Jason D. Reese Department of Exercise & Sport Science University of Mary Hardin-Baylor UMHB Station, 900 College St., Box 8010 Belton, Texas 76513

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1 Jason D. Reese Department of Exercise & Sport Science University of Mary Hardin-Baylor UMHB Station, 900 College St., Box 8010 Belton, Texas EDUCATION Doctor of Philosophy Texas A&M University, August 2012 (expected) Major: Kinesiology Emphasis: Sport Management Cognate: Marketing Dissertation: Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay- What-You-Want Pricing Master of Science Texas A&M University, May 2010 Major: Kinesiology Emphasis: Sport Management Thesis: Fan Satisfaction with the Season Ticket Sales Process Bachelor of Science University of Mary Hardin-Baylor, May 2008 Major: Sport Management PROFESSIONAL EXPERIENCE 2011 Present Instructor Department of Exercise & Sport Science, University of Mary Hardin- Baylor Graduate Teaching Assistant Department of Health and Kinesiology, Division of Sport Management, Texas A&M University Research Manager Center for Sport Management Research and Education, Texas A&M University Research Assistant Sport Marketing Laboratory, Division of Sport Management, Texas A&M University Graduate Teaching Assistant Department of Health and Kinesiology, Physical Education Activity Program, Texas A&M University

2 Reese CV 2 RESEARCH INTERESTS My research interests lie in the area of sport marketing of professional and intercollegiate athletics. Within this research area, my current interests focus on pricing of sport related products, consumer price perceptions, and consumer behavior to price changes in the sport industry. REFEREED JOURNAL ARTICLES IN REVIEW 1. Ballouli, K., Hutchinson, M, Reese, J. D., & Cattani, K. (in review). "Give me the headset": Why people consume fantasy sports. 2. Reese, J. D., Brown, B., & Bennett, G. (in review). Required donations: An empirical test of prospect theory & framing of per-seat contributions in intercollegiate athletics 3. Reese, J. D., & Bennett, G. (in review). Fan satisfaction with the season ticket selling process. 4. Reese, J. D., & Bennett, G. (in review). Brand personality of mixed martial arts. BOOK CHAPTERS 1. Reese, J. D. (2011). Clutter sponsorship [or advertising]. In L. E. Swayne & J. G. Golson (Eds.), 2. Reese, J. D. (2011). Customer satisfaction. In L. E. Swayne & J. G. Golson (Eds.), 3. Reese, J. D. (2011). Group sales. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage. 4. Reese, J. D. (2011). Pay per view (PPV) sports. In L. E. Swayne & J. G. Golson (Eds.), 5. Reese, J. D. (2011). Place, defined for sports. In L. E. Swayne & J. G. Golson (Eds.), 6. Reese, J. D. (2011). Point-of-sale (POS), point of purchase (POP) display. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage. 7. Reese, J. D. (2011). Premium seating. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage. 8. Reese, J. D. (2011). Price discrimination. In L. E. Swayne & J. G. Golson (Eds.),

3 Reese CV 3 9. Reese, J. D. (2011). Relationship marketing. In L. E. Swayne & J. G. Golson (Eds.), 10. Reese, J. D. (2011). Target market. In L. E. Swayne & J. G. Golson (Eds.), Encyclopedia of sports management and marketing. Thousand Oaks, CA: Sage. 11. Reese, J. D. (2011). Ticket price, tiers. In L. E. Swayne & J. G. Golson (Eds.), PUBLISHED ABSTRACTS 1. Reese, J. D., & Ballouli, K. (2011). Violence in mixed martial arts: A review of concepts, research, and practice. Research Quarterly for Exercise and Sport. 2. Reese, J. D., & Bennett, G. (2011). Mixed martial arts sponsorship effectiveness: A recall & recognition study. (In press) REFEREED CONFERENCE PROCEEDINGS 1. Reese, J. D., & Bennett, G. (2010, June). Fan satisfaction with the season ticket selling process. Presented at the North American Society for Sport Management annual conference, Tampa, FL. 2. Reese, J. D., Ballouli, K., & Bennett, G. (2010, October). Measuring the influence of social media on television viewership. Presented at the Sport Marketing Association annual conference, New Orleans, LA. 3. Reese, J. D. & Bennett, G. (2010, October). Brand personality of mixed martial arts. Presented at the Sport Marketing Association annual conference, New Orleans, LA. 4. Reese, J. D. & Ballouli, K. (2011, March). Violence in mixed martial arts: A review of concepts, research, and practice. Presented at the American Alliance for Health, Physical Education, Recreation, and Dance Conference, San Diego, CA. 5. Reese, J. D. & Bennett, G. (2011, March). Required donations: A conceptual framework of prospect theory & framing of per-seat contributions in intercollegiate athletics. Presented at the Association of Marketing Theory and Practice annual conference, Panama City, FL. 6. Reese, J. D., Brown, B., & Bennett, G. (2011, October). Required donations: An empirical test of prospect theory & framing of per-seat contributions in intercollegiate athletics. Presented at the Sport Marketing Association annual conference, Houston, TX. 7. Reese, J. D., & Bennett, G. (2011, October). Mixed martial arts sponsorship effectiveness: A recall & recognition study. Presented at the Sport Marketing Association annual conference, Houston, TX.

4 Reese CV 4 8. Reese, J. D., & Bennett, G. (2011, November). Brand attributes, attitudes, and involvement: Action sports sponsors and events. Presented at the Sport Entertainment and Venues Tomorrow annual conference, Columbia, SC. 9. Reese, J. D., & Kerr, M. (2012, March). Price tiers as antecedents of event quality in the sport industry. Presented at the Association of Marketing Theory and Practice annual conference, Myrtle Beach, SC. 10. Brown, B., Ballouli, K., & Reese, J. D. (2012, March). Spectator-based brand equity and university-held pep rallies. Presented at the Association of Marketing Theory and Practice annual conference, Myrtle Beach, SC. INVITED INTERNATIONAL PRESENTATIONS 1. Reese, J. D. (2011, July). International Sport Sponsorship. Invited breakout session at Deutsche Sporthochschule Köln The German Sport University, Cologne, Germany. GRANT ACTIVITY 1. Reese, J. D. (2010). Health and Kinesiology Graduate Student Committee travel grant. Department of Health & Kinesiology, Texas A&M University. Funded $ Reese, J. D. (2011). Office of Graduate Studies travel grant. Department of Health & Kinesiology, Texas A&M University. Funded $450. TEACHING ACTIVITY University of Mary Hardin-Baylor: EXSS 2352 Personal Health & Fitness EXSS 3310 Communication in Sport EXSS 3360 Sport Venue & Event Management EXSS 3372 Sociology of Sport EXSS 3374 Sport Marketing EXSS 3375 Economics in Sport EXSS 4378 Sport Finance Texas A&M University: KINE 198 Health & Fitness (Running, Beginning Ice Hockey, & Strength Training) KINE 199 Activity (Beginning Ice Hockey, Swimming, & Strength Training) SPMT 337 International Sport Business (Online Course Development) SPMT 423 Marketing Aspects of Sport (Online Course Development) SPMT 615 Sport Marketing (Online Course Development)

5 Reese CV 5 GUEST LECTURES 1. Reese, J. D. (Spring 2011): Sport Pricing. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University. 2. Reese, J. D. (Spring 2011): Branding in Sport. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University. 3. Reese, J. D. (Spring 2011): Sport Marketing Research. Sport Management 423, Marketing Aspects of Sport (Undergraduate), Texas A&M University. 4. Reese, J. D. (Spring 2011): Research in sport management: An overview and practical uses. Sport Management 482, Writing Seminar in Sport Management (Undergraduate), Texas A&M University. 5. Reese, J. D. (Fall 2010): Sport marketing research. Sport Management 615, Sport Marketing (Graduate), Texas A&M University. 6. Reese, J. D. (Spring 2010): The sport industry environment: Globalization, ethics, & social responsibility. Sport Management 333, Sport Management (Undergraduate), Texas A&M University. 7. Reese, J. D. (Spring 2010): Symbols, Stats, & Styles in Research Presentations. Sport Management 601, Research Methods (Graduate), Texas A&M University. 8. Reese, J. D. (Fall 2009): Sport sponsorship. Sport Management 615, Sport Marketing (Graduate), Texas A&M University. SPORT INDUSTRY EXPERIENCE 2009 Present Interscholastic Sports Official Football, Basketball, & Baseball Texas Association of Sports Officials (TASO) & University Interscholastic League (UIL), College Station Chapter Sales Associate Round Rock Express Baseball Club, Round Rock, TX Arena Manager Mayborn Campus Center, University of Mary Hardin-Baylor Seasonal Sales Representative Round Rock Express Baseball Club, Round Rock, TX Fitness Center Manager Mayborn Campus Center, University of Mary Hardin-Baylor

6 Reese CV Research Assistant Exercise & Sports Science Department, Exercise Physiology Lab, University of Mary Hardin-Baylor Fitness Center Associate Mayborn Campus Center, University of Mary Hardin-Baylor

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