BORGHI SRL Iniziative Sviluppo Locale. Company Presentation

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1 BORGHI SRL Iniziative Sviluppo Locale

2 Company Profile Incorporated in July 2008, BORGHI Ltd pursues the promotion of real estate and tourism development projects in borghi, historical towns and minor historical assets.this company proposal arises from all the partners experiences and expertises in: implementing and managing local development programmes; business planning for Alberghi Diffusi; territorial marketing and scouting for investment chances Counselling on real estate conservation and restoration projects. BORGHI Ltd proposes a clear intervention strategy, based on: developing strategic initiatives for urban and social renewal in borghi and minor historical assets; involving local development stakeholders, institutional and private investors, existing or arising enterprises and concerns; planning and carrying out diverse proposals; working out a management strategy and a specific marketing system.

3 Vision BORGHI Ltd intends to exploit a rich and varied heritage: it includes not only real estate properties, but also and above all culture, local traditions, historical resources, lifestyle, etc.; in other words, an authentic and incomparable Made in Italy expression. Conservation and restoration of small assets - wrongly defined "minor" are a driving force to promote development projects: they can draw business and financial stakeholders attention and they can start a social and economic revival.

4 Operational Programme BORGHI Ltd is promoting an intense activity on the whole Italian territory with the aim of renewing the architectural heritage, revitalizing the social context and preserving the cultural identity of a unique and traditional element of Italian heritage such as Il Borgo. All this achieved through a system of development projects which combines different destination of uses and functions - consistently with urban structure, space dimensions and place calling - in order to generate important economic returns, new social values and wellbalanced relations with landscape.

5 System of activities, functions and Services This development proposal is based on three interacting stages: REHABILITATION URBAN FUNCTION RENEWAL REVITALIZATION Real estate rehabilitation and urban function renewal are not unrelated interventions, end in themselves: the development project consists of a well-constructed and integrated system of activities and services and of an appropriate management strategy, which ensures final destination viability.

6 Activities and Facilities BORGHI Ltd offers a portfolio of facilities which provide full customer service trough all stages of development process: Assistance in drawing up technical and economic feasibility studies and business plans Public-private partnerships in carrying out real estate restoration plans and programmes Scouting for real estate investment opportunities Management of development processes of strategic initiatives for urban and social renewal in borghi and minor historical assets, in order to ensure full viability of investments Organisation of special events and territorial marketing projects Technical support in implementing and managing Alberghi diffusi Advisoring

7 Partners BORGHI Ltd addresses varied partners: Local development stakeholders (municipalities, local and territorial authorities, Local Development Agencies, Chambers of Commerce...), to whom the promotion of Italian borghi is an innovative tool for local and territorial development; Institutional and private investors, to whom the project assures an interesting chance of investment - respecting sustainability and business ethics; Tour operators (hotel services operators, tour operators, event and entertainment promoters), who want to renew their proposals.

8 Tourist Development Borghi, historical towns and minor historical assets are an innovative proposal, since they address a target far from ordinary tourist patterns. To start a tourist development project requires a potential, which range depends on: Peculiarities in historical, urban and architectural context Visible traces of local culture and folk traditions Residential real estate values and conditions Chance of acceding funds and capitals Bent for developing thematic and specialized initiatives in hospitality

9 \ Borghi & Centri Storici Event BORGHI Ltd and Made eventi Ltd registered the brand "Borghi&CentriStorici and they hold an annual fair in Made Expo, Fiera Milano-Rho. In its first edition, this event raised great interest from institutions working on preservation and development and obtained the sponsorship of Ministero dei Beni e delle Attività Culturali, Ministero del Turismo and Ministero dello Sviluppo Economico and the support of United Nations World Tourism Organization. Since developing and revitalizing borghi and historical towns determine several problems and since many version and solutions are possible, "Borghi&CentriStorici allows to face each question trough rich and varied events.

10 1) LOMBARDIA 2) TOSCANA 3) UMBRIA 4) MARCHE 5) LAZIO 6) ABRUZZO 7) MOLISE 8) CAMPANIA 9) BASILICATA 10) PUGLIA 11) CALABRIA 12) SICILIA 1 1 Fiera Milano 5-8 october Our Initiatives 12 Company Presentation

11 BORGHI SRL Iniziative Sviluppo Locale Main Office: Via Piave, 10 cap Foggia Branch Office: Viale Tiziano, 80 cap Roma Tel President: Dott. Michele Esposto mob CEO: Ing. Francesco Quagliuolo mob

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