Structure, Role and Functions, Methods of Compensation. Legal, Ethical and Social Aspects of Advertising. Part II Nature and Scope of Sales Management ; Setting and Formulating Personal Selling Objectives ; Recruiting and Selecting Sales Personnel ; Developing and Conducting Sales Training Programmes ; Designing and Administering Compensation Plans ; Supervision of Salesmen ; Motivating Sales Personnel ; Sales Meetings and Sales Contests ; Designing Territories and Allocating Sales Efforts ; Objectives and Quotas for Sales Personnel ; Developing and Managing / Sales Evaluation Programme Sales Cost and Cost Analysis. Suggested Readings: 1. Belch, George E. and Belch, Michael A. Advertising and Promotion, New Delhi, Tata McGraw Hill, Batra, Rajeev, Mayers, John G., and Aaker, David A. Advertising Management, New Delhi, Pearson Education, Mohan, Manendra, Advertising Management, New Delhi, Tata McGraw Hill, Spiro, Management for Salesforce, Tata McGraw Hill. 5. Buskrik, R.H. and Stanton, W.J.Management of Sales Force, Homewood Illinois, Richard D. Irwin, 1983.

17 Paper VI (ii) 16 Computer Programming Time : 3 Hrs. Max. Marks : 100 Theory : 60 Practical : 20 Internal Assessment : 20 Note : The question paper covering the entire course shall be divided into three sections as follows: - Section A : It will consist of 8 very short answer questions with answer to each question upto five lines (fifty words) in length. All questions will be compulsory. Each question will carry 1½ marks total weightage being 12 marks Section B : It will consist of short answer questions with answer to each question upto two pages (250 words) in length. Twelve questions will be set by the examiner and six will be attempted by the candidate. Each question will carry 5 marks. The total weightage of the section shall be 30 marks. Section C : It will consist of essay type questions with answer to each question upto 5 pages (Approx words) in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 9 marks, total weightage of the section being 18 marks. Part I Computer Fundamentals Computer organisation; simple model of a computer to illustrate how it executes algorithm, CPU, memory, I/O,devices data representation integer, real binary, octal, hexadecimal. Algorithm development Problem analysis, flow charts, decision tables, fields, records and files, Random Access files sequential access files, DFD (data flow diagram) Part- II Programming Representations of integers, reals, characters, constants and variables, arithmetic expressions and their evaluations, using rules of hierarchy, assignment statement, logical constants, variables and expression.

18 17 Control structure, Sequencing, Alteration, Arrays, Pointers manipulations of series, polynomials, quadratic equation, mean, mode, median and standard deviation. Simple I/O statements, Documentations, Debugging, Storage and execution time estimation. Suggested Readings: 1 Peter Norton, Introduction to computers Tata McGraw-Hill, Kanetkar Yashavant P, Let Us C BPB Publications, New Delhi, R.S.Salaria, Application Programming in C. A beginner s Guide, Khana Book Publishing Co.(P) Ltd, Pradeep K. Sinha, Priti Sinha, Computers fundamentals, BPB, Publications, 2005

19 18 Paper VI (iii) Management Accounting Time : 3 Hrs. Max. Marks : 100 Theory : 80 Internal Assessment : 20 Note (i) : Candidates are allowed the use of simple (non-scientific) calculator. (ii) : The question paper covering the entire course shall be divided into three sections as follows: - Section A : This will consist of 8 very short answer questions with answer to each question upto five lines in length. All questions will be compulsory. Each question will carry 2 marks total weightage being 16 marks Section B : This will consist of short answer questions with answer to each question upto two pages in length. Twelve questions will be set by the examiner and eight will be attempted by the candidate. Each question will carry 4 marks. The total weightage of the section shall be 32 marks. Section C : This will consist of essay type questions with answer to each question upto 5 pages in length. Four questions will be set by the examiner and the candidate will be required to attempt two. Each question will carry 16 marks, total weightage of the section being 32 marks. In case of paper involving numericals the following note will also be applicable : - At least 50% of the questions to be set in Section B & Section C should be numericals. Part I Concept of Management Accounting, Functions role and scope of Management Accounting. Analysis and Interpretation of Financial Statement. Concept, nature and limitations of financial statements. Methods of Financial analysis. Comparative financial statements, trend percentages, common size statements, Ratio analysis. Meaning, nature and interpretation of ratios, classification of ratios and limitations of ratio analysis, Fund flow analysis and cash flow analysis.

20 19 Part II Management Information System: Significance, principles and essential of a good M.T.S., Meaning and modes of reporting, Principles of sound and effective reporting, Reports useful for different levels of management. Management Audit: Concept, objectives, scope and procedure of management audit. Difference between financial, cost and management audit. Introduction to Capital budgeting methods. Cost of capital. Recommended Books: 1. Maheshwari, S.N., Management Accounting and Financial Control, Sultan Chand and Sons, Delhi, Pandey, I.M., Financial Management, Vikas Publishing House, Delhi, James C.,Van Horne; Financial Management and Policy. 12th ed. New Delhi, Prentice Hall of India, Khan, M.Y, & Jain, P.K., Financial Management, Tata Macgraw Hill Publishers, New Delhi, Arora, M.N., Cost Accounting-Principles and Practice, Vikas Publishing House, 2007

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