MASTER FASHION DESIGN

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1 MASTER FASHION DESIGN L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy wwwuniluna.com

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3 Libera Università delle Arti, which has been offering specialist courses in the fields of fashion, design and communication and Marketing for over 10 years, is now recognised as one of the most well-qualified institutes in Italy for delivering precious skills which originate in tradition and the International accolade Made in Italy. One of the fundamental characteristics of the L.UN.A. courses is the great relation with the real working world, through numerous workshop experiences on true projects/products in collaboration with the best Italian brands. Not only do students leave L.UN.A. with a diploma, they also hold a new CV made richer with precious professional experiences with which to face their future careers. three-year courses, master, specials in design, fashion design, communication & Marketing

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5 Studying and living in Italy Italy is not only the home of fashion design par excellence, despite globalisation, it is also the location where the most prestigious manufacturing phases of top artisanship are completed; where the most specialised and skilled laboratories in the world are to be found. Only here can the best techniques be learned, the production of the best brands can be observed from the inside. With L.UN.A. students access the most prestigious factories and work aside the most skilled designers and artisans in the world. The main Bologna school sits at the heart of Made in Italy production thus enabling fast travel to the main Italian cities, for example by train: Milan in 1h 15mins Rome in 2h Florence in 1h Venice in 1h 30mins

6 Our courses L.UN.A. offers three-year courses, masters and specialist courses in: Fashion Industrial Design Communication & marketing Internal architecture Teaching locations Istituto Curcio of Rome, Language module for foreign students L.UN.A. Libera Università delle Arti - Bologna Special activities Project workshops at Centro Ricerche L.UN.A. - Imola Placement activities and meetings with company representatives at Lagente - Milan Timing Courses start in January Courses end in July thesis presentation in October Stage company in July / September

7 All didactic materials are supplied on-line by way of the L.UN.A. intranet platform (Lunanet), which each student accesses with individual password. All software is supplied with licenses. All students must have a personal computer. The Masters Diploma will be conferred at the students final theses presentations to those who pass the test and have accumulated sufficient credit points. Students with an absence rate of over 20% from programmed courses will not be admitted to the final exam. Enrolment Applications should be made as early as possible as limited places are given on a first come first served basis. The application form may be sent by or by post. Utility Periodically, L.UN.A. organises study trips to the main destinations of Italian fashion and design. Students will have reserved seats at International fashion shows in Milan, Florence and Paris or entry to tradeshows and conventions dedicated to design and marketing. Visits are also planned to Venice, Rome, Florence and Milan.Following conferment of the Masters Diploma, our Milan and Bologna offices will arrange each former student s file so candidates may be absorbed into productive enterprise, professional studios, and fashion houses across the world. More than 90% of our ex students find employment within a year of attaining their diploma. Centro Ricerche Luna is available to ex students for combined development of projects for new products and/or new businesses and accompanies new professionals or entrepreneurs in starting up their production or commercial enterprise. Module of Italian for fashion design (100 hours) Costs Masters courses 10, for Italian candidates Masters courses 15, for foreign students (inclusive of the language module) Masters courses 13, for foreign students (excluding the language module)

8 MASTER FASHION DESIGN Italian language course for fashion design ( 100 hours) Optional The Italian module (LS) includes lessons of morphology and syntax as well as themed topics, which explore specialist vocabulary concerning fashion, in order to acquire specific knowledge and skills for the following theoretical lessons. The lessons will take place at the language-multimedia lab and are alternated with workshops and group work. Duration of the course: 2 months

9 Objectives and Topics The study programme for fashion designers focuses on developing professional skills which will optimise all phases of the design process. Course work covers all aspects of fashion: couture, designers, diffusion, the bridges between varieties of classics, modern, avant-garde and each section includes novelty, commercial and basic attitudes connected to new behaviour, related themes and new mind-styles. The final portfolio will document each student s fashion identity and concerns the design developments that have been made: mission choices, concepts, key words, evocative patchwork of cultural choices concerning materials, colours, emotions and borrowing language from artistic expression and media communication which represent the present time. Emotional and logical thinking cross a culture of the intangible and proceed to consider the timing and budget of each element in the project from the drawings themselves to defining palettes, fabrics or other materials, to the initial evaluation of costs, designs and final design choices. The course includes disciplines that investigate methods and tools necessary for carrying out the profession with the constant demand of being at the heart of your time, encapsulating the values of being able to respond to fashion developments of new global mind-styles. Furthermore, computer presentation of all course papers, the creation of an interactive archive and design of a personal web site provide a complete set of tools necessary to a fashion designer.

10 Study Plan Doc = ex-cathedra lectures, Lab = laboratory activities, Tec = technical instruction. Fashion Design DOC-LAB A programme of training activities directed at achieving true professionalism through optimising all the elements forming the creative process that lies behind a fashion product; a journey across cultures of the tangible and the intangible, whose final objective is for each student/author to design an individual fashion collection which responds to International megatrends and contain innovation within the sector. Based on real commissions, projects must include all typical aspects of fashion: couture, designer, diffusion, bridges connected to behavioural differences such as work wear, move wear, celebration wear, seduction wear, home wear, leisure wear, sportswear, and exemplify each step of project development from the drawing to the final piece, colours to fabrics, cost analysis and choice of final details. Subjects: History and Chronicles of Fashion, Design Methodology, Fashion Design Workshop 1, 2 and 3. Applied Aesthetics DOC The interpretation of artistic and theoretic phenomena, which characterise the passing of the eras that we are experiencing, explores values, concepts, trends and transformations. The purpose of these studies is orientation in the universe of the countless words that sit at the heart of fashion, understanding the meanings of the most important expressions. Analysis begins from the experience of what meanings are and progresses to elaborating a thought; to understanding, through artistic experiences, what beauty and European and non-european aesthetics are; the theories of sensory perception, colour, photography, dance, fashion and how to learn to read an object and the meaning of designing. Subject: Applied Aesthetics. New Technology DOC-LAB An operative process for archiving information, managing materials, databases with a functional interface through to the articulated communication of the internet. The relationship between information, communication and technology: information technologies, hardware, software and operative systems; the choice of suitable technologies to each specific application; text and image elaboration, creation of interactive multimedia; the relationship between management software, multimedia and web. An interactive archive is produced to manage project materials and operative connection with other players in the process. The final result provides students with a database of their portfolio in the form of an interactive archive for their professional career, and their own web site and computer presentation of a real commissioned project and show-reel. Subjects: computer graphics, database, virtual prototyping, cad for fashion. Marketing / Societing DOC The course begins with an analysis of a collection of differences between traditional marketing of consumer products and marketing of products/ services with a high input of know-how. General principles of marketing separate products into convenience goods, shopping goods, speciality goods, the brand, contact network, how to harness ideas for new business; furthermore, communication tools for acquiring new clients and communicating to sell. This is a new professional figure of strategic and creative marketing

11 dedicated to the fashion and brand creation systems through an integrated process applies to its components in research of three identities: brand, product and distribution. Its purpose is to develop new skills which dress products with the intangible qualities required by the fashion phenomena. Subjects: Fashion Psychology, Marketing 1. Creative Communication DOC-LAB The course begins with an investigation into techniques of communication itself and develops into the communication of the other through learning about the tools that are necessary to new fashion designers, today known as anthropologists of the present. Knowing how to foresee contemporary mind-styles, thus new attitudes, keeping projects at the heart of your time, acquiring knowledge about critical instruments for interpreting the concepts behind well-established brands and those behind personal style are the objectives of the course. It adopts the language of communication: elaboration of evocative vision, key words of the project, International megatrends and analysis of symbol systems and artificial signs of the body to design Fashion as it is recognised as one of the most powerful instruments of communication. Subjects: megatrends & mind-styles, identity communication. Graphic Computer TEC This is where students are taught to use Adobe Photoshop, Indesign, Illustrator, Dreamweaver and other graphic programmes finalised at representing Fashion Design projects, considering the elaborations of all project components: from the initial sketches to final drawings; from concept to detail. Furthermore, experience of lay-outs through computer graphics is the instrument for realising the identity book, finalised at documenting elaborated projects: database interface design and interactive archive of all research completed that also document the evocative elements of the concepts; design of each student s personal home page and web site for self communication and connection to New Technology. Subjects: computer graphics 1 and 2 and web design. PROJECT LABORATORIES During the Master in Fashion Design, students will be offered real project briefs to perform for Italian companies and trademarks, from a minimum of three to a maximum of six projects. These projects will also concern the production of fashion accessories. The laboratories, organised in the form of workshops are assisted by tutors, specific consultants and company personnel involved in the work. VISITING Weekly lectures will be given by visiting designers, entrepreneurs and wellknown professional figures in the sector, who will illustrate their experiences and meet the students to discuss future professional opportunities. Complimentary Subjects Course students have free access to all other courses which are activated during the academic year; other Masters and three-year courses. Should students feel they would like to improve in subjects that are not included in the programme they may ask to attend complementary courses of their choice; for example History of Costume and Fashion, which is included in the three-year course, is not part of the Fashion Design course but may be attended by other students. Other examples may include courses of fashion representation or pattern design. Given the intensity of the programme of complementary courses the avoidance of schedule overlapping is not guaranteed.

12 didattica ricerca esposizione L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy wwwuniluna.com

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