CASE STUDIES
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- Melvyn Hood
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1 CASE STUDIES
2 VietnamWorks Channel - Event - All digital communications channels
3 Astalift collagen Channel - Facebook Ads - PR - Forum seeding
4 Instax Channel - Shake your life concept - All digital communications channels
5 MobiFone _ Sim Thần Tài Channel - Viral on celeb Facebook profile - Tronie Nguyen - Lam A Han - PPPG band - Etc
6 MobiFone _ Chuyển vùng quốc tế Channel - Forum seeding
7 Bless you Channel - Facebook Ads
8 Philips Channel - Women forums Tasks - Seeding the functionalities / selling points of this products
9 Philips Channel - Women forums Tasks - Seeding the functionalities / selling points of this products
10 Excelite Channel - Fanpage on Facebook - App development Tasks - Fanpage management within 6 months - Maintain interaction - Manage user s response - Support promotion
11 Excelite App - On Facebook Fanpage
12
13
14 Thien Long Channel - Fanpage on Facebook Tasks - Fanpage management within 12 months - Hold the photo contest - Maintain interaction - Manage user s response
15 Premier Village Resort Channel - Fanpage on Facebook, Twitter, Google plus Tasks - Fanpage management within 12 months by 4 languages - Hold the photo contest - Maintain interaction - Manage user s response
16 Microsite Channel - Fanpage management - Microsite development - Game development - Clip production Objective - Support for sales increase of last quarter of the year
17 Fanpage Funring
18 Double A Channel - Fanpage Tasks - Fanpage management within 6 months - Hold the photo contest - Maintain interaction - Manage user s response
19 App:
20 Tide Channel - Fanpage Tasks - Fanpage management - Hold the photo contest - Maintain interaction - Manage user s response
21 Pinaco Channel Forum seeding Objective: Introduce product on online community for both kinds of product: pinaca for motorbike & pinaco for car
22 DKT Internationa_ Seabest Spokesmodel Search 2014 Channel Facebook _ Fanpage Viral on Hot Profile, Hot Fanapage Pr Article Forum seeding Microsite (Client) Objective: Attract 150 candidates to 1 st joining contest Spread out information Duration: 1 month
23 Xmen_ Series KHÔNG NHƯ ANH NGHĨ Channel Viral on hot profile Viral via KOL Objective: Rasing scandel to viral for Series KHÔNG NHƯ ANH NGHĨ Duration: 2 months
24 Swarovski Channel - Manage Fanpage content Objective: - Give out official information about Swarovski Viet Nam on Global Page - Duration: 2 months
25 SANOFI _ Mobile game Objective: Raise awareness about the disease by popup messages when user play game.
26 THIÊN LONG GROUP Channel: Build microsite with homepage 3D Communications channels Display ads PR Social marketing: Zingme & Facebook Campaign duration: 2,5 months
27 MICROSITE THIÊN LONG
28 Home page
29 Game 1: Haǹh tinh Nhanh Nheṇ _ Mă t Tinh Rinh Qua
30 Game 2: Haǹh tinh Moṭ Saćh _ Trăć nghiêṃ kiêń thư c
31 Game 3: Haǹh tinh sańg taọ _ Trăć nghiêṃ kiêń thư c
32 Tab: Baṇ Co Biê t _ Show video Thien Long
33 Ferrovit Channel: Forum seeding Objective: Introduce product to women from This product helps balance women s period
34 Kun Cookies Milk Phase 1 Concept + Phase: raising topic Do your child fed up milk? And what is you solution Channel + PR article (Partner) + GDN (Partner) + Microsite : Ngansua.vn : collect opinion of Moms about fed up milk
35
36 Interaction: 311 comments Mom s solutions on fed up milk - Forcing babies to drink more milk - Mixing milk & other foods - Encouraging babies by some good reasons
37 Kun Cookies Contest Phase 2 : Kun Cookies Contest : Uống Kun Mê Tít Topic 1: Sữa Ngon Làm Trẻ Mê Tít Topic 2 : Sữa Kun Cookies càng uống càng mê Channel + Microsite : Kuncookies.vn + Viral on Hot Profile + GDN (Partner)
38 Topic 1: Sữa ngon làm trẻ mê tít
39 Topic 2: Sữa Kun Cookies càng uống càng mê
40 Fugacar Channel: Forum seeding Objective: remind everyone should worm 6 month/time. And remember to take care for whole family s health
41 Eva Beauty Channel: Forum seeding Objective: Brand awareness
42 ANLENE Channel - Forum seeding Objective - Re-launched Anlene Concentrate products, - Introduce new chocolate flavor
43 Gain Plus Microsite
44 Gain Plus Microsite
45 Micro-site & Social Media Channel: Microsite development Content development on Facebook & forum channels Fanpage & social activities management Viral marketing Community development for fanpage Campaign duration: 2 months
46 Web service Maintabase
47
48 Giaohangso1.vn Web service
49 K&K fashion - Web bán hàng
50 Yucai Group - web tin tức
51 SCHNEIDER VIETNAM Marketing
52 Cdiscount SEO supporting
53 D&G VIETNAM Design website & Automatic system.
54 TBWA Design web X mas for TBWA & Biz tequila
55 Poca _ Đại hội chém gió Channel: Forum seeding Facebook viral Facebook influencer Objective: Introduce competition of Poca Campaign duration: 2 months
56 Vietjet Air Channel: Forum seeding Facebook viral Pr Objective: Introduce new campaign promotion. Campaign duration: 1 month
57 Orion _ Tình như Chocopie Platform: microsite 2D QR code SMS integration
58 Citimart Ngày phụ nữ Việt, mua sắm thiệt rẻ Channel: PR Forum seeding Facebook viral Objective Introduce the promotion on women s day Campaign duration: 1 month
59 AXE Dầu Gió Hiệu Cây Búa Channel: PR Forum seeding Facebook viral Facebook fanpage Objective Hold a contest to celebrate VN women s day Campaign duration: 1 month
60
61 Abbott
62 Goute _ 4 vị trong em App on ios
63 Highland coffee Channel: Facebook fanpage Facebook viral Objective: Introduce new combo: Bread & coffee Campaign duration: 1 month
64 Pho24 Channel: Display banner Objective: Promote for Bun thit nuong Campaign duration: 1 month
65 Gmobile Channel: Facebook fanpage Facebook viral Display banner PR Forum seeding Objective Introduce Gmobile _ new brand identity Drive traffic to microsite Campaign duration: 2 months
66 Channel: Content development on Facebook viral & Facebook fanpage Fanpage & social activities management Viral marketing Community development for fanpage Objective: 5k fans & build interaction Campaign duration: 2 months
67 Falsies Mascara - Maybeline Channel: Forum seeding Facebook: viral Content building Facebook viral marketing Seeding on woman & youth forums Campaign duration: 1 month
68 Olay blog Channel: Facebook viral for Olay blog Facebook Ads Campaign duration: 1 month
69 Sony X peria Channel: Media planning & booking Content development on Facebook & forum channels Fanpage & social activities management Viral marketing Community development for fanpage Game (app) development Campaign duration: 1.5 months
70
71 Application on Facebook fanpage
72 Thien Long Pen Channel: Media planning & booking Content development on Facebook & forum channels Fanpage & social activities management Viral marketing Community development for fanpage Microsite development Game (app) development Campaign duration: 2.5 months
73
74 Game at phase 1 Game at phase 2
75 Bridgestone Thematic Channel: PR The story of quality The story of safety The story of the environment Forum seeding Campaign duration: 1 month
76 Đọ sư c âm nhạc Channel: Forum seeding to talk about reality show on HTV7 Campaign duration: 1 month
77 BV pharma Livonic Channel: Forum seeding on women forums Objective promote new product and remind TA to take care their healthy Campaign duration: 1 month
78 Ashima Channel: Forum seeding on women forums Run on 10 women forums: WTT, lamchame, hervietnam, etc. Objective: Viral promotion named Nấm & sắc đẹp Viral functionality of Ashima to attract potential clients Campaign duration: 1 month
79 AMA ( Cleverlearn) Channel: Forum seeding on women forums Project 1: Summer Fantasy Run on 6 women forums: WTT, lamchame, hervietnam, etc. Project 2: Active learning Run on 8 school forums Campaign duration: 1 month
80 Channel: Micro-site & Social Media Microsite development Content development on Facebook & forum channels Fanpage & social activities management Viral marketing Community development for fanpage Campaign duration: 2 months
81
82 Freeman underwear for men Channel: Media planning & booking Facebook fanpage building Facebook viral marketing Seeding on car forums
83 TOTAL LUBRICANTS Concept from partner Online channels: 3D microsite development: movement detection technology Media planning & booking Content building Facebook viral marketing Seeding on car forums User can use voice to increase speed & face movement to play the game
84
85 webcam
86 Nivea Serum Channel: Facebook viral Forum seeding Online consultancy on webtretho Viral for concept Đẹp Đỉnh Độc Campaign duration: 1,5 months
87 Tra Xanh Khong Do Campaign objective Recruit contestants to microsite (hold by partner) Create reach on Facebook community about TXKD Facebook viral Used 9 Niche profile & 5 Mass profile viral on Facebook Forum seeding Run on 9 Women & Teen forums: Eva, Phununet, Vietgiaitri, Duration: June ~ July, 2012
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89 Number 1 dau Concept: Come from partner: Acapela recording Online channels: Forum Seeding, Facebook Fanpage, Youtube Campaign objective: Drive traffic to Invite users to join the contest Duration: Jun 2011 to Sep 2011
90
91 Piattos Concept: Piattos hold a contest Take picture with Piattos. Campaign objective Push sales Create engagement from target audience Channel: Facebook viral Facebook fanpage Forum seeding Campaign duration: 1,5 months
92 Raffles pro teen Channel: Facebook viral Facebook fanpage Forum seeding Campaign duration: 1,5 months
93 Language Link Channel: Forum seeding Facebook Ads Display banner PR Article Campaign duration: 1,5 months
94 Budweiser Channel: Forum seeding PR Display ads Campaign objective: Announce about Budweiser s sponsorship for FA Cup to London Duration: 1 month
95 Thuốc tránh thai Mercilon Mercilon Channel: Forum seeding on women forums Duration: 1,5 months
96 Thuốc tránh thai Mercilon RotaTeq Channel: Forum seeding on women forums Campaign objective: Brand awareness (share key message to make customers know about Rotateq) Duration: 1 month Co-operate with partner
97 Belif _ Comestic Channel: Forum seeding on women forums Campaign objective: Increase brand awareness Share functionality Campaign duration: 1 month
98 Gambrinus _ beer Channel: Forum seeding on women forums Campaign objective: Increase brand awareness Drive attention & get registry to Lễ hội bia Tiệp Campaign duration: 1 month
99 Remy Martin Channel: Viral contest on Facebook Hot FB profile Forum seeding marketing Campaign objective: RM Remy hold Martin a contest for dance groups. They invite many dance groups from big cities to join their contest. Campaign duration: 3 month
100 Friso mom & Friso promo Channel: Facebook fanpage Forum seeding Campaign objective: Get experience from target audience Create engagement from target audience Campaign duration: 3 month
101
102 _ Tuyet chieu con gai Concept: from partner, Diana hold many small contests ( six contests for six weeks) that is suitable with their TA to rebrand for Diana Forum Seeding, Facebook Fanpage Objective: Increase traffic for fanpage Dianatuyetchieucongai Rebranding for the Diana 4Teen Activities: viral & invite user to join online contest (Mit uot, hong moi, im lang, chanh mot xiu ) Duration: May 2011 to June 2011
103
104 Levis Levis hold a contest that call users join & then build some teams to travel from North to South of Vietnam Objective: Drive traffic to Invite users to join the contest Channel: Facebook fanpage, FB viral Duration: 1 st Jul 2011 to 31 st Jul 2011
105
106 Study Group Objective: Increase traffic for website Increase members Increase brand awareness Attract students to register Channel: Community viral Facebook fan page Local sites Media booking
107
108 Study Group FB fanpage Objective: Attract students for enrollment (Australia) Increase brand awareness Full services Concept Consult domain names marketing Facebook fanpage, viral Duration 4 months (1 st Jul 1 st Nov 2010)
109 Viso trắng sáng mới Objective : Sales promotion Product functionality Channel: Facebook viral Campaign duration: March 7 th ~ April 15 th
110 Domino s pizza Objective: Send the Newsletter of Domino to users Introduce the promotion of products Increase brand awareness Channel marketing Campaign duration: June 2012
111 IBM Objective: Send the newsletter of IBM to users. Introduce the advantages of products Increase brand awareness Channel: marketing Campaign duration From 13 st JAN, 2011 to 12 st JAN, 2012
112 Jemma (PNJ) Objective: Push promotional campaign on community sites & mass portal to make a buzz for product. Channel: marketing Forum seeding PR Display ads Campaign duration From 13 st JAN, 2011 to 12 st JAN, 2012
113 ERC Institute Marketing Objective: Increase traffic for website Attract users to the conference Increase brand awareness Duration: 1 st Aug, 2010 to 2 nd Aug, 2010
114 Raffles International College Objective: Increase traffic for website Attract users to the conference Increase brand awareness Channel: display ads Campaign duration: 1 st Aug, 2010 to 2 nd Aug, 2010
115 OCB Objective: Increase traffic for website Increase members Channel: Vnexpress.net Campaign duration: 1 month 01/09/2010 to 01/10/2010
116 Q-mobile Objective: Increase traffic for website Show their promotion to customers Channels Mp3.Zing, NCT, Nhacso, Yeuamnhac, Nhac.vui.vn Duration: 20/02/2011 to 12/03/2011
117 SGAME Objective: Increase traffic for website Increase members Channel: Display ads Campaign duration: 1 month
118 World Edu. Objective: Branding to compete with other schools Channel: Google marketing Campaign duration: 2 months
119 Toyota Fotuner Objective: Increase traffic for website Increase brand awareness Send company s message to their clients Channel: Google marketing Campaign duration: 1 month
120 Viet Thang Long Objective: Increase traffic for website Increase brand awareness Send company s message to their clients Channel Google marketing Campaign duration: 1 month
121 Vien Thong A Objective: Sales promotion Increase brand awareness Channel Google marketing Campaign duration: 1 month
122 Samsung Challenge- Khám phá không giới hạn Channel - Sticky Post on Tinhte, Voz Objective - Spread out, attract more candidate to the contest - Duration: 2 weeks
123 Robins Mall Channel - Viral on Hot Profile Objective - Spread out info about Grand Opening Day - Duration: 1 month
124 Acer_Petrosetco Distribution (PSD) Channel - Facebook Ads - GDN - Pr, Review aritcle Objective: - Launching Acer Tablet Iconia One B1-730 Duration: 2 week
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