DIGITAL AGENCY. agency presentation

Transcription

1 DIGITAL AGENCY agency presentation 215

2 Pichésky is a full-service digital agency, founded in 28. Our main expertise are: strategy, media, digital creative, social media, production, video. Main clients are the leading companies from the TOP-1 list of advertisers of Russia. 2

3 Symbol Ram stubborn animal that always fights to the end. DIGITAL AGENCY 3

4 -what- -who- YOUR DIGITAL ASSETS MANAGEMENT PARTNERSHIP STRATEGY RESULT 4

5 We don't propose ideas that we don t have a passion to implement. our main values - Responsibility - Effectiveness - - Happiness - Dedication - - Respect - principles The most important in implementation process is the aftertaste and its key ingredient is result. Fate of the project may be solved by single hero. 5 During the implementation process the project should be simplified. We try to do more than promised, more than spelled out in the contract. We use our own intelligence to find answers to the market demands.

6 BEST NEW-BUSINESS OLD RELATIONS HEINEKEN HEINEKEN HEINEKEN HEINEKEN UNILEVER UNILEVER SUNINBEV UNILEVER SUNINBEV SUNINBEV SUNINBEV SUNINBEV SUNINBEV SUNINBEV KRAFT FOODS KRAFT FOODS KRAFT FOODS ALFA-BANK SOCHI 214 ALFA-BANK SOCHI 214 ALFA-BANK SOCHI 214 ALFA-BANK SOCHI 214 ALFA-BANK COCA-COLA DIAGIO COCA-COLA DIAGIO COCA-COLA GOOGLE GOOGLE GOOGLE GOOGLE TEVA TEVA BEELINE TEVA BEELINE TEVA BEELINE PHILIP MORRIS PHILIP MORRIS NESTLE INTOUCH NESTLE INTOUCH PEPSI CO MAXXIUM IMPERIAL TOBACCO KIA УРАЛКАЛИЙ 6

7 7 y e ar s 14 most valuable brands in the world, 1 most valuable brands in Russia, more than 2 leading international companies: Picnic Extreme Барни Milka 48 копеек Stella Artois Heineken Охота Золотой Фазан BagBier Клинское Vicks Амбробене Сибирская Корона Толстяк Альфа Банк Intouch МТС Chivas Regal М-Видео Гастал Imperial Tobacco Спортмастер J-7 Домик в деревне Lipton Ice Tea Добрый Fanta ВТБ24 Сочи 214 Роснефть Изопринозин Master Card L oreal Изопринозин Hyundai Clean&Clear Philips Nokia Связной Sprandi Nike hh.ru Neutrogena Rexona Timotei Jaguar Adidas Clear Lipton Calve Knorr Johnson Baby Долобене Acuvue Ahmad Tea Рольф Nestea Burn Гладиатор Ново-Пассит Google Билайн Parliament Camus Captain Morgan Bushmills KIA УралКалий 7

8 Our key expertise DIGITAL STRATEGIES EFFECTIVE MEDIA Campaigns 21% Development of annual strategies and annual service for brands in digital Stand Alone 21% DIGITAL CREATIVE Development of concepts, mechanics, wow-projects, promo, online+offline projects and viral projects. SOCIAL MEDIA Strategy +Creative fee 7% DIGITAL PRODUCTION Software development at any level of complexity, corporate web-sites, promo sites, games, mobile platforms, intranet systems and CRM. DIGITAL PUBLISHING We are capable of creating unique content for any kind of digital activities which includes photo and video content, editorial teams selected individually for projects, collaborations with popular bloggers and digital celebrities. 8 Annual 58% Tailor made media strategy oriented on result and effectiveness. Broad experience in working with RTB, lead generation, retargeting, offers, etc. Video 11% Mobile 4% Sites 18% Production 33% SPECIAL PROJECTS Games 11% Media 19% SMM 3% SMM-strategies, communities platforms, managing communities in all social networks. Development and production of special projects on key and niche platforms of Runet. Simple media projects and non-standart creative placements. VIDEO Expertise in video of all complexities: viral, TV, development of interactive-video projects and games.

9 In 7 years, the number of employees increased 6 times, billing 4 times. Billing Employees 5 people 25 people Launch of in-house strategy expertise Agency foundation Joined the Orange group of companies In-house media placement Active development of SMM department In-house production Moved to the new office on L va Tolstogo (35 m2) 213 Foundation of second agency - Aprill 214 Agency internal and external process automatization (Skynet system) 215 Full-scale media department launch (performance, rtb, result)

10 DREAM TEAM of 52 * MEN 59% WOMEN MOSCOW 38% 41% 2 RUBLES ANNUAL INVEST- MENTS INTO EDUCATION AND DEVELOPMENT OF EMPLOYEES. MAIN CRITERIA TO HIRE EMPLOYEES: 1 Interesting story NON-MOSCOW 62% 2 CAN RUN 5 KM, IN LESS THAN 25 MINUTES (NIKE RUN MOSCOW) 25% 8% ALL EMPLOYEES HAVE TRAVELLED TO 8% OF ALL THE COUNTRIES IN THE WORLD. Education general knowledge, broad outlook 3 Sense of humor 4 1 BEST FOOTBALL TEAM FROM ALL DIGITAL-AGENCIES (AIA CHAMPIONSHIP) 25 * on , not incl. back office YEARS AVERAGE AGE CANNES LIONES FESTIVAL 212, RUSSIA WAS PRESENTED BY A PICHESKY COPYWRITER YOUNG CREATORS YOUNG LIONS COMPETITION, MEDIA CATEGORY. Internal & external development 5 Final interview is with a psychologist

11 Client service SECURE PRODUCTION POWERFUL CREATIVE WORKING STRATEGIES MANAGER CLIENT WORLDWIDE BRAND BIG BUDGET INTERESTING TASKS 1 1 We work with people, not with brands.

12 Agency can do without in-house creative department, in-house production department. But it can't do and work without the client service department. BackBone MAIN BUSINESS FOR THE AGENCIES ARE RELATIONSHIPS. 1 2

13 Agency structure MANAGING PARTNERS CLIENT-SERVICE Strategic Media Creative Production/Art Social media HEAD OF DEPARTMENTS 1 3

14 top7 DIGITAL AGENCY IN RUSSIA TAGLINE 214 RATING top3 SOCIAL MEDIA AGENCY IN RUSSIA TAGLINE 214 RATING WE ARE THE top5 AGENCY BY THE QUALITY OF DIGITAL CREATIVE SER- VICE AND top3 BY THE LEVEL OF CO-OPERATION ADINDEX RATING 213 top3 AGENCY BY THE LEVEL OF KNOWLEDGE AND top2 IN THE LEVEL OF CO-OPERATION IN WEB PRODUCTION ADINDEX RATING 213 top3 SOCIAL MEDIA AGENCY IN RUSSIA TAGLINE 213 RATING top8 DIGITAL AGENCY IN RUSSIA TAGLINE 213 RATING THE MOST SUCCESSFUL YOUNG AGENCY IN 5 years RATING OF DIGITAL-AGENCIES TAGLINE

15 DIGITAL AGENCY thank you 215