CURRICULUM VITAE SUNGIL HONG

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1 Sungil Hong 1 CURRICULUM VITAE SUNGIL HONG CONTACT INFORMATION 933 Academic and Administration Building, 15 Baptist University Road Campus, Department of Physical Education Hong Kong Baptist University, Kowloon Tong, Hong Kong, China Tel: (852) Fax: (852) PROFESSIONAL EXPERIENCE Present Assistant Professor Department of Physical Education Hong Kong Baptist University 2013 Research Fellow Department of Health, Human Performance, and Recreation Baylor University, Waco, Texas 2006 Supporting Staff Korean National Baseball Team at the World Baseball Classic, Anaheim, California (Assistant) Manager Department of Marketing Hyundai Unicorns Pro Baseball Club, Suwon, Korea

2 Sungil Hong 2 EDUCATION 2012 Doctor of Philosophy Florida State University, Tallahassee, Florida Primary Area: Sport Finance & Economics Secondary Area: Sport Marketing & Statistics Dissertation: Innovation diffusion in Major League Baseball: An Event History Analysis of Stadium Adoption Advisor: Dr. Michael Mondello 2007 Masters of Science in Sport Administration University of Louisville, Louisville, Kentucky Research Project: Examination of the effects of playing sport video games on overall sports consumption Advisor: Dr. Mary Hums 2000 Bachelor of Arts in Asian History Korea University, Seoul, Korea SCHOLARLY WORK RESEARCH INTERESTS The primary goal of my research is to improve the quantity and quality of understanding of sport finance and economic research. Areas of particular interest include: (a) demand in sport, (b) stadium financing, and (c) innovation diffusion in professional sports. For example, I am interested in examining attendance demand in the four major US professional sport leagues and in Korean professional baseball. In the area of stadium financing, my focus is two-fold: investigating the economic impact of constructing new stadiums and investigating how the existence of sport franchises contributes to local economic activity. Another interest rests in how innovative features or products in professional sports spread within and between the four major US sport leagues. Additionally, I am interested in the development and application of advanced statistical methods for sport management research; these methods include econometrics, multivariate analysis, structural equation modeling (SEM), hierarchical linear modeling (HLM), and event history analysis.

3 Sungil Hong 3 REFERRED PUBLICATIONS Kim, S., Hong, S., Andrew, D.P.S (in press). Sustainable volunteerism at a major international sporting event: The impact of perceived event prestige. Journal of Applied Sport Management. Hong, S., Mondello, M., & Coates, D. (2013). Examination of the effects of the recent economic crisis on MLB attendance demand. International Journal of Sport Finance, 8(2) (SSCI). Hong, S., Lee, J., & Lee, J. (2013). An Examination of Outcome Uncertainty and Attendance Demand in Major League. Journal of Sport and Leisure Studies, 51, Hong, S. (2013). Innovation Adoption and Diffusion in Major League Baseball: A Case of Stadium Construction. The Korean Journal of Physical Education, 52(2). Magnusen, M.J., Hong, S., & Mondello, M. (2011). Social effectiveness and sport personnel: The impact of athlete political skill and influence tactics on sport organization CSR reputation and consumer advocacy intentions. International Journal of Sport Management and Marketing, 10, Magnusen, M.J., Hong, S., & Kim, Y.K. (2011). Sport organization social advocates: Roles of professional athlete CSR reputation and team identification. International Journal of Human Movement Science, 5, RESEARCH PRESENTATIONS Kellison, T. & Hong, S. (2013, May). Designer Perceptions on the Pro-Environmental Movement in Sport: An Innovation Diffusion Perspective. Presented at the annual conference of North American Society for Sport Management, Austin, Texas. Hong, S., Magnusen, M. J., & Mondello, M., (2012, October). Innovation diffusion in sport: An examination of Major League Baseball host cities. Presented at the annual conference of the Sport Marketing Association, Orlando, Florida.

4 Sungil Hong 4 Hong, S., Mondello, M., & Magnusen, M.J. (2012, May). Innovation diffusion in Major League Baseball: An event history analysis. Presented at the annual conference of North American Society for Sport Management, Seattle, Washington. Hong, S. & Kim, Y.K. (2012, May). The influence of rivalry on sponsorship effectiveness. Presented at the annual conference of North American Society for Sport Management, Seattle, Washington. Magnusen, M.J., Hong, S., Kim, Y.K., & Brimecombe, M. (2011, October). Sport organization social advocates: Roles of reputation and team identification. Presented at the annual conference of the Sport Marketing Association, Houston, Texas. Magnusen, M.J., Bunds, K., Hong, S., & Mondello, M. (2011, June). The Overlooked importance of personnel: Political skill, reputation promotion, and improved consumer perceptions of CSR. Presented at the annual conference of North American Society for Sport Management, London, Ontario. Hong, S. & Mondello, M. (2010, May). Examination of the effects of the current economic crisis on MLB attendance demand. Presented at the annual conference of North American Society for Sport Management, Tampa, Florida. Hong, S. & Mondello, M. (2009, May). Owners objective in Minor League Baseball. Presented at the annual conference of North American Society for Sport Management, Columbia, South Carolina. Hong, S. & Hums, M. (2009, May). Examination of the effects of playing sport video games on overall sports consumption. Presented at the annual conference of North American Society for Sport Management, Columbia, South Carolina. GRADUATE RESEARCH ASSISTANTSHIP Michael Mondello, Ph. D. (Associate Professor) Fall 2007 Spring 2010

5 Sungil Hong 5 SATISTICAL TECHNIQUES Awarded the Certificate of Measurement and Statistics from the Department of Educational Psychology & Learning Systems at Florida State University HONORS AND AWARDS Awarded the Certificate of Measurement and Statistics from the Department of Educational Psychology & Learning Systems at Florida State University, May 2010 Scholarship for Academic Excellence. College of Liberal Arts, Korea University, September PROFESSIONAL MEMBERSHIPS North American Society for Sport Management (NASSM), Member ( present) Baseball Marketing Group in Korea Professional Baseball, Member ( )

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