5 Keys to Exceptional Marketing. Delivra 2012

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "5 Keys to Exceptional Email Marketing. Delivra 2012"

Transcription

1 5 Keys to Exceptional Marketing Delivra 2012

2 2 marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization can expand from a simple communication platform to an engaging marketing channel used to provide valuable information and increase revenue. Whether you are conducting an audit of your marketing program or just getting started with your first campaign, it is vitally important to make sure you are covering the fundamentals. That's why we have created this five-part series called 5 Keys to Exceptional Marketing. The five topics covered in this series include: 1. Integration 2. Design 3. Content 4. Segmentation 5. Analytics Each paper is brief, to the point, and filled with statistics and tips to help you maximize your marketing results. Read one at a time or download the entire series. Either way, find out if your marketing program is built to be exceptional.

3 3 Integration "Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit. William Pollard Start With the End in Mind Building a successful marketing program will give your organization a wealth of information. You must have a place to store, organize and use that information in order to maximize your marketing investment and boost your ROI. The best way to capture this information in a way that is useful to your entire organization is to integrate it with your central database. You might have powerful CRM software like Salesforce or an all-encompassing system like Netsuite. Whatever your system, your goals are to maintain the integrity of your data, save time and put your information into a usable format for decision making. Integration of your information is the straightest path to accomplishing those goals. Two Primary Options Feeling a bit overwhelmed by this idea of integration? You're not alone. 94% of marketers cited a need for improvement in integrating data with other systems. You can get a leg up on your competition in one of two ways. Your first option is to see if your Service Provider (ESP) has an out-of-the-box integration with your database.

4 4 Ask your ESP (or prospective ESP) if they have an integration solution for your current database. If you are using a mainstream system and don't have a lot of custom development needs, you are ready to go. For those of you that can't find such a solution, there is still hope! Your second option is to have a custom system built to suit your needs. It is important to make sure that your ESP has an API that enables you to perform custom integration. It is important to note that this route does cost more than an out-of-the-box solution and requires additional developer resources. However, the benefits of seamless integration are very valuable. Some ESPs are positioned to provide the developer resources needed so be sure to ask. Benefits of Integrated Data Once your data is integrated, your organization will see even greater benefits to your marketing plan. First, you will save valuable time avoiding manual importing and exporting of lists. Integration with your CRM program means your sales and marketing teams can easily share this information. Timely sales communication based on marketing results allows you to capitalize on your lead generation efforts. Furthermore, combining your and sales data provides an opportunity to further segment with more effective targeted messages. Targeted communication increases conversion success. While the prospect of integration might seem like a challenge, the benefits, including jumping ahead of your struggling competition, make it a worth the effort. Want your integration questions answered? Give one of our expert consultants a call at and tell us about your marketing. (And in case you were wondering, the consultation is free.)

5 5 Design The right design for your marketing campaign can make the difference between having your s read or immediately deleted. Design is not just about the looking nice. It should also take into account the variety of platforms and devices used by your subscribers. Design Essentials There are some elements to your design that are essential to campaign success. First, you need to provide HTML and plain text options. Spam filters don't always like HTML only s. Also, mobile device users often view plain text options. You likely have 10-20% of your subscribers, if not more, viewing your s on a mobile device. Rendering tools can help you determine if your audience is viewing from a mobile device, PC or Mac and even tell you the mail service being used. Want a jump on your competition? Did you know that 58% of marketers are not designing s to render properly on smartphones? Next, watch your images and video. Don't make your s completely dependent on images or video. Subscribers might view a text-only version and they need proper context to understand the . Images and video are very powerful but should not be the only option available. Your subject line is the next area of focus. Craft it as a headline and make your readers interested in the body of the . At a minimum, avoid spammy words like "Free" or "Opportunity".

6 6 Advance Design Ideally, you want to accomplish more than simply avoiding spam filters and proper formatting. With a little bit of attention and some help from a good ESP ( service provider), you can take your creative work to the next level. Design with a goal in mind. What are you trying to accomplish with this particular communication? How will you measure your results? Does your design support this result? It should be obvious to your subscribers that s are coming from your organization. Maintain your brand integrity by incorporating your logo, colors and other elements distinctive of your brand. Rather than creating from scratch every , invest in a few mobile-friendly templates. Your focus can then shift to content creation, testing and analytics rather than creating a new design every time. Create a call-to-action (CTA) with every . A call-to-action doesn't have to be asking for a sale or donation. It could be simply asking your reader to click on a link for the full article or viewing a photo gallery of your latest event. Don't bury important links or your call-to-action. Make them obvious and be clear on what you're asking your reader to do. Testing is also highly recommended. A/B testing can help you decide on the best CTA. Testing could include wording, color or placement. Designing your campaign doesn't have to be time consuming or require you to shop for a creative team. Explore your internal resources and ask your ESP if they have advice or could even do this work for you. design can easily pay for itself over time by improving deliverability, readability and conversion rates. Want your design questions answered? Give one of our expert consultants a call at and tell us about your marketing. (And in case you were wondering, the consultation is free.)

7 7 Content Sending an is easy. Getting your s read is extremely difficult. You have put a lot of work to gain a subscriber. Now it's time to get your read and move that reader toward a specific behavior. The way to do this is to deliver highly relevant content to each subscriber. In a recent benchmark report, 69% of marketers listed delivering highly relevant content as a top objective for their organization. So how do you create content that matters to each subscriber and direct them toward a specific action? Use a combination of subscriber data, content variety and call-to-action techniques. Try the following 15 tips and tactics to energize your content strategy: Using Data to Craft Your Message Dynamically personalize content by filling specific fields with subscriber information such as first name. Send s based on subscribers' stage in your sales cycle. Set-up triggers in your database based on behavior to past s. If someone clicked through to a link on preparing fish for dinner, their next might relate to a sale on fillet knives. Allow subscribers to specify their own preferences. This way, they only receive messages on topics they have decided are interesting. Determine your five most popular s of the last year. Now write more like those! The right design for your marketing campaign can make the difference between having your s read or immediately deleted. Design is not just about the looking nice. It should also take into account the variety of platforms and devices used by your subscribers.

8 8 Content Creation Try video in your campaign and see what kind of feedback you receive. Behind the scenes video can make a subscriber feel like an insider. Ask your subscribers in a survey about the kind of content they would like to receive. Provide a few choices and an open-ended question. Create an autoresponder if you have an series you would like a certain group to always receive. For example, new subscribers or first-time donors. Write down frequently asked questions and make sure you create a piece of content around each of them. Include customer case studies in your content. It makes your customer fell good and gives social proof to your subscribers. Creating Results Your subject line is your headline. Pique the interest of your reader or be very clear on how your will help. Avoid spammy words like "Free" and "Hurry". Spam filters will kill your conversions. Provide a link for your call-to-action in every . Make it easy for your reader to understand the next step. For lengthy content, keep your short and link to a descriptive landing page or blog post. Make sure that the sender is a trusted source or brand. Subscribers won't open an from someone they don't know. Combine all of your resources to create compelling content. It's the only way to reach your marketing goals. Want your content questions answered? Give one of our expert consultants a call at and tell us about your marketing. (And in case you were wondering, the consultation is free.)

9 9 Segmentation Segmented s increase the chance that your will be opened. It's that simple. list segmentation is the ability to put your subscribers into categories. For example, you could divide your list by geography, industry, purchase behavior or any other criteria you have captured. Impact On Results Three of your most important measurables are open rate, click through rate and unsubscribes. Ultimately, all of your measurables should be tied to revenue. Dividing your list into segments provides a chance to improve the success of all three metrics and increase revenue. In fact, a recent survey of marketers found the following results: 39% of marketers segmenting their s found higher open rates 34% improved relevance 28% experienced lower unsubscribe rates 24% experienced greater revenue Get An Edge On Your Competition In MarketingSherpa's Marketing Benchmark Report, 32% of marketers listed segmenting their database as a top objective. However, 95% cite a need for improving list segmentation. That tells you that, in spite of its importance, a large percentage of your competition is still struggling with effective segmentation. The opportunity for you to differentiate your s is tremendous.

10 10 Once your list is properly segmented, your message, competing to stand out in a sea of competition, will be tailored to a particular reader segment. Rather than writing a generic message in hopes of appealing to your entire list, you can have messages that appeal to those suffering through a harsh winter in the northeast and those enjoying a sunny winter in the southwest simultaneously. How To Segment Your List B-to-B Focus Segmentation can also be based on your prospects status in your sales funnel. Your list might grow through blog subscribers, lead generating white papers and a request-for-demonstration form on your website. Imagine that your research has shown you that the likelihood of a sale increases at each stage of your inbound lead generation funnel. Your research has also shown that asking for a sale too soon can remove a prospect from your funnel completely. Rather than blasting all subscribers with a sales message about your latest product offering, segmenting your list can move them to the most appropriate next step. Your list segments could include three stages of your inbound lead generation funnel: Blog Subscribers luke-warm leads White Paper Downloads warm leads Request a Demo Form hot leads Subsequent s to these groups are designed to move them further along in the process without requesting too much too soon. B-to-C Focus For businesses selling to consumers, your list can be segmented by a completely different set of factors. You could choose to segment your list by purchase behavior. For instance, you could send s based on items purchased, month purchased or gender of purchaser. In addition, if a purchase is more likely to occur at a certain time of day (perhaps evening or weekend hours), you could schedule your s accordingly.

11 11 Conclusion Whether you have a product, service, or donors that support your organization, all subscribers are not created equal. Segmenting those subscribers so that they receive information that is relevant and appropriate is the best way to connect with your audience. Want your list segmenting questions answered? Give one of our expert consultants a call at and tell us about your marketing. (And in case you were wondering, the consultation is free.)

12 12 Analytics Analytics allow you to measure the success of your marketing. While other webbased marketing platforms are debating how to measure ROI, analytics tell you who is interested in your content, who opened your and what they did next. It s important to establish goals and benchmarks in order to accurately measure your campaign performance. Specific industry benchmarks allow you to set goals and compare yourself to the competition. Once you have gathered enough data of your own, you can measure performance against your own established benchmarks. Analytics can help you see what is working and where you can improve. There are five important areas that you will want to begin tracking and analyzing immediately. Once you are consistently tracking these metrics, you can begin digging deeper into your data to gain more valuable information. Open Rates Ideally, open rates track whether our was actually opened instead of simply deleted. Open rates can gauge the effectiveness of your subject lines. With so many s, readers need to be convinced that yours is important. Never be misleading with your headline. This can not only annoy your subscribers but also corrupt your true open rate. They could also measure the authority of the brand or sender. Make sure the name of the sender is know and trusted by the recipient.

13 13 List Size List size is an easy place to start. Although you don t want to grow your list with people that are not your target market, list size can give you a quick gauge as to whether your content is interesting to your audience. You can also test a variety of free downloads or incentives in order to learn how to grow your list. Unsubscribe Rate Analyze your unsubscribe rate carefully. An increasing unsubscribe rate could mean your s have grown stagnant. However, don t jump to this conclusion too soon. Have you had a recent price change or more clearly defined your target market? Unsubscribes might be from people that aren t actually your ideal customer. Not a bad result for your marketing efforts. Click-through Rate (CTR) CTR is another metric that should be analyzed carefully. CTR measures whether your recipient clicked on a link in your and is extremely valuable information. Just make sure you know what you are measuring. A blog post summary with a link to the full version measures whether your content is engaging. On the other hand, a clear sales offer with a link to a purchase page measures the effectiveness of your offer. CTR will likely differ widely among various categories of .

14 14 Conversion Rate Conversion rates let you know whether the recipient completed the desired action. When you set a goal at the beginning of an campaign, your most desired result is likely measured by your conversion rate. Conversion is where you measure whether someone actually downloaded your ebook, purchased your product or donated to your cause. If your CTR is high and your conversion is low on the same campaign, explore your landing page or checkout procedure to see if the problem might exist outside of your . Analytics are incredibly powerful tools. They give the unbiased feedback that all marketers need to generate the most effective messages possible. Want your analytics questions answered? Give one of our expert consultants a call at and tell us about your marketing. (And in case you were wondering, the consultation is free.)

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

10 TIPS FOR SUCCESSFUL

10 TIPS FOR SUCCESSFUL PLATINUM FREE REPORT Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

2016 Seminar Catalog

2016 Seminar Catalog 2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration

More information

Six steps to email marketing success

Six steps to email marketing success Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

The Importance of a Click. Tips and tactics to improve your email click rates

The Importance of a Click. Tips and tactics to improve your email click rates The Importance of a Click Tips and tactics to improve your email click rates 1 Introduction A Click. One simple action among many when it comes to email marketing. However, improving your email click rates

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

10 Step Email Newsletter Guide

10 Step Email Newsletter Guide 10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

How to Get Started with Email Marketing

How to Get Started with Email Marketing How to Get Started with Email Marketing What is email marketing? It s a form of direct communication with contacts and an essential component of any online marketing strategy. What is email marketing not?

More information

Tips For A Profitable Real Estate Email Marketing Campaign

Tips For A Profitable Real Estate Email Marketing Campaign Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all

More information

Metrics: Tracking & Reporting with Benchmark Email

Metrics: Tracking & Reporting with Benchmark Email Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

Best Practices to Increase Email Fundraising Response Rates

Best Practices to Increase Email Fundraising Response Rates Best Practices to Increase Email Fundraising Response Rates programs so they re performing at the highest levels possible. Your campaigns may need just a few tweaks here and there. Or they may require

More information

SimplyCast emarketing Email User Guide

SimplyCast emarketing Email User Guide SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring Getting More Out of Leads Lead Scoring The Growing Need for Lead

More information

How to Power Up Your Email- Marketing ROI

How to Power Up Your Email- Marketing ROI How to Power Up Your Email- Marketing ROI TM FulcrumTech EMAIL MARKETING RESULTS YOU CAN MEASURE www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech,

More information

BEST PRACTICES EMAIL DESIGN

BEST PRACTICES EMAIL DESIGN BEST PRACTICES for EFFECTIVE EMAIL DESIGN July 2008 BEST PRACTICES for EFFECTIVE EMAIL DESIGN The number of professionals and businesses using email as part of their marketing campaign is growing. According

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS 33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and has revolutionized the

More information

Do You Know Your Email Marketing?

Do You Know Your Email Marketing? Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi

More information

Email. part 2. Eroi.com. the basics. email marketing guide part one. page 8

Email. part 2. Eroi.com. the basics. email marketing guide part one. page 8 Email Marketing Guide part 2 page 8 Step Three: Elements of Great Email From sender s name and email address Spam filters will check the from line, making accuracy and relevancy a must. A from email address

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz

Online Marketing 101. Introduction to Email Marketing. TwistofLime.biz Online Marketing 101 Introduction to Email Marketing TwistofLime.biz Email marketing 101 Why use email for marketing? At its best, email marketing blends art and science, and an email marketing star can

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

EBOOK. TIPS For SUCCESSFUL Email Marketing Campaigns

EBOOK. TIPS For SUCCESSFUL Email Marketing Campaigns EBOOK 10 TIPS For SUCCESSFUL Email Marketing Campaigns Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important

More information

Segmentation Simplified

Segmentation Simplified Segmentation Simplified Segmentation Simplified White Paper A Survival Guide to Shortening the Sales Cycle The competition to get your email read in an ever crowded inbox is increasing. Companies are becoming

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing for Success A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing The Email Marketer's Challenge The Email

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

Email Marketing Evaluation

Email Marketing Evaluation Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email

More information

charity organisations

charity organisations Email marketing for charity organisations A quick guide to planning your email campaign Contents 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure, design and

More information

Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb

Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb Dear Adam Grubb, Email marketing remains one of highest rated marketing tactics, even as social, mobile, video etc.

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

How to Create Landing Pages. Learn How to Create Powerful Landing Pages that Increases Your ROI

How to Create Landing Pages. Learn How to Create Powerful Landing Pages that Increases Your ROI How to Create Landing Pages Learn How to Create Powerful Landing Pages that Increases Your ROI How to Create a Landing Page Why should you read this guide? Learn all of the basics that go behind creating

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

50 Tips to Maximize Email Marketing Success

50 Tips to Maximize Email Marketing Success 50 Tips to Maximize Email Marketing Success INTRODUCTION Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore,

More information

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can

More information

Email marketing for. car dealerships A quick guide to planning your email campaign

Email marketing for. car dealerships A quick guide to planning your email campaign Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,

More information

2014 State of Customer Acquisition

2014 State of Customer Acquisition 2014 State of Customer Acquisition New acquisition survey findings by Trendline Interactive Research study commissioned by CertainSource an ewaydirect Company INTRODUCTION There is a bit of a schism amongst

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Email Best Practices: Proven strategies and tactics for success

Email Best Practices: Proven strategies and tactics for success Email Best Practices: Proven strategies and tactics for success 2 The most powerful marketing channel Email marketing is one of the most cost-effective marketing channels available. It s easy to get distracted

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 #INBOUND AGENDA 1 Why email marketing is (still) important 2 How to send the right email to the right person 3 What makes an

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

Your Guide to High ROI Marketing

Your Guide to High ROI  Marketing Your Guide to High ROI Email Marketing Introduction: Why Email Marketing?............................ 1 The Email Campaign Rulebook: Your cheat sheet to getting started.............. 1 Building an Email

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

Marketing Campaign strategy

Marketing Campaign strategy Email Marketing Campaign strategy Why Should I Use An Email Marketing Planning Tool? Email is one of the most effective and easily accessible means of communication today and is part of most people s everyday

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

Introduction to Email Marketing

Introduction to Email Marketing Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?

More information

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Email Marketing Re-vitalizing your most important channel Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Why is Email Marketing Vital? Email Marketing is a major component

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06 Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...

More information

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan You may email, print, or post this report freely. Just leave it intact, don t change it, and keep it as a PDF file. You may republish excerpts as long as you attribute them to this e-book and link back

More information

A MARKETER S GUIDE TO EMAIL MARKETING BUSINESS DEVELOPMENT

A MARKETER S GUIDE TO EMAIL MARKETING BUSINESS DEVELOPMENT A MARKETER S GUIDE TO EMAIL MARKETING INTRODUCTION Email marketing runs the risk of being overlooked in marketing campaigns, with the rise of social media often claiming a lot of attention and budget.

More information

Making enewsletters count!

Making enewsletters count! Making enewsletters count! Email newsletters (enewsletters) are a great way to keep in contact with your clients on a regular basis. Not only are they are relatively cheap and easy to produce, enabling

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Twelve Email Marketing Blunders to Avoid

Twelve Email Marketing Blunders to Avoid Twelve Email Marketing Blunders to Avoid Your Guide to Planning an Effective Email Marketing Campaign Make the most of your e-mail budget by avoiding these costly mistakes. 2013 Mentor Tech Group, Inc.

More information

Sage E-marketing White Paper

Sage E-marketing White Paper Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................

More information

11 Email Marketing Tips to Attract More Buyers

11 Email Marketing Tips to Attract More Buyers 11 Email Marketing Tips to Attract More Buyers by Mike Kavka Online Marketing Manager www.chainstoreguide.com Comprehensive and definitive 800.778.9794 retail and webmaster@chainstoreguide.com foodservice

More information

Building Relationships and Repeat Business with Email

Building Relationships and Repeat Business with Email Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.

How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner. How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.com Agenda Intro to Testing Why is it important? How to get started

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

the ultimate guide to email marketing for insurance agents

the ultimate guide to email marketing for insurance agents the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc

More information

Platform Overview WWW.GETRESPONSE.COM

Platform Overview WWW.GETRESPONSE.COM Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information