PROJECT Roma Design Lab International Festival of Creativity. PROMOTING COMPANY Cultural Association Opificio delle Arti. Dates October 2014

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2 PROJECT Roma Design Lab International Festival of Creativity PROMOTING COMPANY Cultural Association Opificio delle Arti Dates October 2014 location ex-mattatoio, in Testaccio district Rome FREE ENTRANCE

3 Roma Design Lab In the historic centre of Rome, five days dedicated to industrial, artisan, independent, sustainable and sperimental design. Events and temporary exhibitions that will animate the city, turning it into an active creative workshop. Objectives Make Rome the Italian capital of Design and Creativity by involving: _Companies working in the design, architecture and artistic craftsmanship sector, with particular focus on the Mediterranean area _Young designers and creative talents that stand out for their focus on sustainability _ International partners _UNESCO Creative Cities _Archistar and designers _ The academic, professional and institutional world, through exhibitions and thematic itineraries around town _The general public, through the realization of educational events and entertainment

4 ACTIVITIES _Sale of exhibition areas to architecture, design and artistic craftsmanship companies _Promotion of Italian and international designers and artists, through two open announcements. A free display area inside Factory Spazio Giovani will be assigned to the winners _Valorisation of Rome s and Lazio s cultural and creative industry, by involving niche companies and organising branding actions that aim at exporting quality national and international products to international fairs and to Milan Expo 2015 _Realization of initiatives and events dedicated to in-depth and scientific studies about sustainable design, architecture and artistic craftsmanship, with a multidisciplinary approach that conjugates quality, experimentation and national and international best practices _Realization of cultural itineraries and events that connect design, architecture and artisan craftsmanship, in the ex- Mattatoio area and in Town _Valorisation of Rome s urban, architectonic and cultural context to increase cultural tourism, and the knowledge of the Contemporary _Creation of an international network of organisers of design, creativity and cultural festivals and events TARGET AUDIENCE Leader and niche companies in the design, architecture and artistic craftsmanship sectors; academics, creative talents, designers, archistars, design and architecture students; citizens and tourists

5 RESULTS _Promote quality and short distribution chain design, with a particular focus on the Mediteranean area _Give exposure to young national and international talents _Increase the awareness of Mediterranean design in the city, national and international context _Value Rome s contemporary culture in the national and international sphere _Support national and regional products exportation through branding actions _Reinforce national and international networks in the creative sectors _Encourage the creation of innovative start ups in the cultural industry sector _Increase the knowledge of Rome s and Lazio s design and cultural offer, in the national and international sphere _Improve the governance on the ex- Mattatoio s area, in Testaccio, and enable the City to value the design and contemporary culture SERVICES Bar, restaurants, entertainment, WiFi and bathrooms

6 IMPACT _Reinforce Rome s and Lazio s presence in the creative industry s national and international market _Reinforce the contemporary cultural offer of Rome and Lazio in the European Capitals of Culture s networks, to foster an upcoming nomination on certain key sectors of the creative industry, such as design, cinema and performing arts _Promote Rome s internationalisation on design, contemporary culture and creative industry REQUESTED SPONSORSHIPS _Ministero dei Beni e delle Attività Culturali e del Turismo _Regione Lazio _Provincia di Roma _Roma Capitale INTERNATIONAL partners _Buenos Aires s Municipality, (Argentina), UNESCO Creative City of Design

7 NATIONAL partners _Città dell Altra Economia _Assessorato alle Periferie Roma Capitale _Assessorato alla Scuola, Infanzia, Giovani e Pari Opportunità Roma Capitale _Università di Roma La Sapienza _Università di Roma Tre _Ass. UnaCittà _Roma, Urban Experience _Roma, Fg Tecnopolo _Roma, Open House _Accademia di Belle Arti di Roma _Fabriano Città Creativa UNESCO

8 EXHIBITION AREA _Città dell Altra Economia: an open area of square meters square meters are dedicated to covered exhibition spaces for 70 Design companies _Factory Spazio Giovani: dedicated to young designers from all over the world, UNESCO Creative Cities, Buenos Aires (international partner), and Regione Lazio s artistic craftsmanship of excellence _Università Roma Tre: lecture hall for meetings and conventions and Giorgio Labò classroom for the expo students _Accademia di Belle Arti in Testaccio: dedicated to expo artists and students

9 Exhibition Area ex Mattatoio ACCADEMIA IN CAMPO ENTRANCE C.A.E. CITTA' ALTRA ECONOMIA OUTDOOR AREA Surf.: mq CITTA' ALTRA ECONOMIA ENTRANCE from Lungo Tevere FACTORY - SPAZIO GIOVANI Surf.: mq MACRO - La Pelanda MACRO - Museum PLATFORM Surf.: mq ENTRANCE MACRO MACRO - Museum PLATFORM Surf.: mq EX FARMER'S MARKET Surf.: mq ARCHITETTURA ROMA 3 ROMA DESIGN LAB 'S AREA

10 Exhibition Area C.A.E. e Factory / Spazio Giovani

11 roma design lab s numbers EXHIBITION AREAS FOR COMPANIES CITTA DELL ALTRA ECONOMIA - outdoor area: square meters - covered spaces: square meters - 70 Design companies EXHIBITION AREAS FACTORY/ SPAZIO GIOVANI - covered / indoor spaces: square meters - 24 young designers, winners of the international contest - UNESCO Creative Cities - International partner - Regione Lazio s artistic craftsmanship of excellence SPONSORS - 1 main sponsor - 3 media partners (radio, print, web) - 3 sponsors - 2 technical partners VISITORS in 5 days.

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