Network Program Format. Network INFormatIoN. 1. In Q3 2009, CNN continued to reach more TV viewers than any other cable news network.

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2 presents credible, comprehensive and unbiased coverage of events and news around the world, around the clock. has a singular commitment to high-quality journalism, serving as the network of record for every major event around the world. With global newsgathering resources and a reputation for exceptional reporting of breaking events, has become synonymous with immediacy and in-depth news coverage. has 99 million U.S. subscribers as of October Network Program Format Local avails: 2 minutes per hour If system carries HLN & tbs: Additional 1 minute per hour times: 2 floating 1-minute breaks per hour If system carries HLN & tbs: Additional 1 floating 1-minute break per hour Insertion Hours: 24 hours per day Network INFormatIoN Subscribers: Service type: Satellite Feed: 99 million Source: Nielsen Universe Estimates, October 2009 Basic, Hi-Definition, VOD, Wireless, Broadband Live (Single) Launch Date: June 1980 ownership: Turner Broadcasting System, Inc. BeNeFItS to advertisers 1. In Q3 2009, continued to reach more TV viewers than any other cable news network. Source: Nielsen NPower, Average Monthly Cume, 06/29/09-09/27/09, 75% unification, 1 minute qualifier. Total Day (M-Su 6a-6a) except CNBC (M-F 6a-2a and 4a-6a; Sat 7p-2a; Sun 7p-2a and 4a-6a). All Data Based on blend of Live With a combined TV and online reach of more than 135 million, continues to reach more people on more platforms than any cable news competitor. Source: Turner Research from Nielsen Media Research, TV Reach based on 1-minute qualifier. Nielsen Fusion Data - June 09 (Calendar Month). Total Day: 6a-6a Mon-Sun. Network Definitions TV/ Digital Network (Brand), FXNC TV/Fox News Digital Network (Brand), MSNBC TV/MSNBC Digital Network (Channel). Combined Reach = unduplicated audience that viewed either TV, Digital or both in a given time-period. 3. s coverage of Michael Jackson s memorial service ranks as the highest rated cable news telecast in Q Source: Turner Research from Nielsen Media Research - Top Cable News Telecasts (, FXNC, MSNBC, HLN, CNBC) Q3'09 (06/29/09-09/27/09) Based on Live+SD data. 4. is a top choice among a community of the most highly prized consumers: Influentials. They are the ones that tell others where to invest, how to vote, and what to buy. Influentials are wellconnected, well-informed brand advocates. In a world where word of mouth means more than ever before, reaching them means reaching far beyond the average consumer. 5. You are known by the company you keep. is a high-energy brand that consumers associate with leadership and trust. Advertisers messages have more value and meaning when conveyed in an environment that stands for engagement, connection and brand power. 2

3 research viewer targeted Persons: 18-49, viewer ProFILe Median Age: 60.3 ethnicity Breakdown: Median Household Income: $54K % White 65% % with 4 Years of College: 36% % Black 26% % HH with Children: 21% % Other 8% % A Counties: 40% % Hispanic Origin 6% Source: Research based on Nielsen Marketbreaks. Period Q408-Q309 (9/29/08-9/27/09). All percentages based on P2+ viewer LIFeStYLe watched Past 7 Days automotive: very Likely Index electronics (Bought Last Year) Index Intent To Purchase: Minivan 134 Multi-Component System 145 Any Vehicle Bought: Foreign New 125 Pocket-Size Cassette 128 Intent To Purchase: Motorcycle 121 Digital Disposable Camera 125 Intent To Purchase: 4-Door 114 HD or HD Ready Set 115 Any Vehicle Bought: Domestic New 111 retail apparel (Bought Last Year) Family restaurants & Steakhouses Men s Business Suit Times/Past Month 119 Men s Sport Jacket 127 Men s Leather Coat 125 Financial Services (acquired Past Year) Pant Suit 123 Preferred Stock 173 Men s Tuxedo 115 Common Stock 152 Women s Skirt Suit 115 Money Market Funds 144 Mutual Funds 143 Home Improvements ( Past Year) U.S. Savings Bonds 123 Home Remodeling 114 Tax Exempt Funds 111 Home Improvements 109 Source: Research based on MRI 2009 Cable Study. Base: All Adults 18+ DaYPart viewing P18+ P18+ m18+ m18+ m18+ w18+ w18+ w18+ P25-54 P25-54 time Days (000s) vpvh (000s) vpvh %Comp (000s) vpvh %Comp (000s) vpvh Total Day Mon-Sun p-11p Mon-Sun a-12p Mon-Sun p-7p Mon-Sun p-2a Mon-Sun Source: Nielsen Media Research Marketbreaks, 9/29/08-9/27/09. Live+7 data. Comp% Based on P2+ 3

4 ProgrammINg ProgrammINg genres: Business/Financial, News/Information, Health, Lifestyle viewer targeted ProgrammINg Persons 25-54: American Morning, The Situation Room, Campbell Brown: No Bias, No Bull, Larry King Live and Anderson Cooper 360 New ProgramS For 2010/PoPULar established ProgramS American Morning: monday Friday 6am 9am et Hosted by Kiran Chetry and John Roberts, American Morning is the only morning news program that truly is news-driven. Real news. Real journalists. No wonder more and more Americans start their day with American Morning. The Situation Room: monday Friday 4pm 7pm et and Saturday 6pm et The Situation Room, anchored by Wolf Blitzer, is all about immediate and complete access. Blitzer assembles s top correspondents, analysts, contributors and guests for up-to-the minute, rolling coverage of the day s events. Campbell Brown: No Bias, No Bull: monday - Friday 8pm et Campbell Brown anchors Campbell Brown: No Bias, No Bull a daily program about politics on. Each night Brown takes a common sense approach to journalism by holding elected officials -- on both sides of the aisle -- accountable through her Cutting through the Bull segments and program s No Bull Test. Larry King Live: monday-sunday 9pm et When the world s newsmakers have something to say they trust the King of Talk. With over 40 thousand interviews over his career you can trust Larry King to reveal a side of the story you won t get anywhere else. Anderson Cooper 360 : monday Friday 10pm et Anderson Cooper anchors Anderson Cooper 360, a provocative alternative to the typical network evening newscast, going beyond the headlines to tell stories in-depth and from multiple points of view. 4

5 LeaDINg NatIoNaL advertisers Please contact directly for more information. Network CoNtaCtS affiliate marketing: affiliate ad Sales representatives National ad Sales: Turner Network Sales, Inc. Turner Broadcasting Sales, Inc. 101 Marietta Street NW Jamelia Smith One Time Warner Center 22nd Floor New York, NY Atlanta, GA P:(404) P:(212) affiliate ad Sales Support: Greg D Alba VP, Affiliate Ad Sales Chris Seaver Chief Operating Office Kelly Ryan Sales P:(404) P:(404) Katrina Cukaj SVP, Sales -NY Director, Affiliate Ad Sales Liz Taylor Kim Copeland Scott Weller P:(404) SVP, Sales-LA P:(404) Joe Dugan Director, Affiliate Ad Sales Kevin Wood SVP, Interactive Cheryl McFadden P:(404) P:(404) Amy Rife P:(404) Thuy Burchette technical Hotline/24-Hour authorization Center: (404) P:(404) Coordinator, Affiliate Ad Sales Caroline Tanner P:(404) website INFormatIoN Consumer website: affiliate website: 5

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