Hakuhodo named Interactive Agency of the Year and Hakuhodo group companies haul 33 awards including two Grande Lotuses at ADFEST 2012

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1 Hakuhodo named Interactive Agency of the Year and Hakuhodo group companies haul 33 awards including two Grande Lotuses at ADFEST 2012 Tokyo March 27, 2012 Hakuhodo has been crowned Interactive Agency of the Year at the 15th Asia Pacific Advertising Festival (ADFEST 2012) held in Pattaya, Thailand. Work by Hakuhodo group companies also took the top award, the Grande Lotus, in the INNOVA 1 and Lotus Roots 2 sections, as well as two Lotus Roots awards (the next highest award after Grande Lotus Roots), and 7 Gold, 11 Silver and 11 Bronze trophies in a various sections. Special Award Interactive Agency of the Year Grande Lotus Awards (top award in the section) Grande INNOVA Lotus Grande Lotus Roots Agencies: Hakuhodo Kettle 1 The INNOVA section decorates outstanding innovative ideas and campaigns. 2 The Lotus Roots section celebrates work rooted in the traditional cultures and insights of Asian countries.

2 Lotus Roots Lotus Roots Lotus Roots Advertiser: Nissan Motor Co., Ltd. SPACE TANZAKU Agency: TBWA\HAKUHODO Gold trophies Film (Interactive Film) Cyber (Best Consumer Website) Cyber (Best Online Game) Cyber (Online Banner Advertising) Advertiser: Suntory Holdings Limited Suntory Natural Mineral Water Recycloop Direct (2 categories: Dimensional Mail:Business-to-Business, Dimensional Mail; Business-to-Consumer) Advertiser: Headquarters for the Relief of Animals in Emergencies Instant Pet House

3 Silver trophies Film (Best of Social Engagements) Agency: Hakuhodo Kettle Press (Best of Electronics) Advertiser: Panasonic CCTV / IT Comm Robber Agency: PT Hakuhodo Indonesia Outdoor (Guerilla Marketing) Advertiser: adidas Japan K.K. adidas Passion Planetarium Agency: TBWA\HAKUHODO Cyber (Best Community Website/Blog) Cyber (2 categories: Best Use of Interactive Video, Best Use of Viral) Cyber (2 catagories: Best Use of Social Media, Best Use of Technology) Direct (Best Use of Social Media) Advertiser: Samsung Telecom Japan Galaxy Space Balloon Project Direct (Print: Business-to-Consumer) Advertiser: Iwate Nippo newspaper

4 Agencies: IWATTE Hakuhodo DY Media Partners, Hakuhodo Inc., Design (Direct Mail) Advertiser: Headquarters for the Relief of Animals in Emergencies Instant Pet House Agency: Hakuhodo Bronze trophies Film (Internet Film) Agency: Hakuhodo Kettle Press (Campaign for Best of Electronics) Advertiser: Panasonic CCTV / IT Comm Robber, Thief, Snatcher Agency: PT Hakuhodo Indonesia Cyber (Website: Self-Promotion) Promo (Best Use of Social Media) Advertiser: Kodansha Ltd. Social Bookmark POP System minnanoshiori.jp Project Agencies: Hakuhodo Inc., TBWA\HAKUHODO Direct (Online: Business-to-Consumer) Promo (2 categories: Promotional Campaign: Best Use of Internet/Online Advertising, Best Use of Games, Incl. Sweepstakes, Contests, Prize-draws)

5 Advertiser: Agency: Google Hakuhodo Inc. Promo (Promotional Campaign: Best Use of Internet/Online Advertising) Advertiser: Samsung Telecom Japan Galaxy Space Balloon Project Promo (Promotional Campaign: Best Use of Print/Conventional Outdoor) Advertiser: Iwate Nippo newspaper IWATTE Agencies: Hakuhodo DY Media Partners, Hakuhodo Inc., Design (Broadcast/Motion/Digital design) Print Craft (Art Direction) Advertiser: Pantainorasingh Killer: Chicken/Lobster/Octopus Agency: SPA-HAKUHODO Co., Ltd. Media contacts: Corporate Public Relations Division Tel: +81-(0) Fax: +81-(0)