Neveen Farag Awad University of Michigan Business School 701 Tappan, D0272H Ann Arbor, Michigan

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1 Page 1 of 5 Neveen Farag Awad University of Michigan Business School 701 Tappan, D0272H Ann Arbor, Michigan Phone: (734) , Fax: (734) Education Ph.D., Computer Information Systems (expected May 2004) University of Michigan Business School, Ann Arbor, MI Research: Online Customer Service, Personalization, Interaction, and Control; Online Price Dispersion, Price Elasticity, and Buyer Conversion Rate; Information Sharing and Privacy; Information Technology Outsourcing Service Management; and IT Service Automation. Advisor: Mayuram S. Krishnan Bachelor of Science, Computer Science (1997) Yale University, New Haven, CT Honors First Place, Marcy Maguire Fellowship, University of Michigan Business School. Awarded to a female Ph.D. student whose research carries the greatest potential impact. Leabo Award, University of Michigan Business School. Awarded to graduate students for overall excellence in the Ph.D. program. Runner-Up, Dykstra Award for Graduate Student Teaching, University of Michigan Business School. Awarded to graduate students for excellence in teaching. Information Systems Executive Forum Fellowship, University of Michigan Business School. Awarded to computer information systems Ph.D. students for overall excellence. Published Papers The Architecture of CommKnowledge: Combining Link Structure and User Actions to Support an Online Community with Michael Gordon, Weiguo Fan, Sheizaf Rafaeli, and Harris Wu. International Journal of Electronic Business, Vol. 1, No. 1. Papers in Conference Proceedings Smith and M.S. Krishnan. Proceedings of the International Conference on Information Systems, December 2003, Seattle, WA.

2 Page 2 of 5 Understanding Online Consumer Consideration Sets, with Michael D. Smith and M.S. Krishnan. Proceedings of the American Conference on Information Systems, August 2003, Tampa, FL. Information Technology: A Source of Friction? An Analytical Model of How Firms Combat Price Competition Online, with Marshall W. Van Alstyne. Proceedings of the 2 nd ACM Conference on Electronic Commerce, October 2000, Minneapolis, MN. Papers Under Review Online Price Dispersion and the Role of Information and Personalization: Quantity or Quality? with M.S. Krishnan. In second review at Information Systems Research. An Empirical Evaluation of Information Knowledge and the Willingness to be Profiled Online for Customization, with M.S. Krishnan. In third review at Management Information Systems Quarterly. Information Technology Interactive Service: Bringing the Value to Consumers or the Consumers to the Value? with Marshall W. Van Alstyne. Submitted to Marketing Science for review, August, Smith and M.S. Krishnan. To be submitted to Management Science for review, December, Conference Presentations Smith and M.S. Krishnan. Proceedings of the International Conference on Information Systems, December 2003, Seattle, WA. Understanding Online Consumer Consideration Sets, with Michael D. Smith and M.S. Krishnan. The American Conference on Information Systems, August 2003, Tampa, FL. The Market Value of IT Outsourcing Investment Announcements: An Event-Study Analysis, with M.S. Krishnan. The American Conference on Information Systems, August 2003, Tampa, FL. Converting Visitors To Buyers Via the Online Experience: An empirical evaluation. Fourteenth Annual Workshop on Information Systems Economics (WISE), Barcelona, Spain, E-Business Information Systems: Manipulating Buyer Search Costs. Thirteenth Annual Workshop on Information Systems Economics (WISE), New Orleans, LA, 2001.

3 Page 3 of 5 Information Technology: A Source of Friction? An Analytical Model for How Firms Combat Price Competition Online. Neveen I. Farag and Marshall W. Van Alstyne, 2 nd ACM Conference on Electronic Commerce, 2000, Minneapolis, MN. Information Technology: Who does it benefit? Neveen I. Farag and Marshall W. Van Alstyne, Twelfth Annual Workshop on Information Systems Economics (WISE), Brisbane, Australia, Research in Progress The Digitization of Word-of-Mouth: Using Online Reviews as a Proxy for Word-of-Mouth in Product Diffusion Models, with Chrysanthos Dellarocas and Xiaoquan (Michael) Zhang. This paper uses a mix of survey data and field data to predict the diffusion of movie releases using online ratings as a proxy for offline word of mouth. Understanding IT Outsourcing: An Event Study Analysis, with M.S. Krishnan. This paper examines the market reaction to IT outsourcing announcements across industry, company size, and project goals. Converting Visitors to Buyers via the Online Experience: An Empirical Evaluation. This paper examines the features of the online experience, and their association with online conversion rate. Measuring Price Elasticity Online, with Joni Jones. This paper assesses the price elasticity of various product categories across online retailers using click-stream data. The Incentive for Consumers to Disseminate Information Online. This paper is an analytical examination of how a firm, the principal, can provide incentives to consumers, the agents, to disseminate information for use in targeted advertising. Information Technology Outsourcing: Factors That Lead to Successful Service Management, with M.S. Krishnan. This paper is a survey-based examination of the IT outsourcing decision, and the corresponding outcome of the IT service management engagement. Teaching Experience University of Michigan Business School, Ann Arbor, MI Information Systems Executive Forum on Supply Chain Management, Fall 2002 Lead execution and discussion for subgroup of Supply Chain Management Simulation for Information Systems executives. Introduction to Information Systems (CIS 301), Winter 2002 Instructed the core Junior/Senior level course in Information Systems. Overall Rating: 4.6/5

4 Page 4 of 5 Information Systems (CIS 552), Fall 2001 Guest lectured for the MBA strategy course on Corporate Information Systems. Electronic Commerce (CIS 518), Winter 2001 Guest lectured for the MBA course on Electronic Commerce Issues and Technologies. Information Systems (CIS 551), Fall 2000 Guest lectured for the evening MBA strategy course on Corporate Information Systems. Novera Software, Inc. Introduction to n-tier computing, Winter 1999 Designed and delivered a weeklong training course on application server software for new customers. Learning jbusiness, Fall 1998 Initiated, designed, and executed technical training for newly hired in-house consultants on company application server software. The Gillette Company, Boston, MA Internet History and Fundamentals, Summer 1996 Developed and taught an Executive level course on the History and Fundamentals of the Internet. Searching on the Internet, Summer 1996 Developed and taught an Executive level course on Searching for Information on the Internet. Professional Service Reviewer for International Conference on Information Systems Reviewer for Information Systems Research Reviewer for Management Science Mentor, Summer Research Opportunity Program Mentor, Undergraduate Research Opportunity Program Professional Experience Research Assistant and Doctoral Student, 1999-Present University of Michigan Business School, Computer Information Systems Department Systems Engineer, Novera Software Inc., Burlington, MA. Executed pre-sales engineering for region with highest sales revenue Designed and delivered week-long training course on ASP software for new customers Managed second largest account, Arch Communications, Inc. Initiated and executed technical training for newly hired in-house consultants

5 Page 5 of 5 Consultant, C-Bridge Internet Solutions Inc., Cambridge, MA Lead technical development for online retail applications group Managed and coordinated several outsourced consultants and software vendors Initiated and ran search engine expert group Developed in-house Java-CORBA debug program Teacher and Developer, Summer, 1996 The Gillette Co., Inc., Boston, MA Taught and developed a course on Internet History and Fundamentals Taught and developed a course on Searching on the Internet Managed Information Technology Learning Centers Lead Presentation subgroup of Global Business Process Strategy team

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