/ /201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report
|
|
- Brian Barker
- 8 years ago
- Views:
Transcription
1 2011/201 /2012 EARLY MORNING UPDATE Fourth Quarter 2011: 9/19 19/1 /11 12/25/1 /11 Strategic Intelligence National Television Report
2 Broadcast Networks Overall, ratings in broadcast network early morning are fairly even with what they were at this time a year ago. Growth is on both ends of the spectrum as the three-network early morning average A18-34 C3 rating inched up one-tenth of a point (+1.9%) and the A35-64 rating bounced up two-tenths of a point (+1.4%). Early morning, a daypart traditionally void of many changes, has seen numerous alterations recently. This is the first full year that ABC s GOOD MORNING AMERICA will go with more than its traditional two-host and weather anchor format as Robin Roberts, George Stephanopoulos and weather correspondent Sam Champion were joined throughout 2011 by lifestyle anchor Lara Spencer and news anchor Josh Elliott. 2011/12 represents Ann Curry s first full year alongside Matt Lauer on NBC s TODAY SHOW. Curry replaced Meredith Vieira in June of The biggest change came from CBS, which announced that it would end THE EARLY SHOW and replace it with CBS THIS MORNING. The announcement was made in December of 2011, and THE EARLY SHOW ended its 12- year run on January 6, Therefore, audience analysis in this early morning report will take a look at how the last quarter of THE EARLY SHOW performed against its competition. Broadcast Network Early Morning Rating Comparison A18-34 A18-49 A25-54 W25-54 A35-64 Time Period C3 Rtg C3 Rtg C3 Rtg C3 Rtg C3 Rtg Fourth Quarter Fourth Quarter % Change 1.9% 0.0% -0.1% -1.8% 1.4% Source: Nielsen Media Research, NPower; 9/20/10-12/26/10 vs. 9/19/11-12/25/11; C3 Data; excludes specials. Looking at the ratings by network, it is clear that ABC has saved the day for the early morning daypart. Its double digit rating increases among all key demographics were more than enough to offset the losses of CBS and NBC. The ratings also show why CBS announced the drastic changes to its early morning format. CBS early morning ratings were down as much as 15% with young adults and nearly 17% with W In addition, its A18-49 and A25-54 ratings fell almost 8%. NBC s early morning ratings fell as well. The biggest decline was with its A18-49 rating, which fell over 5% from last fourth quarter. A 4% drop in NBC s A25-54 rating was equally spread between men and women, but the network was able to maintain its A35-64 average rating. Broadcast Network Early Morning Rating Comparison by Network A18-34 A18-49 A25-54 W25-54 A35-64 Net % change % change % change % change % change ABC % % % % % CBS % % % % % NBC % % % % % Source: Nielsen Media Research, NPower; 9/20/10-12/26/10 vs. 9/19/11-12/25/11; C3 data, excludes specials
3 While ABC s early morning ratings are up, it is not easy to pinpoint why. At first glance, one might suspect that ratings for ABC s GOOD MORNING AMERICA have skyrocketed because of the five-host format or the change in its studio. Digging deeper, however, the main reason for the elevated ratings may be due to the change in the show s duration. Last season, GOOD MORNING AMERICA ran from 7:00am-8:26AM. This season, it still begins at 7:00 but ends at 8:13, with the remaining minutes going back to local affiliates. In addition to 13 fewer hours of programming in fourth quarter (which shrinks the total supply), it is a removal of the lower rated minutes of the show. Therefore, the removal of the lower rated minutes inflates the average rating. In addition, although average ratings are up, with fewer hours of programming, the actual number of TRPs available for sale (total supply) is flat to down. Broadcast Network Early Morning Rating Comparison by Program A18-34 C3 Rtg % A18-49 C3 Rtg % A25-54 C3 Rtg % W25-54 C3 Rtg % A35-64 C3 Rtg % Program Net Change Change Change Change Change AMERICA THIS MORNING ABC % % % % % GOOD MORNING, AMERICA ABC % % % % % CBS MORNING NEWS- 6:30AM CBS % % % % % EARLY SHOW-1 CBS % % % % % EARLY SHOW-2 CBS % % % % % EARLY TODAY NBC % % % % % TODAY SHOW NBC % % % % % TODAY SHOW II NBC % % % % % Source: Nielsen Media Research, NPower; 9/20/10-12/26/10 vs. 9/19/11-12/25/11; C3 data, excludes specials. Meanwhile, CBS lost an alarming amount of viewers compared to last year, especially young adults. Key older demographic ratings were down as well, including double-digit losses for EARLY SHOW 2 among A18-49, A25-54, W25-54 and A NBC s decline was less severe, and its flagship TODAY SHOW held on to the top spot in early morning. Despite a 5% drop with A18-49, its 1.31 C3 rating was still 21% higher than GOOD MORNING AMERICA, and its 2.34 with A35-64 beat out GMA by 10%. Cable Early Morning The list of the top networks in early morning has not changed drastically since last year. If one is looking for the largest early morning audiences on cable, attention should be paid to the general entertainment of TBS, TNT, USA and A&E, the sports of ESPN, news on Fox News, and kids programming on Nickelodeon, Cartoon and Nick Jr. In fact, Nickelodeon is cable s most watched network during the morning hours among A18-34, A18-49, W18-49 and W This was due to the fact that the kids network had cable s highest rated regularly scheduled show among A18-49 and W18-49 in SPONGEBOB SQUAREPANTS. It aired 150 times in fourth quarter and delivered a 0.44 A18-49 rating and a 0.58 with W It did not stop there. Among all shows, regularly scheduled and specials, Nickelodeon owned the top 11 shows among A That list includes shows like FAIRLY ODD PARENTS, DORA THE EXPLORER and BUBBLE GUPPIES as well as specials like THE RUGRATS MOVIE and WINX: SHADOW PHOENIX. Outside of Nick, the top shows with A18-49 include titles from USA (LAW & ORDER: SVU and LAW & ORDER: CRIMINAL INTENT), ESPN (SPORTSCENTER), and TBS comedies (HOUSE OF PAYNE, FRESH PRINCE OF BEL AIR, YES, DEAR and MARRIED WITH CHILDREN). Young adults were drawn to Nickelodeon as well. The top 15 shows in early morning among A18-34 were all on Nick. TBS comedies edged out USA dramas as HOUSE OF PAYNE and FRESH PRINCE were joined by EVERYBODY LOVES RAYMOND, SAVED BY THE BELL and HOME IMPROVEMENT.
4 Nickelodeon was not done, however. Even with A25-54, the top two telecasts were the Nick specials THE RUGRATS MOVIE and DORA: WORLD ADVENTURE. These were tops with both men and women USA off-network dramas were next on the list with these viewers (LAW & ORDER: SVU and NCIS) Investigation Discovery is a network that surprises in early morning. Of all cable networks, ID ranked 8 th with A18-49 and 7 th with A Audiences were drawn to PARADISE LOST, DEADLY WOMEN and FORENSICS: YOU DECIDE. With women, Lifetime cracked the top 10 in the morning, fueled by WILL & GRACE (135 telecasts of the off-net sitcom). Ranked on A18-34 Q4 10 Q4 11 % Q4 10 Q4 11 % Q4 10 Q4 11 % Network AA% 000 AA% 000 Change Network AA% 000 AA% 000 Change Network AA% 000 AA% 000 Change NICKELODEON % NICKELODEON % NICKELODEON % CARTOON % TBS % USA % TBS % ESPN % TNT % ESPN % CARTOON % TBS % USA % USA % CARTOON % TNT % TNT % LIFETIME % MTV % ESPN % ID % ESPN % ID % NICK JR % NICK JR % FOX NEWS % HALLMARK % LIFETIME % A&E % FOX NEWS % Ranked on A25-54 Q4 10 Q4 11 % Q4 10 Q4 11 % Network AA% 000 AA% 000 Change Network AA% 000 AA% 000 Change USA % NICKELODEON % NICKELODEON % USA % FOX NEWS % TNT % ESPN % FOX NEWS % TBS % TBS % TNT % ID % ID % LIFETIME % ESPN % HALLMARK % CARTOON % CARTOON % A&E % LMN % Source: Nielsen Media Research, C3 Ratings M-F 6a-10a. Ranked on A18-49 Ranked on W25-54 Ranked on W18-49 Where Have the Viewers Gone? The percent of households (HUT) and people (PUT) that are using television in early morning has gone up slightly since last year. In recent years, the broadcast network share of viewing has dropped, while cable share increased. This year is different, however. The three-network A18-49 share of viewing virtually remained flat (from 23.8 last fourth quarter to 23.2 this year), while ad-supported cable share plummeted, going from 47 a year ago to This has resulted in a severe drop in cable early morning total audiences. Compared to last year, A18-34 total cable impressions have dropped nearly 3%, but that is small compared to a 9% fall with A18-49, an 11% drop with W18-49, a 9% decrease with A25-54 and an alarming drop of 12% with W25-54 total cable impressions. To complicate matters more, the share of viewing has declined for pay cable and PBS, while viewing to independents has remained flat. This begs the question: if usage levels are up in early morning, but audiences to broadcast networks and cable are down, where have the viewers gone?
5 Early morning has become a popular daypart for people to watch what was recorded on their DVRs. In April of 2011, Nielsen made the switch of how it classifies playback viewing. Before the change, if people recorded a prime time show and later watched it in early morning, the television usage was credited toward prime time. Now, if that show is watched in early morning, while the specific program gets the audience counted in its rating, usage levels reflect the television being used in early morning. Last year, when playback was not measured, the share of A18-49 using their TV for DVR playback was 0, but this year, it has exploded to a 6 share. With 6% of the early morning television audience watching DVR recordings, they are using their televisions, but their viewing is not attributed to the broadcast networks or cable, which is why HUT and PUT levels have remained the same while viewership to both network and cable programs has declined. Early Morning PUT and Share of Viewing Q vs. Q A18-49 PUT A18-49 Share Q4 '10 Q4 '11 3-Network Affiliates Fox / CW / ION Affiliates Spanish Networks Independent Broadcast Ad-Supported Cable Pay Cable PBS All Other Tuning All Other Cable DVR Playback W25-54 PUT W25-54 Share Q4 '10 Q4 '11 3-Network Affiliates Fox / CW / ION Affiliates Spanish Networks Independent Broadcast Ad-Supported Cable Pay Cable PBS All Other Tuning All Other Cable DVR Playback Source: Nielsen Media Research; Galaxy Explorer; 9/20/10-12/26/10 vs. 9/19/11-12/25/11. Next up for early morning is keeping a close eye on CBS THIS MORNING. Given the more hard news format, many will look to see if that type of news program works in the morning. Expectations are that CBS will still struggle to provide advertisers an audience at the level of GOOD MORNING AMERICA or the TODAY SHOW. Also, we will monitor the DVR playback in early morning and see if what occurred in fourth quarter continues throughout the year. If so, look for early morning rating supply to continue to dwindle.
Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701
Target Your Market Select Your Television Networks Reach Your Customers Who Watches Cable TV? Research shows that men, women and children of all ages, with a variety of interests, with differing educational
More informationCABLE NATION: The Value of Niche Cable Networks
CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their
More informationHollywood Diversity Brief: Spotlight on Cable Television
Hollywood Diversity Brief: Spotlight on Cable Television October 2013 Hollywood Diversity Brief: Spotlight on Cable Television Acknowledgements This brief was authored by Dr. Darnell Hunt and edited by
More informationWhy Ad-Supported Cable?
Why Ad-Supported Cable? Technology and Video Usage Has Exploded in the US We Now Expect Sharp & Clear Video to be Available Instantly at an Arm s Length Video Anywhere, Any.me Any Size Television is By
More informationPhilippi Communications System
Philippi Communications System Rates & Services City of Philippi 108 North Main Street PO Box 460 Philippi, WV 26416 304-457-3700 304-457-2703 fax 304-457-3689 after hours Office Hrs: 8:00 am 4:30 pm Monday
More informationUnivision Business Breakfast At Last
Q4 2014 & YEAR END HIGHLIGHTS UCI TOTAL REACH SCORE KEY ANNOUNCEMENTS Univision Corporate Research developed the UCI Total Reach Score to estimate the Univision Communication Inc (UCI) total unduplicated
More informationCable Television Welcome Guide
Cable Television Welcome Guide Fall / Winter 2013-2014 Prepared for Suffolk University Students # Dear Suffolk University Student, Congratulations and welcome to your new residence. This room has been
More informationHow To Advertise On Cable Tv For A Profit
MediaServices55.com Company Profile Mature Market Advertising in Southern California For over 45 years, Media Services 55 has managed the exclusive cable television system and local TV station ( 6) of
More informationUnderstanding the Ratings Game. Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009
Understanding the Ratings Game Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009 Pop Quiz Can you trust your gut instinct when it comes to television and
More informationVAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING
VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING TV S REACH Television s Powerful Reach Extends Into the Summer Months 97% 97% 96% 96% 97% 97% Source: Nielsen R&F report 5/25/15-9/6/15 v. 1/1-3/31/15;
More informationThe charges should provide the channels as indicated within this document.
Goal: The Fort Valley State University is seeking a qualified vendor to provide cable TV Service to the entire campus. The designated locations are listed below; however this is subject to change. The
More informationWELCOME TO FLOW! YOUR DIGITAL WORLD EVOLVED DISCOVER A WHOLE NEW WAY TO ENJOY CABLE, BROADBAND & TELEPHONE SERVICES
WELCOME TO FLOW! YOUR DIGITAL WORLD EVOLVED DISCOVER A WHOLE NEW WAY TO ENJOY CABLE, BROADBAND & TELEPHONE SERVICES SO MANY CHOICES AT YOUR FINGERTIPS AN EXPERIENCE WORTH SIGNING UP FOR FLOW VIDEO: With
More informationTV news departments are providing content over more outlets than ever before. Percentage of TV News Departments Providing Content to Other Media 2010
How the business of TV news is changing: The survey numbers show how much the business is changing By Bob Papper The latest RTDNA/Hofstra University Survey shows how much the TV business model is changing.
More informationScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu.
Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-4-2002 Making Viewers Happy While Making Money for the Networks: A Comparison
More informationOverview of The 2012-13 Upfront. September 25th, 2012
Overview of The 2012-13 Upfront September 25th, 2012 Upfront Definition The long range purchase of commercial time for the upcoming broadcast year. (Sometimes more than a year or can be a calendar year).
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
More informationWELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD
WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD Learning Objectives Why we use ratings data Key terms and concepts How ratings data is collected How ratings data is reported
More informationSeattle News Viewers Start and End Their Day with KIRO 7 EYEWITNESS NEWS
FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager 206.728.7777 / jpshin @kirotv.com Seattle News Viewers Start and End Their Day with KIRO 7 EYEWITNESS NEWS Seattle News Viewers Watch KIRO
More informationTELEVISION ENTERS THE DIGITAL ERA, THE ERA OF THE FRANCHISE PROGRAM
TELEVISION ENTERS THE DIGITAL ERA, THE ERA OF THE FRANCHISE PROGRAM David F. Poltrack Chief Research Officer, CBS Corporation President, CBS VISION Welcome to the Era of Digital Television FROM LINEAR
More informationEntertainment: Tough Road After Cosby
VIACOM, I N C : MTV ROCKS AND PROFITS ROLL 43 Entertainment: Tough Road After Cosby Summary Negative growth of about (5-6)% is seen for both EBITDA and operating income in the Entertainment segment on
More informationTABLE OF CONTENTS TABLE OF CONTENTS I.
TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable
More informationReport of the V-Chip Task Force of the Federal Communications Commission on the Encoding of Television Ratings Information for Use With the V-Chip
Report of the V-Chip Task Force of the Federal Communications Commission on the Encoding of Television Ratings Information for Use With the V-Chip July 20, 1999 In May 1999, Federal Communications Commission
More informationBetter in-room experiences begin with better in-room technology.
Time Warner Cable Business Class HOSPITALITY Better in-room experiences begin with better in-room technology. In a business as competitive as hospitality, hotel guests can demand a lot. That home away
More informationUpscale, Ad Receptive, Motivated Spender 17 Million Viewers Per Month. 155 Ad Receptive. Index
Upscale, Ad Receptive, Motivated Spender 17 Million Viewers Per Month $71,500 Median HHI 38% HHI $100K+ 170 Index 85% Own Homes 135 Index 52 Median Age $16,349 Discretionary Spending 238 Motivation Index
More informationHIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US
HIGHLIGHTS Cable is Driven by the Quality and Original Content Choices it Provides to Consumers AcrossVideo Platforms. Quality and Original Content: Over 1,900 original ad-supported TV programs a month
More informationMarch 2011. U.S. TV Trends by Race and Ethnicity
March 2011 U.S. TV Trends by Race and Ethnicity Who Watched What? U.S. TV Trends by Race and Ethnicity The face of America is changing. As we await the population findings from the 2010 U.S. Census, the
More information4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements
May 23, 2012 # 7409 To media agency executives, media directors and media research directors. 4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements Background
More informationVOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials
VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite
More informationLet s talk about television in Austin VP & GM KEYE TV
Let s talk about television in Austin Amy Villarreal VP & GM KEYE TV CBS Telemundo Judy Maggio Anchor KEYE TV CBS Households per County Metro DMA Counties TRAVIS 387,340 WILLIAMSON 153,140 HAYS 53,950
More informationSINCLAIR BROADCAST GROUP
SINCLAIR BROADCAST GROUP Safe Harbor The following information contains, or may be deemed to contain, "forward-looking statements" (as defined in the U.S. Private Securities Litigation Reform Act of 1995).
More informationBill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc.
Bill Pink Partner, Client Solutions Millward Brown Elissa Lee VP, Research and ARM Product Management TiVo, Inc. Social Media and TV, An Integrated Story Presentation Agenda Background and Objectives:
More informationPlayStation Vue Review: A Real Rival to Cable TV For a Price...
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. http://www.wsj.com/articles/playstation-vue-review-a-real-rival-to-cable-tvfor-a-price-1427224160
More informationTelevision Audience 2009
Television Audience 00 Growth of Television Ownership % of TV Households Each September, The Nielsen Company releases current estimates of television s audience and its characteristics. The most significant
More informationINCLUDED IN: DIMENSIONS ESSENTIALS
DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.
More informationCable. Want the ultimate in cable service, for the lowest cost? Well you have found the right place!
Cable Want the ultimate in cable service, for the lowest cost? Well you have found the right place! From local high school graduations, to high definition service and Video On Demand (VOD), you can find
More informationCross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the
More informationContact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com
Press Information Contact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com Kantar Media Reports U.S. Advertising Expenditures Increased 6.4
More informationHD TV: The Picture is Getting Clearer. May 2009
HD TV: The Picture is Getting Clearer May 2009 Not since the introduction of color television more than half-a-century ago has another innovation done as much to enrich the visual quality of television
More informationMythbusting: The Exaggerated Effects of Cord Cutting.
Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean
More informationMEMO ON BULK CABLE AGREEMENT
Dear Timbercreek Neighbor: TIMBERCREEK HOMEOWNERS ASSOCIATION, Inc. c/o Haag Management 2295 NW Corporate Blvd., Suite #138 Boca Raton, Florida 33431 Phone (561) 241-0285 Fax (561) 241-0389 MEMO ON BULK
More informationThe Economic Future of Online Video
The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.
More informationTV MARKET SNAPSHOT 2015 NIELSEN AUDIENCE MEASUREMENT
TV MARKET SNAPSHOT 2015 NIELSEN AUDIENCE MEASUREMENT TV VIEWING TIME ATV (minutes) AVERAGE VIEWING TIME (MINUTES/DAY/PERSON) 2014 and 2015 whole years, whole day, Total TV, Live+Playback 400 350 376 379
More informationRatings, Audiences, & Failed Shows
Ratings, Audiences, & Failed Shows TELEVISION RATINGS Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their
More informationRate Increase FAQs. Q. I refuse to pay more money for lousy service. If you are experiencing trouble with your service please call us.
Rate Increase FAQs Q. Why are rates going up? TV networks continue to demand major increases in the costs we pay them to carry their networks. We negotiate to keep costs as low as possible and will continue
More information705,140. 78.6% of local adults
Why TV? Why Sinclair Broadcast Group? We are a multi-media company and reach a diverse group of viewers across our 3 stations, social media platforms and websites. Using the power of broadcast television
More informationChildren s and young people s exposure to alcohol advertising. Children s and young people s exposure to alcohol advertising 2007 to 2011
Children s and young people s exposure to alcohol advertising 2007 to 2011 Research Document Publication date: 24 May 2013 Contents Section Annex Page 1 Summary 2 2 Data & methodology 9 3 The changing
More informationCONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
More informationSinclair Broadcast Group Who We Are
SAFE HARBOR The following information contains, or may be deemed to contain, "forward-looking statements" (as defined in the U.S. Private Securities Litigation Reform Act of 1995). Any statements about
More informationTIVO S STOP WATCH RATINGS SERVICE IDENTIFIES SIGNIFICANT TIMESHIFTING AMONG NETWORK PREMIERES IN JANUARY
FOR IMMEDIATE RELEASE Contact: Mike Boccio For TiVo Inc. (212) 446-1867 mboccio@sloanepr.com TIVO S STOP WATCH RATINGS SERVICE IDENTIFIES SIGNIFICANT TIMESHIFTING AMONG NETWORK PREMIERES IN JANUARY - At
More informationKey Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio
Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile
More informationOnline Video 2013. Kristen Purcell Associate Director for Research, Pew Internet Project. www.pewresearch.org OCTOBER 10, 2013
www.pewresearch.org OCTOBER 10, 2013 Online Video 2013 Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.
More informationFamily Cable (Includes Broadcast Basic) Sports Pak. OneNote Guide Page 1. Effective Date: September 7, 2011 Broadcast Basic
OneNote Guide Page 1 Channel Lineup: Altoona, Ankeny, Bondurant, Carlisle, Clive, Des Moines, Grimes, Hartford, Indianola, Johnston, Norwalk, Pleasant Hill, Urbandale, Waukee, West Des Moines & Polk Co.,
More informationVIOLENCE IN CABLE-ORIGINATED TELEVISION PROGRAKB A Report to the National Cable Television Association by George Gerbner The AnneDberg School for
1 VIOLENCE IN CABLE-ORIGINATED TELEVISION PROGRAKB A Report to the National Cable Television Association by George Gerbner The AnneDberg School for Communication university of Pennsylvania How much violence
More informationTotal Households (in millions) Broadcast Penetration. Cable Penetration. HDTV Penetration. Year
Forget baseball! TV should be declared America s national pastime. Broadcast TV maintained a whopping 98.2% household penetration for over fi ve years. (According to the Nielsen Company, 2009 s dip to
More informationnetwork Program Format network InFormatIon
1 DIScovEry En ESPañoL Discovery Discovery is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology,
More informationINVESTOR RELATIONS NEWS CROWN MEDIA HOLDINGS, INC. Ratings & Subscribers- pg 2 Holiday Programming- pgs 3-6 CHRISTMAS EDITION.
CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS NEWS CHRISTMAS EDITION December 1, 2014 IN THIS ISSUE: Ratings & Subscribers- pg 2 Holiday Programming- pgs 3-6 CROWN MEDIA HOLDINGS, INC. 1 RATINGS & SUBSCRIBERS
More informationThe State of the Video Gamer. PC Game and Video Game Console Usage Fourth Quarter 2008
The State of the Video Gamer PC Game and Video Game Console Usage Fourth Quarter 2008 The State of the Video Gamer Key Takeaways More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract
More informationRetransmission Consent
Retransmission Consent In a world of uncertainty, it seems as if annual cable rate increases have become as certain as taxes. Have you ever wondered why these rates continue to increase? Well just imagine
More informationCastle Cable TV, Inc.
PUBLC Castle Cable TV, nc. PO Box 339 Hammond, New York 1366 (315) 32-6 March 12, 215 Steve Sakal Utility Supervisor, Carrier Operations Section Office of Telecommunications New York State Department of
More informationA Near-Comprehensive Guide to Every Video Streaming App
A Near-Comprehensive Guide to Every Video Streaming App Back in the dark ages of the Internet, if you wanted streaming video you had to deal with too few options and too many janky browser interfaces.
More informationSTATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
More informationChildren s Exposure to TV Advertising in 1977 and 2004 Information for the Obesity Debate
Children s Exposure to TV Advertising in 1977 and 2004 Information for the Obesity Debate Federal Trade Commission Bureau of Economics Staff Report Debra J. Holt Pauline M. Ippolito Debra M. Desrochers
More informationTechnology, Media & Telecom: Content & Distribution
Technology, Media & Telecom: Content & Distribution December 4, 2014 Barton Crockett 703.312.1873 bcrockett@fbr.com William Bird, CFA 646.885.5463 bbird@fbr.com Howard Ma 646.885.5482 hma@fbr.com Michael
More informationOld Media vs. the Internet in the United States
Old Media vs. the Internet in the United States David Waterman Professor Department of Telecommunications Indiana University Bloomington, IN 47405 U.S.A. With Sangyong Han and Sung Wook Ji Graduate Students
More informationSite Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites
Site Matters: The Value of Newspaper Web Sites Site Matters: The Value of Newspaper Web sites 1 Site Matters: The Value of Newspaper Web Sites Table of Contents 1. Introduction... 3 2. Methodology & Definitions...4
More informationThe Impact of Combining Local Radio and TV on Advertising
ARBITRON WHITE PAPER The Impact of Combining Local Radio and TV on Advertising A Collaboration between Arbitron Inc., Entravision Communications and Franco Research The Impact of Combining Local Radio
More informationThe New Face of Gamers June 2014
The New Face of June 2014 9080 Eaton Park Road T (866) 537-4999 Great Falls, VA 22066 F (703) 759-9356 LifeCourse Associates (2014) Page 1 The New Face of May 15, 2014 A generation ago, gaming was a heavily
More informationUSA KGAN CBS KTVO ABC WHBF CBS WGN
USA USA offers a popular blend of original serials - USA Pictures Original Movies, exclusive suspense and dramatic series, box office hits, high-profile sports and family programming. KGAN CBS Local CBS
More informationTBN Covers the Globe Via 78 Satellites
TBN is the World s Largest Religious Network TBN Covers the Globe Via 78 Satellites TBN Networks: Faith Channels For Everyone 2 TBN is the 3rd Largest Broadcast Group Owner in the United States 1. Ion
More informationMatt Cherniss President WGN America and Tribune Studios. WGN America and Tribune Studios
1 Matt Cherniss President WGN America and Tribune Studios WGN America and Tribune Studios 2 Scale & Diversification 2013 TODAY Superstation Full-Fledged Cable Network No Original Programming or Brand A
More informationCutting the Cable (or Dish) with Antenna TV
Cutting the Cable (or Dish) with Antenna TV By Tom McMorris (mcmorrisphoto.com) In today s world it seems that the cost of everything keeps climbing and climbing including the price of cable or satellite
More informationTV SCRIPT STANDARDS GUIDE #002
TV SCRIPT STANDARDS GUIDE #002 INTRODUCTION While the nuts and bolts of formatting a pilot script for television are essentially the same as that of a feature film, there are some key differences between
More informationCurrent State and Outlook of the Advertising Business. Prepared by Commercials Research Department of the Screen Actors Guild May 2006
Current State and Outlook of the Advertising Business Prepared by Commercials Research Department of the Screen Actors Guild May 2006 1 Traditional Television Advertising in 2005 Death of the 30 Second
More informationA Kaiser Family Foundation Report. January 2008 T O B E (2) PUBLIC SERVICE ADVERTISING IN A CHANGING TELEVISION WORLD
A Kaiser Family Foundation Report January 2008 S H O U T I N G T O B E H E A R D (2) PUBLIC SERVICE ADVERTISING IN A CHANGING TELEVISION WORLD Acknowledgements Layout and production by: Anne Jankiewicz
More informationCal-Hi Sports Bay Area Sponsorship Opportunity Proposal
Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal 2014-2015 Season Who We Are Now in our 13 th season, the Emmy Award-winning Cal-Hi Sports Bay Area is the number one high school sports show in the
More informationIt s About Time You Launched Your Over-the- Top Service.
It s About Time White Paper It s About Time You Launched Your Over-the- Top Service. Executive Summary Today s viewers are demanding more online content to consume on their mobile devices. They expect
More informationNational Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
More informationCivicScience Insight Report
CivicScience Insight Report Measuring and Analyzing the Audience of Netflix s House of Cards As Netflix readying to release the 2 nd season of House of Cards in February 2014, many executives in the media
More informationTV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study
Press Contact: Corporate Communications The Harris Poll 212-539-9600 Press.TheHarrisPoll@Nielsen.com TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study Generation Z, Not Millennials,
More informationHow has UK Television Viewing Behaviour Changed Since the 1980s? Insights for the Australian Market. Virginia Beal, University of South Australia
How has UK Television Viewing Behaviour Changed Since the 1980s? Insights for the Australian Market Virginia Beal, University of South Australia Abstract This paper concerns changes in television viewing
More informationRESEARCH BRIEF. Cultural Currency: Where Television Meets Social. Methodology
RESEARCH BRIEF Cultural Currency: Where Television Meets Social Online social media has replaced Main Street USA as more and more citizens meet, develop, and maintain relationships in virtual reality.
More informationWhy TV? Internet Most Internet users now have access to broadband connection that allows for richer content and a more enjoyable experience
w w w. m e dia centero nlin e.co m Why TV Television Tops Three Screens Americans tuned into their televisions for recordsetting hours during the second quarter of 2009 when average in-home consumption
More informationCutting the Cord? Research for Marketers by Marketers
Research for Marketers by Marketers Driving analysis, insights and strategic thinking through tools, audience trends and customized quantitative and qualitative primary research. Cutting the Cord? Traditional
More informationONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.
Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,
More informationWhy Entertainment and Media companies should reassess asset valuation in the Digital Age
July 2012 A publication from PwC s Deals practice Why Entertainment and Media companies should reassess asset valuation in the Digital Age At a glance Intangible assets are often key components of entertainment
More informationHow To Find Out What You Watch On Tv (For Children)
Trends in Advertising Activity - Gambling November 2013 1 Contents Key Facts Viewing Trends Advertising Activity Gambling Lottery & Scratch Cards Gambling excluding Lottery & Scratch cards Bingo Gambling
More informationTHE NEW FACE OF GAMERS
THE NEW FACE OF GAMERS Outdated gamer stereotypes have been slow to catch up with the new reality that takes gamers out of the basement and into the mainstream. JUNE 4, 2014 STUDY BY LIFECOURSE ASSOCIATES
More information2010 Brightcove, Inc. and TubeMogul, Inc Page 2
Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...
More informationNielsen Ad Intel Methodology by Medium
Methodology by Medium Table of Contents Multimedia Coverage... 4 Network Television Methodology... 6 Network Clearance Television Methodology... 8 Cable Television Methodology... 9 Local Regional/Cable
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationSEÑAL Frecuencia TIPO Aljazeera 740 VARIABLE RAI 437 VARIABLE Antena 3 435 VARIABLE ATRES Series HD 862 VARIABLE El trece 732 VARIABLE Baby TV 309
SEÑAL Frecuencia TIPO Aljazeera 740 RAI 437 Antena 3 435 ATRES Series HD 862 El trece 732 Baby TV 309 INTI Network 334 BBC World News 402 BBC Entertainment 760 BBC Entertainment HD 836 Cbeebies 701 13
More informationHome Entertainment Guide Connection Packages
Home Entertainment Guide Connection Packages West Central Telephone Association is a full service telecommunications company providing cutting-edge services and state-of-the-art technology to homes and
More informationADVERTISING REVENUE RECOGNITION ISSUES FOR CABLE NETWORKS
ADVERTISING REVENUE RECOGNITION ISSUES FOR CABLE NETWORKS 0 General Principles Revenue is measured by an exchange of consideration and is not recognized as part of earnings until the revenue is realized
More informationCITIZEN ADVOCACY CENTER
CITIZEN ADVOCACY CENTER Young Citizens & Television Broadcasters LESSON PLAN AND ACTIVITIES All rights reserved. No part of this lesson plan may be reproduced in any form or by any electronic or mechanical
More informationNielsen Monitor-Plus Methodology by Medium
Methodology by Medium Table of Contents Multimedia Coverage... 4 Network Television Methodology... 6 Network Clearance Television Methodology... 8 Cable Television Methodology... 9 Local Regional/Cable
More informationCablevision (CVC) Memo
Name: Fotios Philip Lolis College/School: College of A&S Year: First Year Important Company Financial Data Price: $14.51 Avg. Vol: 4.11M Net Profit Margin(ttm): 6.3% Market Cap: 3.84B P/E (ttm): 118.03
More informationCROSS-MEDIA MEASUREMENT- Where do we go from here?
CROSS-MEDIA MEASUREMENT- Where do we go from here? The Changing Way People Watch Television Engagement with TV/Video is Growing TV/Video Program Viewing Hours Weekly DVD/Blue Ray Streaming 1:21 0:30 n/a
More informationOligopoly and Game Theory
Oligopoly and Game Theory Characteristics of An Oligopoly There are few firms serving many consumers These few firms each are large relative to the total industry. There are some barriers to entry Rules
More information0:16 0:15 0:13 0:11 MINUTES
QURTER 4, 2011 US CONSTNT CONTENT: MERICNS RE VORCIOUS VIDEO VIEWERS STY TUNED... DEVELOPMENTS TO WTCH The average merican watches nearly five hours of video each day, 98 percent of which they watch on
More informationONLINE VIDEO LOOK WHO S WATCHING NOW A SNAPSHOT OF HOW CONSUMERS INTERACT WITH ONLINE VIDEO CONTENT AND ADVERTISING. adroitdigital.
LOOK WHO S WATCHING NOW A SNAPSHOT OF HOW CONSUMERS INTERACT WITH CONTENT AND ADVERTISING Contents Introduction 3 Objectives & Methodology 4 Major Findings 5 Demographics 6 Survey 7 Conclusion 18 About
More information