Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights

Size: px
Start display at page:

Download "Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights"

Transcription

1 Customer Solution Case Study Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights Overview Country or Region: United States Industry: Manufacturing Farm and recreational vehicles Customer Profile Polaris Industries designs and manufactures high-quality, highperformance motorized products for recreation, utility, and military use. Based in Medina, Minnesota, the company has 4,700 employees. Business Situation Polaris needed to improve its ability to determine the effectiveness of its marketing strategies. It aimed to analyze sales and marketing data from numerous channels and brands. Solution Polaris used Microsoft SharePoint Server 2010 and technologies from Webtrends and GNet Group to create a digital marketing solution. Benefits Enhances business insights Extends marketing budgets, boosts engagement Provides cost-efficient, effective digital marketing platform The insights we have gained through SharePoint Server 2010, Webtrends, and GNet Group solutions have helped us greatly expand our reach while operating on the same marketing budget. Kim Weckert, Interactive Manager, Polaris Industries Polaris Industries, a maker of recreational vehicles, wanted to better engage with customers to generate higher sales and revenues. The company implemented a solution that takes advantage of the Microsoft SharePoint Server 2010 digital marketing platform along with technologies from Webtrends and GNet Group. Now, Polaris marketers use web-based dashboards to gauge the effectiveness of their marketing strategies. The solution integrates data from numerous channels to provide insights about the performance of each Polaris brand s effectiveness in reaching consumers much faster than before. For instance, Polaris produces real-time reports to measure engagement on its website and in other channels to improve engagement and optimize its marketing investments. Since implementing the solution, Polaris has achieved a doubledigit reduction in bounce rate and cost-per-visit for its online ads.

2 We needed a business intelligence solution that would enable our stakeholders to gather real-time insights and adjust marketing tactics quickly. Kim Weckert, Interactive Manager, Polaris Industries Situation Polaris Industries designs, manufactures, and markets high-performance, motorized off-road vehicles, snowmobiles, and motorcycles for recreational, utility, and military use. The company maintains engineering, manufacturing, and distribution facilities in Minnesota, Wisconsin, Iowa, South Dakota, France, Australia, and Canada. The company s annual sales in 2011 were US$2.7 billion. Polaris relies on its brand websites to engage with motorsports enthusiasts and utility vehicle users and to engage and encourage them to purchase their next vehicles from Polaris. Thus, the company has created sites that are rich with information about each of its vehicle brands and models. The sites feature videos; photography; information and catalogs on parts, maintenance, and accessories; advertisements for rebates and financing offers; vehicle configuration tools; and easy connections to dealers and social media forums. Polaris built its websites using Microsoft Office SharePoint Server 2007 because it could take advantage of the solution s flexible web content management capabilities and its ability to interoperate with third-party technologies. Interoperability is important for Polaris because it relies on tools from several different vendors to gauge the performance of its marketing efforts across website, marketing, and social media channels and also its brands (Polaris, RANGER, and Victory). Polaris uses technology from Webtrends, ExactTarget (the company s marketing provider), and Microsoft Dynamics CRM software to capture, analyze, and report on the effectiveness of its online advertising and marketing efforts. Polaris also uses the e-commerce functionality of Microsoft Commerce Server 2007, and it measures and tracks online activities conducted through Commerce Server with its analytics tools. We brought multiple partners together to build a comprehensive customer experience that would allow us to measure our marketing effectiveness, says Kim Weckert, Interactive Manager at Polaris. However, even though Polaris had built a robust website and was able to gather a great deal of valuable customer insights that was in high demand by the company s marketers, it needed a way to easily aggregate, integrate, analyze, and distill the data from its numerous data sources. Polaris first tried a business intelligence solution from a third-party vendor, but it found that the product was not capable of scaling to accommodate the vast amount of data that Polaris managed for instance, the company managed more than one terabyte of data from Webtrends alone. Since 1993, Webtrends, a member of the Microsoft Partner Network with Gold competency in digital marketing and Silver competency in ISV, has helped companies optimize their digital marketing programs. Webtrends has provided Polaris with web analytics and marketing optimization solutions since 2007, and Polaris wanted to find a way to integrate this comprehensive data with other enterprise data to make it easier for people throughout the organization to perform marketing analysis and draw intelligent conclusions. Every day, we got new requests for custom reports that included Webtrends data, says Weckert. But it took the Polaris IT staff days or weeks to collect the data and create

3 easy-to-read reports. We had a fire hose of information, says Weckert, but we needed to narrow that information down to key performance indicators and build a scoring mechanism that would allow us to improve our segmentation and direct marketing for each customer. We needed a business intelligence solution that would enable our stakeholders to gather real-time insights and to adjust marketing tactics quickly. Furthermore, Polaris wanted to implement an enterprisewide analytics solution. Due to the diversity of our product line, we needed to build a repeatable process for delivering the same types of insights across all of our brands, so we could most effectively determine how our digital marketing efforts were influencing our sales performance, says Weckert. Solution In early 2010, Polaris evaluated other platforms for building Internet sites that would enable it to create a broader business intelligence and digital marketing solution. But we liked and agreed with the Microsoft vision and digital marketing roadmap for SharePoint Server the best, says Weckert. Polaris also felt that it could take advantage of the Insights capabilities in Microsoft SharePoint Server 2010 for example, using the ability to create interactive dashboards and scorecards using PerformancePoint Services in SharePoint Server 2010, to work with key performance indicators (KPIs), and to access information from many sources, including databases, reports, and business applications. We felt that we could build a solid foundation for business intelligence to deeply enhance our marketing strategies by using SharePoint Server In May 2010, Polaris engaged GNet Group, a member of the Microsoft Partner Network with Gold competencies in Digital Marketing and Business Intelligence, to formulate and implement a business intelligence strategy that would enable Polaris to combine data from Webtrends, ExactTarget, and Microsoft Dynamics CRM and make it accessible in web-based dashboards for the company s marketers. GNet Group worked closely with the Polaris IT department and sales and marketing teams along with Webtrends to build a solution. Proof-of-Concept Implementation Also in May 2010, in a first-phase deployment, GNet Group delivered a proof-of-concept (POC) implementation that featured a number of KPIs for marketers to gauge the effectiveness of various aspects of the Polaris website, such as its marketing campaigns and associated spend, through visual dashboards made accessible from a SharePoint Server 2010 website. The dashboards are enabled by the GNet Group SightN2 for Digital Marketing solution, which automates data integration through prebuilt interfaces, to reveal important cross-channel insights to Polaris marketers as measured by Webtrends including webpage bounce rates (representing the percentage of visitors who immediately leave the site after viewing the entry page) and engagement or trends. Webtrends is a Preferred Analytics Vendor for Microsoft SharePoint Server 2010, and Polaris used Webtrends Analytics and Webtrends Visitor Data Mart to build detailed profiles of visitors to the Polaris website. Webtrends sees the strategic value in Microsoft SharePoint Server, and we have built

4 helps Polaris understand engagement and behaviors by collecting data from the aforementioned marketing tools to provide a foundation for improving direct marketing efforts (that includes data on campaigns, online advertising, and website messages.) Figure 1. Executive dashboards in SharePoint Server 2010 showing website statistics and trends via Webtrends. analytics solutions specifically for SharePoint Server. With this project, we saw that we could help Polaris take full advantage of the investment they had made in SharePoint products and technologies and Webtrends by helping them to take action on these visitor profiles to improve their business results, says Abed Farhan, Director of Alliances at Webtrends. Data Integration from Multiple Sources In the second phase of the project, which began in July 2010, GNet Group helped Polaris expand its data visualization capabilities in SharePoint Server 2010 to include information from Microsoft Dynamics CRM and ExactTarget and also combine it with enterprise data from the company s enterprise resource planning (ERP) software. GNet Group helped Polaris define KPIs unique to each of the company s brands and then implement them in the dashboards. The GNet Group SightN2 for Digital Marketing solution Polaris aggregates, stores, and extracts information from Webtrends and its other data sources in an enterprise data warehouse that runs on Microsoft SQL Server 2008 R2 data management software and invokes SQL Server 2008 R2 Integration Services. The solution also invokes Microsoft SQL Server 2008 R2 Analysis Services, through SharePoint Server 2010, so that nontechnical users can transform raw sales and marketing data from SQL Server 2008 into interactive dashboards and scorecards using PerformancePoint Services in SharePoint Server In this environment, Polaris marketers can slice and dice data to better understand what s working in their marketing channels and what is not, says Neelesh Raheja, Vice President of Consulting Services at GNet Group. Interactive Dashboards, Integrated Marketing Now, Polaris users who are focused on marketing and business analysis can access and work with data in a number of dashboards from a SharePoint site. Polaris has mature digital marketing practices with well-defined KPIs to monitor and track performance. With SharePoint Server 2010, marketers can view and measure KPIs and trends against goals and use the information to better understand the correlations between marketing spend and performance. For instance, a marketer can narrow focus to drill into the product hierarchy or a webpage that features a

5 With our business intelligence solution based on SharePoint Server 2010, we can positively impact marketing performance on a daily basis. Kim Weckert, Interactive Manager, Polaris Industries promotion, in order to measure referrals, page views, bounce rate, number of visits, and unique visitors. (See Figure 1.) The marketer can also understand activity pertaining to banner advertisements and marketing campaigns, such as impressions and click-through rates. For instance, says Weckert, we can create a campaign in Microsoft Dynamics CRM, create banner ads for the campaign, publish them to the website, and through Webtrends, we can determine the exact bounce rate of each location on the site where the ad exists and then use this data to refine the ad and message with our media provider. In September 2010, Polaris completed the implementation of its business intelligence solution based on SharePoint Server 2010, and it plans to begin upgrading its websites from Office SharePoint Server 2007 to SharePoint Server 2010 in the second quarter of 2012 to fully enable its marketers to strengthen the Polaris brand and reach new audiences. Benefits Polaris used SharePoint Server 2010 along with technology and consulting expertise from Webtrends and GNet Group to create a cost-effective, enterprisewide digital marketing and analytics solution. Using interactive visual dashboards, Polaris marketers and analysts can gain better insight into the company s sales and marketing processes, reduce IT involvement, make more informed marketing decisions for higher customer engagement, and make better use of the company s marketing budget. Enhances Business Insights Previously, Polaris marketers and IT staff often spent several weeks mining and preparing data to build informative reports. This was a resource drain on the IT department, but more importantly, it limited the company s ability to make quick decisions about its marketing strategies to most effectively engage potential customers and influence their purchase decisions. Now, with SharePoint Server 2010, Webtrends, and the GNet Group SightN2 for Digital Marketing solution, we are able to create reports instantly. Marketers make decisions in real time, says Weckert. For instance, through the dashboards, Polaris can see what content is working and what content is not working on the website. We increase the effectiveness of our campaigns by making small adjustments to our messages, web tools, and imagery in direct response to the customer experience, Weckert adds. With our business intelligence solution based on SharePoint Server 2010, we can positively impact marketing performance on daily basis. Extends Marketing Budgets, Boosts Engagement Since implementing the business intelligence solution, Polaris has reduced its bounce rate for banner ads significantly, which has also resulted in a reduction of cost per visit. The insights we have gained through SharePoint Server 2010, Webtrends, and GNet Group solutions have helped us greatly expand our reach while operating on the same marketing budget, says Weckert. Polaris has also seen a dramatic improvement in customer engagement. We use insights to make improvements across all of our brands, to maximize engagement and return on spend, while

6 SharePoint Server 2010, along with Webtrends and the GNet Group SightN2 for Digital Marketing solution, makes data more accessible and usable for marketers. Jeff Seacrist, Director of Product Marketing, Webtrends at the same time increasing our audience base, says Weckert. With real-time business intelligence in the hands of its marketers, Polaris can continue to boost its return on marketing investment. The level of customer engagement, overall, is vastly higher, says Weckert. The data that we collect enables us to create many small wins in terms of our marketing strategies: on our website, in our marketing campaigns, and in our social media outlets. Provides Cost-Efficient, Effective Digital Marketing Platform Using SharePoint Server 2010 as a foundation, Polaris worked with GNet Group and Webtrends to enhance and extend the solution to create a comprehensive digital marketing and analytics platform. GNet Group understands analytics implicitly, says Weckert. And Webtrends has helped us gain insights and solve numerous problems since The collaboration has been a complete success. While each company s business intelligence expertise has been critical, so has the interoperable nature of each partner s technologies. The cost to do this project with other technologies, such as Oracle or IBM DB2, would have been exorbitant, says Raheja. Microsoft SQL Server 2008 technologies provide a very cost-effective way to build a data warehouse solution that integrates data from multiple sources including Webtrends, ExactTarget, and Microsoft Dynamics CRM and SharePoint Server 2010 makes this information very accessible. GNet Group estimates that Polaris saved approximately 70 percent in hardware costs alone with the solution. Technology integration costs would also be higher with other solutions. Many other solutions require companies to integrate technologies that are not necessarily compatible, says Farhan. The cost and risk is greater for the customer. The inherent interoperability of SharePoint Server and Webtrends, combined with the strength of the Microsoft partner ecosystem contributed to making this project a success. In addition to keeping costs low, the solution also helps Polaris marketers to become more effective because it makes the information they need available in an environment they already use. SharePoint Server is designed for business collaboration, says Jeff Seacrist, Director of Product Marketing at Webtrends. So integrating it with Webtrends and GNet s SightN2 for Digital Marketing solution is a winning combination because users can work within a familiar environment, instead of having to access different interfaces and log on to different systems. SharePoint Server 2010, along with Webtrends and the GNet Group SightN2 for Digital Marketing solution makes data more accessible and usable for marketers. Weckert adds, Without these tools, without this collaboration, we wouldn t be where we are today.

7 For More Information For more information about Microsoft products and services, call the Microsoft Sales Information Center at (800) In Canada, call the Microsoft Canada Information Centre at (877) Customers in the United States and Canada who are deaf or hard-of-hearing can reach Microsoft text telephone (TTY/TDD) services at (800) Outside the 50 United States and Canada, please contact your local Microsoft subsidiary. To access information using the World Wide Web, go to: Microsoft SharePoint Server 2010 Microsoft SharePoint Server 2010 is the business collaboration platform for the enterprise and the Web. For more information about Microsoft SharePoint Server 2010, go to: For more information about Webtrends products and services, call (877) or visit the website at: For more information about GNet Group products and services, call (651) or visit the website at: For more information about Polaris Industries products and services, call (888) or visit the website at: Software and Services Microsoft Server Product Portfolio Microsoft SharePoint Server 2010 Microsoft Office SharePoint Server 2007 Microsoft SQL Server 2008 R2 Enterprise Technologies Microsoft SQL Server 2008 R2 Analysis Services Microsoft SQL Server 2008 R2 Integration Services PerformancePoint Services in Microsoft SharePoint Server 2010 Partners GNet Group Webtrends This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Document published June 2012

ON Semiconductor identified the following critical needs for its solution:

ON Semiconductor identified the following critical needs for its solution: Microsoft Business Intelligence Microsoft Office Business Scorecards Accelerator Case study Harnesses the Power of Business Intelligence to Drive Success Execution excellence is an imperative in order

More information

Large Telecommunications Company Gains Full Customer View, Boosts Monthly Revenue, Cuts IT Costs by $3 Million

Large Telecommunications Company Gains Full Customer View, Boosts Monthly Revenue, Cuts IT Costs by $3 Million Microsoft Business Intelligence Customer Solution Case Study Large Telecommunications Company Gains Full Customer View, Boosts Monthly Revenue, Cuts IT Costs by $3 Million Overview Country or Region: United

More information

Paper Maker Gains New Pricing Insight for Better Decision Making and Competitiveness

Paper Maker Gains New Pricing Insight for Better Decision Making and Competitiveness Microsoft SQL Server Customer Solution Case Study Paper Maker Gains New Pricing Insight for Better Decision Making and Competitiveness Overview Country or Region: United States Industry: Manufacturing

More information

Software Provider Helps Companies Simplify Information Management and Reduce IT Costs

Software Provider Helps Companies Simplify Information Management and Reduce IT Costs Partner Solution Case Study Software Provider Helps Companies Simplify Information Management and Reduce IT Costs Overview Country or Region: Canada Industry: Professional services-software engineering

More information

Software Firm Applies Structure to Content Management System for Greatest Value

Software Firm Applies Structure to Content Management System for Greatest Value Partner Solution Case Study Software Firm Applies Structure to Content Management System for Greatest Value Overview Country or Region: United States Industry: Professional services Software engineering

More information

Company Improves Data Analysis and Reporting with Business Intelligence Solution

Company Improves Data Analysis and Reporting with Business Intelligence Solution Microsoft SQL Server Customer Solution Case Study Company Improves Data Analysis and Reporting with Business Intelligence Solution Overview Country or Region: United States Industry: Manufacturing Automotive

More information

Business Intelligence in Microsoft Dynamics AX 2012

Business Intelligence in Microsoft Dynamics AX 2012 Business Intelligence in Microsoft Dynamics AX 2012 Microsoft Dynamics AX 2012 provides a flexible pre-built business intelligence (BI) solution for midmarket organizations. The use of built-in content

More information

Banking Industry Performance Management

Banking Industry Performance Management A MICROSOFT WHITE PAPER Banking Industry Performance Management Using Business Intelligence to Increase Revenue and Profitability Software for the business. Overview Today, banks operate in a complex,

More information

Supply Chain Management Build Connections

Supply Chain Management Build Connections Build Connections Enabling a business in manufacturing Building High-Value Connections with Partners and Suppliers Build Connections Is your supply chain responsive, adaptive, agile, and efficient? How

More information

Law Firm Automates Complex Workflows, Streamlining Processes and Development

Law Firm Automates Complex Workflows, Streamlining Processes and Development Microsoft Office System Customer Solution Case Study Law Firm Automates Complex Workflows, Streamlining Processes and Development Overview Country or Region: United States Industry: Professional services

More information

MS 50596A Dashboards for Monitoring, Analyzing and Managing

MS 50596A Dashboards for Monitoring, Analyzing and Managing MS 50596A Dashboards for Monitoring, Analyzing and Managing Description: This course is designed to empower the students to effectively design webbased dashboards by utilizing the three main tools for

More information

Subhakanta Satpathy, Senior Vice President IT, CIO Axis Bank

Subhakanta Satpathy, Senior Vice President IT, CIO Axis Bank Microsoft Project Server 2010 Customer Solution Case Study Bank Centralizes Information, Achieves Significant Project Visibility Overview Country or Region: India Industry: Financial Services Customer

More information

Case Study - MetaVis Migrator

Case Study - MetaVis Migrator Case Study - MetaVis Migrator UK Law Firm Moves From File Shares to SharePoint MetaVis Applies Structure to Content Management System Location Manchester, United Kingdom Industry Professional Services

More information

How to Choose the Best Web Content Management System for Customer Experience Management:

How to Choose the Best Web Content Management System for Customer Experience Management: white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content

More information

Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard. Chris Kuelbs, Lead Project Manager Polaris Industries

Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard. Chris Kuelbs, Lead Project Manager Polaris Industries Leveraging the Microsoft BI Stack to provide a Digital Marketing Dashboard Chris Kuelbs, Lead Project Manager Polaris Industries 1 About Polaris Annual 2009 sales of $1.6 billion Polaris designs, engineers,

More information

Architecture Firm Strengthens Project Management with Integrated Solution

Architecture Firm Strengthens Project Management with Integrated Solution Microsoft Dynamics Customer Solution Case Study Architecture Firm Strengthens Project Management with Integrated Solution Overview Country or Region: United States Industry: Professional services Architecture,

More information

Business Intelligence and Reporting

Business Intelligence and Reporting Business Intelligence and Reporting With an immense amount of data located in a variety of systems, one of the great challenges organizations face is how to collect, categorize, understand, and make decisions

More information

Tagetik Extends Customer Value with SQL Server 2012

Tagetik Extends Customer Value with SQL Server 2012 Tagetik Extends Customer Value with SQL Server 2012 Author: Dave Kasabian Contributors: Marco Pierallini, Luca Pieretti Published: February 2012 Summary: As the 2011 Microsoft ISV Line of Business partner

More information

High-Tech Manufacturer Boosts Productivity by 20 Percent, Achieves ROI in Six Months

High-Tech Manufacturer Boosts Productivity by 20 Percent, Achieves ROI in Six Months Microsoft Dynamics Customer Solution Case Study High-Tech Manufacturer Boosts Productivity by 20 Percent, Achieves ROI in Six Months Overview Country or Region: United States Industry: Manufacturing High-tech

More information

Aggregate Supplier Enhances Internal Community, Cuts Costs $160,000 Yearly

Aggregate Supplier Enhances Internal Community, Cuts Costs $160,000 Yearly Customer Solution Case Study Aggregate Supplier Enhances Internal Community, Cuts Costs $160,000 Yearly Overview Country or Region: United States Industry: Manufacturing Construction Customer Profile Founded

More information

Implementing Data Models and Reports with Microsoft SQL Server

Implementing Data Models and Reports with Microsoft SQL Server Course 20466C: Implementing Data Models and Reports with Microsoft SQL Server Course Details Course Outline Module 1: Introduction to Business Intelligence and Data Modeling As a SQL Server database professional,

More information

Dashboards for Monitoring, Analyzing and Managing Course 50596A; 3 Days, Instructor-led

Dashboards for Monitoring, Analyzing and Managing Course 50596A; 3 Days, Instructor-led Dashboards for Monitoring, Analyzing and Managing Course 50596A; 3 Days, Instructor-led Course Description This course is designed to empower the students to effectively design web-based dashboards by

More information

Microsoft Services Exceed your business with Microsoft SharePoint Server 2010

Microsoft Services Exceed your business with Microsoft SharePoint Server 2010 Microsoft Services Exceed your business with Microsoft SharePoint Server 2010 Business Intelligence Suite Alexandre Mendeiros, SQL Server Premier Field Engineer January 2012 Agenda Microsoft Business Intelligence

More information

Manufacturer to Enhance Efficiency with Improved Identity Management

Manufacturer to Enhance Efficiency with Improved Identity Management Microsoft Forefront: Security Products for Business Customer Solution Case Study Manufacturer to Enhance Efficiency with Improved Identity Management Overview Country or Region: United States Industry:

More information

Digital Assets & Brand Equity. The DAM System

Digital Assets & Brand Equity. The DAM System Scan for PDF Digital Assets & Brand Equity Digital assets take on many forms consisting of marketing brochures, video footage, audio files, product images, lifestyle photography and other branded material.

More information

PROVIDING INSIGHT FOR OPERATIONAL SUCCESS

PROVIDING INSIGHT FOR OPERATIONAL SUCCESS idashboards for Operations Management PROVIDING INSIGHT FOR OPERATIONAL SUCCESS idashboards helped Precoat move from manual data mining and paper reports to a system that allows us to identify best practices

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

BUSINESS INTELLIGENCE

BUSINESS INTELLIGENCE BUSINESS INTELLIGENCE Microsoft Dynamics NAV BUSINESS INTELLIGENCE Driving better business performance for companies with changing needs White Paper Date: January 2007 www.microsoft.com/dynamics/nav Table

More information

Statement of Direction

Statement of Direction Microsoft Dynamics SL Statement of Direction Product strategy and roadmap for Microsoft Dynamics SL Date: January 2012 www.microsoft.com/dynamics/sl Page 1 CONTENTS Welcome... 3 Overview of Microsoft Dynamics

More information

Realize More Success with Software-plus-Services. Cloud-based software from Microsoft Dynamics ERP

Realize More Success with Software-plus-Services. Cloud-based software from Microsoft Dynamics ERP Realize More Success with Software-plus-Services Cloud-based software from Microsoft Dynamics ERP Cloud computing is Internet-based development and use of computer technology. Large central data centers

More information

A financial software company

A financial software company A financial software company Projecting USD10 million revenue lift with the IBM Netezza data warehouse appliance Overview The need A financial software company sought to analyze customer engagements to

More information

Contract Researcher Cuts Costs by 35 Percent with FDA-Compliant System

Contract Researcher Cuts Costs by 35 Percent with FDA-Compliant System Microsoft Customer Solution Healthcare Industry Case Study Contract Researcher Cuts Costs by 35 Percent with FDA-Compliant System Overview Country or Region: United States Industry: Healthcare services

More information

AMD Helps Business Users Manage Web Assets with Enhanced Content Management

AMD Helps Business Users Manage Web Assets with Enhanced Content Management Solution Sheet: Microsoft Office System Customer Solution Sheet AMD Helps Business Users Manage Web Assets with Enhanced Content Management Overview Country or Region: United States Industry: Semiconductors

More information

Healthcare Company Improves Project Management and Revenue Recognition

Healthcare Company Improves Project Management and Revenue Recognition Microsoft Office Enterprise Project Management Customer Solution Case Study Healthcare Company Improves Project Management and Revenue Recognition Overview Country: United States Industry: Information

More information

Insurance Company Standardizes Processes and Controls Costs with Enterprise Project Management Solution

Insurance Company Standardizes Processes and Controls Costs with Enterprise Project Management Solution The Microsoft Office System Customer Solution Case Study Insurance Company Standardizes Processes and Controls Costs with Enterprise Project Management Solution Overview Country: United States Industry:

More information

Global Software and Services Firm Reduces Costs, Builds Community with Unified Communications

Global Software and Services Firm Reduces Costs, Builds Community with Unified Communications Microsoft Lync Server 2010 Customer Solution Case Study Global Software and Services Firm Reduces Costs, Builds Community with Unified Communications Overview Country or Region: United States Industry:

More information

Project-Accounting Software Supports $10 Million Revenue Increase for Growing IT Firm

Project-Accounting Software Supports $10 Million Revenue Increase for Growing IT Firm Microsoft Dynamics Customer Solution Case Study Project-Accounting Software Supports $10 Million Revenue Increase for Growing IT Firm Overview Country or Region: United States Industry: IT services Customer

More information

Agile BI With SQL Server 2012

Agile BI With SQL Server 2012 Agile BI With SQL Server 2012 Agenda About GNet Group Level set on components of a BI solution The Microwave Society Evolution & Change Approaches to BI Classic Agile Blend of both approaches Agility with

More information

OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT

OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT KEY FEATURES Manage leads, configure vehicles, prepare quotes, submit invoice and process orders Capture customer, vehicle and service

More information

Consulting Firm Improves Profitability by Aligning Project Management and Accounting

Consulting Firm Improves Profitability by Aligning Project Management and Accounting Microsoft Dynamics SL Customer Solution Case Study Consulting Firm Improves Profitability by Aligning Project Management and Accounting Overview Country or Region: United States Industry: Professional

More information

A MICROSOFT WHITE PAPER. Banking Industry Performance Management. Using Business Intelligence to Increase Revenue and Profitability

A MICROSOFT WHITE PAPER. Banking Industry Performance Management. Using Business Intelligence to Increase Revenue and Profitability A MICROSOFT WHITE PAPER Banking Industry Performance Management Using Business Intelligence to Increase Revenue and Profitability Software for the business. Overview Today, banks operate in a complex,

More information

Think bigger about business intelligence create an informed healthcare organization.

Think bigger about business intelligence create an informed healthcare organization. KNOWLEDGE DRIVEN HEALTH Think bigger about business intelligence create an informed healthcare organization. Help every healthcare professional contribute to better decision making. Help everyone in your

More information

Google AdWords, 248 Google Analytics tools, 248 GoogleAdsExtract.xlsx file, 161 GoogleAnalytics, 161

Google AdWords, 248 Google Analytics tools, 248 GoogleAdsExtract.xlsx file, 161 GoogleAnalytics, 161 Index A AccountName table, 20 achieving targets, 41, 47 Activity Goals gauge, 236 Activity level metric, 45, 48, 50 ActivityLevel dataset, 70, 79 Actual close date dimension, 146 Actual value measure,

More information

Implementing Data Models and Reports with Microsoft SQL Server 20466C; 5 Days

Implementing Data Models and Reports with Microsoft SQL Server 20466C; 5 Days Lincoln Land Community College Capital City Training Center 130 West Mason Springfield, IL 62702 217-782-7436 www.llcc.edu/cctc Implementing Data Models and Reports with Microsoft SQL Server 20466C; 5

More information

Executive Summary WHO SHOULD READ THIS PAPER?

Executive Summary WHO SHOULD READ THIS PAPER? The Business Value of Business Intelligence in SharePoint 2010 Executive Summary SharePoint 2010 is The Business Collaboration Platform for the Enterprise & the Web that enables you to connect & empower

More information

idashboards FOR SOLUTION PROVIDERS

idashboards FOR SOLUTION PROVIDERS idashboards FOR SOLUTION PROVIDERS The idashboards team was very flexible, investing considerable time working with our technical staff to come up with the perfect solution for us. Scott W. Ream, President,

More information

Infinite Media - ilms Learning Management System - Integrated Learning Solutions

Infinite Media - ilms Learning Management System - Integrated Learning Solutions Infinite Media - ilms Learning Management System - Integrated Learning Solutions The Infinite Media Learning Management System (ilms) is a web-based solution giving learners the ability to access training

More information

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Provided to By Sean Browning, Webtrends 13-Sep-2011 Webtrends Expertise with SharePoint Webtrends is a Microsoft-designated

More information

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and

More information

Food & Beverage Industry Brief

Food & Beverage Industry Brief KudzuCreative Content Creation Food & Beverage Industry Brief KudzuCreative kudzucreative.com Content Created for, Microsoft Dynamics AX Gold Partner laurenparker@kudzucreative.com NOT YOUR FATHER S FUNCTIONALITY

More information

Cabinet Manufacturer Improves Efficiency with Automated Workforce Management

Cabinet Manufacturer Improves Efficiency with Automated Workforce Management Microsoft SQL Server Customer Solution Case Study Cabinet Manufacturer Improves Efficiency with Automated Workforce Management Overview Country or Region: United States Industry: Manufacturing Customer

More information

ElegantJ BI. White Paper. Operational Business Intelligence (BI)

ElegantJ BI. White Paper. Operational Business Intelligence (BI) ElegantJ BI Simple. Smart. Strategic. ElegantJ BI White Paper Operational Business Intelligence (BI) Integrated Business Intelligence and Reporting for Performance Management, Operational Business Intelligence

More information

Customers and Shareholders Benefit as Global Manufacturer Deploys Management Solution

Customers and Shareholders Benefit as Global Manufacturer Deploys Management Solution Microsoft Dynamics Customer Case Study Customers and Shareholders Benefit as Global Manufacturer Deploys Management Overview Country: United Kingdom Industry: Manufacturing Customer Profile Sevcon is at

More information

INSIGHT NAV. White Paper

INSIGHT NAV. White Paper INSIGHT Microsoft DynamicsTM NAV Business Intelligence Driving business performance for companies with changing needs White Paper January 2008 www.microsoft.com/dynamics/nav/ Table of Contents 1. Introduction...

More information

Delivering Outstanding Customer Care in a High Volume Call Center Environment

Delivering Outstanding Customer Care in a High Volume Call Center Environment Microsoft Dynamics Customer Solution Case Study Delivering Outstanding Customer Care in a High Volume Call Center Environment Overview Country or Region: Caribbean, Central America, and the Pacific Industry:

More information

Ball Corporation Strengthens Global Account Management by Using CRM in the Cloud

Ball Corporation Strengthens Global Account Management by Using CRM in the Cloud Microsoft Dynamics Customer Solution Case Study Ball Corporation Strengthens Global Account Management by Using CRM in the Cloud Overview Country or region: United States and Europe Industry: Manufacturing

More information

Better Together with Microsoft Dynamics CRM

Better Together with Microsoft Dynamics CRM Better Together with Microsoft Dynamics CRM Enhance the power and effectiveness of Microsoft Dynamics CRM business software with Microsoft products and technologies that work even better, together. Microsoft

More information

Case Study: Closing The Loop

Case Study: Closing The Loop Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies

More information

Healthcare Company Standardises and Harmonises Business Processes

Healthcare Company Standardises and Harmonises Business Processes Microsoft Business Solutions Customer Solution Case Study Healthcare Company Standardises and Harmonises Business Processes Overview Country or Region: Germany Industry: Healthcare Product Provider Customer

More information

Datalogix. Using IBM Netezza data warehouse appliances to drive online sales with offline data. Overview. IBM Software Information Management

Datalogix. Using IBM Netezza data warehouse appliances to drive online sales with offline data. Overview. IBM Software Information Management Datalogix Using IBM Netezza data warehouse appliances to drive online sales with offline data Overview The need Infrastructure could not support the growing online data volumes and analysis required The

More information

Big Data Solution Transforms Healthcare with Faster Access to Information

Big Data Solution Transforms Healthcare with Faster Access to Information Microsoft SQL Server Customer Solution Case Study Big Data Solution Transforms Healthcare with Faster Access to Information Overview Country or Region: United Kingdom Industry: Professional services IT

More information

Nonprofit Organization Increases Productivity and Operational Efficiency

Nonprofit Organization Increases Productivity and Operational Efficiency Microsoft Dynamics Customer Solution Case Study Nonprofit Organization Increases Productivity and Operational Efficiency Overview Country or Region: United States Industry: Education: K-12 Customer Profile

More information

Cincom Business Intelligence Solutions

Cincom Business Intelligence Solutions CincomBI Cincom Business Intelligence Solutions Business Users Overview Find the perfect answers to your strategic business questions. SIMPLIFICATION THROUGH INNOVATION Introduction Being able to make

More information

How to choose the best CMS for customer experience management. A guide for both marketers and developers

How to choose the best CMS for customer experience management. A guide for both marketers and developers How to choose the best CMS for customer experience management A guide for both marketers and developers Table of contents Choosing a web CMS is about more than content management... 3 The new requirements

More information

Shipper Switches from IBM Lotus Notes to Microsoft Solution, Improves Productivity

Shipper Switches from IBM Lotus Notes to Microsoft Solution, Improves Productivity Microsoft Office System Customer Solution Case Study Shipper Switches from IBM Lotus Notes to Microsoft Solution, Improves Productivity Overview Country or Region: United States Industry: Transportation

More information

Data Center Services Provider Boosts Service Levels with Monitoring Software

Data Center Services Provider Boosts Service Levels with Monitoring Software Microsoft Server Product Portfolio Customer Solution Case Study Data Center Services Provider Boosts Service Levels with Monitoring Software Overview Country or Region: United States Industry: Professional

More information

How Microsoft IT India s Test Organization Enabled Efficient Business Intelligence

How Microsoft IT India s Test Organization Enabled Efficient Business Intelligence How Microsoft IT India s Test Organization Enabled Efficient Business Intelligence December 2013 The following content may no longer reflect Microsoft s current position or infrastructure. This content

More information

Marketing Firm Cuts Email Costs 30 Percent by Moving to Microsoft Online Services

Marketing Firm Cuts Email Costs 30 Percent by Moving to Microsoft Online Services Microsoft Online Services Customer Solution Case Study Marketing Firm Cuts Email Costs 30 Percent by Moving to Microsoft Online Services Overview Country or Region: United States Industry: Professional

More information

Products CRM and Business Intelligence for DNA

Products CRM and Business Intelligence for DNA Products CRM and Business Intelligence for DNA Leverage Your Financial Institution s Rich, Robust Data to Analyze Performance and Build Stronger Accountholder Relationships Products Knowledge is power.

More information

An Enterprise Framework for Business Intelligence

An Enterprise Framework for Business Intelligence An Enterprise Framework for Business Intelligence Colin White BI Research May 2009 Sponsored by Oracle Corporation TABLE OF CONTENTS AN ENTERPRISE FRAMEWORK FOR BUSINESS INTELLIGENCE 1 THE BI PROCESSING

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

New Mexico Utility Modernizes Communication and Collaboration with Cloud Services

New Mexico Utility Modernizes Communication and Collaboration with Cloud Services Microsoft Office 365 Customer Solution Case Study New Mexico Utility Modernizes Communication and Collaboration with Cloud Services Overview Country or Region: United States Industry: Government Customer

More information

Bank Boosts Cross-Selling by 20 Percent, Speeds Loan Approval, with CRM Solution

Bank Boosts Cross-Selling by 20 Percent, Speeds Loan Approval, with CRM Solution Microsoft Customer Solution Financial Services Industry Case Study Bank Boosts Cross-Selling by 20 Percent, Speeds Loan Approval, with CRM Solution Overview Country or Region: United States Industry: Financial

More information

Unified Communications Powers Global Collaboration at Energy Trading Company

Unified Communications Powers Global Collaboration at Energy Trading Company Microsoft Lync Server 2010 Customer Solution Case Study Unified Communications Powers Global Collaboration at Energy Trading Company Overview Country or Region: United Kingdom Industry: Oil and gas Customer

More information

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Customer Relationship Management (CRM) Improve your sales, marketing, and customer service performance with an Integrated CRM System The Integrated Solution Model (ISM) Organizational Benefits of Customer

More information

IT Services Firm Increases Business Agility and Employee Productivity with Enterprise Social Networking and Collaboration

IT Services Firm Increases Business Agility and Employee Productivity with Enterprise Social Networking and Collaboration Customer Solution Case Study IT Services Firm Increases Business Agility and Employee Productivity with Enterprise Social Networking and Collaboration Overview Country or Region: India Industry: IT Services

More information

Successful Partnership Breeds New Opportunities in the Mobile Market

Successful Partnership Breeds New Opportunities in the Mobile Market Windows Mobile Customer Solution Case Study Successful Partnership Breeds New Opportunities in the Mobile Market Overview Country or Region: Australia Industry: Software development Customer Profile Anthem

More information

Global, Diversified Manufacturer Optimizes IT Infrastructure using Microsoft Platform

Global, Diversified Manufacturer Optimizes IT Infrastructure using Microsoft Platform Microsoft Windows Server 2003 Customer Solution Case Study Global, Diversified Manufacturer Optimizes IT Infrastructure using Microsoft Platform Overview Country or Region: United States Industry: Manufacturing

More information

Outline. BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives

Outline. BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives 1. Introduction Outline BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives 2 Case study: Netflix and House of Cards Source: Andrew Stephen 3 Case

More information

We have enabled our project managers to produce real-time resource capacity reports while eliminating the manual status tracking process.

We have enabled our project managers to produce real-time resource capacity reports while eliminating the manual status tracking process. Microsoft Office System Customer Solution Case Study Global Pharmaceutical Company Expects to Save $2M Annually with Automated Reports Overview Country or Region: United States Industry: Pharmaceuticals

More information

Software Developer Offers Suite of Multi-Channel CRM Modules for High Tech Companies

Software Developer Offers Suite of Multi-Channel CRM Modules for High Tech Companies Microsoft Dynamics Partner Brief Software Developer Offers Suite of Multi-Channel CRM Modules for High Tech Companies Overview Country or Region: United States Industry: Information Technology Partner

More information

Law Firm Enhances Client Service, Boosts Productivity, and Reduces IT Costs

Law Firm Enhances Client Service, Boosts Productivity, and Reduces IT Costs Microsoft Office System Customer Solution Case Study Law Firm Enhances Client Service, Boosts Productivity, and Reduces IT Costs Overview Country or Region: United States Industry: Legal services Customer

More information

Business Intelligence

Business Intelligence S2 Connecting Customers Business Intelligence Microsoft and the Microsoft logo are registered trademarks and/or trademarks of the Microsoft Corporation in the US and/or other countries. 2001 Microsoft

More information

Common Situations. Departments choosing best in class solutions for their specific needs. Lack of coordinated BI strategy across the enterprise

Common Situations. Departments choosing best in class solutions for their specific needs. Lack of coordinated BI strategy across the enterprise Common Situations Lack of coordinated BI strategy across the enterprise Departments choosing best in class solutions for their specific needs Acquisitions of companies using different BI tools 2 3-5 BI

More information

A business intelligence agenda for midsize organizations: Six strategies for success

A business intelligence agenda for midsize organizations: Six strategies for success IBM Software Business Analytics IBM Cognos Business Intelligence A business intelligence agenda for midsize organizations: Six strategies for success A business intelligence agenda for midsize organizations:

More information

Stella-Jones takes pole position with IBM Business Analytics

Stella-Jones takes pole position with IBM Business Analytics Stella-Jones takes pole position with IBM Faster, more accurate reports, budgets and forecasts support a rapidly growing business Overview The need Following several key strategic acquisitions, Stella-Jones

More information

Case Study: Gannett Co., Inc. Overview

Case Study: Gannett Co., Inc. Overview Case Study: Gannett Co., Inc. Overview Country: United States Industry: Media Customer Profile Gannett is an international media and marketing solutions company that provides millions with access to information

More information

Con-way Freight. Leveraging best-of-breed business intelligence for customer satisfaction. Overview. Before: a company with a vision

Con-way Freight. Leveraging best-of-breed business intelligence for customer satisfaction. Overview. Before: a company with a vision Con-way Freight Leveraging best-of-breed business intelligence for customer satisfaction Overview The need To analyze transaction-level details on an ad hoc basis to optimize efficiencies based on outlier

More information

Using Microsoft Business Intelligence Dashboards and Reports in the Federal Government

Using Microsoft Business Intelligence Dashboards and Reports in the Federal Government Using Microsoft Business Intelligence Dashboards and Reports in the Federal Government A White Paper on Leveraging Existing Investments in Microsoft Technology for Analytics and Reporting June 2013 Dev

More information

IT Firm Virtualizes Databases: Trims Servers 85 Percent, Ups Performance 50 Percent

IT Firm Virtualizes Databases: Trims Servers 85 Percent, Ups Performance 50 Percent Microsoft Virtualization: Data Center to Desktop Customer Solution Case Study IT Firm Virtualizes Databases: Trims Servers 85 Percent, Ups Performance 50 Percent Overview Country or Region: United States

More information

A good idea of what direction their organization wants to go with Master data Services A working knowledge of Microsoft SQL

A good idea of what direction their organization wants to go with Master data Services A working knowledge of Microsoft SQL Course 50595A: Master Data Services with SQL 2008 R2 Length: Delivery Method: 3 Days Instructor-led (classroom) About this Course Organizations need to work from reliable information. Ensure that the integrity

More information

SOLUTIONS. Microsoft Dynamics Business Management Solutions

SOLUTIONS. Microsoft Dynamics Business Management Solutions SOLUTIONS Microsoft Dynamics Business Management Solutions Integrated, adaptable business management solutions that work like and with familiar Microsoft software, helping you drive business success. ENABLE

More information

The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor. www.halobi.com. Share With Us!

The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor. www.halobi.com. Share With Us! The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor www.halobi.com Share With Us! Overview Over the last decade, Business Intelligence (BI) has been at or near the top of the

More information

311 Call Center Boosts Operational Efficiency, Avoids Higher Costs with CRM

311 Call Center Boosts Operational Efficiency, Avoids Higher Costs with CRM Microsoft Dynamics Customer Solution Case Study 311 Call Center Boosts Operational Efficiency, Avoids Higher Costs with CRM Overview Country or Region: United States Industry: Local government agencies

More information

Infor10 Corporate Performance Management (PM10)

Infor10 Corporate Performance Management (PM10) Infor10 Corporate Performance Management (PM10) Deliver better information on demand. The speed, complexity, and global nature of today s business environment present challenges for even the best-managed

More information

Online Firm Improves Performance, Customer Service with Mission-Critical Storage Solution

Online Firm Improves Performance, Customer Service with Mission-Critical Storage Solution Microsoft SQL Server Customer Solution Case Study Online Firm Improves Performance, Customer Service with Mission-Critical Storage Solution Overview Country or Region: United States Industry: IT services

More information

GUIDEBOOK MICROSOFT DYNAMICS GP

GUIDEBOOK MICROSOFT DYNAMICS GP GUIDEBOOK MICROSOFT DYNAMICS GP Corporate Headquarters Nucleus Research Inc. 100 State Street Boston, MA 02109 Phone: +1 617.720.2000 Nucleus Research Inc. THE BOTTOM LINE Microsoft Dynamics GP helps organizations

More information

Innovative Real-Estate Management Firm Transforms Data Storage and Collaboration

Innovative Real-Estate Management Firm Transforms Data Storage and Collaboration Customer Solution Case Study Innovative Real-Estate Management Firm Transforms Data Storage and Collaboration Overview Country or Region: United States Industry: Professional services Real estate Customer

More information

IBM Cognos TM1. Enterprise planning, budgeting and analysis. Highlights. IBM Software Data Sheet

IBM Cognos TM1. Enterprise planning, budgeting and analysis. Highlights. IBM Software Data Sheet IBM Software IBM Cognos TM1 Enterprise planning, budgeting and analysis Highlights Reduces planning cycles by as much as 75% and reporting from days to minutes Owned and managed by Finance and lines of

More information