Inside Tips on How to Win an eec Marketing Award

Transcription

1 Presented by: Inside Tips on How to Win an eec Marketing Award Loren McDonald, VP, Industry Relations, Silverpop, an IBM Company Shanon Strahl, Marketing Consultant January 12 th, 2016 We hope you enjoy today s webinar. The speakers presentations and comments represent their own viewpoints and do not necessarily represent the views of the DMA or eec. 1

2 Inside Tips on How to Win an eec Marketing Award Presented by: Shanon Strahl Marketing Consultant Loren McDonald VP, Industry Relations Silverpop, an IBM Company 2

3 This! 3

4 Goals for Today s Webinar Introduce the new program awards Provide some insider tips Show the form process Get you excited to enter Make sure the award categories are clear Webinar Goals Answer any questions 4

5 eec Awards for 2016 Stefan Pollard Marketer of the Year Thought Leader of the Year eec Awards Program (new!) 5

6 Stefan Pollard Marketer of the Year Time for eec awards Stefan Pollard passes May 2010 Stefan Pollard 2011 Award For Brand Side Marketers 6

7 Thought Leader of the Year Award Pollard Award is Successful Vendor thought leaders unfair advantage over brand marketers Thought Leader of the Year 2014 Award For Agency /Vendor Side Marketers 7

8 2016 Program Awards New this year What are they? Why Did We Create these Awards? 8

9 2016 eec Program Awards 11 Categories under this new Program Awards: Best Subscriber Acquisition Most Innovative Subscriber/Customer Reactivation Best or Most Innovative Integration with Another Channel Best Use of to Support Another Department (e.g., HR, Customer Support) Most Innovative use of Customer or Other Data Best Makeover of an Existing Program Best Use of Responsive or Mobile-Friendly Design Most Innovative Testing Program Best Use of Animation or Video Best Use of Humor, Personality or Content Best or Most Innovative Use of Automation or Triggers 9

10 Our Goals for the Program Awards Innovative Customer focused Replicable by others Challenges common wisdom Makes industry proud Damn cool idea and program" 10

11 Key Dates and Deadlines Nominations for 2016 opened January 4, 2016 Nominations will be accepted until February 1, 2016 Winners honored March 31 at Evolution Conference 11

12 Why Enter? What do you get for winning? 12

13 I m not well known I never win I work for a small brand 13

14 You can win! 14

15 You are a rock star the eec awards are your stage! 15

16 2015 Winners Justine and Alessandra #women! On stage Oscars moment Photo with Loren Gorgeous award 16

17 Thought Leader Award: Past Winner "To be recognized alongside Ryan Phelan, Jordan Cohen, Dennis Dayman and Stefan Pollard is an incredible honor. These leaders are part of my family as mentors and friends we've been working together to move forward. Justine Jordan, 2015 eec Marketer Thought Leader Winner 17

18 What People Award Winners Receive Complimentary registration Evolution Conference Feted by peers during eec conference luncheon Your own eec Webinar presentation Trophy and special e signature logo. 18

19 What Program Award Winners Receive Recognition at conference luncheon A Bonus, Raise and/or Promotion Award Certificate Fame & Bragging Rights Special e signature logo 19

20 Nomination / Application Process 20

21 Brainstorm>Gather>Write>Copy & Paste into Forms 21

22 EEC 2016 Stefan Pollard Award Form In 4 easy steps 22

23 EEC 2016 Stefan Pollard Award Form Step 1 1. Nominee s Information 23

24 EEC 2016 Stefan Pollard Award Form Step 2 2. Why did this brand marketer stand out this year? 24

25 EEC 2016 Stefan Pollard Award Form Step 3 3. Provide details to support your nomination 25

26 EEC 2016 Stefan Pollard Award Form Step 4 Final Step About the Nominator 26

27 EEC 2016 Thought Leader Award Form In 4 easy steps 27

28 Thought Leader of the Year Award Step 1 1. Nominee s Information 28

29 Thought Leader of the Year Award Step 2 2. What made this vendor/consultant stand out this year? 29

30 Thought Leader of the Year Award Step 3 3. Provide us the details 30

31 Thought Leader of the Year Award Step 4 Final Step The Nominator 31

32 The 2016 eec Program Awards 32

33 2016 Program Awards 1. Nominee s Information and Award Program 33

34 2016 Program Awards 11 Different Programs Available 34

35 How Do I Decide Which Category to Enter? 35

36 2016 Program Awards Program Selects Defined Big data is more than a buzz phrase today as incorporating data, whether demographic, psycho-graphic or behavioral, is critical to delivering personalized s that drive increased results. Or. If you aren t testing, you aren t learning. Wow the judges with your most inspired test, testing methodology, amazing results or combination of all three. 36

37 2016 Program Awards The program details 37

38 2016 Program Awards Results If you can t share specific numbers such as increased revenue from to 5% from only 1%; then say something like: was a very small percent of revenue, but in one year we increased it 5x. 38

39 2016 Program Awards Differentiation Convey creatively how your program: Took a huge leap Was innovative Succeeded against huge odds/challenges 39

40 2016 Program Awards Final Step The Nominator 40

41 2016 Program Awards Final Step The Nominator cont. 41

42 Insider Tips 42

43 1. Have Another Person Nominate You, Hmm Except Program awards The agency? Our ESP? My boss? Co Worker? Industry Peer? Mom? 43

44 2. Judges: We Are Real People Talk To Us Envision someone when writing your nomination content 44

45 3. How Did You Move the Needle? Beyond opens and clicks: Revenue Cost savings Brand 45

46 4. Stand Out from Other Nominees What s unique? What will make judges go wow or cool? 46

47 5. Start Writing 47

48 Final Thoughts 48

49 Final Thoughts You can t win if you don t enter. 49

50 Key Dates, Deadlines and Links Nominations accepted until February 1, experience councils marketing awards/ Winners honored March 31 at Evolution Conference 50

51 Q & A 51

52 Join the eec for Knowledge Sharing/Networking ontact Lisa Shosteck: Online resources, Webinars, coaching clinics Participate in Sub Committees Annual Conference Local Meet Ups 52

53 January 27 Webinar: International Compliance Guide Overview of Guide to assist you in navigating complex global anti-spam and data protection regulations across 77 jurisdictions. Free to eec members! 53

54 Get the eecexperience Members receive discounted pricing to attend, exhibit and/or sponsor at EEC16. March 30-April 1 -- EEC16 in New Orleans: 54