The Power of Social Network s Data

Size: px
Start display at page:

Download "The Power of Social Network s Data"

Transcription

1 Dirección de Tecnologías de Información COM Resumen de Temas 3 de Noviembre de 2010 Dr. Víctor M. González y González The Power of Social Network s Data New York Times: November 3, 2010 by Nick Bilton Using Facebook Updates to Chronicle Breakups David McCandless: The beauty of data visualization 1

2 Agenda 1. Discusión de temas relevantes para el segundo examen parcial Week 7: Business Intelligence Business Intelligence is the processes, technologies, and tools that help us change data into information, information into knowledge and knowledge into plans that guide the enterprise. It requires: Data that is reliable, secure, and useful, Data integration, Data warehousing, Analytical tools and Content / Knowledge management. 2

3 The (not so) Brief History of Business Intelligence Chris Capossela - Microsoft Corporation Senior Vice President, Information Worker Product Management Group Check this!!! Web page: YouTube channel: Blog BI: Business Intelligence Data Integration Data Consolidation Data Federation Data Propagation Decision Support Operational, Tactical and Strategic decisions Type of questions BI can help solve Predictive Analysis Data Mining 3

4 Web Mining and BI Business Intelligence Bill Tancer HitWise Google Talk Check this!!! Week 7: Web Analytics Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage Definitions of: Visitors, Sessions, Pageviews and Hits Length of Session vs. Depth of Session Conversion Funnels: Operation 4

5 Conversion Funnels Conversion Rate The number of goal conversions divided by sessions In terms of ecommerce: How many visits to XYZ company resulted in a purchase of ABC product? In terms of an academic institution: more difficult to define goals because there isn t a checkout so to speak. However, we do have several goals on our site (admissions, giving to the Clark Fund, filling out various forms, etc). Looks at whether your visitors have completed some action specified as a goal. Conversion Funnels The series of pages leading up to the goal page. 5

6 Admissions Conversions Request more info 6

7 Week 8: Administración del Desempeño Clase impartida por la Dra. Alicia Iriberri Definición: Balance Scorecard BSC y perspectivas: Cliente, Financiera, Procesos, Aprendizaje Beneficios al aplicar el BSC Dashboards vs. Scorecards: Definiciones Week 9: Transaction Processing, Functional Applications and Integration Definition and major characteristics: Functional Information Systems Definition and objectives: Transaction Processing Information Systems (and Table 9.1) Typical TSP process and activities Areas of Support 7

8 Week 9: Transaction Processing, Functional Applications and Integration From Students presentation: Toyota Production System Review diagrams and information Google AdWords Review video Week 9: Enterprise Systems: SCM, ERP, CRM & KM Enterprise Systems: Definitions and examples Supply Chain Management: Definition Video: Supply Chain - 3 Key Things to Know Efficiency, Cost, Improvement Enterprise Resource Planning: Definition Video: Analyst Take: Enterprise Resource Planning Customer Relationship Management: Definition Knowledge Management: Definition 8

9 Week 9: Enterprise Systems: SCM, ERP, CRM & KM From Students presentation: Costs of ERP Review CLOE Case CLOE: Empresa Visionaria que Adopta SAP Business One con Excelentes Resultados Week 10: Privacy, Copyright, and Ethical Issues of Computers in Organizations How IT managers should manage workplace privacy? Does monitoring of IT usage crosses the line regarding personal privacy? Watch ABC video: General Structure of Copyright Law and Challenges Imposed by Digital Materials Business Models and Copyright Peer-to-Peer Distribution Watch Napster video: 9

10 Week 10: Trabajo en Equipo en Organizaciones Multiculturales Talk by: Mtro. Iván Ortiz Definiciones Percepción de Conflicto: Culturas individualistas vs. Culturas colectivistas Estilos de comunicación y Estilos de Negociación Temas para reflexionar Cultura y comunicación organizacional Week 11: Global Information Systems Definitions Joint Venture Outsourcing Global Information Systems From Students presentation: Definition of Logistics Estafeta Case Check video!!: Analize Outsourcing case: HP FedEx Advantages and disadvantages 10

11 Week 11: Open Source Software Business Model: Definition, Pros and Cons Open Source: Definition and Consequences Open Source cases: Brazil and France What would work and wouldn t work in Mexico? GNU License: definition Open Source Economics Yochai Benkler on the new open-source economics Watch video: en_source_economics.html Week 12: Impact of IT on Enterprises, Users and the Environment Data Center: Definition A data center (or datacentre) is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes redundant or backup power supplies, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and security devices. Basel Convention: Wastes and Disposal Watch video: Ethical E-waste Recycling: Basel Action Network e-stewards Initiative Power usage effectiveness (PUE): Definition 11

12 Week 12: Impact of IT on Enterprises, Users and the Environment From Students presentation: Green Computing: Definition Watch video: Lowering computer power consumption Watch video: Week 12: Impact of IT on Enterprises, Users and the Environment Talk by Mtro. Alexandro Mireles Qué hubieras hecho diferente? Con base en la presentación pensar en qué modificaciones serían posibles en la estrategia que planteó el Operador X. 12

13 Notas / Segundo Examen Parcial 20 preguntas opción múltiple Preguntas respuestas en inglés Marcación negativa: 2 puntos menos por respuesta incorrecta 3 preguntas abiertas Opcionales 5 puntos máx. por pregunta Español Puntos extra no acumulables 13

Dirección de Tecnologías de Información COM-16101-001. Web and Social Media Analytics 22 de Septiembre de 2010

Dirección de Tecnologías de Información COM-16101-001. Web and Social Media Analytics 22 de Septiembre de 2010 Dirección de Tecnologías de Información COM-16101-001 Web and Social Media Analytics 22 de Septiembre de 2010 Dr. Víctor M. González y González victor.gonzalez@itam.mx Agenda Cambios en el curso Business

More information

http://mail. tku.edu.tw/myday/ 2015-11-24, 26 1

http://mail. tku.edu.tw/myday/ 2015-11-24, 26 1 Case Study for Information Management 資 訊 管 理 個 案 Achieving Operational Excellence and Customer Intimacy - Enterprise Application: Summit and SAP (Chap. 9) 1041CSIM4B09 TLMXB4B (M1824) Tue 3,4 (10:10-12:00)

More information

Chapter 9. Video Cases. 6.1 Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall

Chapter 9. Video Cases. 6.1 Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Video Cases Video Case 1a: What Is Workday: Enterprise Software as a Service (Saas) Video Case 1b: Workday: Mobile

More information

Supply Chain Management

Supply Chain Management Supply Chain Management Máster Universitario en Management y Gestión del Cambio Universidad de Alcalá Curso Académico 2015/2016 GUÍA DOCENTE Nombre de la asignatura: Supply Chain Management Código: 201747

More information

X JORNADAS DE DATA MINING & BUSINESS INTELLIGENCE

X JORNADAS DE DATA MINING & BUSINESS INTELLIGENCE X JORNADAS DE DATA MINING & BUSINESS INTELLIGENCE BI DESDE EL NEGOCIO Mariano Kogan Business Intelligence BUSINESS INTELLIGENCE 1899 BUSINESS INTELLIGENCE DIRECCIÓN COMERCIAL REQUERIMIENTO PARA IT REQUERIMIENTO

More information

The Business Value of Predictive Analytics

The Business Value of Predictive Analytics The Business Value of Predictive Analytics Alys Woodward Program Manager, European Business Analytics, Collaboration and Social Solutions, IDC London, UK 15 November 2011 Copyright IDC. Reproduction is

More information

Web Analytics. Using emetrics to Guide Marketing Strategies on the Web

Web Analytics. Using emetrics to Guide Marketing Strategies on the Web Web Analytics Using emetrics to Guide Marketing Strategies on the Web Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding

More information

X JORNADAS DE DATA MINING & BUSINESS INTELLIGENCE

X JORNADAS DE DATA MINING & BUSINESS INTELLIGENCE X JORNADAS DE DATA MINING & BUSINESS INTELLIGENCE BI DESDE EL NEGOCIO Mariano Kogan Business Intelligence BUSINESS INTELLIGENCE 1899 BUSINESS INTELLIGENCE DIRECCIÓN COMERCIAL REQUERIMIENTO PARA IT REQUERIMIENTO

More information

DOUBLE DEGREE PROGRAM MEXICO - USA CETYS UNIVERSIDAD - CITY UNIVERSITY

DOUBLE DEGREE PROGRAM MEXICO - USA CETYS UNIVERSIDAD - CITY UNIVERSITY DOUBLE DEGREE PROGRAM MEXICO - USA CETYS UNIVERSIDAD - CITY UNIVERSITY In 2005, City University of Seattle (CityU) and Centro de Enseñanza Técnica y Superior (CETYS) Universidad signed an agreement to

More information

BtoB MKT Trends. El Escenario Online. Luciana Sario. Gerente de Marketing IDC Latin America 2009 IDC W W W. I D C. C O M / G M S 1

BtoB MKT Trends. El Escenario Online. Luciana Sario. Gerente de Marketing IDC Latin America 2009 IDC W W W. I D C. C O M / G M S 1 BtoB MKT Trends El Escenario Online Luciana Sario Gerente de Marketing IDC Latin America 2009 IDC W W W. I D C. C O M / G M S 1 Audio Test Estamos haciendo un Audio Test y estoy hablando en este momento

More information

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook

More information

Digital Marketing Workshop

Digital Marketing Workshop Digital Marketing Workshop 2 Global Digital Advt. spend to be $278Bn in 2019 Business Wire Online Marketing to create 1.5 lakh jobs in India Economic Times Online Marketing Managers are paid 82% more Indeed

More information

Organizational agility through project portfolio management. Dr Catherine P Killen University of Technology, Sydney (UTS)

Organizational agility through project portfolio management. Dr Catherine P Killen University of Technology, Sydney (UTS) Organizational agility through project portfolio management Dr Catherine P Killen University of Technology, Sydney (UTS) Acerca del Autor Catherine Killen es profesor en la Universidad Tecnología de Sídney

More information

ISACA: Certified Information Security Manager Certification Training

ISACA: Certified Information Security Manager Certification Training ISACA: Certified Information Security Manager Certification Training Certified Information Security Manager (CISM) DESCRIPCIÓN: El programa de certificación CISM (Certified Information Security Manager)

More information

801134 - SISINF - Information Systems

801134 - SISINF - Information Systems Coordinating unit: Teaching unit: Academic year: Degree: ECTS credits: 2014 801 - EUNCET - Euncet University Business School 801 - EUNCET - Euncet University Business School BACHELOR'S DEGREE IN BUSINESS

More information

Mexico ICT Market Update: 1Q13 Results & Opportunities. Equipment. Supplies. ICT services. Software. ICT services (in the cloud)

Mexico ICT Market Update: 1Q13 Results & Opportunities. Equipment. Supplies. ICT services. Software. ICT services (in the cloud) Mexico ICT Market Update: 1Q13 Results & Opportunities ICT Mexico Market Size & Growth ICT Growth IT Growth 24.60% 24.30% 24.70% 2.50% 2.50% 2.50% 10.40% 11.50% 12.60% 4.60% 5.20% 5.70% Equipment Supplies

More information

Descripcion Horas Codigo Productividad Microsoft (Deducibles INCES)

Descripcion Horas Codigo Productividad Microsoft (Deducibles INCES) Productividad Microsoft (Deducibles INCES) Microsoft Windows 8 PM001 Microsoft Word, Básico - Intermedio 16 PM002 Microsoft Word, Intermedio - Avanzado 16 PM003 Microsoft Excel, Básico 16 PM004 Microsoft

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

Información On Demand Podemos predecir lo que sucederá?

Información On Demand Podemos predecir lo que sucederá? Información On Demand Podemos predecir lo que sucederá? Jeffrey Haggott IBM Corporation Americas Data Warehouse Business Unit Latin America Sales Leader jhaggot@us.ibm.com Temas de Nuestra Charla Gestión

More information

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary Business Trends in Location Analytics Exploring the Impact of Geographic Context On Business Processes Research Report Executive Summary Copyright Ventana Research 2013 Do Not Redistribute Without Permission

More information

contents CHAPTER 1 CHAPTER 2 Strategic Decision Making 32 Information Systems in Business 1 Opening Case: Revving Up Sales at Harley-Davidson 33

contents CHAPTER 1 CHAPTER 2 Strategic Decision Making 32 Information Systems in Business 1 Opening Case: Revving Up Sales at Harley-Davidson 33 contents CHAPTER 1 Information Systems in Business 1 INTRODUCTION 5 Apple Merging Section 1.1 Information Systems in Business 5 INFORMATION TECHNOLOGY'S ROLE IN BUSINESS 5 Information Technology's Impact

More information

Cuánto se demora una pit stop?

Cuánto se demora una pit stop? Cuánto se demora una pit stop? The Internet of Things Connect Transform Reimagine Edgar Galindo Septiembre 2015 Version 1.0 2 Agenda The IoT Por qué nos debería importar? Optimice su cadena de valor a

More information

Certified ERP Manager VS-1180

Certified ERP Manager VS-1180 Certified ERP Manager VS-1180 Certified ERP Manager Certified ERP Manager Certification Code VS-1180 Vskills certification for ERP Manager assesses the candidate as per the company s need for implementing

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Keefo s Design wants to be an integral partner in your success!

Keefo s Design wants to be an integral partner in your success! Get you or your business on the web and let Keefo s Design help you to create an effective and competitive face to the public to get you and your business online! Below is a menu of our website design

More information

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CII Institute of Logistics

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CII Institute of Logistics CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CII Institute of Logistics Session map Session1 Session 2 Introduction The new focus on customer loyalty CRM and Business Intelligence CRM Marketing initiatives Session

More information

Transformando las Empresas en Organizaciones Digitales REUNIÓN DE USUARIOS SIGSA ESRI 2015. 2015 Software AG. All rights reserved.

Transformando las Empresas en Organizaciones Digitales REUNIÓN DE USUARIOS SIGSA ESRI 2015. 2015 Software AG. All rights reserved. Transformando las Empresas en Organizaciones Digitales REUNIÓN DE USUARIOS SIGSA ESRI 2015 1 2 3 4 5 10 Years ago 5 Years ago Now 6 Duplicate Functions Too Many People People Productivity High Error Rates

More information

Titulación 1313.- Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas, Itinerario Emprendedores.

Titulación 1313.- Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas, Itinerario Emprendedores. Guía Docente Foundations of Market Research FICHA IDENTIFICATIVA Datos de la Asignatura Código 36267 Titulación 1313.- Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas,

More information

SAP Manufacturing Intelligence By John Kong 26 June 2015

SAP Manufacturing Intelligence By John Kong 26 June 2015 SAP Manufacturing Intelligence By John Kong 26 June 2015 Agenda Registration Next Generation of SAP Solution for Manufacturing Tea Break SAP Business Analytics Solutions for Manufacturing - Dashboard Design

More information

ISSAI 1220. Control de calidad en una auditoría de estados financieros. Directriz de auditoría financiera

ISSAI 1220. Control de calidad en una auditoría de estados financieros. Directriz de auditoría financiera Las Normas Internacionales de las Entidades Fiscalizadoras Superiores (ISSAI) son emitidas por la Organización Internacional de Entidades Fiscalizadoras Superiores (INTOSAI). Para más información visite

More information

Dashboard Reporting Business Intelligence

Dashboard Reporting Business Intelligence Dashboard Reporting Dashboards are One of 5 Styles of BI Applications Increasing Analytics & User Interactivity Advanced Analysis & Ad Hoc OLAP Analysis Reporting Ad Hoc Analysis Predictive Analysis Data

More information

Google Analytics 101 for Car Dealerships - Getting Started!

Google Analytics 101 for Car Dealerships - Getting Started! Google Analytics 101 for Car Dealerships - Getting Started! How to use this remarkable tool to get detailed background info on your customers and their online path to your Website with Glenn Pasch, COO

More information

Applying Cloud Computing: An Executive Workshop

Applying Cloud Computing: An Executive Workshop Applying Cloud Computing: An Executive Workshop March 11, 2013 Joseph Pucciarelli VP & IT Executive Advisor The 3 rd Platform Shift: From IT Productivity to Business Productivity Innovation Information

More information

240EO031 - Supply Chain Design

240EO031 - Supply Chain Design Coordinating unit: 240 - ETSEIB - Barcelona School of Industrial Engineering Teaching unit: 732 - OE - Department of Management Academic year: Degree: 2015 MASTER'S DEGREE IN MANAGEMENT ENGINEERING (Syllabus

More information

J.5-11- 2015 Intercultural communica0on, mee0ngs and nego0a0ons Seminars and case studies

J.5-11- 2015 Intercultural communica0on, mee0ngs and nego0a0ons Seminars and case studies I"nerario Profesional Primer semestre L.28-09- 2015 Interna0onal marke0ng Business trips and socializing M.29-09- 2015 Interna0onal Business Management Business correspondence X.30-09- 2015 Using Documents

More information

Τhe SAS BI delivers business-critical answers ahead of the competition Yannis Salamaras Senior Business Intelligence Consultant SAS Greece & Cyprus

Τhe SAS BI delivers business-critical answers ahead of the competition Yannis Salamaras Senior Business Intelligence Consultant SAS Greece & Cyprus Τhe SAS BI delivers business-critical answers ahead of the competition Yannis Salamaras Senior Business Intelligence Consultant SAS Greece & Cyprus The Value of the Information What s wrong with this picture?

More information

FAMILY INDEPENDENCE ADMINISTRATION Seth W. Diamond, Executive Deputy Commissioner

FAMILY INDEPENDENCE ADMINISTRATION Seth W. Diamond, Executive Deputy Commissioner FAMILY INDEPENDENCE ADMINISTRATION Seth W. Diamond, Executive Deputy Commissioner James K. Whelan, Deputy Commissioner Policy, Procedures and Training Lisa C. Fitzpatrick, Assistant Deputy Commissioner

More information

Spanish Survival Phrases

Spanish Survival Phrases Spanish Survival Phrases 1 Catherine Fortin, Copyright 2008 You need to say and use the following phrases, The Dirty Dozen, just to get by. Memorize the Dirty Dozen (la docena sucia) with the following

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

Advanced Professional Supply Chain Management Certificate Curriculum*

Advanced Professional Supply Chain Management Certificate Curriculum* Advanced Professional Supply Chain Management Certificate Curriculum* When filling out your military TA form, please use for the course you are requesting. Functional Perspective of Supply Chain Management

More information

BUSINESS-TO-BUSINESS MARKETING 2014-2015

BUSINESS-TO-BUSINESS MARKETING 2014-2015 BUSINESS-TO-BUSINESS MARKETING 2014-2015 Published by Richard K. Miller & Associates (RKMA) February 2014 biennial 316 pages ISBN# 9781577831969 PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Dave Rojas. Summary. Experience. Software Engineer - Web Developer & Web Designer davejrojas@gmail.com

Dave Rojas. Summary. Experience. Software Engineer - Web Developer & Web Designer davejrojas@gmail.com Dave Rojas Software Engineer - Web Developer & Web Designer davejrojas@gmail.com Summary Software Engineer with humanistic tendencies. Passionated about Web development and Web design with a critical and

More information

Universidad Americana Facultad de Ciencias Económicas y Administrativas Maestría en Administración de Empresas Segundo Semestre del 2008

Universidad Americana Facultad de Ciencias Económicas y Administrativas Maestría en Administración de Empresas Segundo Semestre del 2008 Universidad Americana Facultad de Ciencias Económicas y Administrativas Maestría en Administración de Empresas Segundo Semestre del 2008 Parte 09: Integrando Cadenas de Oferta y Marketing Globales Asunción,

More information

LISTADO DE ASIGNATURAS IMPARTIDAS EN INGLÉS - 2º semestre 2010-2011 LIST OF COURSES TAUGHT IN ENGLISH - Spring Semester 2010-2011

LISTADO DE ASIGNATURAS IMPARTIDAS EN INGLÉS - 2º semestre 2010-2011 LIST OF COURSES TAUGHT IN ENGLISH - Spring Semester 2010-2011 LISTADO DE S IMPARTIDAS EN INGLÉS - 2º semestre 2010-2011 LIST OF COURSES TAUGHT IN ENGLISH - Spring Semester 2010-2011 Facultad de Ciencias Biomédicas / Faculty of Biomedical Sciences Facultad de Ciencias

More information

About Blue Sky Sessions

About Blue Sky Sessions Web Technologies Agenda About Blue Sky Sessions What We Do Web Development Application Development Search Engine Marketing Social Media Strategy Trends in Web Questions? About Blue Sky Sessions What We

More information

Brief Contents. Part Three: Decisions and Strategies. Part One: Information Technology Infrastructure. Part Four: Organizing Businesses and Systems

Brief Contents. Part Three: Decisions and Strategies. Part One: Information Technology Infrastructure. Part Four: Organizing Businesses and Systems Brief Contents 1 Introduction Part One: Information Technology Infrastructure 2 Information Technology Foundations 3 Networks and Telecommunications 4 Database Management Part Two: Business Integration

More information

COURSE SYLLABUS. Enterprise Information Systems and Business Intelligence

COURSE SYLLABUS. Enterprise Information Systems and Business Intelligence MASTER PROGRAMS Autumn Semester 2008/2009 COURSE SYLLABUS Enterprise Information Systems and Business Intelligence Instructor: Malov Andrew, Master of Computer Sciences, Assistant,aomalov@mail.ru Organization

More information

Real-time supply chain analytics. V.Ermoshin BDO Unikon

Real-time supply chain analytics. V.Ermoshin BDO Unikon Real-time supply chain analytics V.Ermoshin BDO Unikon BDO IN RUSSIA BD0 UNICON CONSULTING 1989 We have been operating on the Russian market since 1989 2 000 Near 2 000 people work in our network 50% 50%

More information

Bussiness Intelligence and Data Warehouse. Tomas Bartos CIS 764, Kansas State University

Bussiness Intelligence and Data Warehouse. Tomas Bartos CIS 764, Kansas State University Bussiness Intelligence and Data Warehouse Schedule Bussiness Intelligence (BI) BI tools Oracle vs. Microsoft Data warehouse History Tools Oracle vs. Others Discussion Business Intelligence (BI) Products

More information

Social Media Boot Camp

Social Media Boot Camp Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing

More information

Marketing & Admissions Strategies

Marketing & Admissions Strategies Marketing & Admissions Strategies 6.25.12 2012 EMBA Council Western Regional Meeting Jon Masciana Sr. Director, Marketing & Communications The Paul Merage School of Business Agenda What s Your Marketing

More information

UNIVERSIDAD LOYOLA ANDALUCÍA

UNIVERSIDAD LOYOLA ANDALUCÍA UNIVERSIDAD LOYOLA ANDALUCÍA CAMPUS CORDOBA 2 ND SEMESTER / SPRING SEMESTER LIST OF AVAILABLE SUBJECTS Here you will find the academic offer available in each Bachelor s degree programme (Campus Cordoba):

More information

SEMINARS & WORKSHOPS 2015

SEMINARS & WORKSHOPS 2015 SEMINARS & WORKSHOPS 2015 SEMINARS 3 HOURS Social Media Level 1 Must Haves, Should Haves & Wants Social Media Level 2 Bump It Up! Strategies for Success Cost Effective Marketing 82 No or Low Cost Ways

More information

CENTRO UNIVERSITARIO EUSA. Course lists. 2015/16 Semester 1

CENTRO UNIVERSITARIO EUSA. Course lists. 2015/16 Semester 1 CENTRO UNIVERSITARIO EUSA Affiliated with University of Seville Course lists Audiovisual Communication Journalism Advertising & Public Relations Tourism 2015/16 Semester 1 This document was updated on

More information

How SAP Business Intelligence Solutions provide real-time insight into your organization

How SAP Business Intelligence Solutions provide real-time insight into your organization How SAP Business Intelligence Solutions provide real-time insight into your organization 28 Oct 2015 Agenda 1) What is Business Intelligence (BI) 2) SAP BusinessObjects Features Overview 3) Demo & Report

More information

Online Analytics. Best Practices. RTONZ Online Marketing Program Capabilities & Benchmarking. Nick Guebhard and Chris Adams

Online Analytics. Best Practices. RTONZ Online Marketing Program Capabilities & Benchmarking. Nick Guebhard and Chris Adams Online Analytics Best Practices Nick Guebhard and Chris Adams RTONZ Online Marketing Program Facilitated by: Miles Media Program Facilitated by: Session Summary RTONZ Online Marketing Program 1. Results

More information

Google Analytics Basics

Google Analytics Basics Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10

More information

AULA EUROPEA DE EMPRESA

AULA EUROPEA DE EMPRESA AULA EUROPEA DE EMPRESA AULA EUROPEA DE EMPRESA Formación Microsoft Primer Cuatrimestre 2014 C/ Méndez Álvaro 56, 28045-Madrid www.aedeibs.com MOC: MICROSOFT OFFICIAL CURRICULUM... 1 Cloud Computing...

More information

Reviviendo al emprendedor Schumpeteriano

Reviviendo al emprendedor Schumpeteriano Reviviendo al emprendedor Schumpeteriano Contribuyendo al desarrollo socioeconómico mediante emprendimientos de alto potencial Jocelyn Olivari N. PhD Fellow UNU-MERIT LALICS Río de Janeiro, 12 de Noviembre

More information

Google Product. Google Module 1

Google Product. Google Module 1 Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering

More information

We offer what matters quality and experience

We offer what matters quality and experience Marketing Proposal AGENDA ABOUT US WHO WE ARE WHY CHOOSE US We offer what matters quality and experience MEDIA STRATEGY REPORTING 2 WHO WE ARE Bendrax, Ltd specialises in designing, implementing and promoting

More information

Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights

Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights Customer Solution Case Study Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights Overview Country or Region: United States Industry: Manufacturing Farm and recreational

More information

09/04/2015. ProStrategy Coleman April 2015. Results Driven Web Services Connecting you with new clients

09/04/2015. ProStrategy Coleman April 2015. Results Driven Web Services Connecting you with new clients Results Driven Web Services Connecting you with new clients Schedule Introduction & Our Approach Understanding your market & business objectives Prioritising your key markets & key message ProStrategy

More information

Skills Development Matrix

Skills Development Matrix Skills Development Matrix For the MBA Programs and MAcc 1. Core Professional Components 2. Accounting 3. Finance 4. Human Resources Management 5. Information and Technology Systems 6. International Business

More information

SEO, Mobile, Local, Video Internet Marketing Tools for 2010

SEO, Mobile, Local, Video Internet Marketing Tools for 2010 SEO, Mobile, Local, Video Internet Marketing Tools for 2010 Ron Jones President/CEO - Symetri Internet Marketing ClickZ / SEW Expert Columnist SEM 101, SEM.edu Author SEMPO Institute Keyword Research Courses

More information

Activities for IBM Industry Forum 2010

Activities for IBM Industry Forum 2010 Activities for IBM Industry Forum 2010 Facebook Event. LinkedIn Event. developerworks blog entry. Twitter posts. Page 1 Social Media traffic contribution dw mailings peak (among other possible factors)

More information

LINIO COLOMBIA. Starting-Up & Leading E-Commerce. www.linio.com.co. Luca Ranaldi, CEO. Pedro Freire, VP Marketing and Business Development

LINIO COLOMBIA. Starting-Up & Leading E-Commerce. www.linio.com.co. Luca Ranaldi, CEO. Pedro Freire, VP Marketing and Business Development LINIO COLOMBIA Starting-Up & Leading E-Commerce Luca Ranaldi, CEO Pedro Freire, VP Marketing and Business Development 22 de Agosto 2013 www.linio.com.co QUÉ ES LINIO? Linio es la tienda online #1 en Colombia

More information

By Makesh Kannaiyan makesh.k@sonata-software.com 8/27/2011 1

By Makesh Kannaiyan makesh.k@sonata-software.com 8/27/2011 1 Integration between SAP BusinessObjects and Netweaver By Makesh Kannaiyan makesh.k@sonata-software.com 8/27/2011 1 Agenda Evolution of BO Business Intelligence suite Integration Integration after 4.0 release

More information

Increase Revenue Through Interactive Marketing Develop a Strategy for Marketing ROI

Increase Revenue Through Interactive Marketing Develop a Strategy for Marketing ROI Increase Revenue Through Interactive Marketing Develop a Strategy for Marketing ROI NANCY BOHMAN, PRINCIPAL NANCY@BOHMANMARKETING.COM 614-264- 0620 STRATEGIC INSIGHTFUL CREATIVE RESULTS bohmanmarketing.com

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

En esta guía se encuentran los cursos que se recomiendan los participantes en la implementación de un SGEn en dependencias del Gobierno Federal.

En esta guía se encuentran los cursos que se recomiendan los participantes en la implementación de un SGEn en dependencias del Gobierno Federal. En esta guía se encuentran los cursos que se recomiendan los participantes en la implementación de un SGEn en dependencias del Gobierno Federal. Las lecciones se agrupan en 5 cursos dirigidos cada participante

More information

Entrenamiento a Embajadores Ambassador training

Entrenamiento a Embajadores Ambassador training Entrenamiento a Embajadores Ambassador training Quiénes somos? Who we are? Levanta la mano si Please raise your hand if a. b. c. d. e. f. g. h. Hablas español You speak spanish Hablas Inglés You speak

More information

Big Analytics: A Next Generation Roadmap

Big Analytics: A Next Generation Roadmap Big Analytics: A Next Generation Roadmap Cloud Developers Summit & Expo: October 1, 2014 Neil Fox, CTO: SoftServe, Inc. 2014 SoftServe, Inc. Remember Life Before The Web? 1994 Even Revolutions Take Time

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577 About MKE is one of the most prestigious digital marketing consultants in Latin America. We focus on web advertising, SEO and web content. Contents A bit of History Who we are Successful cases Our services

More information

Supervisión y sistemas de información para la industria.

Supervisión y sistemas de información para la industria. Supervisión y sistemas de información para la industria. Manel Pozo Responsable de Software para Iberia 29 de Abril 2014 PUBLIC INFORMATION Rev 5058-CO900E La visión PUBLIC INFORMATION 2 3 La Visión La

More information

Futuro Digital LATAM 2014

Futuro Digital LATAM 2014 Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com

More information

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director Demystifying Digital Introduction to Google Analytics Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Workshop Overview 1. Introduction 2. Getting

More information

Vested Outsourcing. Detalles del Programa Idioma: Inglés, con traducción simultánea al español

Vested Outsourcing. Detalles del Programa Idioma: Inglés, con traducción simultánea al español Vested Outsourcing The University of Tennessee The College of Business Administration Ubicada en Knoxville-Tennessee, fue fundada en el año 1792. Knoxville es famosa por la música country, hermosos lagos

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

11741 E-Business Credit Hours: 3 11752 Integrated Application Systems Credit Hours: 3 11742 Enterprise Systems Architecture Credit Hours: 3

11741 E-Business Credit Hours: 3 11752 Integrated Application Systems Credit Hours: 3 11742 Enterprise Systems Architecture Credit Hours: 3 11741 E-Business E-Business is radically changing the ways in which business organizations operate and compete in the global market. This course introduces students to various aspects and models for e-business.

More information

Management Accountants and IT Professionals providing Better Information = BI = Business Intelligence. Peter Simons peter.simons@cimaglobal.

Management Accountants and IT Professionals providing Better Information = BI = Business Intelligence. Peter Simons peter.simons@cimaglobal. Management Accountants and IT Professionals providing Better Information = BI = Business Intelligence Peter Simons peter.simons@cimaglobal.com Agenda Management Accountants? The need for Better Information

More information

Department of Management

Department of Management Department of Management Course Student Learning Outcomes (ITM and MGMT) ITM 1270: Fundamentals of Information Systems and Applications Upon successful completion of the course, a student will be able

More information

Business Intelligence: Effective Decision Making

Business Intelligence: Effective Decision Making Business Intelligence: Effective Decision Making Bellevue College Linda Rumans IT Instructor, Business Division Bellevue College lrumans@bellevuecollege.edu Current Status What do I do??? How do I increase

More information

Six Big Things to Watch in Marketing in 2013

Six Big Things to Watch in Marketing in 2013 Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things

More information

How to make TV without making TV?

How to make TV without making TV? How to make TV without making TV? Sinopsis: Repaso sobre técnicas y Teorías actuales de formas de creación audiovisual documental en el contexto de producción del colectivo ZEMOS98. Documental de creación,

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

Description of training units (of each module

Description of training units (of each module Learning Module title: Building a network culture Position within the curriculum: Stage 3 (mature) / Category 1 (management and organization) Profile entrance of students: Professional profile midium,

More information

Information Governance Workshop. David Zanotta, Ph.D. Vice President, Global Data Management & Governance - PMO

Information Governance Workshop. David Zanotta, Ph.D. Vice President, Global Data Management & Governance - PMO Information Governance Workshop David Zanotta, Ph.D. Vice President, Global Data Management & Governance - PMO Recognition of Information Governance in Industry Research firms have begun to recognize the

More information

Integrating SAP and non-sap data for comprehensive Business Intelligence

Integrating SAP and non-sap data for comprehensive Business Intelligence WHITE PAPER Integrating SAP and non-sap data for comprehensive Business Intelligence www.barc.de/en Business Application Research Center 2 Integrating SAP and non-sap data Authors Timm Grosser Senior Analyst

More information

Center for Enterprise Resource Planning (ERP)

Center for Enterprise Resource Planning (ERP) Enterprise Resource Planning (ERP) Web site: http://web.mst.edu/~erpcenter edu/~erpcenter Email: erpcenter@mst.eduedu Faculty Introduction Dr. Bih-Ru Lea, Director, Center for ERP Dr. Vincent Yu Dr. Ray

More information

Value Proposition. Ringostat. Intelligent call tracking

Value Proposition. Ringostat. Intelligent call tracking Value Proposition Hi, I m Oleksandr Maksymeniuk, CEO of. offers an intelligent call tracking solution that brings in more customer calls, tracks the effectiveness of multiple advertising channels, and

More information

The Application of BizTalk in Public Sector

The Application of BizTalk in Public Sector The Application of BizTalk in Public Sector with BizTalk Server 2006 Chris Axton Application Platform Specialist NSW Public Sector Rahul Garg National BizTalk Specialist Microsoft Australia Public Sector

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

An Enterprise Framework for Business Intelligence

An Enterprise Framework for Business Intelligence An Enterprise Framework for Business Intelligence Colin White BI Research May 2009 Sponsored by Oracle Corporation TABLE OF CONTENTS AN ENTERPRISE FRAMEWORK FOR BUSINESS INTELLIGENCE 1 THE BI PROCESSING

More information

Information Governance for Office 365. Hands On Jaimie Tilbrook Product Development Manager HPRM Governance and Compliance SharePoint App

Information Governance for Office 365. Hands On Jaimie Tilbrook Product Development Manager HPRM Governance and Compliance SharePoint App Information Governance for Office 365 Hands On Jaimie Tilbrook Product Development Manager HPRM Governance and Compliance SharePoint App 1 The Cloud Office 365 SharePoint OneDrive for Business 2 The Cloud

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information