ABC PR Journal. Everything you need to create a 52-week marketing campaign. How to create your campaigns

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1 ABC PR Journal Everything you need to create a 52-week marketing campaign How to create your campaigns You can use ABC Universe to set up and schedule your campaigns throughout the year. We recommend a weekly schedule of s to your target groups, consisting of Local newsletter every fourth week using the templates that will be available through ABC Universe Local press release every fourth week using the local press release templates that are included in this website Feature article every fourth week using feature articles that are included in this website blast every fourth week using the templates that will be available through ABC Universe Schedule an every Tuesday 52 weeks a year! You should schedule your campaign to be mailed at 12:01am every Tuesday. This will ensure that your reaches your target audience s inboxes Tuesday morning. Research has shown that Tuesday is the best day of the week of capturing attention and for generating action. Think about it on Monday, people are swamped with all the s from the weekend, on Wednesday they re halfway through the week and trying to move things along as quickly as possible, and by Thursday and Friday they re simply not responding as readily as they would if they receive the same message earlier in the week. After you have uploaded your local media list (as well as other lists), set up your groups, and localized your press releases, newsletters or other content, you are ready to begin building your campaigns and scheduling your mailings.

2 Create a campaign Step 1: Locate the Franchise Marketing tab in the top tool bar of ABC Universe, and in the drop down menu click the option Campaigns. Step 2: You will be taken to the Campaign page. Click on the Add New Campaign button, as shown in the illustration.

3 Step 3: After clicking Add New Campaign, you will be taken to the set-up page. On this page, complete the following actions 1. Select the template that you will be using, or use the editor to create your own. If you will not be using a template and will be creating your own campaign, such as by using a localized press release or feature article, leave the Select Campaign Template box empty. 2. Your newsletter template will appear in the box shown as #2 in the illustration. 3. Give the campaign a name 4. Enter your address or other address to whom replies should be sent in the Reply text box 5. Select the Campaign Type (private: only you will be able to see the campaign information, or public: other users are able to see what you are doing) 6. Enter Notes (if any) 7. Enter the Subject your subject should consist of no more than four or five words, and it should capture the essence of your . Do NOT simply put something like Always Best Care press release nobody cares! Use the topic or other meaningful phrase, such as Save 65% off prescription drugs if the press release is about the Free ABC Rx program, and so on. 8. Modify the template in the box. (See: How to localize your newsletter) 9. Click Save.

4 STEP 4: Once you have saved your campaign the Universe will take you to the main campaign page. Your campaign will be located in the list with all of your previously made campaigns. Locate the campaign you currently made. STEP 5: Once you have located your newsletter, you will see 6 icons to choose from. You may click on any of the icons depending on what you would like to do with your newsletter. Refer to the image below for the description of the following options. STEP 5: To add a group of contacts to the Campaign you have created click the + icon (Associate Group(s) with Campaign) located to the right of your page with the 6 icons.

5 STEP 6: After you have clicked the page Associate Group(s) with Campaign you will be sent to a page which consists of groups you have previously created (refer to: How to Set Up Groups.) Click on the boxes to the left of the groups you would like to associate with the campaign. Once you have selected your groups click Save. STEP 7: Your groups should now be associated with the campaign you have created. If you would like to double-check whether you have associated your desired groups to the campaign, click on the View Campaign Contacts icon. STEP 8: You will be taken to a different page which will show you the list of groups you have previously selected to be part of your campaign. You can also delete groups you no long want to associate with the campaign by clicking the Archive or Remove group from Campaign icon.

6 STEP 9: To go back to the main Campaign page to see your list of campaigns locate the Franchise Marketing tab in the top tool bar of ABC Universe, and in the drop down menu click the option Campaigns. STEP 10: the Universe will take you to the main campaign page. Your campaign will be located in the list with all of your previously made campaigns. Locate the campaign you currently made.

7 STEP 11: To Schedule a time and date for your campaign click the Schedule icon. Step 12: This will lead you to a page with various options for your Scheduling. You can choose between a one-time campaign, in which the item will only be sent out once, or on a recurrence basis, in which the campaign will be sent out on an ongoing basis. 1. Click on the Calendar icon to choose the date for your campaign to be mailed. For your campaign, we recommend selecting every Tuesday. 2. Click on the Clock icon to specific a time for your campaign to be sent. We recommend setting the time for 12:01am. Step 13: After you have saved your schedule, you will be taken back to the main page where you will see a list of all the Campaigns you have created. Find the column entitled Schedule Status; this is where you can keep track of your campaigns and see whether they have already been mailed, or if they are still pending. Your campaign will then be mailed as per the selections you made.