The Power of Social Network s Data

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1 Dirección de Tecnologías de Información COM Resumen de Temas 3 de Noviembre de 2010 Dr. Víctor M. González y González victor.gonzalez@itam.mx The Power of Social Network s Data New York Times: November 3, 2010 by Nick Bilton Using Facebook Updates to Chronicle Breakups David McCandless: The beauty of data visualization 1

mx The Power of Social Network s Data New York Times: November 3, 2010 by Nick Bilton Using Facebook Updates to

2 Agenda 1. Discusión de temas relevantes para el segundo examen parcial Week 7: Business Intelligence Business Intelligence is the processes, technologies, and tools that help us change data into information, information into knowledge and knowledge into plans that guide the enterprise. It requires: Data that is reliable, secure, and useful, Data integration, Data warehousing, Analytical tools and Content / Knowledge management. 2

Intelligence is the processes, technologies, and tools that help us change data into information,

3 The (not so) Brief History of Business Intelligence Chris Capossela - Microsoft Corporation Senior Vice President, Information Worker Product Management Group Check this!!! Web page: YouTube channel: Blog BI: Business Intelligence Data Integration Data Consolidation Data Federation Data Propagation Decision Support Operational, Tactical and Strategic decisions Type of questions BI can help solve Predictive Analysis Data Mining 3

com/presspass/exec/capossela/ YouTube channel: http://www.youtube.com/user/wowmsft Blog BI: http://blogs.msdn.

4 Web Mining and BI Business Intelligence Bill Tancer HitWise Google Talk Check this!!! Week 7: Web Analytics Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage Definitions of: Visitors, Sessions, Pageviews and Hits Length of Session vs. Depth of Session Conversion Funnels: Operation 4

v=bdrmajs9aiu Week 7: Web Analytics Web analytics is the practice of measuring, collecting, analyzing and reporting on

5 Conversion Funnels Conversion Rate The number of goal conversions divided by sessions In terms of ecommerce: How many visits to XYZ company resulted in a purchase of ABC product? In terms of an academic institution: more difficult to define goals because there isn t a checkout so to speak. However, we do have several goals on our site (admissions, giving to the Clark Fund, filling out various forms, etc). Looks at whether your visitors have completed some action specified as a goal. Conversion Funnels The series of pages leading up to the goal page. 5

In terms of an academic institution: more difficult to define goals because there isn t a checkout so to speak.

6 Admissions Conversions Request more info 6

7 Week 8: Administración del Desempeño Clase impartida por la Dra. Alicia Iriberri Definición: Balance Scorecard BSC y perspectivas: Cliente, Financiera, Procesos, Aprendizaje Beneficios al aplicar el BSC Dashboards vs. Scorecards: Definiciones Week 9: Transaction Processing, Functional Applications and Integration Definition and major characteristics: Functional Information Systems Definition and objectives: Transaction Processing Information Systems (and Table 9.1) Typical TSP process and activities Areas of Support 7

8 Week 9: Transaction Processing, Functional Applications and Integration From Students presentation: Toyota Production System Review diagrams and information Google AdWords Review video Week 9: Enterprise Systems: SCM, ERP, CRM & KM Enterprise Systems: Definitions and examples Supply Chain Management: Definition Video: Supply Chain - 3 Key Things to Know Efficiency, Cost, Improvement Enterprise Resource Planning: Definition Video: Analyst Take: Enterprise Resource Planning Customer Relationship Management: Definition Knowledge Management: Definition 8

v=ufzom59biq8 Week 9: Enterprise Systems: SCM, ERP, CRM & KM Enterprise Systems: Definitions and examples Supply Chain Management: Definition Video: Supply Chain - 3 Key

9 Week 9: Enterprise Systems: SCM, ERP, CRM & KM From Students presentation: Costs of ERP Review CLOE Case CLOE: Empresa Visionaria que Adopta SAP Business One con Excelentes Resultados Week 10: Privacy, Copyright, and Ethical Issues of Computers in Organizations How IT managers should manage workplace privacy? Does monitoring of IT usage crosses the line regarding personal privacy? Watch ABC video: General Structure of Copyright Law and Challenges Imposed by Digital Materials Business Models and Copyright Peer-to-Peer Distribution Watch Napster video: 9

v=aj14kkgmhxi Week 10: Privacy, Copyright, and Ethical Issues of Computers in Organizations How IT managers should manage workplace privacy?

10 Week 10: Trabajo en Equipo en Organizaciones Multiculturales Talk by: Mtro. Iván Ortiz Definiciones Percepción de Conflicto: Culturas individualistas vs. Culturas colectivistas Estilos de comunicación y Estilos de Negociación Temas para reflexionar Cultura y comunicación organizacional Week 11: Global Information Systems Definitions Joint Venture Outsourcing Global Information Systems From Students presentation: Definition of Logistics Estafeta Case Check video!!: Analize Outsourcing case: HP FedEx Advantages and disadvantages 10

Culturas colectivistas Estilos de comunicación y Estilos de Negociación Temas para reflexionar Cultura y comunicación organizacional Week 11:

11 Week 11: Open Source Software Business Model: Definition, Pros and Cons Open Source: Definition and Consequences Open Source cases: Brazil and France What would work and wouldn t work in Mexico? GNU License: definition Open Source Economics Yochai Benkler on the new open-source economics Watch video: en_source_economics.html Week 12: Impact of IT on Enterprises, Users and the Environment Data Center: Definition A data center (or datacentre) is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes redundant or backup power supplies, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and security devices. Basel Convention: Wastes and Disposal Watch video: Ethical E-waste Recycling: Basel Action Network e-stewards Initiative Power usage effectiveness (PUE): Definition 11

html Week 12: Impact of IT on Enterprises, Users and the Environment Data Center: Definition A data center (or datacentre) is a facility used to house computer systems and associated components, such

12 Week 12: Impact of IT on Enterprises, Users and the Environment From Students presentation: Green Computing: Definition Watch video: Lowering computer power consumption Watch video: Week 12: Impact of IT on Enterprises, Users and the Environment Talk by Mtro. Alexandro Mireles Qué hubieras hecho diferente? Con base en la presentación pensar en qué modificaciones serían posibles en la estrategia que planteó el Operador X. 12

v=psh2pgtm5ve Lowering computer power consumption Watch video: v=qlw6wph0eum&feature=channel Week 12: Impact of IT on Enterprises,

13 Notas / Segundo Examen Parcial 20 preguntas opción múltiple Preguntas respuestas en inglés Marcación negativa: 2 puntos menos por respuesta incorrecta 3 preguntas abiertas Opcionales 5 puntos máx. por pregunta Español Puntos extra no acumulables 13

menos por respuesta incorrecta 3 preguntas abiertas

Dirección de Tecnologías de Información COM-16101-001. Web and Social Media Analytics 22 de Septiembre de 2010

Dirección de Tecnologías de Información COM-16101-001 Web and Social Media Analytics 22 de Septiembre de 2010 Dr. Víctor M. González y González victor.gonzalez@itam.mx Agenda Cambios en el curso Business