Matt Cherniss President WGN America and Tribune Studios. WGN America and Tribune Studios
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2 Matt Cherniss President WGN America and Tribune Studios WGN America and Tribune Studios 2
3 Scale & Diversification 2013 TODAY Superstation Full-Fledged Cable Network No Original Programming or Brand A Destination Network Featuring Distinctive Original Content Non-Exclusive Syndicated Shows Cable Destination for Exclusive Syndicated Programming 3
4 Prior Experience Prior Experience W G N A m e r i c a s N e w T e a m Matt Cherniss President / General Manager WGNA & Tribune Studios David Rotem Executive Vice President Sales and Marketing Brian Dollenmayer Executive Vice President Marketing and Promotions Alan Saxe Executive Vice President Business & Legal Affairs Senior VP/Production for Warner Bros: 300 Rise of An Empire EVP/Programming for Fox Broadcasting Company: Glee, Bob s Burgers, Raising Hope SVP/ Multimedia Sales for ESPN VP/News Sales for Disney / ABC Television EVP/On-Air Promotion & Marketing Operations for Fox Network GC for The Oprah Winfrey Company EVP, Business Affairs for Warner Bros. Tom Huffman Senior Vice President Unscripted Programming Jon Wax Senior Vice President Scripted Programming Rita Cooper Lee Senior Vice President Communications Robin Thomas Senior Vice President Research VP/Production and Development for VH1 VP/Development for Shed Media VP/Drama Development at 20th Century Fox TV VP/Communications for Disney Channels Worldwide Director/Worldwide Public Relations for Warner Bros. SVP/Strategic Research for Disney / ABC Television VP/Entertainment Programming Research for Turner Broadcasting
5 WGN America Strategy M a x i m i z i n g C o n t e n t T h r o u g h D i s t r i b u t i o n Attract new advertisers at higher ad rates Converting signal from a superstation to a cable network in Dec will be a driver of additional households Grow affiliate fees Establish foundation of long-term value proposition with compelling programming Attracting large audiences New, original content with goal to grow to 52 weeks of original programming and home to exclusive syndicated content Capitalize on upside in shows with equity ownership through Tribune Studios 5
6 Why We Are Becoming A Cable Network WGN America as a Superstation Typical Programming WGN America as a Cable Network Typical Programming N E W S Below market carriage fees Significant dollars lost to copyright royalties Distant signal issues Only allows one national feed, diluting primetime audience Increasing subscriber fees Nationwide distribution Ability to have a dual feed with national primetime audience Win-win for Tribune and MVPDs Reenergized investment in content MVPDs able to sell share of ad inventory 6
7 Our Programming Transformation B e f o r e P r i m e T i m e P r o g r a m m i n g i n A p r i l :00P MON TUE WED THU FRI SAT SUN Sunday Movie 08:30P 09:00P 09:30P 10:00P 10:30P 10:40 Instant Replay No original programming No exclusive syndicated programming 7
8 Our Programming Transformation T h e F u t u r e : I l l u s t r a t i v e P r i m e T i m e i n S e p t :00P MON TUE WED THU FRI SAT SUN 08:30P 09:00P TUESDAY NIGHT MOVIE SUNDAY NIGHT MOVIE 09:30P 10:00P 10:30P ORIGINAL CONTENT ORIGINAL CONTENT SATURDAY NIGHT MOVIE ORIGINAL CONTENT Original Content Exclusive Syndicated Content 89
9 Proven Formula Programming for Success ORIGINAL Scripted Programming EXCLUSIVE Unscripted Series EXCLUSIVE Syndicated Programming 10 9
10 How We Measure Success 10 11
11 Brand Building for Long-Term Value WGN has scored an unusual success with its first original drama, Salem, generating strong reviews and positive word of mouth. Manhattan instantly qualifies WGN America as a significant new player in the increasingly crowded arena of top-tier content producers. Manhattan is a big improvement for the network promising enough to make it worth finding out what channel WGN is on in your cable lineup. WGN America has charmed viewers with Salem
12 Critical Acclaim Manhattan is in another class entirely, the kind of series that is so good, it lifts a network into a whole new tier. What Mad Men did for AMC, Manhattan could do for WGN
13 We Have Proven That We Can Attract Mass Audiences Total Premiere Viewers Total Premiere 3.4M 2.4M Viewers Increase over time period +935% +312% average among total viewers 30% of people who watched Salem during its first week had not watched WGN in the past year (Source: Nielsen Media; Live + 7) 13 14
14 P2+ CVG Rating (L+7) Launching a Hit Series Manhattan (WGN) & Mad Men (AMC) Season Average vs. Net. Prime Avg. P2+ (L+7) Cvg Rating % +15% Increase Over Time Period For Season Premiere Season 1 Season 1 Season 2 Season 3 Season 4 Season 5 Season Manhattan WGN Prime Avg. Mad Men AMC Prime Avg. (Source: Nielsen Media; Manhattan season average versus WGN Prime Avg.) 15
15 The Long Term Opportunity For WGN America Then (2007) Now Then (2002) Now Future Opportunity Distribution (M) Revenue EBITDA 2.8x 2.4x 3.3x 2.7x Original Shows Mad Men Mad Men Hell on Wheels Walking Dead Turn: Washington's Spies Halt and Catch Fire Talking Dead Comic Book Men Better Call Saul The Shield Sons of Anarchy Justified American Horror Story The American Fargo Tyrant The Strain Anger Management Louie Archer Vice Source: SNL Kagan 15 16
16 Our Advertising Strategy o New audiences attract new advertisers to the network o Secure significant premiums for original programming o Monetize rating increases with premium CPMs for new off-network acquisitions o 2x Primetime CPMs for Originals vs Regular Primetime in
17 Why We Are Investing in Owning Our Content Licensing vs. Co- o w n e r s h i p o f a S e r i e s Traditional Licensing Model WGN America Ownership Model Illustrative Cost / Episode $3M $3M Tribune Funding of Show Budget Illustrative Per Episode Tribune Funding 70% (License Fee) $2.1m 85% (License Fee + Investment) $2.5m Ownership Stake in Upside 0% 50% A modest incremental investment for Tribune Studios allows us to receive ownership economics in our most promising shows
18 Why We Are Investing in Owning Our Content L e v e r a g i n g O u r S c a l e f o r A d v a n t a g e d E c o n o m i c s i n S y n d i c a t e d B r o a d c a s t P r o g r a m m i n g Licensing Fee Traditional Licensing Model $50K / Week + Barter Inventory Benefits of our Scale and Studio s Operation $50K / Week + Barter Inventory Ownership Interest None 15% - 50% Station Advertising Sales Participation in Licensing Fees Participation in Licensor Barter Inventory 18 19
19 Programming is the Key to Our Transformation 08:00P MON TUE WED THU FRI SAT SUN 08:30P 09:00P TUESDAY NIGHT MOVIE SUNDAY NIGHT MOVIE 09:30P 10:00P 10:30P ORIGINAL CONTENT ORIGINAL CONTENT SATURDAY NIGHT MOVIE ORIGINAL CONTENT Original Content Exclusive Syndicated Content 19 20
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