WardsAuto Dealer 5 - Network Marketing Strategy

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1 CREATIVE solutions for reaching dealers

2 WardsAuto serves your customers via every format and channel... in ways no one else can Today s automotive professional consumes information via a vast array of formats -- via websites, social media, enewsletters, webinars, live events, and magazines. More than ever, WardsAuto is everywhere your customer needs it. But it s not alone. What separates WardsAuto from the noise -- a boundless sea of news and data bombarding the audience at every moment? Years of Serving the Auto Industry s Information Needs WardsAuto has history. We ve covered the industry since Our unique insights run deep. WardsAuto is trusted. Our seasoned team of editors and data analysts form a comprehensive bank of knowledge that fuels all that we do. WardsAuto has resources. As part of Penton, the nation s leading business information company, WardsAuto is powered by experts in all forms of digital and social media, with teams ready to jump into action to help connect you to our audience. 19,366 dealers/principals reached That s virtually 100% of the franchised new car dealer market Full Resources of Penton Connect with the Power of the Nation s Leading Business Information Company I use WardsAuto to look at trends happening in the various departmentsand then foward as a heads-up to department managers too busy to review - Edward Larkin, Owner, Reeves Import

3 Our Audience is Your Customers... from the Head Office to the Service Bay Wherever your products are used in the dealership, WardsAuto connects you to those influencing the buy. For decades they have turned to us for ideas and insights that boost their bottom line, how and when they need them. Today s dealers and their department managers are voracious consumers of digital information, and we serve them with the comprehensive site WardsAuto.com. Our new Resource Centers and IdeaXchange features let them hone in on key profit centers of their businesses, giving them actionable ideas they can implement right away. Dealers are embracing our new WardsAuto Dealer Business magazine app, which lets them interact with our special features like the WardsAuto Dealer Rankings and see video columns from the likes of Jim Ziegler and interviews with key figures. 33,000+ dealer professionals reached via regular s 7.6 million e-newsletter issues per year Plus, they subscribe to nearly a dozen WardsAuto enewsletters delivering timely updates by topic, including our new WardsAuto Dealer 5 update of important trends and issues to start off their day. And we engage them even further with a series of detail-packed webinars and an interactive forum. 59% of online dealer readership is owner/principal WardsAuto keeps me current on many aspects of our industry. - Henry Primeaux, Owner, Primeaux Kia

4 Your Customers Know and Trust the WardsAuto Team The Internet is awash in new bloggers and so-called experts regurgitating the latest industry news and numbers. But your customers demand a trusted perspective to help show them how today s headlines and data will reshape the future of their businesses. This has been the mission of WardsAuto s editors and columnists for decades: to show dealers how what s happening today will impact them tomorrow. And we mix this unique perspective with explorations of products and technologies that promise to boost their bottom line. Led by Editor Steve Finlay, our multiple channels serving dealers are packed with insights from WardsAuto reporters and analysts, plus the unique voices of columnists like Jim Ziegler, Adam Armbruster, Michael Charapp, and Darin George. COVERING THE DEALERSHIP S PROFIT CENTERS Our editorial is divided to mirror the profit-generating departments of the dealership: Dealership Management Benchmarking Trends Compliance Regulations Acquistions Remarketing Inventory management Trade-in appraisal Auctions Wholesale Sales Training Best practices Customer psychology Niche selling Communication tools and techniques Finance & Insurance Financing Leasing Subprime lending Service contracts Credit insurance Internet Marketing Social Media Online lead providers Advertisting Website creation Website maintenance Commentary Dealer advocacy News in perspective Emerging trends Unique viewpoints Word from the trenches Fixed Operations Parts and services Body shop Facilities Equipment Vehicle storage WardsAuto gives me information on our ever-changing workplace. - Howard Warner, F&I Manager, Nick Nicholas Ford, Inc

5 About WardsAuto WardsAuto.com WardsAuto Dealer Business WardsAuto enewsletters Wards Auto Dealer Rankings WardsAuto Solutions About WardsAuto.com Online Opportunities The Essential Online Resource for Your Dealer Customers WardsAuto.com is a constantly-updated, comprehensive site that has repeatedly been named Best of the Web. This online resource is more than the latest news and advice. It s THE SOURCE for unique insights from our editors and columnists covering all aspects of dealership management and new products helping them make more money. Plus, it s the exclusive place to find features like Ward s 10 Best Engines, Ward s 10 Best Interiors and our extensive coverage of the world s major auto shows and conferences. This beyond-the-showroom look at what the OEMs are up to and what consumers think makes WardsAuto.com a frequent MUST-READ for dealers. UNRIVALED EXPOSURE OPPORTUNITIES Your message to dealers can be featured in our specialthemed Resource Centers of deep dives on specific topics, the ideaxchange where dealers and experts gather to share money-making ideas, and white paper collection of detailed reports on matters vital to dealers. 59% of WardsAuto.com s dealership audience is management (Owner/ Principal/Dept Manager), the very people deciding whether to buy your products 41% of WardsAuto.com s dealership audience is throughout the dealership departments, ensuring you reach influencers where your products are used 37% Dealer Owner / Principal 22% General Manager / Dealership Management 23% Sales / Internet 18% Other Departments I have relied on WardsAuto for many years and find them very credible and helpful - Jack Kain, Owner, Jack Kain Ford Inc.

6 About WardsAuto WardsAuto.com WardsAuto Dealer Business WardsAuto enewsletters Wards Auto Dealer Rankings WardsAuto Solutions About WardsAuto.com Online Opportunities ONLY Your ads WardsAuto Resource Centers Embed Your Message in Our Relevant Content Spotlight on Your Featured Content Dedicated s Your White Papers or Product Info Your Videos or Social Media Posts A WardsAuto Resource Center combines our content with yours and serves it to a wide, attentive audience. You ll position yourself as an expert by partnering with a world-leading provider of industry insights and analysis, presenting your message to customers at the moment they are most tuned-in to the topic in which you want to be top-of-mind. You ll get a dedicated area beside our trusted editorial to promote items that establish you as a leader in the Resource Center topic. You could offer white papers, videos, or product walkthroughs and we ll deliver leads of those who registered to view them. (Don t have content to offer? We ll create it for you!) We ll bring visitors in with links throughout WardsAuto.com, targeted alerts, and WardsAuto s social media channels. And you ll educate this audience on how your company can help their businesses, making them see you as a thought leader. There always seems to be an article that pertains to something that is relevant to our dealerships daily operations. - Joe Williams, Owner, Royal Automotive Inc.

7 About WardsAuto WardsAuto.com WardsAuto Dealer Business WardsAuto enewsletters Wards Auto Dealer Rankings WardsAuto Solutions About WardsAuto.com Online Opportunities 728 x 90 WardsAuto.com Banner Advertising 160 x x x 720 Embed your marketing message within our well-read editorial environment. We offer standard sizes outlined below, as well as site takeovers and interstitials to grab even more attention. 728 x 90 pixels Top and bottom of most pages $92 CPM net (top) $57 CPM net (bottom) 300 x x 250 pixels Right rail on most pages $92 CPM net (top) $57 CPM net (bottom) SPECIAL OPPORTUNITIES: Contact us about our many additional online opportunities, including prestitial welcome ads, site skins, home page takeovers, site takeovers, IAB Rising Star pushdowns, corner peels, re-targeting and gallery sponsorships. Download ad specification sheet at: I read WardsAuto to learn about trends and ideas in the industry. - Mark Mitchell, Owner, Mitchell Saab Volvo & Dodge

8 About WardsAuto WardsAuto.com WardsAuto Dealer Business WardsAuto enewsletters Wards Auto Dealer Rankings WardsAuto Solutions About WardsAuto.com Online Opportunities WardsAuto ideaxchange Positions You as The Expert The WardsAuto ideaxchange connects our digital audience of dealership owners and managers with thought leaders in their fields. This unique interaction presents a powerful way for you to amplify your brand initiatives and social outreach. Your messages within the ideaxchange can include rich media interactive ads and mobile units, all designed to grab attention of our users looking for solutions to their most pressing issues. This unique, ongoing reach to our attentive audience will broaden the effectiveness of your campaign and build on your reputation as a go-to solution provider. Drive awareness to your brand Build engagement with our audience Market your content within our editorial environment Generate leads Opportunity to have complete ownership of a discussion page Run rich media ads providing larger ad space which encourages higher interaction rates Participate in conversations WardsAuto helps me stay informed and up-to-date with all that s going on in the automotive business. - Mike Vogel, F&I Manager, Carson Toyota

9 About WardsAuto WardsAuto.com WardsAuto Dealer Business WardsAuto enewsletters Wards Auto Dealer Rankings WardsAuto Solutions About WardsAuto Dealer Business Rates & Specs An Innovative Digital Magazine with Media-Rich Ad Opportunities The new WardsAuto Dealer Business is an app, but more than that, it s a living, breathing platform offering an abundance of ways to creatively connect with dealers on an ongoing basis. WardsAuto.com already serves dealers daily with regularly updated news and features. The new WardsAuto Dealer Business is designed to offer dealers a deeper and more engaging connection with the information that s most vital to their businesses. The new WardsAuto Dealer Business takes the best of the web (latest content, searchability and archives) and adds features (longform articles, interactive video and media in an artistic layout) to create an entirely new environment for dealer engagement. Issues are published as we create special content such as the WardsAuto Dealer Rankings (see Special Opportunities section for information on sponsoring) and we alert our audience to download the app and get the special content now. Your advertising within these issues can be as media-rich as you d like it to be: include videos of demos or testimonials, photo galleries, and even games. Need help building the content for your message? We can help with that, too! I have yet to read an issue that did not have at least one article relevant to my business. - Bill Vock, Owner, Simms Chevrolet

10 About WardsAuto Dealer Business WardsAuto Dealer Business Rates 2015 Display Advertising Rates Frequency (2 Ads per Month) 24x (12 mos) 12x (6 mos) 6x (3 mos) 2x (1 mo) Page (r.o.b. - run of book) $3,434 $4,121 $5,151 $6,868 Category Sponsor (logo at top of title page in desired category, plus r.o.b. page) $5,151 $6,181 $7,727 $10,302 Page 2 (following cover) $6,868 $8,242 $10,302 $13,736 Cover Peel (plus r.o.b. page) $12,019 $14,423 $18,029 $24,038 Issue Sponsor (logo on alerts and issue loading screen, plus r.o.b. page) Page Enhancement* (video, animation, and/or other interactive features) $17,170 $20,604 $25,755 $34,340 $1,717 $2,060 $2,576 $3,434 Download ad specification sheet at: I read WardsAuto to keep abreast of any and all available products, service, or ideas to increase our business. - Allan Sigel, Owner, Mancaris Chrysler Jeep Inc.

11 About enewsletters Rates & Specs Embed Your Message to Decision Makers in Our Deep-Dive enewsletters Dealers have diverse information needs, from the latest news impacting the future of their businesses to details on new products that promise to boost their bottom line. We serve all these needs in a series of specific enewsletters that offer a deep-dive on topics that matter most to dealer. And each of these titles empowers you to embed your own message within our editorial content to educate buyers and purchase influencers throughout the dealership. Check out the latest issues of these WardsAuto enewsletters and envision your message within them. Your banners can run above or alongside our editorial items, and your text-based calls-toaction can appear within the article well to grab the reader s eye as it reads through the articles. Title Subject Frequency Audience WARDSAUTO DEALER 5 WARDSAUTO DEALER EDITION WARDSAUTO DEALER BUSINESS WARDSAUTO INTERNET EDITION WARDSAUTO F&I EDITION WARDSAUTO REMARKETING EDITION WARDSAUTO CRM EDITION WARDSAUTO SERVICE EDITION Five quick-hit items of particular interest for dealers Weekly wrap-up of key headlines and analysis Update on latest issue of WardsAuto Dealer Business magazine Internet marketing tools, trends and techniques Best practices in marketing and selling F&I services Latest news and trends in selling preowned vehicles New technologies and best practices in CRM Service practices and processes to improve profits 3 x per week 33,000+ weekly 33,000+ monthly 33,000+ monthly 17,000+ varies 14,000+ varies 14,000+ varies 14,000+ varies 14,000+ I always learn something from WardsAuto articles... thanks! - Ron Burnett, Owner, Burnett Thiel Ford Inc.

12 About WardsAuto WardsAuto.com WardsAuto Dealer Business About enewsletters WardsAuto enewsletters Wards Auto Dealer Rankings WardsAuto Solutions Rates & Specs WARDSAUTO DEALER 5 (3 per wk) Featured Sponsor: logo in top bar and text ad after item 2 $9,500/mo. net Co-Sponsor: Text ad after news item 3 or 4 $6,250/mo. net WARDSAUTO DEALER EDITION (1 per wk) Banner $5,190/mo. net Tower $4,255/mo. net 180 x 150 $2,850/mo. net Text $2,530/mo. net WARDSAUTO SPECIAL EDITIONS BY TOPIC (frequency varies) Contact your WardsAuto representative for details WardsAuto delivers information that is reliable and applicable to our business. - David Dotson, Owner, Dotson Brothers

13 About WardsAuto WardsAuto.com WardsAuto Dealer Business WardsAuto enewsletters WardsAuto Dealer Rankings WardsAuto Solutions Get Great Visibility with the Top Dealers in the Country Sponsor the WardsAuto dealer rankings to position yourself as a leading solution provider who can help dealers make more money and earn spots on our lists. You ll get great visibility in every channel our rankings are promoted online special report, enewsletters and magazine. Sponsorships are limited, so secure your support for our 2015 rankings now! WardAuto e-dealer 100 The top dealers ranked by web-driven sales, with best practices and trend analysis. WardsAuto F&I 150 An increasingly important dealership profit center, the world of F&I is worthy of its own WardsAuto ranking, and we deliver it, ranking dealers by F&I sales. WardsAuto MegaDealer 100 The industry s longest- running ranking of the top consolidators illustrates trends in dealer groups. WardsAuto Service 150 Top dealers maximize profits through the entire life of a vehicle, and our WardsAuto Service 150 will celebrate those who do it best. WardsAuto Dealer 500 We rank the top 500 individual dealership locations by total revenue, with dealer profiles to showcase the secrets of their success. WardsAuto Remarketing 150 We examine which dealers are performing best in used vehicle sales, sharing best practices from those making the most of this lucrative department. I read WardsAuto to keep up with auto industry information: WardsAuto Dealer 100,500, etc. - David Ferraez, Owner, Green Brook Buick GMC

14 Powerful Ways to Impact Purchase Influencers at the Dealership WardsAuto is your full-service marketing partner. We have the audience and ability to build a campaign that checks off every item on your marketing to-do list. Below are several ways we can integrate your message into unique channels serving our dealer audience, but the ideas don t stop there. Let s brainstorm together on new solutions to leverage our content creation and audience reach capabilities to work for you. WardsAuto Webinars Sponsor a targeted webinar that presents you as a thought leader and solution provider on your chosen topic. Social Solutions Your company s experts can offer advice to our readers and become seen as go-to solution providers in your field. WardsAuto Custom Solutions We ll perform research for you, create microsites, enewsletters, special publications and more. Our editors, designers and research analysts are ready to work on your custom projects. WardsAuto Lists - SmartReach We ll identify segments of our audience and help you craft a campaign that delivers your message via , direct mail, or telemarketing. Penton Extended Reach Need to reach beyond automotive dealers? Our parent company has market-leading titles across many industries. WardsAuto helps me Learn about what other dealers are doing that is working. - David Jaggers, Owner, Leachman Buick GMC Truck

15 Webinars Social Lists / Lead Management Custom Solutions Extended Reach WardsAuto Webinars: Be Seen as a Solution Provider & Collect Leads WardsAuto has developed an expertise for producing effective, well-attended webinars that help earn our sponsors valuable recognition as thought leaders in their fields. We can provide the editorial content, book guests and host the webinar, spotlighting you as the sponsor, or you can be in the driver s seat, steering the content based on your needs while we promote the event to our engaged audience. Webinars are heavily promoted through many WardsAuto channels to maximize the live audience, and we make the archived webinar available for an extended period to boost the length of your exposure. Contact us today to discuss possible webinar topics that can position you as a go-to solution provider! Collecting Leads is Just the First Step WardsAuto Webinars will position you as an expert in your chosen topic and collect leads from potential customers interested in learning more. We also offer services for nurturing and lifecycling these leads to help ensure your campaign pays off! (See Lists / Lead Management) I read WardsAuto to see what ideas other dealers are using to sell more vehicles. - Steve Rennells, Owner, Head Motor Co.

16 Webinars Social Lists / Lead Management Custom Solutions Extended Reach Relevant Content + Exclusivity x Established Reach = An Unrivaled Targeted Marketing Opportunity Just 6 weeks from initial consultation to final report and recommendations 3 competitors of your choosing can be analyzed Up to 90 days of social media activity tracked and evaluated invaluable insights for driving your social efforts forward WardsAuto offers elistening, a comprehensive social media audit that will help: Define and document your social media goals Build a strategy and process Achieve your marketing, business development and brand awareness goals Consistently measure, evolve and improve your tactics Measure the competition... You also can measure up to three competitor mentions and determine if their brand is perceived less positively or more positively than yours and the general sentiment across the brands you are measuring. Find the major influencers... elistening delivers answers: On what platforms are people talking about you? Who is talking about you? What they want in products like yours What they like and don t like in terms of product features If they are aware of your brand and what their brand perceptions are How they talk about your competitors On a deeper level, we will provide qualitative and quantitative insights on not only where engagement is happening and what your demographics look like but also who the major influencers are. Once we identify the core audience you must influence and how they perceive you, we ll help you craft a social media strategy that truly moves your business forward. I read WardsAuto because it is concise and insightful. - Thomas Dotts, Owner, Dotts Motor Co.

17 Webinars Social Lists / ideaxchange Lead Management Custom Solutions Extended Reach SmartReach List Rental WardsAuto can help you target segments of our audience, and we can work with you to craft a campaign that delivers your message via , direct mail, or telemarketing. Check out our demographic opportunities in this fact sheet and contact us today to turn the WardsAuto audience of purchase influencers at dealerships into your newest customers. Targeted Lead Engagement You ve built a prospect list. Now what? We ll work with you to create an effective engagement campaign that nurtures these leads and accelerates them through the sales funnel. We will: - Design and write copy for 4 touch points (white papers, microsite, , etc.) - Co-brand under WardsAuto to maximize engagement - Integrate lead engagement points within content to mirror the buyer s journey - Provide regular engagement/lead reporting Lead Lifecycling Service WardsAuto can deliver compelling content for each stage in the buying process, and lifecycle these leads to move them from first touch to purchase. Lead Lifecycling uses a combination of expert content, targeted communications and behavioral data to nurture, score and qualify prospects. Our marketing automation and contact qualification process will deliver prioritized, qualified leads for your sales teams. The car industry changes daily. I read to keep abreast of all items. - Brett Denver, General Manager, BMW Mercedes-Benz of Bowling Green

18 Webinars Social Lists / Lead Management Custom Solutions Extended Reach Custom Solutions We have the audience -- an attentive, decision-making level of dealership owners and management. And we have the communication tools & expertise -- our nearly 100 media properties and staff across many disciplines from writing to research to graphic design. We ll combine these two strengths -- audience and expertise -- to craft a custom marketing solution that involves research, web design, custom publications, and anything else your marketing needs. Custom Research WardsAuto and its parent company, Penton, employs an in-house research staff that can be assigned to study your market. We can evaluate how customers perceive your brand versus your competition, what their needs are for your products, and where opportunities may be for growing your business. White Papers Our writers specialize in telling dealers how new innovations will help their upcoming products, using clear explanations to drive each message home. We ll write your whitepaper, distribute it to our audience, and host it on WardsAuto.com. Microsites Our online programming team behind WardsAuto.com and many other award-winning sites can custom-build a microsite that showcases your products and solutions for dealers. Custom Publications Why build your own custom publication? Turn to the experts who publish not only WardsAuto magazines but also nearly 100 more media properties for a wide range of industries. enewsletters Tying your marketing message with effective editorial delivered via is an effective means of generating direct response, building thought leadership and keeping your company top-of-mind when they need products like yours. Informative articles and useful information that can be applied to real world situations. It is a very useful training tool for management. - Don Walton, Owner, Cable Dahmer Motors

19 Webinars Social Lists / Lead Management Custom Solutions Extended Reach Need to Reach Beyond Dealers? Make Penton your full-service marketing partner, with reach across a number of industries. Talk to us about how we can broaden your exposure to cover your targeted customers via these and many more channels within our Penton family of market-leading properties. Franchised new car dealers and their top department managers throughout the dealership Fleet owners, managers and operators for the trucking industry Serving municipal personnel the latest information on government trends, policies, best practices and case studies The #1 source for any business that utilizes Class 1-8 trucks, trailers and related equipment Online database of trucking fleets and operations across North America Reaching the facility managers and other top officials at the nation s schools and universities Professionals involved in the transportation and distribution of refrigerated products using specialty trucks and equipment Designers, manufacturers and retailers of commercial truck bodies, trailers, and truck equipment. Air transportation carriers, maintenance centers, manufacturers and distributors The global airline and commercial air transport manufacturing communities. Serves managers, engineers, and procurement professionals who specify, plan, and buy for local and federal government agencies. Serving commercial real estate professionals in construction, development, finance, investment, and property management Engineers and engineering managers involved in the electronic design of various products A aviation executives in the commercial, business and defense industries Reaching leading advisors in the wealth management industry, serving the needs of high-net-worth individuals, families and institutions. WardsAuto delivers industry trends and new ideas to improve our operation. - Steve Cook, Owner, Bonner Springs Ford Inc.

20 Contact us to start planning your WardsAuto campaign. Detroit/Midwest U.S. Dyanna Hurley ph: Chicago/Central U.S. Dave Haggett ph: Western U.S. Woody Newell ph: Northeast/Southern U.S. Bill Doucette ph: Outside U.S./General Info chris lamphear ph: I always learn something new or am reminded of something we know but are not doing like we should. - Rick Justice, Owner, Rick Justice Honda