THE SELL BECOMING A COFFEE PLANET FRANCHISEE

Transcription

1 THE SELL BECOMING A COFFEE PLANET FRANCHISEE

2 DISCLAIMER This Presentation includes certain statements, estimates and projections provided by Coffee Planet LLC ( Coffee Planet or the Company ) with respect to the anticipated future performance of the Company. Such statements, estimates and projections reflect various assumptions by the Company concerning anticipated results, which may or may not prove to be correct. No representations are made as to the accuracy of such statements, estimates or projections and the Company has no obligation to update such information. WELCOME... JOIN OUR REVOLUTION! Each recipient of this presentation agrees that all information contained herein is confidential, that the recipient will treat the information confidentially and that the recipient will not directly or indirectly duplicate or disclose this information without the prior written consent of the Company. Recipients who do not desire further information agree to return this material promptly to the Company.

3 BEFORE WE BEGIN... Growing, selling or just drinking it! There s no denying it! Coffee is the world s most popular beverage with over 500 billion cups consumed annually. (Just to be clear, that s 500,000,000,000 cups consumed in 365 days across the world!!) COFFEE S BUZZING! Coffee is second only to oil and gasoline as the world s most traded commodity.the market for Specialty Coffee consumption is growing at a rate of 15% a year. Within the USA, 62% of over 18 s consume over 3 cups per day on average and 77% of all adults consumed some type of coffee beverage in the last year. By 2012, coffee production will rise to 8.5 million tons. That s a lot of coffee! Thank you for thinking of us. We really appreciate your interest and are genuinely interested in what you can offer to the Coffee Planet Family! Coffee Planet is the future of coffee retailing, make no mistake. We combine the freshest and highest grade beans and roast them to our special blends in our very own roastery. Outstanding quality coffee served in some of the funkiest retail formats in the market, be they café, kiosk, cart or express vending stations, together with state of the art equipment and bright young service teams makes Coffee Planet the most dynamic franchise brand in the world. EXCITING ISN T IT?

4 OUR STORY... Coffee Planet is a real-life example of what can be achieved with a bit of discontent with the way things are. Proving there is always a better way of doing, saying or supplying something. We love coffee......the taste, the occasion and the ritual. We were tired, however, of having to try and enjoy our coffee in a totally middle-aged and traditional coffee shop environment. Well if you don t like something, change it. And that is exactly what we did. We went right back to the beginning, back to the source - we found out who was growing what and how we could create the awesome blends you enjoy today. We built our own roastery and after trying every conceivable combination for what seemed an eternity, one day we did it - we hit flavour! It felt like we had struck oil. We had the formula. Now we could really go for it. It was incredibly exciting - we started exploring new ways to reach our consumers. Wherever they are, we will be right there for them, we said. You name an environment and we are in it at home, in work, at a gas station convenience store, in our own stores at lunchtime. You ll even find our coffee in hotels and restaurants. When you need it the most, Coffee Planet coffee is within reach. We want to spread our coffee universe far and wide, giving great coffee where previously there was none. Oh, and in a way that is easy and convenient for our customers. We have become a true crop to cup coffee company and we re proud of that. When something goes right for you, you get a buzz and we re no different. In fact we live off it! That dare to be different attitude is what pushes us forward what keeps Coffee Planet turning if you like. Scientists have said for years that mankind needs to be busy looking for another planet...well here it is! Coffee Planet. A global brand for tomorrow... But how do you start a revolution? Fuel stations! Lots of people, all stopping for refreshment. Perfect! They could grab one while filling up. Genius! Out of this thinking came our fresh milk machine. A technological wonder. And thus, perfect gourmet coffee is now available in fuel stations throughout the UAE because we dared to be different. We re continually working on new ways to bring coffee to the people all held together by the same common thread that holds everything at Coffee Planet together, our essence Daring to deliver absolute coffee-quality, differently! My goodness; stand-alone stores, supermarkets, student facilities, offices, events, residential towers - you name a place where people gather and we re currently exploring ways of selling coffee from it. Good thing we love it! So much so, that your interest in what we do at Coffee Planet means everything to us and if you re getting just a fraction of the buzz that we get...well, we hope you re handling it sensibly!

5 WHAT THE PEOPLE SAY Coffee Planet is the future of self-service coffee retailing in my experience there is nothing fresher or better! Nabeel Sultan, Emirates Petroleum Products Company (EPPCO) I can t start my day without a Coffee Planet coffee - I drive an extra 5km to visit the fuel station to get one! Celene Parle, Customer, Fujeirah Saskia von Langermann, Customer, Abu Dhabi I don t bother with the other coffee brands now - I have discovered Coffee Planet! Jonathan Quan, Customer, Dubai Since the opening of Coffee Planet 4 years ago, I have not had one complaint, only compliments! Eduardo Hamzi, Property & Services Manager, University of Wollongong, Dubai We are proud to be the first international franchise operation for Coffee Planet. Wonderful company, great people and it will bring something completely different to Oman. Coffee Planet is already famous here! Abdul Nasser Balushi, franchise partner, Oman Have you seen their stores? Seriously cool. Loved the music and lighting too These guys are unbelievable they gave us all fresh coffee in a gas station. Great innovation and better than any other coffee I have ever drunk Salma El Shurafa, customer, Dubai We needed to offer our customers a premium coffee product. Coffee Planet s fully automated machines provided us with the quality, consistency and ease of operation we required. It s been a huge success. Coffee Planet are now an integral part of our customer offer in all of our locations David Ingham, C-Store Division Manager, ADNOC. WHAT THE PRESS SAY

6 WHAT 2005 Create geographical brand reach Partner with the two major fuel companies in the country The most widely distributed coffee brand in the UAE selling millions of coffees a year WE 2006 Support expansion of the business through a Foodservice division Provide complete Coffee Solutions to the Hotel, Retail and Catering Market focusing on quality of product, equipment and service support. Supply to: 5 star hotels, retailers, high-end restaurants, bank branches, airline lounges, event companies, government offices DID 2007 Launch first coffee kiosk. Launch office coffee solutions Partnership with big Dubai university for coffee retail and one of the country s largest banks for office coffee Experience in Café Retailing and drive sales in our existing formats WITH 2008 Take more control over supply chain. New branding launch Open the Coffee Planet Roastery. Engage major UK branding agency Now producing our own premium coffees! More funky brand image to appeal to consumers WHOM 2009 Launch new retail concepts for franchising. Build volumes in the Roastery. Extend into food Find right franchise partners. Extend presence in foodservice sector. Buy a food business - Dante Roll out first retail franchises in UAE and Oman markets. New hotel clients. New food menu options for our stores AND 2010 Extend our capacity and competitive advantage. Enter events market Open the new larger Roastery, more direct sourcing. Partner with major event locations Bringing our coffee to more and more consumers in every part of their lives WHY Truly internationalise the Coffee Planet brand Build partnerships to extend the Coffee Planet franchise and win a million more fans! Become the most recognized Coffee Brand in the Middle East and Asia

7 SUPPORT SERVICES YOUR SUCCESS WILL BE OUR SUCCESS. TO HELP YOU ACHIEVE THIS WE WILL SUPPORT YOU ALL WE CAN... DEVELOPMENT DESIGN HUMAN RESOURCES TRAINING EQUIPMENT MARKETING PROCUREMENT PRODUCT DEVELOPMENT TECHNOLOGY FRANCHISING KNOWLEDGE Coffee Planet will provide leadership and assistance throughout the development process to ensure the smoothest possible project lifecycle. Our Design Partners will provide all concept design plans for your chosen locations. People come first. The Coffee Planet team works hand in hand to provide valuable input and support during the recruitment process for your Bean Team. Coffee Planet will provide a comprehensive training program and will work closely with you during the launch into a new market. Continual training, advice and support will be available from us. Coffee Planet offers a one-stop-shop service and will provide all necessary equipment at a special Franchisee price. Marketing programmes and creative support are provided from the Coffee Planet Marketing Team. Coffee Planet has created an entire supply network, including our own Roastery as well as other sources from around the world, ensuring an uninterrupted supply of all coffee products. and Innovation is an important part of staying ahead and winning new customers. We live for it...and will share it with you Integrated software and telemetry communication systems, developed in-house, are used to manage equipment & business performance and keep all Franchisees connected as part of the Coffee Planet Family. Expertise and advice regarding managing your franchise business is provided by our experienced and knowledgeable Franchise Team.

8 WE ARE HERE TO HELP! Property identification and Support We will help you find the right properties within your chosen territory based on ideal retailing parameters. Supply Chain As current operators in our home market, we have negotiated very good rates with the appointed suppliers and contractors to Coffee Planet and are therefore able to pass on these reduced rates to our Franchisees. Complete Training We have developed a Complete Training Package for our Franchisees giving training support prior to launch as well as on an on-going basis. This will focus on Coffee Education and other product knowledge, retailing skills and Best Practice Operations for your Coffee Planet outlet. Merchandising and Promotion A full promotional calendar will be provided to our Franchisees together with fully branded point of sale packages aimed towards increasing sales and brand awareness. Operational and Systems Support We supply our Franchisees with complete operational training and support as well as managerial training. This includes the use of all communication systems developed to optimize the efficiency of operating your Coffee Planet outlets. KEY FEATURES OF A COFFEE PLANET FRANCHISE

9 ARE YOU WHO WE ARE LOOKING FOR? READY TO FLY? IT S SO IMPORTANT WE CHOOSE THE RIGHT PARTNERS WE GET VERY CHOOSY ABOUT WHO WE WORK WITH. THEY HAVE TO BE ONE OF US. SHARE OUR PASSION, OUR IDEAS AND OUR GOALS. IN SHORT, WE LIKE TO WORK WITH PEOPLE WE D LIKE TO SIT AND HAVE A COFFEE WITH! You ll need to pack the following: Knowledge of the retail market in your chosen territory in order to grow the brand nationally. Motivation to build and develop an innovative brand and concept in a specific territory. Marketing based skills with a good knowledge of process, operations and strong drive for growth and expansion.. Strong Management & Interpersonal Skills focusing on people development, quality excellence, customer care and service support to our customers. Capability to Invest the appropriate minimum initial capital requirements as well as further expansion capital, in order to support a strong roll-out scheme throughout your territory. Ability to acquire prime commercial real estate locations in your given territory. A good personality fit with the Coffee Planet Family. Commitment to an initial minimum number of locations (differing per format), as well as to future expansion. Hunger for success and determination to maintain the high quality standards that Coffee Planet customers have come to expect. With all these in your favour, we d love to talk some more with you. Franchising with Coffee Planet could be perfect for you

10 WHAT S SO GREAT ABOUT US? We are independent and innovative: Not just another typical coffee shop brand, middle-aged and drab. We are the edgy and sharp alternative, giving an exciting option to a bored and uninspired coffee-buying public. The roastery: This was the breakthrough for us. Creating our own blends and roasting fabulous coffee this is the reason we got into it really! You should go and have a look some time, it s fascinating! We brew gorgeous coffee: To be technical, 100% specialty grade Arabica beans, roasted in small batches, by hand in our own Roastery in Dubai. The reason? So we can ensure consistency and freshness of our coffee in every cup. We work with great people: Young, ambitious and happy people from all corners of the globe, who all bring their unique personalities to the brand. All managed and trained by some knock-out coffee professionals. Flexibility: Coffee Planet is about the coffee and the people who serve it. Just to make sure everyone can enjoy it, we ve designed formats for every location... from Cart to Kiosk to Café... even self service vending! The machinery: Designed to deliver exceptional coffee in every cup, again and again and again. To ensure we can maintain the experience consistently, every machine automatically sends information back to Coffee Planet HQ making sure every coffee we serve, wherever served, is served to perfection! The future: Coffee lovers deserve something more, something better. Well we are it A global brand for tomorrow for today s aspiring consumers! THE REVOLUTION HAS BEGUN

11 OUR EXPERTISE + YOUR LOCATIONS x YOUR DRIVE + AMBITION= AN INCREDIBLE PARTNERSHIP EVERY PARTNER WILL RECEIVE: Property selection advice & design specifications per location. Coffee & customer service education. Full operations manual. Store opening advice and support. Comprehensive marketing and promotional support. Uninterrupted supply of all necessary products and consumables. YOU VE GOT THE DRIVE, WE VE GOT THE FORMATS Coffee Planet Café The café of the future a revolutionary design and a new ethos towards coffee retailing. Perfect for malls, airports, high streets and residential communities. Coffee Planet Kiosk A version of the Coffee Planet Café, reduced in size in order to operate from a 25 square metre footprint (plus seating area). Ideal for smaller shopping malls, airports and other high footfall locations. Coffee Planet Cart The future of very high foot fall take-away retail concepts. The ability to deliver high quality consistent coffee from a fully integrated retail outlet that measures just 4 square metres! Ideally located in such areas as office buildings, transportation hubs or any other location where space is limited. Coffee Planet Espresso Bar The future of coffee vending has arrived... a complete system able to freshly grind coffee beans and steam fresh milk to produce hot coffees, cold coffees as well as coffees with integrated flavours. All at the push of a button... from a single machine! Cappuccinos and Lattes in under 40 seconds! Fresh, fast and convenient. And perfection in every cup. Maximise revenues from a very small footprint (either 1 or 2 square metres). Ideal locations to place the Coffee Planet Self Serve Station and Espresso Bar include transportation hubs, convenience stores, office and residential blocks, hospital and medical centres in fact anywhere where people want a great coffee. All currency forms including notes, coins, cards and close proximity cards are accepted as well as cashless cards used by many major corporations. 2 square metres, water and power are all you need...! Pushed for space in the office or at home? The Coffee Planet Office Coffee machines, requiring as little as 1 square metre and the in-home range of machines complete the package. Wherever the consumer is, Coffee Planet will be within easy reach!

12 SLEEK, POLISHED, COMFY, COOL, BEAUTIFUL, TACTILE, ENGINEERED, FUTURISTIC, UBER CREDIBLE... ACCESSIBLE, FLEXIBLE, ICONIC, HI-TEMPO, EFFICIENT, BUZZED... FEATURES INCLUDE: #01. COFFEE PLANET CAFÉ #02. COFFEE PLANET KIOSK Forward thinking design Use of sound and lighting technology. Significant step away from the typical coffee retail market. A place to be proud to be seen in. Durable finishes Focus on quality of product, service and environment REQUIRED SPACE: 110m 2 + High level of covers in minimum footprint. Attractive modern design. Appealing to those who wish to grab or graze. FEATURES INCLUDE: Well zoned Highly visible Flexible design Efficient use of space REQUIRED SPACE: 25m2 110m 2

13 ERGONOMICALLY ADVANCED, CUTE, COMPACT, INNOVATIVE, SECURE, MOBILE, MODULAR... COMPACT, INTELLIGENT, CLEAN, TECHNOLOGICALLY OPERATED, SHOP INSTORE, SELF SERVE... CP SMART TECHNOLOGY #03. COFFEE PLANET CART FEATURES INCLUDE: Optional on-board utilities including water generation. Complete mobility for easy placement and relocation. Secure storage. Hot & cold drink varieties plus limited food offering. Compact size (4 square metres) suitable for high #04. COFFEE PLANET ESPRESSO BAR Small footprint minimising rent Ideal for those who wish to grab & go. maximizing income of dead space. REQUIRED SPACE: 4m 2 foot-fall locations. REQUIRED SPACE: 2m 2 FEATURES INCLUDE: Full vending operation including cash, cards and close proximity smart technology. Over 100 drink varieties. Ideal to locate within anchor stores. Integrated customer service telephone for customer assistance.

14 WE ROAST OUR OWN! THERE IS A HEART IN EVERY WELL OILED MACHINE, OUR HEART IS THE COFFEE PLANET ROASTERY Papua New Guinea Vietnam Robert Jones, Business Development Director Mexico Guatemala Costa Rica Honduras Peru India Indonesia We only roast 100% specialty Arabica coffee beans sourced from the best coffee-growing regions around the world. Roasted in small batches at our own Coffee Planet Roastery in Dubai, UAE by our own experienced and dedicated Roastmaster. We roast to order and pack immediately to lock in flavour and aroma for ultimate freshness. Secure and fast distribution methods complete our own supply chain. Columbia Brazil Rwanda Kenya Ethiopia Yemen WE HAVE A RESPONSIBILITY IN SUPPORTING ETHICAL AND LONG TERM SUSTAINABLE COFFEE PRACTICES Matthew Yorke-Smith, Operations Director

15 MIND BLOWING MACHINES! COFFEE IN THE OFFICE NEVER TASTED SO GOOD... Fully automatic drink production. Instant canisters for integration of sugar, granulated milk, hot chocolate powder, tea and soup products. Cellular GSM integration for remote monitoring, configuration and alerting. Multiple cup sizes. Sleek and stylish design. One touch. Easy to use. Ideal for offices or medium foot-fall retail areas. SOLVING EVERY COFFEE PROBLEM GOURMET COFFEE JUST GOT BETTER AND FAST! 2500 cups per day continuous, consistent pour. Fully automatic drink production from the press of a single button delivered in under 1 minute. 2 tinted bean hoppers, with separate grinders for each hopper. A variety of over 30 espresso based drinks from a single machine. 3 cup sizes, with computer controlled configuration for each size On-board 8L refrigerator (option to use two different milks types). Patented milk steam and foam technology. Steam wand for external milk steaming/frothing (2500s model). Automatic self cleaning. Mandatory 24hr detail cleaning requirement. Full scope of alerts and alarms. Commercial grade component materials and robust construction. Cellular GSM integration for remote monitoring and alerting. Optional direct line or water tank connection for portability. Reliable and dependable with a proven track record of success. Ideal for Cafés, Kiosks, Carts and high foot-fall areas

16 FAQ How long does it take from signing of the Franchise Agreement? FAQ Which territories are available? Let us know your preferred territory and we will tell you if it is available. How much capital do I need? This depends on the Franchise formats you are interested in. We do insist on a minimum amount for initial investment and a minimum amount for future expansion which is not dependant on the return of the initial investment capital. How much experience do I need? We will prefer you to have a proven business track record of success and a history in retail is advantageous but not a necessity. We will provide all of the training and support you will need to guide you to success. Will I be able to sell my franchise in the future? Yes, though we will have to approve the person buying the Franchise and there will be associated fees for the application process and training. We will also hold the right to match the highest offer you have received in order to buy the Franchise back from you. Will I have to work full time in Coffee Planet? An owner-operator arrangement is preferable for us but providing you can instil this ethos into your management then this should not be a problem. We would expect to have helped you open your first site location (flagship café) within 6 months. This covers all training time, site selection process and development. How much money will I make? Coffee Planet will provide you the tools and support structures that you need to be successful. It is up to you to use them to create your success. Will you help me out financially? No, though we will help you as best we can with regards to finance decisions and provide you with analytical business models. Can I have more than one outlet? Definitely! We would only look to pursue potential Franchisees who are capable of meeting the minimum requirement of opening at least 5 stores in a chosen territory (subject to territory size) within year 1. Can I have more than one territory? Providing you are able to meet requirements for multiple territories, then of course, though each multiple territory application shall be judged on its merit. I m in, take me to the next stage...! Great! Go to our website to download and then complete in full the Franchise Application Form. Post or fax it back to us and a member of our franchise team will be in touch with you.

17 ANT. OVE. HARE COFFEE PLANET LLC PO BOX 73042, DUBAI, UAE. TEL: +971 (0) COFFEE (263333) coffee@mycoffeeplanet.com Join us on: Follow us on: