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1 Detailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN HUMAN RESOURCE MANAGEMENT Smart, Fun & Easy Way to Become A Complete Professional!

2 Index Click on the subject for detailed syllabus. Page numbers are mentioned in yellow. Semester I Semester II Management Principles and Practice 4 Principles of Management 10 Marketing Management 5 Introduction to Human Resource Management 11 Financial Management 6 Human Resource Development and Planning 12 Management Information Systems 7 Employee Relations and Welfare Measures 13 Quantitative Managerial Methods for Skills Management 8 Business Communication 14 2

3 Semester I 3

4 Semester I Management Principles and Practice Management : Science, Theory and Practice - The Evolution of Management Thought and the Patterns of Management Analysis - Management and Society : The External Environment, Social Responsibility and Ethics - Global and Comparative Management - The Basis of Global Management. The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises - Decision Making - Global Planning. The Nature of Organizing and Entrepreneuring - Organizational Structure : Departmentation - Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture - Global Organizing. Co-ordination functions in Organisation - Human Factors and Motivation - Leadership - Committees and group Decision Making - Communication - Global Leading. The System and Process of Controlling - Control Techniques and Information Technology - Productivity and Operations Management - Overall Control and toward the Future through Preventive Control - Global Controlling and Global Challenges. 4

5 Semester I Marketing Management Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction - Value chain - Delivery network, Marketing environment, Adapting marketing to new liberalised economy - Digitalisation, Customisation, Changing marketing practices, e- business - setting up websites; Marketing Information System, Strategic marketing planning and organization. Buyer Behaviour, Market Segmentation and Targeting, Positioning and differentiation strategies, Product life cycle strategies, New product development, Product Mix and Product line decisions, Branding and Packaging, Price setting - objectives, factors and methods, Price adapting policies, Initiating and responding to price changes. Marketing channel system - Functions and flows; Channel design, Channel management - Selection, Training, Motivation and evaluation of channel members; Channel dynamics - VMS, HMS, MMS; Market logistics decisions. Integrated marketing communication process and Mix; Advertising, Sales promotion and Public relation decisions. Direct marketing - Growth, Benefits and Channels; Telemarketing; Sales force objectives, structure, size and compensation. Identifying and analysing competitors, Designing competitive strategies for leaders, challengers, followers and nichers : Customer Relationship marketing - Customer database, Data warehousing and mining. Attracting and retaining customers, Customerism in India, Controlling of marketing efforts. Global Target market selection, standardization Vs adaptation, Product, Pricing, Distribution and Promotional Policy. 5

6 Semester I Financial Management Objectives and functions of Financial Management - Role of Financial Management in the organisation - Risk-Return relationship- Time value of money concepts - Indian Financial system - Legal, Regulatory and tax framework. Sources of Long term finance - Features of Capital market development in India - Role of SEBI in Capital Issues. Capital Budgeting - methods of appraisal - Conflict in criteria for evaluation - Capital Rationing Problems - Risk analysis in Capital Budgeting. Cost of Capital - Computation for each source of finance and weighted average cost of capital - EBIT -EPS Analysis - operating Leverage - Financial Leverage - problems. Capital Structure Theory - Net Income Approach - Net Operating Income Approach - MM Approach - Dividend Policy - Types of Divided Policy - Dividend Policy and share valuation - CAPM. Working Capital Management - Definition and Objectives - Working Capital Policies - Factors affecting Working Capital requirements - Forecasting Working Capital requirements (problems) - Cash Management - Receivables Management and - Inventory management - Working Capital Financing - Sources of Working Capital and Implications of various Committee Reports. 6

7 Semester I Management Information System Foundations of Information Systems: A framework for business users - Roles of Information systems - System concepts - Organisation as a system - Components of Information Systems - IS Activities - Types of IS. IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource IS, Accounting IS and Financial IS - Transaction Processing Systems- Information Reporting System - Information for Strategic Advantage. DSS and AI: DSS models and software: The decision making process - Structured, Semi Structured and Unstructured problems; What if analysis, Sensitivity analysis, Goal-seeking Analysis and Optimizing Analysis. Overview of AI, Neural Networks, Fuzzy Logic Systems, Genetic Algorithms - Expert Systems. Managing Information Technology: Managing Information Resources and technologies - IS architecture and management - Centralised, Decentralised and Distributed - EDI, Supply chain management & Global Information technology Management. Security and Ethical Challenges: IS controls - facility control and procedural control - Risks to online operations - Denial of service, spoofing - Ethics for IS professional - Sciatica challenges of Information technology. 7

8 Semester I Managerial Skills Communication Skills Leadership Skills Team Management Skills Assertiveness Training 8

9 Semester II 9

10 Semester IV Principles of Management Management- meaning, nature, principles and styles, Management and administration, difference, Management and society, social responsibility, professional ethics. Evolution of management thought, contributions of F W Taylor, Henry Fayol, Bernard, Mary Parker Follet etc., Modern school of thought. Management functions, an introduction, Planning, Policy, strategy, need for planning, criteria for sound policy, strategy formulation and evaluation. Organising - departmentation, span of management, authority and responsibility relations, delegation and decentralization of authority, formal and informal organization, forms of organization. Leading, leadership theories and models, leadership, qualities and nature, role of leader in an organization. Directing, method and process, conflict resolution, managing organizational politics. Coordinating, techniques, managerial hierarchy, levels of management. Controlling, Techniques of controlling, Feedback system and review process, quality checks and metrics in controlling, International management, an overview. 10

11 Semester II Introduction To Human Resource Management Understanding HRM, An introduction to HRM, Context of HRM, Challenges to HRM, Competitive advantage through HRM Trends in HRM. HRM planning and forecasting - HR Department, Role of HR Managers Recruitment and selection practices, Inducting and placing new hires Selection practices from a global perspectives, Tools of selection, IT in selection. Employee socialization - Socialization process. New, Employee orientation, Learning the culture of organization Employee training, Training need analysis, Training design and methods, IT & Training. Employee development, Designs and Methods. Performance assessment and measurement, Performance appraisal, Establishing the system, Appraisal process and methods, Raters & Employee performance. Managing careers, career development vs. Employee development, Career development, Career stages. Employee compensation, Basic of compensation, Determining pay rate, Job evaluation, Computerised job evaluation, Organization wide incentive plans, Practices in Indian organizations, Benefits and services labour relations, labour legislations, collective bargaining, Occupational safety and health, Employee transitions, Managing HR in multinational organisations. 11

12 Semester II Human Resource Development and Planning HRD, concept, meaning, philosophy, nature, need and significance. HRD, climate, goals, competencies, functions, areas. HRD as a system, HRD in changing scenario. HRSD, Contextual factors and Human Resource System designing. Role Analysis and HRSD-key performance areas, Critical Attributes, Role effectiveness, Role analysis methods. HRD modules: Recruitment & selection, orientation & placement(t & D) performance appraisal, T & D, promotion & motivation, career development. Performance appraisals & performance development, objectives of performance appraisal, The Past & future; Consideration in performance appraisal; Development oriented appraisal system. Interpersonal feedback & performance counseling. Potential Appraisal and Development. Career planning and Development, Quality of work life, quality circles, human capital development, philosophy and principles, practices, work force and people development, performance management, knowledge management. Training, conceptual framework training; learning principles; Identification of training needs; Determination of training objectives; Training programme design; Training methods & their selection criteria; Evolution & Follow up training. Stress, definition, personality traits, emotional management, categories of stressors, identification of stress at various level, pre-requisites for zero stress, psychological stress, stress and HRD. Mobile banking : Mobile banking conceptual model, Trends in mobile banking, Mobile banking business models, Bank-focused model, Bank-led model, Non-bank-led model. Mobile Banking Services, Challenges for a Mobile Banking Solution. 12

13 Semester II Employee Relations And Welfare Measures Industrial relation, concepts, Objectives and approaches, Industrial Relations, factors for good IR, causes for industrial dispute, Machinery for prevention and settlement of Industrial dispute. Trade Union, Trade Union movement in India, Collective bargaining, Features purpose and process. Grievance handling and redressal measures. Building effective IR, VRS & pink slips, Quality of work life, methods of to improve QWL, Managing absenteeism. Philosophy of Labour welfare, concept, definition, scope, aims and necessity, principles, Historical development of labour welfare. Labour inspection systems, development of factory inspection, The directorate of Industrial safety and health, statutory welfare provisions and voluntary welfare measures. Industrial Hygiene, Importance, occupational health services, Hygiene education, occupational hazards, occupational diseases, Industrial hygiene department, statutory provisions, Recommendations of NCL. Social Welfare of special categories of Labour, female labour, child labour- Handicapped and disabled, contract labour, Inter state Migrant workmen, causal & manual labour bonded labour, SC/ST and other backward classes 13

14 Semester II Business Communication Communication, meaning and definition, Essentials of communication, Significance of communication in the work place, Process of communication, types of communication, Media. Non-verbal communication, Body language, Posture, Gestures, Facial Expression, Eye contact, Space Distancing, Effective listening, Barriers to communication, Principles and objectives if communication. Oral communication, face to face communication, informal talking techniques in conducting meetings, telephone conversation, Speeches, Committees, Conducting seminars and conferences, Evaluating oral presentations, Group discussions, Interviews, Managing conflict, relating interpersonal conflicts in cyberspace. Written communication, Fundamentals of business writing, Writing for effective communication - Basic patterns of Business messages ( , kinds of business letters memos, indirectness in bad news and refused requests), Report Writing, Agenda and minutes and resolution of meetings. Technology enabled communication, use of audio visual aids for communication- dealing effectively with the media. Persuation, organising and delivery of speeches, defending one s view before adversarial audiences, impromptu and prepared speeches, effective use of PowerPoint, visual display of data. 14

15 What do you want to do now? Click on your choice! Apply for the PGPX programme Start a 14 day trial before deciding Have a look at the prospectus

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