Ten Great Reasons to Advertise with Zoo and Aquarium Visitor

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1 Ten Great Reasons to Advertise with Zoo and Aquarium Visitor 1. Our ad pricing is flat rate based. Flat Rate Advertising has many advantages over PPC. -The biggest advantage is that all clicks are legitimate. Most PPC ad clicks result in high click rates and very low conversion rates. -Budget allotment. You will know how much you are spending and where your ads are appearing within each given month. -Brand recognition. Your ad will be displayed to the target audience throughout the entire buy. It will not be placed in a rotation. -Price quotes. We will lock in your price for 4 months increments. During this time our hit counts and the number of unique visitors will escalate sharply. You are assured that your brand will continue to appear. 2. Pricing and ad placement. We offer space and sub segments of our site to fit every consumer product and service company. Ad descriptions and pricing (all pricing is per month, flat rate). Package deals: Plan A: cost $10,000 Includes: 1 Skyscraper column ad appearing throughout the site. 1 enewsletter banner ad 35 web page (one-stop) banner ads Plan B: cost $7,500 Includes: 1 Standard display column ad appearing throughout the site 1 enewsletter banner ad 25 web page (one-stop) banner ads Plan C: cost $5.000 Includes: 1 Small display column ad appearing throughout the site 1 enewsletter banner ad 10 web page (one-stop) banner ads Plan D: cost $2,500 Small display column ad appearing throughout the site 10 web page (one-stop) banner ads Home Page: Banners we have 9 home page banner ads available 1. News and Events North America banner ad. $1, News and Events Europe banner ad. $1, News and Events World banner ad. $1,000.00

2 4. Subscribe enewsletter banner ad. $ Meet the Aquarium Director banner ad. $ Meet the Zoo Director banner ad. $ Featured Blog Writers banner ad. $ Blog for Us banner ad. $ Welcome banner ad. $ Left Column Ads- We have 3 left column ads available. These ads will ALWAYS appear regardless of where the web visitor navigates on the site. 1. Small display ad-appears at top of left column ads. $1, Standard display ad-appears in middle of left column ads. $1, Skyscraper ad- appears at bottom of left hand column ads. $2, Right Column Ads - We have 6 right column ads available. These ads will ALWAYS appear regardless of where the web visitor navigates on the site. 1. Top small display ad-appears in the #1 position. $1, Second small display ad-appears in the #2 position. $1, First standard display ad-appears in the #3 position. $1, Second standard display ad-appears in the #4 position. $1, Third standard display ad-appears in the #5 position. $1, Skyscraper ad-appears in the #6 position. $2, Web page (one-stop) banners 2 per section - appear on each page viewed within a given section of the website. One appears at the top and one at the bottom. Here is a list of the section real estate available on our web site. Animal Show or Attraction Banner #2 $ Aquariums Banner #1 $1, Banner# 2 $ Marine show or attraction Other Facilities Banner #1 $ Petting zoo Sanctuaries Shelters Traveling Animal Shows Wildlife Rehabilitation Zoos Banner #1 $1, Banner# 2 $1, Advertise on Zoo and Aquarium Visitor s Web Site

3 Advertising in Zoos and Aquariums Banner #1 $ Banner# 2 $ Animal Anniversaries Blogs Blog for Us Contact Us enews Archive Facility Free Link Form Have an Aquarium Question? Banner #1 $ Have a Zoo Question? Banner #1 $ Links - Zoo & Aquarium Organizations Banner #1 $ News Articles Photo Submissions Banner #1 $ RSS Feeds Subscribe enews Taking Photos at a Zoo Taking Photos at an Aquarium Top 10 Aquarium Visit Tips Top 10 Zoo Visit Tips Travel Banner #1 $ Display #1 $ Display #2 $ Banner# 2 $ Welcome Work for Us

4 Zoo Exercise Tips enewsletter Sponsorship The newsletter reaches 54,000 zoo and aquarium visitors each month. We have 4 banner ads available in each issue. Banner #1 After the aquarium news section. $1, Banner #2 After the zoo news section. $1, Banner #3 After the Meet the Directors section. $1, Banner #4 After the Zoo and Aquarium Visitor News Section. $1, Contests and special events branding. These are custom designed to fit the needs and goals of the advertising company. They are usually very time consuming and have a minimum base rate of $5, Products featured in our Look for It section on our home page. The goal of this feature is two fold, to create product demand, and make gift store shopping part of every zoo and aquarium experience. It can also be used to create product awareness with our audience for items that may not be carried in the gift stores but would be of interest to our audience. This specific space is not for sale. It is rotated on a weekly basis to our gift and toy product advertisers who have purchased at least 4 months of advertising and prepaid for their ads. Ad space commitment for the four month period must total a minimum of $1, Contact: Technical specifications for Zoo and Aquarium Visitor ads 3. Boost your brand. Your company s name and logo appearing with animal photos, green articles, and wildlife conservation programs associates your brand with these environmentally positive images. 4. We reach zoo and aquarium industry staff as well as decision makers. Our newsletter subscribers and web site visitors include board members, trustees, executive directors and managers, gift shop employees, animal caretakers, professionals, educators, volunteers and all others involved in the operations of animal facilities. Many visit frequently to see what other facilities are doing to increase visitors and revenue. We are an inclusive web site. We do not include or exclude any animal attraction based on their professional affiliation. On our site, you will reach the broadest spectrum of animal attraction employees and board members.

5 5. You gain visibility with key government decision makers. We send our monthly newsletter to staff members working in most of the U.S. Congressional offices. For many it is sent to their personal address. Our enewsletter is also sent to two representatives in President Obama s press office. As everyone is probably aware, the First Family is a big zoo and aquarium fan, and they have visited multiple facilities around the country. 6. Investors who buy stock will become familiar with your company. Many of the directors and trustees serving on zoo and aquarium boards are involved in the financial industry. Boards include fund managers, financial planners, stock brokers, bankers, treasury officers of corporations, etc. Board members frequent our site to see what other facilities are doing to increase visitors and revenue. Our visitor audience is educated and affluent. Young families are trying to accrue an asset base to put their children through college and will follow it by a retirement plan. 7. Grants name recognition for customers who care about buying green brands. Zoo and Aquarium Visitors are families who bring their children to zoos and aquariums to teach them about conservation, and protecting wildlife and the environment in which they live in. 8. Graphics and photos. Regardless of where on our site your ad appears, there will be a visual image of wildlife. The repetitive visual association of your brand in this environment creates imprinting with consumers. 9. Great news content. We present the most comprehensive collection of current zoo and aquarium news found anywhere. It is brought to our readers directly from zoos and aquariums around the world, and is delivered in their own words. 10. Family friendly. Parents know that allowing their children to view our site does not result in explanations of embarrassing pictures or content. 11. Key words. We are quickly being indexed by Google and climbing in rankings for over a thousand key words. Not only for the obvious key words zoo and aquarium but also for each of the major species kept in zoos and aquariums, the names of each zoo and aquarium, names of individuals working within the industry, special events, related organizations, fundraising, etc. 12. Great demographics. The zoo and aquarium visitor is educated, owns a home and has an above average household income.

6 Zoo and Aquarium Magazine Demographics Our audience is educated, affluent, and travels. Lifestyle magazines have the highest numbers of readers per copy. In 2005 Schultz & Williams surveyed and profiled members from 9 zoos in the United States. The charts below show the demographic results and consistency between markets. Most zoo members have household incomes above $75,000+:

7 For most zoo members, the average age of the children at home is between 2-7 years: In general, most zoo members have 1 to 2 children, although there was one market where the number of children increased:

8 Members have lived in their same residence for a long time: Most zoo members have attended college: Contact: Technical specifications for Zoo and Aquarium Visitor ads

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