Rachel Han EDUCATION. Doctor of Philosophy, The Pennsylvania State University School of Hospitality Management

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1 Rachel Han CONRAD N. HILTON COLLEGE OF HOTEL AND RESTAURANT MANAGEMENT UNIVERSITY OF HOUSTON 229 C.N. Hilton & College, Suite 238, Houston, TX Voice: (713) EDUCATION 2015 Doctor of Philosophy, The Pennsylvania State University School of Hospitality Management Areas of Study: Hospitality/Services marketing, Operations management, Revenue Management Dissertation: Not all advertisements are created equal: The role of construal level on hedonic and utilitarian attributes Dissertation Chair & Advisor: Anna S. Mattila Ph.D Master of Management in Hospitality, Cornell University School of Hotel Administration Areas of Study: Services marketing, Revenue management 2002 Bachelor of Science in Hospitality Management, University of Nevada, Las Vegas Graduated Cum Laude AREAS OF RESEARCH Hospitality/Services marketing Pricing and promotions Revenue management Social media Lodging management

2 PUBLICATIONS AND SUBMISSIONS Wu, L., Mattila, A. S., & Han, R. (2014). Territoriality revisited: Other customers perspective. International Journal of Hospitality Management, 38, Han, R., Wu, L., & Mattila, A. S. For whom service failure is not an option: Double Whammy effect of ethnicity and gender on consumers response to management level service failure. Submitted to Journal of Service Management. Under 2 nd Review. Han, R. & Mattila, A. S. When advertisements are shared on Facebook: The mediation effect of self-enhancement on willingness to share. Submitted to Cornell Quarterly. Under Review. WORKING PAPERS Han, R., Blank, A., & Mattila, A. S. The moderating effect of scarcity on material purchases versus experiential purchases. Targeted for Journal of Services Marketing. Han, R., Kwon, E., & Mattila, A. S. Smaller portion, same price: The moderating role of health consciousness. Targeted for Cornell Quarterly. Han, R., & Mattila, A. S. When scarcity messages works: The moderating effect of customer s culture. Targeted for International Journal of Hospitality Management. REFEREED CONFERENCE PRESENTATIONS Han, R., Wu, L., & Mattila, A. S When stereotypes hurt: The joint impact of ethnicity and gender on consumers response to management-level service failures The 20 th Annual

3 Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Tempa, Florida, Jan. 8-10, Han, R., Kwon, E., & Mattila, A. S. Smaller Portion, Same Price The 20 th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Tempa, Florida, Jan. 8-10, Han, R., Wu, L., & Mattila, A. S. For whom mistakes not allowed? Consumers stereotype responses toward management-level service failures Frontiers in Service Conference, Miami, Florida, June 26-29, Han, R. & Mattila, A. S. Why do we share advertisements on Facebook? The 19 th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, Jan. 3-5, Wu, L., Han, R., & Mattila, A. S. Hello, you are not supposed to say no! The impact of other customer s territorial behavior 2013 Annual ICHRIE conference, St. Louis, Missouri, Jul , Han, R., & Mattila, A. S. The impact of consumers culture on the effectiveness of scarcity messages. The 18 th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Seattle, Washington, Jan. 3-5, 2013.

4 TEACHING EXPERIENCE 2014-Present Instructor School of Hospitality Management, The Pennsylvania State University Taught Hospitality Marketing (HRIM 442), Spring 2014, Summer 2014 Taught Hospitality Decision Making and Information Systems (HM 350), Fall 2014, Spring Teaching Assistant School of Hospitality Management, The Pennsylvania State University Revenue Management (HRIM 483), Fall 2011, Spring 2012, Fall, 2012, Spring 2013, Fall 2013, Spring 2014 Decision Making and Information Systems (HRIM 350), Fall 2013, Spring 2014 Strategic Hospitality Management (HRIM 490w), Fall 2013 Organization Behavior (HRIM 365), Fall 2013, Spring 2013 Hospitality Marketing (HRIM 442), Fall 2011, Spring 2012, Spring 2015 Introduction to Hospitality Technology (HRIM 271), Fall 2011 INDUSTRY EXPERIENCE Market Manager, Orbitz Worldwide, North Asia Region, Hong Kong Define key and potential revenue producers, and develop strategies to grow the business as per targets Support hotel suppliers in managing inventory in all OWW sourcing systems for the various brands including Orbitz, Cheaptickets, Ebookers, HotelClub, and RatestoGo Revenue Manager, Raffles Hotel, Singapore Implement dynamic rates using Ideas Revenue Management System Develop marketing plans, including pricing and revenue maximization strategies

5 Quality Service Manager, Fairmont Raffles Hotels International, Singapore Develop a set of core operating standards for every major functional area for Raffles hotel brand Assistant Manager, Room Division, The Samsung Shilla Hotel, Seoul Manage teams of ten on implementation and training Six-Sigma projects Participate in reestablishing the SOP (Standard Operating Procedures) for the room division, and redesign loyalty programs CERTIFICATIONS Kern Graduate School Teaching Certificate, The Pennsylvania State University, Spring 2012 Schreyer Institute for Teaching Certificate, The Pennsylvania State University, Spring 2013 Six Sigma Greenbelt Certificate, trained and certified by Samsung, 2003 SCHOLARSHIPS, LEADERSHIP AND SERVICE 2014-Present 2013-Present College of Health and Human Development Search Committee The Pennsylvania State University Appointed by the Dean to serve on committee to identify a new Director for The School of Hospitality Management Ad Hoc Reviewer Journal of Hospitality and Tourism Research HRIM Department Representative The Pennsylvania State University Graduate Council, College of Health and Human Development Vice President of International Hospitality Research Society The Pennsylvania State University Treasurer of Graduate Student Association School of Hospitality Management, The Pennsylvania State University Singapore Tourism Board Scholarship (45,000 USD)

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