DE 7090 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER MANAGEMENT CONCEPTS. SECTION A (5 8 = 40 marks)
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1 Ws 5 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER MANAGEMENT CONCEPTS Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. What are the various functions of management? 2. Define planning. Discuss the importance of planning. 3. Briefly explain the various types of managerial decisions. 4. Discuss the principles of organisation. 5. Discuss the Herzberg s theory of motivation. 6. Define control. What are the pre-requisites of control system? 7. Discuss the various techniques of effective co-ordination. 8. Explain the concept of total quality management.
2 Ws 5 SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss briefly the approaches of schools of management thought. 10. Explain the various steps in planning process. 11. Explain the various bases of departmentation. 12. Explain the barriers to effective communication. Suggest remedial measures. 13. Discuss the various techniques of control. 14. Define coordination. What are the principles of coordination? 15. What is bench marking? Explain its significance. 2 DE 7090
3 Ws 20 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013 BASICS OF MARKETING Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE of the following. 1. Define marketing. State its importance. 2. What are the three approaches to the study of marketing? 3. Distinguish between market aggregation and market segmentation. 4. What is the object of market segmentation? 5. State the scope of marketing planning activities. 6. What are the significance of marketing environment? 7. What are the basic pricing polices? 8. What are the laws to protect the consumers in India? SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. Marketing functions represent the functional approach to marketing. Explain.
4 10. What is marketing mix? Explain various constituents of marketing mix. Ws Explain the classification of market segmentation. 12. Define the term marketing planning. Discuss the importance of marketing planning. 13. Explain the factors affecting pricing decisions. 14. What is meant by skimming the cream price policy? Explain the reasons for adopting this policy. 15. Explain the concept of consumerism and the growth of consumerism in India. 2 DE 7091
5 ws 9 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER SALES AND DISTRIBUTION MANAGEMENT Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. What is meant by personal selling? State its objectives. 2. Outline a training programme for the sales force of your company. 3. How sales people are classified? 4. State the problems usually faced by the sales manager in planning sales operations. 5. How channel conflicts are managed? Explain. 6. Briefly write a note on private and public warehouses. 7. Explain the distribution cost benefit analysis. 8. What are the merits and demerits of air transport? SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. Enumerate the steps involved in sales forecasting. 10. Describe the different sources of recruitment of salesman.
6 ws Discuss the various types of sales organisation. 12. How can you evaluate sales efforts of salesforce? Explain. 13. Discuss the factors influencing selection of distribution channel. 14. Describe the various mathematical tools used in depot control. 15. Briefly explain the modern developments in the field of transportation. 2 DE 7092
7 Ws 20 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER PROMOTIONAL MANAGEMENT Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. What are the social factors which affect the consumer s decision process? 2. Narrate the nature of promotional management. 3. What are the objectives of Advertising? 4. State the major functions of advertising agencies. 5. Point out the procedures involved in the Advertising Media Research. 6. Describe the relevance of Direct Marketing in Indian Context. 7. Event Marketing is an Emerging Marketing. Amplify. 8. How will you preserve the values of women while framing promotional strategies?
8 Ws 20 SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. Examine the effective techniques of promotional budgeting. 10. Enumerate the steps involved in the consumer decision making process. 11. Explain the importance of advertising. Also state the methods of advertising appropriation. 12. Elucidate the techniques employed in producing advertisement for print media. 13. Investigate the different types of sales promotion tools advocated in the promotional management. 14. Bring and explain the steps involved in the process of public relations. 15. What is promotional programme evaluation? Narrate the process of promtional programme evaluation. 2 DE 7093
9 ws9 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER CONSUMER BEHAVIOUR AND MARKETING RESEARCH Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. Bring out the importance of study of consumer behaviour. 2. Why are consumers needs and goals constantly changing? What factors influence the formation of new goals? 3. In what ways do lifestyles affect the consumer buying decision process? 4. Why are marketers concerned about consumer attitudes? 5. Explain the methods adopted for gathering primary data. 6. What are the various objectives of marketing research? 7. Discuss the various factors determining the sample size. 8. Briefly write a note on Testing of hypothesis.
10 ws9 SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the concept of personality. How does it determine the behaviour of an individual? 10. Explain the various factors which affects consumer behaviour. 11. What are the components of consumer attitudes and how are they studied? 12. Briefly describe the various stages involved in the process of marketing research. 13. Enumerate the different methods of sampling. 14. Discuss the broad areas of application of marketing research. 15. Discuss the recent trends and the future of marketing research in India. 2 DE 7094
11 Ws 11 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013 PRODUCT MANAGEMENT Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. Define product and explain its essential features. 2. State the need for product elimination. 3. Narrate the risks and uncertainities involved in NPD. 4. How to classify new products? Explain. 5. What is a new product? Why one should go in for new products? 6. Briefly write a note on Venture teams in NPD. 7. What are the requisites of a good packaging? 8. Discuss the various types of brands.
12 SECTION B (4 15 = 60 marks) Ws 11 Answer any FOUR questions. 9. Discuss the role of product managers. 10. Explain the various factors influencing the product mix. 11. Enumerate the marketing strategies which may be adopted during the life- cycle of a product. 12. Describe the different stages involved in the new product planning and development. 13. Discuss the causes for new product success and failures in Indian context. 14. Describe the various factors should be taken into consideration while selecting a brand name. 15. Elucidate the future trends in product management. 2 DE 7095
13 ws 7 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER INDUSTRIAL AND SERVICE MARKETING Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. What are the motives for buying industrial products? 2. Explain the nature of industrial marketing. 3. Distinguish between goods and services. 4. Explain the product in the service sector. 5. What are the attributes to be highlighted in Industrial advertising? 6. Bring out the special features of relationship marketing. 7. "Customer satisfaction is the core idea behind services marketing" - Discuss. 8. Briefly discuss the factors leading to the growth of Hospital services in India. SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the differences between Industrial and Consumer Marketing. 10. Describe the different methods of classification of services.
14 ws Explain various factors to be considered while evolving pricing strategy. 12. Briefly explain the different components of services marketing mix. 13. Discuss the various factors to be considered while segmenting the service market. 14. "Achieving, Maintaining and Developing Quality of services takes into account several issues" - Explain in detail. 15. Describe the role of hotel marketing in recent time. 2 DE 7096
15 ws2 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER STRATEGIC MARKETING MANAGEMENT Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the concept of strategic marketing. 2. What is bench marking? How is it differ from standard? 3. What is market segmentations? How is it useful in customer analysis? 4. What are the analytical models used in appraising business portfolios? 5. Explain the concept of strategic business units. 6. What are the tools used in Strategic marketing? 7. What is product overlap? 8. Discuss the challenges for Indian companies in the global market.
16 ws2 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. How can performance of organisations be analysed? 10. Explain the determinants of market analysis. 11. What is portfolio analysis? Discuss recent development in portfolio analysis. 12. Explain strategic alliances with India cases. 13. Discuss different product diversification strategies. 14. What are the pricing strategies in the services marketing? 15. Promotion strategies adopted by some Indian companies are unethical. Do you agree? 2 DE 7097
17 ws 2 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER INTERNATIONAL TRADE AND MARKETING Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the cultural environment of International marketing. 2. Explain the major components of Balance of payments account. 3. Bring out the provisions of GATT. 4. Trace out the International Marketing opportunities in the third world markets. 5. Explain the steps involved in the positioning a product in the mind of a consumer. 6. Amplify the phases of Product Life Cycle in the International Marketing. 7. Explain how the ECGC helps the Exports from India? 8. What are INCOTERMS for carriage by sea mode Transport?
18 ws 2 PART B (4 15 = 60 marks) Answer any FOUR questions. 9. What is International Marketing? How it differs from Domestic Marketing? 10. Explain the objectives and functions of IMF? Also explain its role in the International financial Liquidity management. 11. Examine the types of foreign market entry strategies employed by the sellers in the International Markets. 12. Elucidate the strategic steps involved in the Development of a New product. 13. International Distribution system requires building international channel after evaluating the marketing structure and patterns with the distribution objectives and strategies Elucidate the statement. 14. List out and explain the range of export incentives and subsidies available to Indian Exporters. 15. Why a study on recent trends in International marketing is required? Elaborate your views. 2 DE 7098
19 Ws 4 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013 RURAL MARKETING Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the various kinds of Rural Marketing. 2. Explain the qualities of a rural marketer. 3. Point out the role of New Products in rural development. 4. Write a short note on. (a) (b) Customer file Sales Force. 5. Give a brief account on Personal Selling. 6. Explain the features of Relative and Bargain Prices. 7. Discuss the various kinds of Warehouse. 8. Describe the methods of Agricultural Marketing.
20 SECTION B (4 15 = 60 marks) Ws 4 Answer any FOUR questions. 9. Explain the significance of Marketing in rural areas. 10. Discuss the factors contributing to the change of demand. 11. Explain the significance of pricing in rural marketing. 12. Discuss the various methods of Rural Marketing Information System. 13. Describe the various methods of Channels of distribution. 14. Examine the various advantages of Cooperative Marketing. 15. Discuss the functions of Commodity Boards. 2 DE 7099
DE 6056 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, MAY 2013. MANAGEMENT CONCEPTS. (2005 and 2006 Batch) SECTION A (5 8 = 40 marks)
Ws 17 DE 6056 11 DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY 2013. MANAGEMENT CONCEPTS (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any
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