2016 UPDATED ON

Transcription

1 Canada's top media brand on the business of marketing. UPDATED ON MARKETING MarketingMagCanada

2 MARKETING Letter From the Editor-in-Chief and Publisher There are only two things Canadian marketers can be sure about in : that technology will continue to disrupt the way they do everything from buying ads to gleaning insights for data-driven decision-making, and that the way they tell brand stories needs to become a lot more sophisticated to build trust. Neither of these are challenges that can be overcome by a single individual or organization. It requires a community of peers who can connect, learn ideas and share them widely. That s where we come in: Marketing is the platform where Canadian advertisers, agencies and creative professionals will solve their most difficult problems and celebrate their successes. The editorial journey we take with our audience can begin anywhere but will live everywhere: This includes live events that spark new relationships or strengthen old ones; online articles that inform, educate and inspire; conversations on video and social media that bring ideas to life; and a print magazine that provides the permanent record of our industry s best practices. Given our history, reputation and loyal audience, Marketing is also the premium showcase for organizations who want direct access to Canada s key decision-makers. This media kit will provide you everything you need to get started with us. Let s start innovating together. Shane Schick Editor-in-Chief Alison Wood Director, Group Publisher, Marketing Group & Retail 2

3 MARKETING When you hold Marketing in your hands, you hold a handpicked selection of stories that have been specifically crafted with words and images that convey information in an immersive experience unlike any digital medium. It s where many members of our community first discovered us, and remains a key part of our omni-channel approach to journalism. READERSHIP Read by industry professionals and top decisionmakers at the C-suite including presidents and vice-presidents of advertising and marketing, brand managers, agency executives, media buyers and planners, and their suppliers. AUDIENCE Total gross contacts: 293,896 15,215* e-newsletter distribution (twice daily) Over 130,000 Twitter followers 240,283* Sessions 437,692* page views (monthly) Over 40,000 Facebook followers *AAM June 2015 Subject to audit, AAM June MAGAZINE DISTRIBUTION: 6,000 PER ISSUE 3

4 MARKETING 2015 Ongoing dialogue for insights, inspiration and education for Canadian marketing professionals on the issues that matter most. ATTEND. ENGAGE. CONNECT. SPONSOR. IMPACT. CONTACT JANE BUCKLAND SALES MANAGER

5 Sponsor one or more of these esteemed events and come face-to-face with people whom you want to do business. MARKETING 2015 AWARDS: Best of 2015 Cocktail Celebration February 4, Marketing selects the Best Agency, Marketer, Tech Player and Media Player of the year. Marketing Awards Gala June 2, Giving gold to the best campaigns on every media platform in Canada. 30 Under 30 October, Recognizing the next generation of the Canadian marketing industry. Media Innovations Awards November, Celebrating the year s most innovative ways of connecting brands to consumers. CONFERENCES: AD Tech Canada March 29, Media Innovation Forum Marketing Evolution Summit (MES) September, Digital Religion October, How will ad blocking technology affect marketers ability to connect with their audience in? What will the role of the CMO look like in the next year? Who are the next generation of creatives and other professionals you need to watch? Marketing explores these kinds of questions by curating speakers and guests who set the agenda for their peers at events that become the most important dates on the industry s calendar. 5

6 MARKETING Marketingmag.ca (ROS) Efficiently target your ideal audience when and where they are. Align with an editorial environment that provides timely news, quality analysis, thought-provoking opinion and reports on an evolving and dynamic industry. Maximize your investment by reaching the right people; Canada s most influential marketers, advertisers, PR and media professionals. Our stats: 437,692 page views 240,283 sessions/visits 135,321 unique visitors 17% increase year-over-year! 19% increase year-over-year! 14% increase! *AAM June2015 audit Online Specifications Online material to be supplied to BPPG Creative: bppgcreative@rci.rogers.com Material must be submitted a minimum of 5 business days prior to campaign start date. Late material will result in missed days in the campaign and the advertiser will be responsible for all charges Animated GIF s are not fully supported by all clients. We recommend that the key message by placed into the first and last frame of animation. Ads should not click through to documents such as PDF s. MS Word files or to addresses. IMPORTANT NOTES: 1) All display advertising units adhere to IAB Canada standard specifications. For additional information, please visit: 2) enewsletters can only accommodate GIF or JPG ad units. Flash (SWF) files are not supported, must adhere to BPPG Flash instructions. 3) Animated GIF s will only loop 3 times, ending on the last frame. 4) 3rd Party Ad Tags are accepted for ROS (run-of-site) only. 5) Clients must supply click-through URL separately do not embed into SWF. 6) All SWF files must contain Universal clicktag, for the latest code and instructions, please visit www. iabcanada.com 7) Website ads only 1 click-through URL can be used per image file. 8) enewsletter ads only 1 clickthrough URL can be used per enewsletter deployment. 9) enewletter ads Animated GIF s must include call to action and logo. 10) 3rd party tags not accepcted for enewsletters. Click-trackers are accepted. PROFILE PAGES If you ve seen a Profile Page on any social media network, you ll understand the value that Profile Pages can provide. We provide you with a virtual sandbox within our website you provide the messaging and we provide the traffic and halo effect our content and editorial brings. Profile Pages are extremely flexible and can be as simple as a landing page, or complex as a multi-layered microsite. Your creative team or agency can design these pages to work to our spec, or we can provide a turnkey solution for you. PROFILE PAGES WITH LEAD GENERATOR Give a little, get a lot. Turn your Profile Page into a lead generation machine with measurable ROI by offering opt-in/sign-up freemiums and special offers. Zero in on key leads by providing an incentive to sign up for exclusive content or resources. A Profile Page with a premium content offer, research highlights, roadshow sneak peeks or video creates an opportunity for real engagement with our audience, and tangible data to follow up with. 6

7 MARKETING Leaderboard Pre-Roll Video across all channels. Big Box Half Page May also target specific channel Max: 10 seconds Contact your sales manager for pricing. Mobile Web Average Monthly Impressions Net Rates & Sizes ONLINE REAL ESTATE CPM/RATE DIMENSIONS (W H) PIXELS Leaderboard Big Box Sliver or Pushdown Half Page Pre-Roll $60 $60 $75 $80 Flat/SOV 728 x x x x 600 See website* *Specifications: Max files size 40kb File types: GIF, JPG, SWF, 3rd Party ad tags 73,000 * Based on Google Analytics, October 2015 Ask us about custom & rich media options iab.net/risingstars According to the Canadian Internet Registration Authority s 2015 Internet FactBook, Canada is among the top five countries in the world in terms of online activity from personal computers. On mobile, we re growing even faster, with more than half of our time online spent on smartphones and tablets. Marketing.ca reflects our digital-first approach to storytelling with a responsive design that will deliver compelling content everywhere. CONTACT JANE BUCKLAND SALES MANAGER JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM 7

8 Newsletters Delivered twice daily: AM & PM Marketing Morning Filter (AM edition) provides readers with breaking news, analysis and opinion pieces. The PM editions offer a topical approach, each of interest to our broader readership. HERE S THE LINEUP MON-FRI MORNINGS: Filter MONDAY: C-Suite Marketer TUESDAY: Consumer Insights & AD-Vantage WEDNESDAY: Media Filter THURSDAY: PR Filter FRIDAY: JobZone 15,215 Morning Filter Recipients (65% Total Open Rate)* PM Recipients (53% Total Open Rate)* *AAM audit June 2015 AM NEWSLETTER RECIPIENTS INDUSTRY % Advertisers/Marketers 24% Advertising Agencies 10% Media 12% Advertising Services 4% Education & Government 6% Others allied to the field 17% No Description 27% PM NEWSLETTER RECIPIENTS INDUSTRY % Advertisers/Marketers 27% Advertising Agencies 9% Media 11% Advertising Services 4% Education & Government 6% Others allied to the field 17% No Description 25% As of October 2015, Marketing newsletter distribution The New York Times put it best: Grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos. The breadth and frequency of Marketing s daily newsletters reflect the pace of change in our industry and will offer a realtime glimpse of its present and future. CONTACT JANE BUCKLAND SALES MANAGER JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM 8

9 Leaderboard Newsletter Ad Units ONLINE REAL ESTATE MARKETING AM NET RATES MARKETING PM MARKETING SPECIFICATIONS Leaderboard (desktop only) $3,000/wk $3,000/wk $600/day 728 pixels 90 pixels, maximum file size 40k, GIF* or JPG only, & click-through URL Big Box $3,000/wk $3,000/wk $600/day 300 pixels 250 pixels, maximum file size 40k, GIF* or JPG only, & click-through URL Sponsored Story Big Box Half Box $1,800/wk $1,800/wk $360/day Roadblock: LB+BBx2+HB combined $8,640/wk (20% disc) $1,730/day (20% disc) 300 pixels 125 pixels, maximum file size 40k, GIF* or JPG only, & click-through URL See above Sponsored Text ad Big Box Half Box Sponsored Text Ads Sponsored story $900/day $3,750/5 insertions (content directed to sponsor site) $950/day $4,450/5 insertions (content archived on Marketing site) $900/day $3,750/5 insertions (content directed to sponsor site) $950/day $4,450/5 insertions (content archived on Marketing site) Headline text: approx. 10 words, Deck/description 40 words maximum, image size 240x120, call-to-action required, click through URL, logo in EPS or JPG (maximum file size 40k). Headline text: approx. 50 characters or 8 words. Deck/ description approx characters or 10 words. Story length: 400 to 600 words. Image size should be either 1260 x 630 or 600 x 300 pixels. *Sponsored story headline and deck/ description will be reviewed and approved by editorial. * Animated GIF s are not fully supported by all clients. We recommend that the key message by placed into the first and last frame of animation. *All insertions to be booked/used within 365 days of booking enewsletter TAKEOVER Just like a Site Takeover, enewsletter Takeover gives you exclusivity over a deployment of an editorial enewsletter. Our editorial enewsletters are primary traffic drivers for our website, which mean they are read by thousands of users everyday. enewsletter Takeovers give you 100 share of voice perfect for awareness campaigns and product launches. Supporting standard leaderboard and/or big box ad positions, this is a perfect pairing with a Site Takeover. Ad exclusivity in one enewsletter Standard leaderboard and big box ad units Leverage highly engaged audiences DIRECTED CONTENT ENEWSLETTER You ve heard about native content, content marketing and contextual advertising. Directed Content enewsletters rides the line between all 3. Directed Content enewsletters contains editorial from our team based on a topic of your choice. You get ad exclusivity for all ad positions within that enewsletter (leaderboard, big boxes). Our editorial team develops relevant and balanced content on your chosen topic that is of genuine interest to the audience, driving the highest engagement and face time with your ads. Ad exclusivity of all ad units (top leaderboard and big box) within each enewsletter Content development: Writing, editing, translation and visuals (3-5 pieces of new content per enewsletter) 9

10 MARKETING Marketing s issue content is delivered via Print, Web and Tablet. Here s a view to what we plan to cover in APRIL Advertising and Technology Exploring ideas and issues from Marketing s Ad Tech conference JUNE The Creativity Business Exploring Marketing Award-winners gold-winning work (case studies and insights) OCTOBER Leaders of today and tomorrow Insights from business leaders who spoke at the Marketing Evolution Summit DECEMBER The Media Issue What Worked for the Media Innovation Awards Big Winners: the inside story Insights from global leaders in ad tech and innovation Further coverage areas may include brand safety online, consumer privacy, the next wave of VR, new tools and toys for marketers, Further coverage areas may include the changing nature of Canada s creative industry, can Canada s agencies compete for global accounts, innovative work from around the world Essays from global creative leaders and entrepreneurs Meet the Marketing Magazine 30 Under 30 Further coverage areas may include a review of education and mentorship in the marketplace, essentials from the Salary Survey Further coverage areas may include Hot Social Media Roundup, the best media creativity from around the world Essays from global media leaders NEW Canadian Media Digest Digital Flipbook Edition Efficiently target your ideal, relevant and engaged audience where they are. With over 400,000 site page views and 28% mobile page views, we are proud to present our new digital flipbook edition to grow the Marketing content experience across our entire audience as an open issue. Maximize your investment by ensuring your ad is viewed in Marketing s Digital flipbook Media Digest edition and ramp it up. Add some video, add a digital belly band, or add a digital blow-in. This edition will be a dynamic magazine flipbook with full publication content and will include a full analytics suite to report on views, ad impressions, ad click throughs, plus an ad search function and more. Let s talk. Marketing Digital. CONTACT JANE BUCKLAND SALES MANAGER JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM 10

11 MARKETING Who's Subscribing Classification by business and industry 66% Advertisers and Marketers 3% Others Allied to the Field 6% Education, Government 2% Advertising Services 3% Media 4% Advertising Agencies 19% Other Paid Circulation Subscriptions Classification by geographic area 0.03% Yukon Territory 0.16% Northwest Territories 0.3% Other International 9.3% British Columbia 8.8% Alberta 2.2% Saskatchewan 3.1% Manitoba 0.96% Newfoundland/ Labrador 60% Ontario 10% Quebec 1.6% 0.4% Prince Edward Island New Brunswick 0.88% United States n 2.7% Nova Scotia 11

12 MARKETING Combined Print and Tablet Rate Card FOUR COLOUR NET RATES SIZE DPS $16,545 $15,115 $13,900 Page 8,335 7,665 7,050 Full Page (DPS) 1/2 Page Vertical 1/2 Page 5,560 5,110 4,770 1/3 Page 4,635 4,275 3,965 1/2 Page Horizontal DPS 1/4 Page $3,810 3,545 3,375 *Tablet ads only available in DPS & Full Page. Fractional ads can be upgraded to a DPS or Full Page for $1000/page AD SIZES* SIZE LIVE (W H) TRIM (W H) BLEED (W H) Double Page Spread (DPS) 15.25" 10.25" 15.75" 10.75" 16" 11" Full Page 7.375" 10.25" 7.875" 10.75" 8.125" 11" 1/2 Page - Horizontal 7.375" 4.75" 7.875" 5.25" 8.125" 5.5" 1/2 Page Horizontal DPS 15.25" 4.75" 15.75" 5.25" 16" 5.5" 1/3 Page Vertical 1/2 Page Horizontal 1/3 Page Horizontal 1/2 Page - Vertical 3.5" 10" 3.875" 10.75" 4" 11" 1/3 Page - Horizontal 7.375" 3.125" 7.875" 3.625" 8.125" 3.875" 1/3 Page - Vertical 2.125" 10.25" 2.625" 10.75" 2.875" 11" 1/4 Page - Horizontal 7.375" 2.25" 7.875" 2.75" 8.125" 3" 1/4 Page - Square 3.375" 4.75" 3.875" 5.25" 4.125" 5.5" 1/4 Page Horizontal 1/4 Page Square *All ad dimensions given width x depth. Specifications: CONTACT JANE BUCKLAND SALES MANAGER JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM 12

13 MARKETING Inserts 1-4 Side(s) $4, Sides $5, Sides $7,000 Outserts 1-4 Side(s) $6, Sides $6, Sides $8,500 Material Submission options PDF/X-1a:2001, or a generic PDF created to Rogers Publishing specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. Check rogersdigitalads.com, or contact Production Manager, Michael Finley (michael.finley@rci.rogers.com) for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Production charges apply for material not to spec or for alterations. Polybag opportunities available upon request Additional postage charges will apply, based on Canada Post rates Specifications: BACK FROM THE DEAD AND BANKING ON NOSTALGIA P.9 KALASHNIKOV REBRANDS MEET RUSSIA'S GUN OF PEACE P.12 Outsert/Insert Shipping RBW Graphics Transcontinental Owen Sound Division th St. E. Owen Sound, ON N4K 5R2 ATTN: Stephanie Bratt RE: Marketing magazine, Issue Date and Advertiser Name. AUGUST/SEPTEMBER 2015 ipad specifications Full-page tablet ad size is 768px by 1024px Full-page smartphone ad size is 320px by 480px Only portrait orientation is supported For multiple-page ads include preferences in the delivery package as plain text instructions (as a TXT file) Include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file) Specifications: PHOTO CREDIT TK MEET THE NEW AD STAR: YOUR CUSTOMER! Fall 2015 CANADIAN TV PREVIEW MARKETINGMAG.CA SUMMER COVER AUG_SEPT [Print].indd :20 AM 13

14 Marketing s JobZone is the definitive resource for Canada s advertising, marketing, media and PR employers looking to hire top talent. Find the right candidates fast. POST. HIRE. SUCCEED. REACH 14,000* RECIPIENTS WITH YOUR JOBZONE POSTING *AAM audit June 2015 CONTACT TAYLOR CLIFTON SALES MANAGER TAYLOR.CLIFTON@RCI.ROGERS.COM 14

15 VIA WEB RATES MARKETING PRICE PER POST 30 Day Job Posting $325 3x Job Pack* $295 5x Job Pack* $ Job Pack* $ Day Listing Extension $150 *Each job purchased in package runs for 30 days. *All pricing + HST HOW TO POST Visit MarketingMag.ca/jobzone to post your ad today. IT S EASY! VIA NEWSLETTER JobZone Posting Request For Proposals (RFPs) Appointment Notices RATES Posting with Logo* Maximum 150 words, plus company logo linked to your site $650 per 5 business days *Rates are for single deployment. Includes listing in one of the two daily e-newsletters Double your exposure! For an additional $100 your ad will appear in both Marketing morning and afternoon e-newsletters. MATERIAL REQUIREMENTS Text: Microsoft Word, Logo: JPG or GIF at 72 dpi 15

16 MARKETING Contact us SALES Alison Wood Group Publisher Marketing and Retail Group Jane Buckland Sales Manager Sales contact for Ontario and West Taylor Clifton Sales Manager Pamela Kirk Manager, Web Operations SUBSCRIBER CUSTOMER CARE am-5pm EST weekdays. EDITORIAL Shane Schick Editor-in-Chief Jeromy Lloyd Managing Editor Kristin Laird Online Editor Kate Wilkinson Events Editor Russ Martin Senior Staff Writer Jeff Fraser Staff Writer DESIGN Glenn Taylor Art Director CIRCULATION INFORMATION Audited by Alliance of Audited Media (AAM) For subscription and single-copy sales information, please call PAYMENT Accounts payable at office of publication in Canadian funds, or equivalent funds at the rate of exchange prevailing at time of payment. CONTRACT AND COPY REGULATIONS a) If first insertion does not run within 60 days of contract date, any revised rates published within same timeframe will apply. Rates based on total amount of space used within 12 months of date of first insertion. b) All advertising copy subject to approval of publishers. c) Advertiser and advertising agency assume liability for all content of advertisements (including text, representation and illustrations) and are solely responsible for any related claims against the publisher. GENERAL a) Publisher reserves the right to add the word(s) advertisement or advertising supplement to the top or bottom of advertisements, paid or sponsored content that could be confused with Marketing magazine s editorial content. b) Advertiser and advertising agency agree that Marketing magazine shall be under no liability in the event of failure to insert any advertisement, for any cause. c) Any production items made for advertisers are charged separately. d) Verbal agreements are not recognized by the company. e) Rates subject to change without notice. f) Publisher is not bound by any conditions, printed or otherwise, appearing on contracts or copy instructions, in the event of a conflict with policies covered by this rate card. g) Publisher reserves the right to not publish an ad for any reason. One Mount Pleasant Rd., 7th Floor, Toronto, ON, M4Y 2Y5, F/ , W/ marketingmag.com 16

17 Mid-Season TV Report Media Innovation Awards AD-Tech Canada Digital Religion Conference 30 Under under 30 Top Reputable Brands The CMDC Media Digest Filter Fall TV Preview Marketing Best of 2015 Cocktail Salary Survey Marketing Awards Gala JobZone Marketing Awatds 17

18 FOR SALES INQUIRES CONTACT Jane Buckland Sales Manager MarketingMagCanada