Host Colleen Kelly does the leg work, so families can ENJOY their vacations. Less Hassle. More Family.

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1 Host Colleen Kelly does the leg work, so families can ENJOY their vacations. Less Hassle. More Family.

2 Family Travel Memories Made Easier! Host and Travel Guide Colleen Kelly explores must-see locations and attractions throughout the U.S. and abroad, sharing expert travel tips and insights to create easier family vacations filled with once-in-a-lifetime memories. Airing nationally on Public Television, each 30-minute episode offers a personalized, exclusive behind-the-scenes tour with an upbeat, high-energy delivery and pace that engages viewers from the start. Show Pillars ATTRACTIONS & ACTIVITIES CULTURE DINING EDUCATION HISTORY SHOPPING Unique must-see and do for kids of all ages Local events, arts, and customs Kid-friendly and parent-savvy local and regional cuisine Learning opportunities through fun & engaging experiences Historical places and sound bites Location-specific finds for both children & adults 2

3 Colleen Kelly, The Host Parent, travel writer, and seasoned traveler, Colleen Kelly grew up traveling all over the world. She has experienced the United States from coast to coast and has explored over 20 foreign countries. Her vast knowledge of travel brought her to realize the need for a new kind of travel experience and focus one that is centered around the family. As a family travel expert, Colleen doesn t miss a beat as she offers her personalized tips to parents. Her fun-loving personality pulsates through every moment of the show. She is the ultimate modern-day parent who isn t afraid to kick back, get a little messy, and have fun! Video Preview & Full Episode Catch the excitement! Be sure to watch Family Travel with Colleen Kelly: 3

4 And Away We Go! Viewers travel to exciting destinations in the U.S. and abroad. UNITED STATES Baltimore, MD Boston, MA Cheyenne, WY Chicago, IL Emerald Coast, FL Holland, MI Lake of the Ozarks, MO Los Angeles, CA Monterey, CA New Orleans, LA Palm Beaches, FL Pensacola, FL San Antonio, TX INTERNATIONAL Caribbean Family Cruise Ireland Montreal, Canada Saguenay-Lac-St-Jean, Canada Switzerland Wales A strategic partnership with Meredith Corp. s FamilyFun Magazine adds excitement and support through print and online vehicles. Satellite Media Tours (television and radio) reach millions of viewers/listeners across the U.S. to further promote the series. Integrated Social Marketing programs optimize reach and engagement. International distribution extends reach globally. 4

5 About Colleen With an extensive background in entertainment and travel, Colleen Kelly is a recognized name and face in television, print, and online media. Her many credits include: Host and Executive Producer of Family Travel with Colleen Kelly Travel Expert featured on Hallmark Channel s Home & Family Program Travel Expert featured on Chicago s WGN, NBC, and WCIU You and Me This Morning National Travel Expert and Guest Speaker, Travel & Adventure Show, the #1 series of travel shows in the U.S. Family Travel Brand Influencer for Carnival Cruise Lines. Co-Creator of Emmy-Award Winning 24/7 City Secrets, a network entertainment show on NBC-Chicago Emmy-Nominated Executive Producer for 24/7 City Secrets 5

6 The Power of Public Television (PTV) PTV reaches 99% of all U.S. TV Households across over 350 public, non-commercial television stations. PTV attracts over 105 million people each week though on-air content. Public Television Ranks #1 in Public Trust for 4 Consecutive Years! How Much Do You Trust Each Organization? (% who answered A Great Deal ) Public Television 42% PTV provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. Recent achievements include: 12 Daytime Emmys 34 Primetime Emmy Nominations 43 News & Documentary Emmy Nominations 12 George Foster Peabody Awards U.S. Courts of Law Commercial Broadcast TV Newspapers Cable TV Federal Government 16% 12% 11% 10% 25% PTV maintains the highest levels of trust among its viewers more than Commercial Broadcast and Cable TV Networks combined. U.S. Congress 6% Source: Caravan ORC International PTV is a highly trusted resource for moms. PTV is the leading provider of educational materials for K-12 teachers, parents, and caregivers and offers a broad array of other educational services. PTV s premiere kids TV programming continues to be parents and teachers most trusted learning environment for children. How Much Do You Trust the News and Public Affairs Programs the Networks Broadcast? (% who answered A Great Deal ) Public Television Fox News Channel CNN 28% 27% 40% CBS ABC NBC MSNBC 21% 21% 20% 19% Source: Roper Public Affairs & Media Survey 6

7 Public Television (PTV) Delivers Key Purchasers Adults PTV reaches nearly 109 million people through television. 24% more than the population average 11% more than Prime Time average Adults represent the highest consumer expenditures of all age groups. Average Annual Expenditure - U.S. Adults (by age) $30,188 $49,608 $58,742 $61,270 $56,001 $40,111 Women 50% of PTV viewers are Women. Women account for nearly 85% of all consumer purchases. (A.T. Kearns Consulting) Under Over 64 Source: Consumer Expenditure Survey U.S. Bureau of Labor Statistics Women represent the majority of the $192 billion online market. (U.S. Census Bureau News/U.S. Dept. of Commerce; Mindshare/Olgivy & Mather) 22% shop online at least once a day 92% pass along information about deals/finds to others Consumer Purchases - Women (% of total) 93% 93% 92% 91% 89% 80% 66% 65% 51% are moms 75% of women identify themselves as the primary shopper for their household.. (MRI Survey of the American Consumer, 2009) Source: Marketing to Women Conference 7

8 Strengthen Your Brand: Sponsor Family Travel with Colleen Kelly on PTV. Stand-Out in an Uncluttered Environment With less non-programming minutes per hour than any of the commercial networks, PTV delivers your message in the program-rich, clutter-free environment that PTV viewers have come to expect and appreciate. Own Your Category A sponsorship of Family Travel with Colleen Kelly on PTV provides a unique category-exclusive opportunity to deliver your message without competitive advertising. Reach a Loyal, Premium Audience In addition to reaching the average U.S. household, PTV reaches upscale consumers, community leaders, and business and household decisionmakers. Leverage the Halo of Public Television Audiences appreciate PTV and its sponsors! Your company/brand gains the appreciation and respect of PTV audiences that value the noncommercial and uninterrupted PTV programming made possible, in part, by your sponsorship. Transform Viewership to Sales PTV viewers believe PTV sponsors have a commiment to quality and excellence and are more likely to buy a product from a PTV sponsor. Gain Additional Exposure via Create TV Family Travel with Colleen Kelly will also air on Create TV, reaching 80% of all PTV with additional coverage. Non-Programming Minutes: Average Hour PTV FOOD TBS CNN Discovery ABC History CBS NBC FOX MSNBC FOXNC 7:50 10:44 10:34 10:31 Source: Kantar Media Figures reflect non-programming minutes/commercial time in the average hour for PrimeTime (Mon-Sun 8p-11p ETZ). Higher Income Households are Loyal to Public Television! 14:06 14:02 13:55 13:14 12:36 (% of PTV Viewers with $75K+ HH Income who DO NOT Tune-In to Other Cable Channels) CNN BRVO AEN TLC DISC HIST 41% 40% 46% 54% 53% 51% 15:15 62% 60% Source: Nielsen Only-Only Both study May 2010 Primetime programming. Nielsen PeopleMeter data from total TV Households as well as cable households. Primetime: M-Sun/8-11pm. 8

9 The Adult Public Television Audience Viewer Profile 50% Male 50% Female 74% Home Owners 57% Married 28% Children in Household $73K Mean HH Income $247K Mean Home Value 10% Spanish/Hispanic Origin 11% African-American 38% One or More College Degrees 73% Use Internet Financially Savvy PTV Viewer Index 174 Read business/finance section of newspaper 166 Own shares in money market funds 163 Own $150K+ in stocks 157 Own shares in mutual funds (bonds) 146 Own any stock 142 Have IRA retirement savings 141 Have a money market account 130 Home value $750K+ 126 Own a vacation home 120 Track investments online 110 Own a luxury car Frequent Travelers PTV Viewer Index Enjoy Frequent Travel 140 Spent $5,000+ on domestic vacations past year domestic trips by plane 132 Spent $6,000+ on a foreign vacation 127 Travel First Class 118 Member of a frequent flyer program 111 Own a valid passport 110 Any domestic travel past 12 months Seek-Out Travel Information 187 Read travel section of newspaper 149 Read Conde Nast Traveler 126 Read Travel & Leisure Magazine 109 Read National Geograhic Traveler Active Citizens PTV Viewer Index 196 Civic club member 182 Country club member 182 Member of a local body of government 158 Charitable organization member 150 Go to live theater 150 Go to museums 148 Worked for a political party 129 Attend adult continuing education courses 122 Participated in environmental group/causes 113 Business club member 108 Recycle Source: Mediamark Research Inc. (MRI) 2013 Doublebase 9

10 Family Travel with Colleen Kelly is written and produced by Travel Film Productions, LLC. TRAVEL FILM PRODUCTIONS Innovative, multi-media production company specializing in travel-based programming for the medium of television. Experienced in U.S. and International television production. Strategic and corporate national brand partnerships. Women-owned, WBENC-certified company. Experienced, accomplished, Emmy Award-winning team. Emmy, Outstanding Achievement in Producing Emmy-nominated Executive Producer Travel Film Productions team has provided content for the following networks: TRAVEL INDUSTRY PARTNERS TRAVEL FILM PRODUCTIONS, LLC Willis Tower 233 S. Wacker, 84 th Floor Chicago, IL

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