SUMMARY STATEMENT EDUCATION

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1 CV Miloš Bujišić Rosen College of Hospitality Management University of Central Florida 9907 Universal Boulevard, Orlando, FL USA. Phone: (814) SUMMARY STATEMENT 3 years experience in university teaching in face-to-face, Mixed Mode, and Fully online teaching modes and 1 year of experience as a teaching assistant. Primary research area - Restaurant and Foodservice Management 15 refereed journal publications 24 refereed conference papers 5 papers under revision 10 years of management experience is sales, foodservice industry EDUCATION Doctor of Philosophy ABD, Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA. - Expected in May Areas of Focus: Food and Beverage Management; Hospitality Finance, Revenue Management, Entrepreneurship. 25 credits completed at Penn State University 43 credits completed at University of Central Florida Master of Science - Tourism & Hospitality Dept. - Singidunum University, Belgrade, Serbia, Specialization: Revenue Management and Hospitality Economics. Bachelor of Science Dept. of Economics, University of Belgrade, Belgrade, Serbia, Specialization: International Economy and Foreign Trade

2 M. Bujisic Vitae 2/14 RESEARCH AREAS OF RESEARCH INTEREST: Customer Behavior and Customer Experience in Hospitality Industry Restaurant and Foodservice Management Revenue Management, Lodging Sales, Pricing and Cost Optimization Research Methodology and Experimental Designs Personalization of Hospitality Services and Information Systems RESEARCH EXPERIENCE: Dick Pope Sr. Institute for Tourism Studies, University of Central Florida, FL Bok Tower Gardens Visitor Experience and Performance Quality analysis Research Assistant, The Pennsylvania State University, University Park, PA Development of Revenue Management Social Media Protocols Application of Revenue Management to Club/Event Industry Research Project Advisor, University of South Florida, FL Blake Medical Center service quality improvement REFEREED JOURNAL PUBLICATIONS: Bujisic, M., Hutchinson, J., & Parsa, H.G. (2014) The Effect of Ambiance, Food and Service Quality on Restaurant Customer Behavioral Intentions. International Journal of Contemporary Hospitality Management, 26(8). Bujisic, M., Hutchinson, J. & Bilgihan, F. (2014). The Effect of Pricing Strategies of F&B and Entrance Fees on Perceived Fairness and Return Intentions: A Mixed Methodology Study. Journal of Revenue and Pricing Management. Bujisic, M., Wu, L., Mattila, A., & Bilgihan, A. (2014) Not All Smiles Are Created Equal: Investigating the Effects of Display Authenticity and Service Relationship on Customer Tipping Behavior, International Journal of Contemporary Hospitality Management, 26(2). Bujisic, M., Parsa, H.G., Gallowey, J., Hern, L. & Bilgihan, A. (2014), Service Failure, Tipping Behavior and the Effect of Service Industry Experience, Journal of Quality Assurance in Hospitality and Tourism, 15(3). Bujisic, M., Hutchinson, J. & Bilgihan, F. (2014). The Application of Revenue Management in Beverage Operations, Journal of Foodservice Business Research, 17(4).

3 M. Bujisic Vitae 3/14 Bujisic, M., Choi, Y., Parsa, H.G. & Krawczyk M. (2013). Tipping Practices In Food and Beverage Operations: A Longitudinal Study, Journal of Culinary Science & Technology, 11(3). Bilgihan, F, Nusair., K., Okumus, F. & Bujisic, M. (2013). Online Hotel Booking Experience: Flow Theory, Measuring Online Customer Experience and Managerial Implications. Information Technology & Tourism. doi: /s Bogicevic, V., Yang, W., Bilgihan, A., & Bujisic, M. (Accepted) Airport Service Quality Drivers of Passenger Satisfaction, Tourism Review. Bilgihan, A., Nusair, K., Okumus, F., & Bujisic, M. (in press). The Role of Demographics in Predicting e-loyalty in Social Network Websites, Journal of Information Science & Technology. Bilgihan, A., Cobanoglu, C., Nusair, k., Okumus, F., & Bujisic, M. (2013). A Quantitative Study Exploring the Difference between Gaming Genre Preferences, The Computer Games Journal, 2(1). Parsa, H.G. & Bujisic, M. (2014). Consumer Comment Behavior and the Calendar Effect: A Longitudinal Study in Services, Journal of Services Research, 14(1). Dutta, K., Parsa, H.G., Parsa, A.R. & Bujisic, M. (2014). Change in Consumer Patronage and Willingness to Pay at Different Levels of Service Attributes in Restaurants: A Study from India, Journal of Quality Assurance in Hospitality and Tourism. Davis, M., Bujisic, M., & Parsa, H.G. (in press). Federal Drug Administration s Ruling and Nutritionally Focused Menus: Alternative Strategies to Comply with the Federal Guidelines, Journal of Foodservice Business Research. Bujisic, M. (2011). Social Implications and Possibilities of Post-War Veteran Tourism Development in Iraq: When Former Enemy Becomes a Tourist. The Journal of Tourism and Peace Research, 2(2), Bujisic, M. (2010). Concierge Services. Singidunum Revija, 6(2), REFEREED JOURNAL PUBLICATIONS (in review): Bujisic, M., Bilgihan, F. & Smith, S. (2013). Relationship between Guest Experience, Personality Characteristics and Satisfaction: Moderating Effect of Extraversion and Openness to Experience, Tourism Analysis: An Interdisciplinary Journal. Bujisic, M., Bilgihan, F. & Parsa, H.G. (2013). The Role of Simulation Software in Enhancing Students' Academic Performance: A Restaurant Management Case, Journal of Hospitality, Leisure, Sport & Tourism Education.

4 M. Bujisic Vitae 4/14 Parsa, H.G., van der Rest, J-P., Smith, S., Parsa, R. & Bujisic, M. (second revision). Rate of Restaurant Failures and Demographic Factors: Results from a Secondary Data Analysis. Cornell Hospitality Quarterly. Dev, C., Parsa., H.G., Parsa, A. & Bujisic, M. (2013). Ranking Hospitality Faculty by Research Impact: Introducing Dp2 Index. Journal of Teaching in Travel and Tourism. Smith, S. H.G. Parsa & Bujisic, M. (2013). Hotel Cancellation Policies, Distributive and Procedural Fairness, and Consumer Patronage: A Study from the Lodging Industry, Journal of Travel & Tourism Marketing. BEST PAPER AWARD Bogicevic, V., Bujisic, M., Cobanoglu, C. & Feinstein, A.H. (2014) The Moderating Effect of Demographics on the Relationship between Hotel Room Design Characteristics and Purchase Intent, 19th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, TX. REFEREED CONFERENCE PRESENTATIONS: Bujisic, M., Nusair, K. & Hutchinson, J. (2014) BEVQUAL: A Tool for Measuring Quality in Beverage Operations, 19th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, TX. Bujisic, M., Olgun, C., Bilgihan, A. & Cobanoglu, C. (2014) The Effect of Hedonic and Utilitarian Website Features on Commitment and E-Loyalty to Hotel Booking Websites, 19th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, TX. Bogicevic, V., Bujisic, M., Cobanoglu, C. & Feinstein, A.H. (2014). The Moderating Effect of Demographics on the Relationship between Hotel Room Design Characteristics and Purchase Intent, 19th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, TX. Bogicevic, V., Yang, W., Bilgihan, A., & Bujisic, M. (2013).Visual Data Mining Analysis of Airport Design and Service Quality, Service Design and Tourism Conference, Sarasota, FL. Parsa, H.G., van der Rest, J., Smith, S., Parsa, R. & Bujisic, M. (2013). Relationship between Restaurant Failures and Demographic Factors: Results from a Secondary Data Analysis. 31th EuroCHRIE Conference, Freiburg, Germany. Smith, S. Parsa, H.G. & Bujisic, M. (2013). The Effect of Hotel Rate Increases and Discounts on Consumer Willingness-to-Purchase, Annual ICHRIE Summer Conference International, St. Louis, MI.

5 M. Bujisic Vitae 5/14 Bilgihan, A., Bujisic, B., & Smith, S., (2013). Importance-Performance Analysis of Theme Parks in the Chinese Market, Annual ICHRIE Summer Conference International, St. Louis, MI. Smith, S., Parsa, H.G., Parsa., R.A., Webb, T. & Bujisic, M. (2013). Impact of Demographic Factors on Restaurant Failure Rates: A Study from Boulder, Colorado, Western federation CHRIE Regional Conference, Denver, CO. Bujisic, M., & Parsa, H.G. (2013). Do Climatic Factors Effect Restaurant Revenues?: A Longitudinal Study, Western federation CHRIE Regional Conference, Denver, CO. Bujisic, M., Parsa, H.G., & Bogicevic, V. (2013), Analysis of a Non-Linear Effect of Service Attributes on Return Intentions and Willingness to Pay in Restaurants, 18th Graduate Education and Graduate Student Research Conference, Seattle, WA. Bujisic, M., Parsa, H.G., Gallowey, J., & Hern, L. (2013), Service Failure, Tipping Behavior and the Effect of Service Industry Experience, 18th Graduate Education and Graduate Student Research Conference, Seattle, WA. Bujisic, M., Bogicevic, V., Shatskikh, A., Bilgihan, A., & Cobanoglu, C., (2013), The Qualitative Analysis of Pricing Strategies in Beverage Operations, 18th Graduate Education and Graduate Student Research Conference, Seattle, WA. Bujisic, M., Wu, L., & Mattila, A. (2012). Studying the Effect of Authentic Smile and Service Relationship on Tipping. 17th Graduate Education and Graduate Student Research Conference, Auburn, AL. Bujisic, M., Parsa, H.G., & Mattila, A. (2012). Effect of Climatic Factors on Consumer Complaint Behavior: A Longitudinal Study in Hospitality. Annual ICHRIE Summer Conference International, Providence, RI. Bujisic, M., & Parsa, H.G. (2012). Role of ProSim Restaurant Simulation Software in Enhancing Students Academic Performance. Annual ICHRIE Summer Conference International, Providence, RI. Bujisic, M., & Parsa, H.G. (2012). The Effect of Climatic Factors on Menu Items Sales in Restaurant Setting International CHRIE Florida/ Caribbean Chapter Conference, Orlando, FL. Bujisic, M., & Bilgihan, F. (2012). Relationship between Guest Experience, Personality Characteristics and Satisfaction: Moderating Effect of Extraversion and Openness to Experience. International CHRIE Florida/ Caribbean Chapter Conference, Orlando, FL. Bujisic, M., & Bilgihan, F. (2012). Entertainment Venue Revenue Management. International CHRIE Florida/ Caribbean Chapter Conference, Orlando, FL.

6 M. Bujisic Vitae 6/14 Feldman, O., Parsa, H.G. & Bujisic, M. (2012). Relationship between Restaurant Names and Financial Performance: An Analysis of the NRN Top 100 Restaurants from 2000 and International CHRIE Florida/ Caribbean Chapter Conference, Orlando, FL. Smith, S., Parsa, H.G., & Bujisic, M. (2012). Consumer s Perception of Social Fairness for Established Hotel Cancellation Policies. International CHRIE Florida/Caribbean Chapter Conference, Orlando, FL. Greaux, B., Parsa, H.G., & Bujisic, M. (2012). A Profile of Crimes in Hospitality: A Multistate Study from the U.S International CHRIE Florida/ Caribbean Chapter Conference, Orlando, FL. Bujisic, M., Parsa, H.G., Choi, Y., & Krawczyk, M. (2012). Effect of Demographic Factors on Tipping in a Convention Hotel: A Longitudinal Study. TOSOK International Tourism Conference, Ulsan, Korea. Bujisic, M., & Parsa, H.G., (2012). Do Day of the Week and Time of the Day affect Consumer Comments? A Longitudinal Study in the Restaurant industry. TOSOK International Tourism Conference, Ulsan, Korea. Smith, S., Parsa, H.G., & Bujisic, M. (2012). Relationship Between Perceived Social Fairness, Hotel Cancellation Policies And Consumer Patronage. TOSOK International Tourism Conference, Ulsan, Korea. OTHER CONFERENCE PRESENTATIONS: Bujisic, M., Bilgihan, F. & Parsa, H.G.. (2013). The Moderating Effect of "Big Five" Personality on the Relationship between Experience and Behavioral Outcomes. Tenth Graduate Research Forum at the University of Central Florida, Orlando, FL. Bujisic, M., Parsa, H.G., & Mattila, A. (2012). Effect of Climatic Factors on Consumer Complaint Behavior: A Longitudinal Study in Hospitality. Ninth Graduate Research Forum at the University of Central Florida, Orlando, FL. Bujisic, M., Wu, L., & Mattila, A. (2011). Tip for Good Service or Better Service. Pennsylvania State University Graduate Exhibition, State College, PA. CONFERENCE SYMPOSIUMS: Mattila, A., Parsa, H.G., & Bujisic, M. (2012). Experimental Design and Student Samples in Hospitality Research. Annual ICHRIE Summer Conference International, Providence, RI. RESEARCH In-PROGRESS Bujisic, M., & Nusair, K., Lisrel, AMOS and MPlus: SEM and moderating effects. Intended for publication in Tourism Management.

7 M. Bujisic Vitae 7/14 Bujisic, M., & Nusair, K., Comparison of Three Methods for Testing Moderating Effects Using Structural Equation Modeling. Intended for publication in Tourism Management. Bujisic, M., & Nusair, K., Customer Commitment in Beverage Operations. Intended for publication in International Journal of Contemporary Hospitality Management. Bujisic, M., Parsa, H.G., & Mattila, A. A Longitudinal Study on Consumer Comment Behavior in Restaurant industry: Effect of Climatic and Temporal Factors. Intended for publication in Journal of Foodservice Business Research. Bujisic, M., & Parsa, H.G. The Effect of Weather Factors on Restaurant Sales. Intended for publication in Scandinavian Journal of Hospitality and Tourism. Bujisic, M., Nusair, K., Hutchinson, J. & Bilgihan, F. BevQUAL: Development of Beverage Operations Quality Instrument. Intended for publication in Cornell Hospitality Quarterly. Bujisic, M., Nusair, K., & Bilgihan, F. Development of Psychometric Measures in Cross-Cultural Research: Three-Phase Factor Analysis. Intended for publication in Tourism Management. Bujisic, M., & Bogicevic, V. (2012). The Development of the Hospital Non-Medical Service Quality Instrument. Intended for publication in Health Care Management Review. Bujisic, M. Personalization vs. Customization: Development of Psychometric Measure. Intended for publication in Journal of Hospitality & Tourism Research. Bogicevic, V., Bujisic, M. & Nusair, K., Perceived Hotel Room Design Instrument Development. Bogicevic, V., Bujisic, M., & Cobanoglu, C. The Moderating Effect of Demographics on the Relationship between Hotel Room Design Characteristics and Purchase Intent. Intended for publication in Cornell Hospitality Quarterly. Bogicevic, V., Yang, W., Bilgihan, A., & Bujisic, M. Airline Service Quality Drivers of Passenger Satisfaction. Bogicevic, V., & Bujisic, M. AirQUAL: Airport Quality Instrument Development.

8 M. Bujisic Vitae 8/14 Invited presentations: Parsa, H.G., Dutta, K., & Bujisic, M. (2012). Assessing the Relative Importance of Restaurant Attributes in Consumer Patronage, Corvinus University, Budapest, Hungary, October 29, Parsa, H.G. & Bujisic, M. (2012). Effect of Climatic Factors on Tourism and Hospitality Industry, Singidunum University, Belgrade Serbia, November 2, 2012.

9 M. Bujisic Vitae 9/14 TEACHING TEACHING INTERESTS: Graduate Level: Research in Management of Foodservice Operations Research Methods I: Applied Statistical Methods Research Methods II: Experimental and Advanced Research Designs Applied Multivariate Statistics Hospitality Operations Modeling Experience Economy Management Customer Behavior and Decision Making Entrepreneurship in Hospitality Undergraduate Level: Restaurant Management Food and Beverage Operations Financial Management in Hospitality Managerial and Financial Accounting Lodging Operations Management and Marketing of Services Cost Controls in Hospitality Information Systems in Hospitality Industry TEACHING EXPERIENCE: Rosen College of Hospitality Management, University of Central Florida, FL. Teaching Instructor certified developer of online and mixed-mode courses HFT 4861C - Beverage Management Advanced course of beverage management principles. Two semester in mixed mode setting 45 students per class section Student Teaching Evaluations: 4.41/5.00; 4.81/5.00 HFT Fine Spirits Management New course development - Development of online and offline teaching materials and assignments Starting in fall 2013 Production, aroma/taste profiles, branding, advertising, sales, distribution, laws, regulations, and responsible practices of distilled spirits. One semester in mixed mode setting 50 students per class section HFT 6365 Management of Corporate Foodservice Operations Advanced graduate course that covers current research in foodservice operations. Guest lecturer with Prof. H.G. Parsa

10 M. Bujisic Vitae 10/14 Three semester in mixed mode setting using Blackboard 22 students per class section HFT Entrepreneurship in Hospitality Advanced graduate course that covers entrepreneurship in foodservice and lodging industries. Guest lecturer with Prof. H.G. Parsa Three semester in mixed mode setting using Blackboard 20 students per class section HFT 4464 Hospitality Industry Finance Advanced course of financial management principles in hospitality industry. One semester in face to face setting One semester in mixed mode setting 70 students per class section Student Teaching Evaluations: 4.42/5.00; 4.51/5.00 HFT 4457 Food, Beverage, and Labor Cost Controls Advanced course in food, beverage, and labor cost control in restaurant setting. Guest lecturer with Prof. Michael Terry One semester in mixed mode setting 70 students per class section HFT 3263 Restaurant Management A study of restaurant operations from the management perspective and development of entrepreneurial skills necessary to succeed in this field One semester of both face to face and mixed mode setting One semester as guest lecturer with Prof. Michael Terry 70 students per class section Student Teaching Evaluations: 4.76/5.00 HFT 2401 Hospitality Industry Financial Accounting An introductory course of financial accounting principles in hospitality industry Two sections in face to face setting 50 students per class section Student Teaching Evaluations: 4.13/5.00; 3.90/5.00 FSS 2221 Techniques of Food Preparation Basic principles of food and beverage preparation, service and menu development. Guest lecturer with Prof. Kevin Murphy One semester in face to face setting 70 students per class section FSS Supply and Procurement Management Basic methods of purchasing food in large quantities. One semester in mixed mode setting 20 students per class section Student Teaching Evaluations: 4.80/5.00

11 M. Bujisic Vitae 11/14 School of Hospitality Management, Pennsylvania State University, University Park, PA. Graduate Teaching Assistant HRIM 497C - Revenue Management Advanced revenue management course with emphasis on hotel and restaurant revenue management and information systems One semester in face to face setting Teaching assistant 25 students per class section HRIM 350 Decision Making in Hospitality Industry Advanced information systems and decision making course with emphasis on the development of forecasting and simulation modeling solutions in restaurant and hotel industry Two semesters in face to face setting Teaching assistant 35 students per class section

12 M. Bujisic Vitae 12/14 PROFESSIONAL EXPERIENCE: About 10 years of mid-level and upper-level professional management, marketing and consulting experience in hospitality operations and sales. Experience in international concierge services in the capital city of Belgrade, Serbia. I have managed three food and beverage establishments. I have provided consulting services to more than 10 different hotel, restaurant and hospitality investment companies. Won accolades for P/L management and meeting budgetary goals. I have a strong record of building sales and expanding business through innovative marketing promotions. I have excellent people skills and successfully mentored several unit level managers. UNIQA, Belgrade, Serbia (May 2009 November 2009) Insurance Consultant Provided representing, consulting, market research services Galactica Group, Belgrade, Serbia (October 2006 December 2009) General Manager, Full-service Restaurant; and Bar & Pub. Responsibilities: General management, business plans and financial analytics, consulting in hotel privatization process, concierge services supervision, restaurant management. Successfully managed one restaurant and one bar for three years. o Full-service, Restaurant and Lounge with 250 seats. o Bar/Pub 110 seats. Provided consultancy in the opening process of three independent food and beverage establishments o I was responsible for concept development, pre-opening management and initial marketing. Provided consultancy services for hospitality investment companies in the hotel privatization process. o I was responsible for the development of the fisability and business plans, and for the pre-opening procedures. Created and managed concierge services agency. I was completely involved in the day-to-day operations, P/L, marketing promotions, employee hiring and training. I was also responsible for hiring / training / mentoring assistant managers, shift supervisors, and the staff. I was able to expand the business while building strong bottom line for the company. Highlander Restaurant, El Gouna, Egypt (2005) General Manager A la carte restaurant, part of the four star Panorama Hotel. Pre-opening planning, marketing and development.

13 M. Bujisic Vitae 13/14 Responsible for menu planning, cost management, local marketing, human resources and daily operations. I was responsible for the P/L. The restaurant had one of the highest ratings among El Gouna/Hurgada international restaurants. The restaurant was very profitable. Kandis Company, Belgrade, Serbia (September September 2006) Sales Manager Maintained steady increase in sales from Commercial activities, market research, consulting, closing deals, representing. Responsible for the 10 people sales team and the distribution of food and beverage products in the Serbian market. Responsible for marketing and promotion activities. Conducted several consumer survey studies. Responsible for expanding the market through personal sales. Responsible for developing marketing strategies for the regional market. Very successful in developing market share through local promotions. SERVICE: Vice President ( ) Graduate Student Association, School of Hospitality Management, Pennsylvania State University, University Park, PA. Reviewer o Cornell Hospitality Quarterly o International Journal of Contemporary Hospitality Management o International Journal of Hospitality Management o Tourism Review o Journal of Hospitality and Tourism Research LANGUAGES: Serbian (native language) English (fluent) Italian (basic) French (basic)

14 M. Bujisic Vitae 14/14 DOCTORAL LEVEL CLASSES COMPLETED Research Methods and Statistics Advanced Research Methods in Hospitality and Tourism (HFT 7589) Analysis of Survey, Record, and Other Qualitative Data (EDF 7463) Analysis of Variance and Design of Experiments (STAT 502) Applied Regression Analysis (STAT 501) Case Studies in Research Design (IDS 7502) Psychometrics (EDF 7427) Qualitative Research in Education (EDF 7475) Quantitative Foundations of Educational Research (EDF 7403) Research Methods in Hospitality Industry (HRIM 503) Research Seminar (IDS 7500) - 6 credits Latent Variable Modeling (EDF 7415) Multivariate Statistics in Education (EDF 7406) Hospitality and Tourism Entrepreneurship in Hospitality (HFT 6291) Foundations in Hospitality and Tourism Research (HFT 7587) Foundations of Tourism (RPTM 597A) Research Colloquium in Hospitality (HRIM 590) Strategies & Tactics: Travel & Tourism (HFT 7715) Research Seminar in Hospitality and Tourism (HFT 7588) Supporting Fields Issues & Research in Education (IDS 7501) Linear Programming (IE 405) Operations Research (IE 425) Process Quality Engineering (IE 424) Psychology of Customer Service (PSY 597A)