Your guide to a Punch Franchise Tenancy

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1 Your guide to a Punch Franchise Tenancy

2 A sound business proposition If you ve got the personality, commitment and energy that s required to run your own pub, it s a fantastic choice of business. You ll need to be self-motivated, with good social skills, maybe some retailing experience and a business-like approach to building a great team and great venue that becomes the heart of community life. Sounds like you? Then it s a sound business proposition! Why run a pub? Becoming a licensee enables you to benefit from a proven business model and puts you at the heart of local community life... At the heart of the action Run a pub, and you ll soon find yourself at the centre of everything that s going on in your local area. That s because pubs play a key role in bringing people together. More often than not they re the cornerstones of local communities somewhere where you can always find a friendly face and sociable conversation. Wherever your pub is located, we ll help you develop the most appropriate offer for customers in your area so you can provide a great leisure experience that keeps them coming back, again and again. Did you know? The UK pub industry is worth 20 billion - 30% of the eating and drinking out market million adults go to the pub for a drink twice a week or more 2 21 million people eat in pubs, they ve become the most popular eating out venues in the UK 3 Sources: 1. Office for National Statistics and British Beer and Pub Association, Mintel, Pub Visiting, September Mintel, Eating Out Meal Occasions, October 2009.

3 Partnering with Punch Running a pub is a real people business. And that s what makes Punch the perfect partner. We ll always do more to help you build a successful business, offering straight-talking advice and all the expert support you need whenever you need it. We want our pubs to be the best in the country and we re very proud that more than 250 of them appear in the Good Pub Guide. Why partner with Punch? Because we invest more in our partners, using our in-depth industry expertise to provide you with all the start-up and ongoing support you need to run your own successful pub business. A realistic approach to making our vision a reality Punch is dedicated to becoming the highest quality, best value and most trusted leased pub company in the UK. We want our pubs to be the best in the country, with the most motivated, inspired and well-supported licensees running them. We know that by working in close partnership we can create pubs that customers really love. And active, warm and welcoming environments generate strong food and drinks sales that make all the hard work worth it! Honest ambitions, transparent and fair business model We value honest and straightforward business dealings, and our fair and transparent operating practices are shaping the way the industry works. A clear plan for the future to deliver mutual success Did you know? Punch was the first major pub company in the UK to have its Code of Practice accredited it places our relationship with our partners at the centre of our business operations. We are committed to investment in our partners and our pubs in the last 12 months, we have taken on 400 new tenants and invested a total of 38 million in our pub portfolio. We have a clear plan for the future to continue to focus on those things that will best support our licensee partners and do the most to enable them to help us achieve our vision.

4 Choosing a Punch pub Punch is the second largest Pub Company with 1000 s of pubs throughout the UK, so it s easy to find the pub for you. The breadth and quality of the pubs in our portfolio is impressive. Whether you re looking for a town centre bar, a family favourite with a beer garden, a lively local in your existing neighbourhood or something else entirely, there s a Punch pub just waiting to display your name above the door. This is just a taste of the selection of properties available. What sort of Punch pub would best suit you? Punch invests in creating truly different properties with a personality all of their own and a unique offer every time. Every one of our pubs is individual. The look and feel of a particular pub, its food and drinks menus, any entertainment and games offers... they re all carefully researched and tailored to meet the needs of the local customers. Find the right pub, in the right place, right here >

5 What is a Punch Franchise Tenancy? Quite simply, it s a great opportunity! A Punch Franchise Tenancy is a revolutionary new way to partner with Punch. It provides all the benefits and flexibility of a standard Punch tenancy, along with the transparency that comes from working with us in an open book style. But you ll receive extra invaluable support right from the start and benefit more widely from the expertise of our specialist teams whatever you need help with, and whenever you need it. Proper business partnership: A Punch Franchise Tenancy is no ordinary franchise opportunity. Unlike typical branded franchises where everything except the owner is expected to look and feel a certain corporate way ours is a business format franchise. Each pub is different in look and feel bringing your personal touch to serving the local community but behind the scenes all good pubs are run the same way and that s where our franchise system comes in. We have unequalled experience in how to run pubs well and through our franchise agreement you get all the support you need to make sure you run your pub the right way too. It s a proper business partnership where you benefit from our expertise and proven business solutions so that you can focus on your customers and have the best possible chance of making your pub business a success. Take a closer look at everything that the innovative and cost-effective Punch Franchise Tenancy offers... A Punch Franchise Tenancy provides: A cost-effective and flexible way to run your own pub, with minimal upfront investment. A refurbished pub with everything already in place, so it s ready to open for business. Food and drinks menus tailored to your local customers and everything set up for you. All the business and back office support you need to help make your pub a roaring success. An unprecedented level of support First, we ll help you to kick-start your business by providing a newly decorated pub (both inside and out) in your choice of style and location, with everything you need up-and-running in advance, so it s ready to trade with carefully tailored food and drinks menus already set up for you. Then, on an ongoing basis, we ll provide you with direct access to business planning, operations and accounting experts who are always on hand to help you to maximise the efficiency, sales and profitability of your pub. We think of it as giving you a head start on the road to success. In effect, you ll be working with the best in the business, helping you to get the best out of your business. Absolutely everything you need Punch is committed to providing a simple and effective business model that gives you all the support you need right from the start and on an ongoing basis. With a Punch Franchise Tenancy, you can expect: Dedicated personal support from your Partnership Development Manager. Help with deciding on the right drinks offer for your pub as well as pricing advice. Food menu tailored to your customers, with guidance on margin and best use of suppliers. Complete professional marketing package, including an annual marketing plan covering national and local activities, comprehensive POS and merchandising guidance and more. Pubwise accountancy support, providing regular business health checks and ongoing bookkeeping help. EPoS system that improves cash flow and stock control and even enables bespoke customer analysis. idraught high-spec beer dispensing system, which helps to maximise sales while minimising waste for optimal profitability. Full training and ongoing support before and after you open for business, plus comprehensive reference guides.

6 What will it cost? Our revolutionary Punch Franchise Tenancy partnership opportunity is an incredibly costeffective way to start out in the pub business. Just take a look at the typical costs below... Financial costs are always a key consideration when it comes to starting any new business. That s why we have developed a simple and effective business model, with a comprehensive package of on-going systems, servicing and marketing support that is built-in to your weekly rent. We can also offer financial support to help you on your way. Getting started with a Punch Franchise Tenancy The cost to get started varies depending on the pub you choose. However, as an example, for an average sized pub, you are likely to need to make an initial investment of c. 35,000. This is made up of the typical costs detailed opposite: EPOS System per till Training Fixtures & Fittings Glassware Legals Deposit Working capital Total The on-going costs of running your business are charged through your rent on a weekly or monthly basis. Again, these will vary, but these are a good indication: 1, , , , , , , Is it right for you? The Punch Franchise Tenancy is a cost-effective way to get started in the pub business. It s especially suitable if you haven t previous experience of running a pub or another type of business, because a lot of the back office support is provided for you. You ll be able to benefit from extensive industry expertise across all areas of your business leaning on specialist support whenever you need to, and learning all the essentials as you go. Need a different approach? If our Punch Franchise Tenancy is not quite the arrangement you re looking for, we also offer traditional lease and tenancy agreements. Just give us a call to discuss other opportunities... What s the next step? If you ve got the energy, enthusiasm and commitment we re looking for and are interested in running your own successful pub business, we d love to hear from you! For an initial chat about your options, just give us a call You might also want to visit our website to view pubs that are currently available use the selection criteria to find the right one for you. If what you re looking for isn t currently available, don t despair just let us know, and we can take it from there. ANNUAL COST MONTHLY EPOS & P.C / Printer Call out and Support Cost Pubwise idraught Marketing Accountancy services Service POS 4, , When I finally made the decision to take on the running of my own pub, it could easily have been a daunting and lonely experience. I knew that I was going to need plenty of help, advice and ongoing support if I was going to successfully make the transition from one side of the bar to the other and that s where the Punch Franchise team really made a difference. Subscription Digital Protection Service Mystery Shopper My Partnership Development Manager (PDM), was brilliant. She was patient and really took time to understand my concerns and the opportunities I could exploit. The suite of manuals that Punch provided has proved invaluable and the marketing coaching was particularly useful. I already have a promotional plan in place for the next 12 months. Service Charges for electrical & gas safety checks Pubcare Boiler & Cellar maintenance I couldn t have done it without the professionalism, dedication and support of the Punch Franchise team. Jamie License at The Griffin, Rugby Total 9,

7 Want to run your own business? Pubs are a low cost proven business model. To find out more about running your own pub business, please give us a call we ll be happy to discuss the opportunities available to you. Talk to us today Further information about partnering with Punch is available online: We do more to help you build a successful pub business A wide choice of licensed properties in the UK, in both urban and rural locations: choose the pub and the place that suits your lifestyle. The ability to tap into in-depth industry expertise at any time: Dedicated support teams at your disposal, covering all aspects of the pub business. Clear, straight-talking advice and mentoring from pub business experts: to help protect your investment and make sure you get it right first time. A revolutionary Punch Franchise Tenancy partnership opportunity: a fully refurbished pub, with a distinct personality and atmosphere, a food and drinks offering that is carefully created to maximise sales, and all the business and back office support you need to make it a roaring success.

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