CALL FOR APPLICATION Made in Italy and Italian style Specialization Course

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1 CALL FOR APPLICATION Made in Italy and Italian style Specialization Course By: ICE-Italian Trade Commission In collaboration with: Politecnico di Milano Sapienza Università di Roma Venice International University Hong Kong Design Center Hong Kong Polytechnic University Organized by: CFI, Consorzio per la Formazione Internazionale

2 The Italian Trade Commission - ICE- (www.ice.gov.it), together with CFI Consorzio per la Formazione Internazionale (www.cfiroma.org), in collaboration with Politecnico di Milano (www.polimi.it), Sapienza University of Rome (www.uniroma1.it), Venice International University (www.univiu.org), as well as with Hong Kong Design Centre and Hong Kong Polytechnic University, organises the specialization course Made in Italy and Italian style. Course objectives The main objective of the course is the development of first hand knowledge on the production of Design Made-in- Italy, specifically focused on Interior Design, Product Design related to Interiors (such as furniture, ceramics, flooring, textiles, wallpaper, etc.) and Lighting Design. These sectors represent together the materials with which architects and designers express their own aesthetic and functional solutions. The Made-in-Italy production system in these sectors is not only a symbol of high quality and recognised aesthetic value, but also competitive advantage in terms of product quality and typological and functional innovation. It represents a complete supply of materials in terms of product heterogeneity for the development of interior design projects, relevant both for residential property and for offices, public services and entertainment venues. Course Contents The course develops through three main areas, which specifically are: 1. Product Design: The main topic is related to interior spaces, mainly in the residential and leisure sector with particular attention to the furniture and furniture accessories manufacturing systems. The specific appeal of Italian manufacturing, in which the designers have traditionally played a key role, will be highlighted, not only in terms of industrial processes but also for the ability to understand and interpret the changes which take place in society; to anticipate the increasingly fashionable theme of integrated design, meaning a kind of design capable of developing an interconnected system of products, services and communication artefacts. 2. Interior Design: This subject is related to the development of spaces for modern living, studying more in-depth the changes in spaces for leisure and social activities (contact). The main focus is on domestic spaces and their transformation into multi purpose areas as well as on hospitality spaces such as hotels, restaurants and entertainment places. The attention will focus as well on details and materials, innovative and traditional ones. Moreover a new conception of Italian stone materials will be explored. Traditionally they are part of the building industry, while in recent years they became design products with a high communication value, due to the increasingly strong technological research and experimentation. 3. Lighting Design: This module focuses on the theme of light, as a construction system and as a system for the manipulation of space and objects. Light will be analysed in its various declinations, with in-depth study of design methods and techniques for artificial light sources and integrated illumination systems. More specifically, the Italian way of approaching the lighting theme will be introduced, as approach capable of combining the following elements: technological experimentation, control of quality standards, emotional value. Case studies will be explored, ranging from domestic to urban use, paying particular attention to the application in museums, in which Italian research is achieving excellent results.

3 Course structure The course includes seminars by Italian professors, lecturers, professionals, entrepreneurs and well known architects and designers. It is articulated in three phases: Phase 1 - comprehension phase - focused on Made in Italy and Italian Style, and its cultural and manufacturing characteristics (to be held in Hong Kong for a duration of 2 weeks); Phase 2 - learning phase in Italy focused on Made in Italy manufacturing (in the three main areas: Products, Interiors and Lighting) and Made in Italy design system (in terms of Italian design history as well as Italian case studies) (to be held in Venice for a duration of 1 week); Phase 3 - first hand learning phase focused on the direct study of the most representative companies, on the understanding of their production systems and their qualities as well as on the institution of relationships with the research & development departments and the sales departments of these companies in order to develop future commercial channels (to be held in various representative Industrial Areas, as well as in Milan and in Rome for a duration of 1 week). Phase 3 will be held during the Milan Furniture Fair ( Salone Internazionale del Mobile), as opportunity to see and understand this big international fair and its high amount of side events, in order to get an overview on the most famous design driven companies and to meet some of the most relevant professional designers and architects (to be held in Milan for a duration of 3 days). Duration The course is held in Hong Kong from the 10 th to the 20 th of March It continues in Venice (Italy) from the 7 th to the 13 th of April It ends with a Study Tour from the 14 th to the 26 th of April (see tentative programme timetable in attached) Participants and Grants This specialization course aims at involving 25 young Architects and Designers (mainly based in the Hong Kong and Guangzhou areas), with a high professional interest towards Made in Italy industry and who would like to develop specific professional skills concerning the Italian market. In particular the course will involve 15 participants selected by the Scientific Board. Selected participants will receive a full grant (that covers the following costs: tuition fee of the course; travel expenses from Hong Kong to Italy + internally in Italy; lump sum of 400 euro each, as a contribution for the accommodation costs in Italy). Additional max. 10 qualified candidates will be added to the group: they will be admitted for free to the course, but they will have to cover by their own the travel and accommodation costs. During the first and second phases all the students are in the same class. Subsequently the class is divided into two groups, considering the two professional specializations: Product and Interior Design (group 1 and 2 coordinated by Politecnico di Milano) and Lighting Design (group 3 coordinated by Sapienza Università di Roma. At the end of the Course an attendance certificate will be issued.

4 Scientific Board The scientific board of the course is formed by representatives of the institutions involved: Adele Massi, ICE - Italian Trade Commission (coordinator) Vittorio Bossa, CFI Consorzio per la Formazione Internazionale (organizator) Marco Bettiol, Venice International University Luisa Collina, Politecnico di Milano Loredana Di Lucchio, Sapienza Università di Roma Stefano Micelli, Venice International University Antonio Paris, Sapienza Università di Roma Giuliano Simonelli, Politecnico di Milano Admission requirements All candidates are selected considering: - Content and quality of professional cv and portfolio, - Motivation, in terms of keen interest in the production of Design Made-in-Italy, specifically focused on Interior Design, Product Design related to Interiors and Lighting Design, -Candidates openness to new design approaches and technologies -Age not exceeding 42 years. How to apply The candidates with the above mentioned characteristics have to send: - CV, including possible awards received and professional associations to which the candidate belongs to, - Short professional portfolio - Motivation letter in form of questionnaire (see questionnaire in attachment) This documents have to be sent before the 28th February to Mr. Romano Baruzzi Italian Trade Commission- Hong Kong Office Suite 4001 Central Plaza, 18 Harbour Road, Wanchai, Hong Kong Tel: (852) Fax: (852) Personal data treatment According to the Italian law D.Lgs n.196 of 30/06/2003, the candidates personal data will be used only coherently to the concerns of what is specified in this call.

5 Made in Italy and Italian style Specialization Course By: ICE - Italian Trade Commission In collaboration with: Politecnico di Milano Sapienza Università di Roma Venice International University Hong Kong Design Center Hong Kong Polytechnic University Organized by: CFI, Consorzio per la Formazione Internazionale HOTEL RESERVATION SHEET Availability of hotel accommodation in Italy during the course is a very important issue. In order to give maximum support to the selected candidates you will find below a number of hotels and residences in Venice, Milan, Rome with approximated fare rates for the period of the course. Each selected candidate is requested to apply directly to the hotels to reserve his accommodation and receive the due confirmation. Every problem connected with hotel reservation should be presented as soon as possible to CFI Largo Santa Lucia Filippini, 20 Roma Tel Fax CFI as organizer will periodically update the list of hotels. Venice Milan Locanda di Orsaria; - Approx. Rate: 150 per day, B/B, single room Hotel Abbazia; ; e mail : Approx. Rate: per day, B/B, single room Residence Pian della Nave, Via Lambrate, 9, Milan Tel ; ; Rates for appartments listed in the website. Ripamonti Residence, Via dei Pini, 3, Pieve Emanuele (MI); Tel ; Rome Abitart Hotel, Via Pellegrino Matteucci, 10 Roma 00186; - Rates for rooms listed in the website. Park Hotel dei Massimi, Largo V. Ambrosio Rome tel ; - Approx. Rate 150per day, B/B, single room

6 Made in Italy and Italian style Specialization Course By: ICE- Italian Trade Commission In collaboration with: Politecnico di Milano Sapienza Università di Rome Venice International University Hong Kong Design Center Hong Kong Polytechnic University Organized by: CFI, Consorzio per la Formazione Internazionale MOTIVATIONAL QUESTIONNAIRE PERSONAL DATA Family name First name Date of Birth Place of Birth Nationality Sex Current Address Telephone

7 1. EXPLAIN SHORTLY YOUR PROFESSIONAL BACKGROUND AND IF THERE ARE CONNECTIONS WITH ITALY OR HOW THE COURSE COULD CONTRIBUTE TO YOUR PROFESSIONAL GROWTH 2. EXPLAIN YOUR INTERESTS IN THE ITALIAN CULTURE AND ITS DESIGN SYSTEM 3. EXPLAIN YOUR EXPECTATIONS AND INTERESTS IN THIS SPECIFIC COURSE

8 4. DESCRIBE YOURS EVENTUAL EXPERIENCES AND GENERAL ATTITUDE REGARDING NEW DESIGN APPROACHES AND TECHNOLOGIES 5. ARE YOU INTERESTED IN PARTICIPATING TO THE COURSE : IF SUPPORTED BY THE FULL GRANT ONLY EVEN WITHOUT THE SUPPORT OF THE FULL GRANT 6. ARE YOU MAINLY INTERESTED IN (give a grade from: 1 low interest; 2 medium interest; 3 high interest): PRODUCT DESIGN INTERIOR DESIGN LIGHTING and PUBLIC DESIGN Date Signature

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