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2 DIScovEry En ESPañoL Discovery Discovery is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama and human adventure. The network creates an indelibly enriching experience by collecting the best of what Discovery s networks have to offer in combination with its own original Spanish-language content. Created by the world s most trusted media brand, Discovery translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit discoveryenespanol.com. Local avails: times: Insertion Hours: 2-minutes per hour Varies 24 hours per day network Program Format network InFormatIon Subscribers: Fully distributed among Hispanic digital tiers Service type: Digital Satellite Feed: Live (Single-East Coast) Launch Date: June 1998 ownership: Discovery Communications, Inc. benefits to advertisers 1, Discovery is the flagship of Discovery s portfolio of U.S. Hispanic networks offering the best in quality, non-fiction programming. 2. It s the network that delivers the thrill of Discovery to Spanish speaking audiences nationwide. 3. Beyond offering the finest in quality programming from Discovery s networks, Discovery is investing in resources to bring Hispanics original productions that speak to issues relevant to U.S. Hispanic audiences. 4. The network has delivered 5 consecutive years of year over year double digit growth in primetime among Adults (Mon-Sun, ). 5. Quality Programming: the #2 most watched Spanish-language Pay-TV network in primetime (Mon-Sun 7p-11p) among Adults for three consecutive years. In 2011, Discovery delivered its best second and third quarters on record during primetime, achieving growth across all demographics and bringing in double digit increases among Men and Women Discovery beats sports competitors among Men in primetime, ahead of the highest rated Hispanic sports cable network by over 30%. Source: Nielsen Media Research, NHPM Live+Same Day, 2011 versus full calendar year comparisons. Prime = Mon-Sun 7p-11p. 2

3 DIScovEry En ESPañoL research viewer targeted adults: viewer ProFILE Median Age: 34 viewer Language Preference: Male: 60% Spanish Dominant: 62% Female: 40% Country of Origin: 62% Mexican Home ownership: 43% 30% Other Household Income $50K+: 28% 4% Cuban Household Size 4+: 74% 4% Puerto Rican Source of Household Viewing: Cable 13% DBS 70% Source: NPower. NHPM, based on Mon-Sun 6a-6a. viewer LIFEStyLE auto I keep up with the latest advances in auto technology (141 index). People always ask my advice before buying a car (166 index). communications technology I ll switch cell phone service providers for the latest technology (201 index). My cell phone connects me to the social world (129 index). Electronics Plan to purchase an HDTV set (117 index). I m the first of my friends to have the latest electronic equipment (190 index). I ll pay anything for the electronic products I want (188 index). Own a home theater system (123 index). Shopping I prefer to shop with my family (175 index). I prefer to shop at specialty stores, they tend to carry the best brands (163 index). The kitchen is the most important room in my home and nutritional value is very important (157 index). Source: Simmons Spring 2010 NHCS Adult Full Year based on Hispanic A18+ index to total U.S. Viewed Discovery in the past 7 days. viewer DayPart viewing Please contact your representative directly for information. 3

4 DIScovEry En ESPañoL Discovery ProgrammIng ProgrammIng genres: Discovery is the best of Discovery expressed in a Spanish-language voice, offering the finest in quality programming in the areas of science, technology, world culture and history, nature and wildlife and real-life drama. viewer targeted ProgrammIng Please contact your representative directly for information. new ProgramS For 2012/PoPULar EStabLISHED ProgramS 1st Quarter 2012 Tierras Remotas: Venezuela (Out of the Wild Venezuela) Mundos Extremos (Extreme Worlds) Pantano Peligroso (Swamp Brothers) Aficionados A Las Armas (Sons of Guns) La Ciencia Del Deseo (The Science of Lust) 2nd Quarter 2012 Especial Del Dia De La Tierra (Earth Day Special) Fuga Casi Perfecta (I Almost Got Away With it) La Batalla De Puebla Fiebre Del Oro (Gold Rush) Mundo Natural (Natural World) 3rd Quarter 2012 Planeta Congelado (Frozen Planet) Semana Del Tiburón (Shark Week) Casada Con Un Mafioso (I Married a Mobster) La Historia Del Mundo (History of the World) Desafío x 2 (Dual Survival) 4th Quarter 2012 Detrás De Un Equipo De Fútbol (Hard Kicks) Leñadores Del Pantano (Swamp Loggers) Reyes De Autos Clásicos (Desert Car Kings) Que Gane El Mejor (One Man Army) Curiosidad (Curiosity) Cuenta Regresiva Al 2012 (2012 Rewind) All schedules and titles subject to change 4

5 DIScovEry En ESPañoL LEaDIng national advertisers Please contact your representative directly for information. network contacts DIScovEry U.S. HISPanIc Ivan Barqueiras General Manager P:(786) Bilai Joa Silar Vice President & Channel Director P:(786) Victor Parada Vice President, Advertising Sales P:(786) Robert Gold Vice President of Distribution P:(310) Eileen Piñeiro Director of Content P:(786) miami Headquarters Los angeles office new york office 6505 Blue Lagoon Drive Santa Monica Blvd rd Avenue Suite 190 Suite 1500 New York, NY Miami, FL Los Angeles, CA website InFormatIon consumer website: affiliate website: national ad Sales website: 5

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